Concepts not platforms: Why content and ideas make the most of social platforms

@jadistillery

Friday, 1 March 13

Social StorytellingThe multi-modal user-centric nature of the

web is fostering new creativity in storytelling that is non-linear

and even transmedia.

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People want to engage

72 hours of video is uploaded to YouTube every minute.

100 million people use instagram every month.

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Brands are broadcastersHewlett Packard, Pepsi, Nokia, Nissan,

Budweiser and Red Bull are a few of the brands that live streamed content via

social networks in 2012.

Ron Howard launched Project Imagination with Canon.

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Social Celebrity

Celebrity endorsement is nothing new but talent now have social media audiences to

rival most media outlets.

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Super start-ups

Tom Hanks, Amy Poheler, Rainn Wilson, Sophia Vergara, Will Ferrell and Ricky

Gervais produce online exclusive series.

Justin Timberlake loves MySpace.

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Sum of the parts

Play video

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Littlewoods Live Christmas Special Teaser http://vimeo.com/56985302

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Social Content

friend

liked

liked

friend

friendwatched

watched

asked

answered

friend

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- The Social Content people -

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Acount DirectorPitching

+Strategy

+Staff Management

Account ManagerClient Management

+Project Management

Account ExecutiveResearch

+Community Management

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Sponsorship/Partnerships

Ambassadors+

Ad Funded TV formats+

Digital formats

MarketingDigital campaigns

+eCRM

+Sales

Brand ManagerContent creation

+Brand equity

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BroadcastersDigital delivery

+Ad sales

Production Companies

Concurrent viewing+

Transmedia formats+

Web series+

Sales

PRResearch

+Community management

+Event support

+Blogger outreach

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Making the transition

•  Using companies for case studies in your dissertation…or interviewing people in the industry

•  Internships with companies you’d like to work for

•  Attending industry events and lectures

•  Demonstrate an understanding of the platforms by using them

•  Creating a digital portfolio

Friday, 1 March 13

Databases E-marketer Keynote Blogs Mashable EConsultancy Magazines Wired Campaign Marketing Week New Media Age

Associations IAB ThinkBox WOMMA UK Events SxSw Social Media Week Media 140 #ComsChat Social Media World Forum MIPTV

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@jadistillery

Friday, 1 March 13