Kaylee Brickey Yoo Hoo Booklet

8/10/2019 Kaylee Brickey Yoo Hoo Booklet

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Y Hoo ooChocolate

Drink. .

Shake It!


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CONTENTS

Overview ......................... 1Redesign Plan ......................... 2

Style Guide ......................... 3

Package Design ......................... 4Photography ......................... 5

Advertisement ......................... 6


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1

OVERVIEW

product: Yoo-Hoo Chocolate Drink

target group: people ages 18-26

Brief History:

Yoo-Hoo is an American chocolate beverage. Yoo-Hoo

originated in New Jersey in 1926. In the 1940s, a

bottling plant was opened in South Carolina. Throughout

man years, Yoo-Hoo has gone through many hands of ownership

including B.B.C. Industries in the 1950s, Iroquois Brandsin 1976, a group of private investors in 1981, Pernod Ricard

in 1989, and Cadbury-Schweppes since 2001. Production

responsibilities fall under CSs Motts group, and marketing and

advertising responsibilities under Snapple. This led to an

increased awareness of the product. Since the split of

Cadbury-Schweppes in 2008, Yoo-Hoo is now part of the

Dr. Pepper Snapple group.


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currently, Yoo-Hoos product label has been used for years without an

update. Wouldnt it be refreshing to see a label that appeals to

younger people? Wouldnt it be cool to see something on the shelf t

hat looked as good as it tasted? By designing a new label for Yoo-Hoo,

the product will appealto more people, giving them a sense of nostalgia

and comfort in purchasing something that looks new.

big idea:

2REDESIGN PLAN


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STYLE GUIDE

Colors:Chocolate Brown

#8E592B

CMYK: 33, 63, 96, 24

RGB: 142, 89, 43

PANTONE: 464c

Hello-Yellow

#FEDD2D

CMYK: 1, 10, 99, 24

RGB: 254, 221, 45

PANTONE: 107c

Royal Blue

#224188

CMYK: 100, 86, 15, 3

RGB: 34, 65, 136

PANTONE: 7687c

Fire Red

#E01A1C

CMYK: 6, 98, 100, 1

RGB: 224, 26, 28

PANTONE: 485c

Light Yellow

#F3DC73

CMYK: 5, 9, 70, 0

RGB: 243, 220, 15PANTONE: 127c

Fonts:

IMPACT

TrashhandNoodleScript

LOGOS:

old logo

ChocolateDrink. .

Y Hoo oo

Y Hoo oo

new logo

new logo

B&W

ChocolateDrink. .

3


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PACKAGE DESIGN4

WATER, HIGH FRUCTOSE CORN SYRUP,

WHEY (FROM MILK), CONTAINS LESS

THAN 2% OF COCOA (ALKALI PRO

CESS), NONFAT DRY MILK, NATURALAND ARTIFICAL FLAVORS, SODIUM

CASEINATE (FROM MILK), CORN

SYRUP SOLIDS, CALCIUM PHOSPHATE,

DIPOTASSIUM PHOSPHATE, PALM OIL,GUAR GUM, XANTHAM GUM, MONO

LECITHIN, NIACINAMIDE (VITAMIN B3),

SUCRALOSE, VITAMIN A PALMITATE,

RIBOFLAVIN (VITAMIN B2), VITAMIN D3,

CONTAINS: MILK, SOY.DISTRIBUTED UNDER AUTHORITY OF

MOTTS LLP, 5301 LEGACY DRIVE

PLANO, TX 75024, C

2014 MOTTS LLP

K -D ME-HI 5

CA CASH REFUND

Vitamin D 20% Riboflavin 20%.

Niacin 15% Phosphorus 20%.

*Percent Daily Values are basedon a 2,000 calorie dietrefrigerate

after opening99% fat &

caffeine free

consumer comments?

1-800-966-4669

www.yoo-hoo.com

70023160

Good Source

of vitamins

& minerals

Good Source

of vitamins

& minerals

Nutrition FactsServing Size: 1 Bottle

Amount Per Serving

Calories 230 Fat Cal 15

% Daily Value*

Total Fat 2g 3%

Sat Fat 2g 5%

Trans Fat 0g

Cholesterol 5mg 2%

Sodium 340mg 14%

Potassium 440mg 13%

Total Carb. 51g 17%

Dietary Fiber 0g 0%

Sugars 45g

Protein 3g

Vitamin A 20% Vitamin C 0%.Calcium 20% Iron 2%

.

Y Hoo oo

Y Hoo oo

This is the redesigned label for the Yoo-Hoo bottle. I wanted to make it fun

so that it would appeal to younger people while keeping the old look to also

appeal to those who have loved Yoo-Hoo for decades.


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PHOTOGRAPHY 5

before after


8/9ADVERTISEMENT 6


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Designed by

Kaylee Brickey

kayleedoesgraphicdesign.com

Documents

Kaylee Brickey Yoo Hoo Booklet