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© 2017 Pretty Pages | Indie Marketing | learnindiemarketing.com There’s nothing worse than being all alone on an arctic tech island of outdated tools wondering....where did everyone go? Over the past 2 years my tool stack has gone through a lot of changes based on both research and trial & error. While I wholeheartedly recommend the tools listed here, that’s not to say something better isn’t going to come along tomorrow and wipe it into obsolesence. That’s why I’m calling this the “2017 List” of Must-Have Tools. _________________ Because I fully expect and hope that this list will change by this time next year. _________ PROFESSIONAL AUTHORS use PROFESSIONAL TOOLS 2017 Must-Have Tools for Author Platform-Building
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Kat's Tool Kit _ KS© 2017 Pretty Pages | Indie Marketing |
learnindiemarketing.com
There’s nothing worse than being all alone on an arctic tech island
of outdated tools
_________________
Because I fully expect and hope that this list will change by this
time next year. _________
PROFESSIONAL AUTHORS use
P R O F E S S I O N A L T O O L S
2017 Must-Have Tools for Author Platform-Building
© 2017 Pretty Pages | Indie Marketing |
learnindiemarketing.com
1 | Website
Wordpress Theme Divi by Elegant Themes Don’t waste another penny on
a new Wordpress theme that when loaded onto your site looks nothing
like the demo, is crazy impossible to learn how to edit and has you
soon abandoning it to look for another layout. Instead use Divi -
the easiest, most intuitive, non- tech friendly drag& drop page
builder ever. You can literally make anything in Divi. Send me your
receipt [if you use my affiliate link] and I will send you a free
Blog Page layout to get you started.
Priceless Designs for a Custom-Built Website Not only are their
designs beautiful and amazing - they specialize in romance
authors
BlueHost a Web Hosting Service Starting at only $3.12/mo for shared
hosting, BlueHost also has 24/7 live chat customer and phone
support as well as free SSL certificates & unlimiated email
accounts for your site. Watch my BlueHost Tutorial Series
here.
Her Creative Studio for Feminine Styled Stock Photography While I
do use Adobe Photostock, Getty Images, Deposit Photos and others,
my first stop for beautifully branded images is here.
2 | Marketing
Mailchimp OR DRIP for Email Marketing Both programs are free &
easy to use. MC is ideal for those just starting out who have ZERO
to 2,000 subscribers and Drip utilizes the power of tags to create
a more customized user experience for those with more advanced
sales funnels and systems. Watch my tutorial on how I use both
here.
eClincher for Social Media Scheduling You can not only schedule all
of your social media platforms [except Instagram] but it both
consolidates all of your inboxes and curates content for you to
re-post
Gramblr for Instagram Scheduling Not only is this tool free but
it’s on your desktop - Hallelujah!
Boardbooster for Pinterest Scheduling This is a form of marketing I
outsource! Billie Gardner of Desire to Done handles all of my
Pinterest Management via BoardBooster. BoardBooster allows you to
schedule pins during prime times as well as recycles curated pins
for you. Although you could use eClincher instead, it does not have
anywhere near the amount of Pinterest posting functionality that is
built into Boardbooster.
LeadPages for Landing Pages, Popup Boxes and Text Message Marketing
Not only is this tool free but it’s on your desktop -
Hallelujah!
3 | Book Funnels & Launches
Vyper for Contests Not only is Rafflecopter expensive but it’s
outdated. Vyper has some innovative funneling features to help keep
your readers engaged with your brand for longer and you won’t have
mysterious “missing” emails from your contest. Vyper is the future
of contests & funnels.
InstaFreebie for Book Funnel App Not only does it have a mobile app
to go with it but you can create & join giveaways with just 2
clicks. Watch my tutorial here.
Adespresso for Facebook Ads Creating a FB Ad Campaign is tough
enough on its own, I can’t imagine doing it without a tool.
Bookbub for Promotions You may not be chosen as curated content
picks but you can still have a profile 7 run ads
Amazon Ads for KDP Authors It’s still too early to tell but these
might be more effective than Facebook Ads. **gasp**
Tasty Book Tours for Blog Tours While there are many blog tour
companies out there, I’ve had amazing luck & increased book
sales using Lisa!
4 | Books & Blogs
BookBub Partners Blog by Bookbub This is the only book published
this year. All others are outdated or only meant for non-fiction
authors.
Jane Friedman Blog Digital book marketing guru that frequently
blogs about indie author marketing subjects
Build Book Buzz Blog by Sandra Beckworth Mostly geared towards
non-fiction
Smart Marketing for Authors by Mother/Daughter Duo Chris &
Becca Syme Becca writes a lot of different genres [under various
pen names] so her advice is perfect for romance authors of all
subgenres!
Mastering Amazon Ads by Brian Meeks This is the only book published
this year. All others are outdated or only meant for non-fiction
authors.
The Prosperous Writer’s Guide to Finding Readers: Build Your Author
Brand, Raise Your Profile, and Find Readers to Delight by Honoree
Corder Has a few good ideas worth checking out
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h t t p : // b i t . l y/n a n o p l a n n e r
success doesn’ t just happen i t ’ s p l a n n e d f o r
F I N I S H A N OV E L E V E R Y M O N T H
the NaNo Planner
BEAUTIFUL BRANDING for authors
https://rebrand.ly/50ideas
https://rebrand.ly/beautifulbranding
Get the FREE LIST
2017 MUST-HAVE TOOLS FOR
https://rebrand.ly/tools
https://rebrand.ly/launchlist
Marketing Books for Authors http://bit.ly/lisalondonbooks
Conference Summaries blog.TheRomanceRoadmap.com
FREE Calendar Conferences & Conventions
for Romance Writers & Readers
learnindiemarketing.com
Wordpress Theme Divi