KBB.com’s Advertising Specifications

Smartphone Homepage Takeover 5/27/14

KBB.com Advertising Specifications Smartphone Homepage Takeover Page 2 of 5

DescriptionCapture on-the-go, in-market car shoppers by immersing them in your brand and message with this attention-getting, rich media mobile ad unit.

This ad allows this rapidly growing, unique audience to experience your brand and engage with your content froma commanding position on the KBB homepage – the gateway to our award-winning site.

On page load a 300 x 50 static ad is served. This ad slides up in the 320 x 85 container and reveals a portion of a 300 x 250 ad highlighted by a prominent call-to-action. Clicking the CTA expands the format to reveal the entire 300 x 250 canvas.

Media SpecificationsPAGE(S): Available pages: Smartphone HomepageDURATION: 1 monthSHARE OF VOICE (SOV): Up to impression goal, non-exclusiveGEOGRAPHY: NationalLEAD TIME: 15 business days

KBB.com Advertising Specifications Smartphone Homepage Takeover Page 3 of 5

DETAILED SPECIFICATIONS

Homepage Banner (Static)

• 300 x 50 • 25KB max file size • GIF (non-animated), JPG, PNG

1 Static Banner

1

KBB.com Advertising Specifications Smartphone Homepage Takeover Page 4 of 5

DETAILED SPECIFICATIONS

300 x 250 Medium Rectangle (Reveal & Expanded)

1 MEDIUM RECTANGLE

RICH MEDIA AD• 300 x 250 Please note: Interactive module will auto-scroll through submitted 300 x 250 creative; at which time only 300 x 85 pixels will be visible until the user swipes to expand the ad unit. • GIF, JPG, PNG • Initial load: 40KB max file size • Polite load: 175KB max file size

ALTERNATE IMAGE• 300 x 250 Please note: this image will be the same creative supplied for the reveal & expanded states.

• 25KB max file size • GIF (non-animated), JPG, PNG

Reveal

Expanded

1

KBB.com Advertising Specifications Smartphone Homepage Takeover Page 5 of 5

Ad OperationsAD SERVING: KBB vehicle data with OEM URL

• Site-served, agency tracking tags optionalLEAD TIME: 15 business daysACCEPTED 3RD-PARTYVENDORS:

• DoubleClick – DFA tags• Atlas• Medialets• MediaMind• Mediaplex• PointRoll (Rich Media approved, allows expandable)• Velti

ADDITIONAL NOTES: • No fourth-party pixels, JavaScript code or JavaScript calls may be added to ad tags without the prior written consent of KBB. Advertiser and/or agency is expressly prohibited from collecting any data from KBB.com, including website data and user behavioral data, without the prior written consent of KBB.

• Only one impression tag used

• Only one click command used

• 300 x 50 serves as backup image when rich media is not applicable

Deliverable Checklist

Site Served

Static Banner (300 x 50)

Medium Rectangle (300 x 250)

Click-Command ad tag

1 x 1 impression tracking ad tag

3rd-Party Served

3rd-party script tag (PointRoll only)

All creative is subject to Kelley Blue Book approval. Please submit all creative materials to creative@kbb.com.