KBIA Sports Extra:Final Analysis

Ross Taylor, JJ Stankevitz

Presented Dec. 13, 2010

Philosophies•“Be there.”

•“Complement and Conquer vs. Compete and Collapse.”

•“Content, Not Noise.”

Content•Highlights (football, basketball)

•Video-supplemented stories (football, basketball)

•Notebooks (volleyball, basketball)

•Editor chats (football, basketball)

•Photo galleries (football, basketball)

•Immediate video (football, basketball)

•Podcasts

Points of interest•AP Style

•Enterprise. Enterprise. Enterprise.

•SEO, permalinking, tagging

•Future affiliation

Metrics

Metrics--KBIA Sports Extra Wordpress

Metrics--KBIA Sports Extra Vimeo

Search terms

Top pages

Referring domains

Improvement opportunities

Social media presence

•Twitter

•Facebook

Equipment

•Sony video camera (batteries & charger)

•Flip camera

•Tripod

•Nikon still camera (batter

•Telephoto lens

Videos

•Quality

•Timeliness

Questions & Comments