REPORT ON FAIR PRICE

SUBMIT TO -: Rakesh joshi SUBMIT BY-: Shashank sharma

COMPANY PROFILE

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space.

he company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and

employs over 30,000 people.

COMPANY PROFILE

Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited.

The company operates 148 Big Bazaar stores, 169 Food Bazaar stores, among other formats, in over 70 cities across the counter.

KB'S FAIRPRICE

KB’s Fair Price’ are neighbourhood stores, spread across an average area of 1,000 to 1,500 sq. ft. These are simple but modern, self service ration shops.

KB’s Fair Price are no frills stores. They are not air-condition. This format with a tagline “Bachat Hi Bachat”

KB’s Fair Price, with its innovative pricing and locations, is a completely new face of modern retail touching the lives of scores of people.

SWOT ANALISYS

STRENTH – Part of Biggest value retail chain in India. Focus to middle class family. International policy.  WEAKNESS- Falling revenue per sq ft. General perception : low price = low quality.Limited space of store. Limited only to value offering low priceProduct.

SWOT ANALYSIS

OPPURTUNITY- A lot of space in Indian organized retail as it stand at approximately 4%.Increasing shopping mall culture in India.More people prefer to daily visit to mall.Population still prefer to visit local convenient store for daily purchases.

  . THREAT– Competition from other value retail chain such as big apple, 6 ten, reliance Unorganized retail sector also appears to be threat to fair priceChanging the govt. Policies.International player looking to foray India.

CUSTOMER ANALYSIS

 

55%

25%

4%15%

1%

Govt. empoly pvt. empoly daily workersalf employed other

COMPETITOR ANALISYS-

11%10%

14%

19%

7%

10%

10%

19%

NO. OF COMPETITOR

Relince freesh Gupta Gen. store Arora Gen. StoreHar kishan Goyal Gen. store Aadarsh Gen.Fair price Mom & pop store

MARKET POSITIONING STRATEGYFair price

- 4%Organize sec. - Biggest retail industry - Metro, tier -1 - Modern retail

self service ration shops. 300 essential products, at simply the lowest prices in town.

Focus Middle class family those visit daily propose

“Bachat Hi Bachat” (Savings and Savings)

KB’s FairPrice are no frills stores. They are not air-conditioned, products are displayed in cartons and not even the ubiquitous shopping bag is provided free of cost to shoppers.

new face of modern retailTouching the lives of scores of people

MARKET ANALYSIS

INTERNAL ANALYSIS

- Resources- Reputation- Constraints - Values

COMPETITIVEANALYSIS

- Strengths- Weaknesses- Current Positioning

stores helps build awareness in the locality

Source: Adapted from Michael R. Pearce

MARKETING MIX OF FAIR PRICE-

1-PRODUCT 2- PRICE 3- PLACE 4- PROMOTION 5- PEOPLE 6- PHY. AVEDENCE 7- PROCES

MARKETING MIX OF FAIR PRICE-

•Non food article•staples•Bachat Article•Food Article

Product

•Competitive pricing•Bundling•Fair Pricing•Discounting

Price•Metro and moving to tier 1 cities•112 stores in Delhi•More than 400 store in India•Store in local markets

Promotion

MARKETING MIX OF FAIR PRICE-

•BTL (Mostly Leaf letting through news paper and door to door)•Radio ad•Print ad •Sales promotion

Promotion•Well educated employee to serve the customers•People with good experience in the upper profile or experienced decision makers.People

Phy. Avedence

Proces

OBJECTIVE

1. To identify the performance of store operations.  2. To understand the quality of services maintained in

the store.  3. To determine the performance of sales persons in the

store.  4. To understand the availability of products in the store.  5. To identify the effectiveness of atmosphere in the

store. 

RESEARCH METHODOLOGY Type of research Descriptive Type of data Primary data Data collection method Data is collected through structured Questionnaire Sampling Convenient sampling Sample size 200 Data analysis technique Quantitative Data analysis tool Bar charts, pie charts.

ANALYSIS 

Question 1. In a month how many times (in a month) you visit KB’S FAIR PRICE?

Daily12%

Ones18%

twice14%

Thrice10%More than

thrice 10%

Occasionally36%

Frequency

Daily23%

Onces23%

thrice13%

More then Thrice32%

Occasionaly 11%

Frequency

Question 2: Your shopping experience in Fair price is always—

Analysis

very bed4%

bed4%

not good70%

good17%

excellent 5%

shopping exp. In fair price

Very Bed1%

Bed8%

Not Goo

d5%

Good76%

Excellent11%

Shoping Exp. in Fair Price

ANALYSIS

Question 3-: Brands and products availability in Fair price is –

very bed2%

bed3%

not god20%

good73%

excellent 2%

Very Bed17%

Not Goo

d3%

Good52%

Excellent9%

ANALYSIS

Question 4: Product display and signage in the store is –

2 bed4%

3 not good30%

4 good51%

5 excellent15%

Display and signage

Very Bed3% Bed

3%

Not Goo

d4%

Good65%

Excellent25%

Display and signage

ANALYSIS

Question 5: The quality of the product served by fair price is –

bed4%

not god15%

good51%

excellent 30%

Chart Title

Very Bed3%Bed9% Not Good

8%

Good66%

Excel-lent13%

ANALYSIS

Question 6: The cleanliness and hygiene maintained in the store is –

very bed4%

bed10%

not god40%

good36%

excellent 10%

The cleanliness and hygiene maintained

Very Bed6%

Bed8%

Not Good5%

Good58%

Excellent23%

The cleanliness and hygiene maintained

SALES STATUS

Aug-spt Aug-spt2010 2011

0

332970.25367349.5

272889.5 285346.75

AUG-SPT 2010-2011

Series1 Series2

STORE OPRATION

SRINKAGE VALUE % JUN JULY 2011 - 0.98 AUG- SEP 2011 – 0.41

EXPIRY / DAMAGE VALUE JUN JULY 2011 26000

AUG SEP 2011 4000

EXPIRY / DAMAGE LIQUDATE

JUN JULY 2011 3000 25500 AUG SEP 2011 22500

Blc exp. -4500

SALES STATUS

June-july

Aug-Spt =

SALE- 701189 628997

NOB 2315 2583

ABV 302.89 243.51

SOLD QTY.

14157 12432

BSIZE 6.12 4.81

FUTT FALL

2420 2678

STORE OPRATION

Handle the store Control the Exp. Control the Damage Maintain The unique store Infrastructure Create The Quality men Power Solved the IT issue Create the awareness in market by door

to door promotion

KB’S FAIRE PRICE

THANK’S NAMASTE SHASHANK

SHARMA