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Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

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Page 1: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Iyer, Vijay
OnStar and Cadillac logos only
Page 2: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Katie LinendollKatie LinendollTechnology ExpertTechnology Expert

Page 3: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Global SmartphoneGlobal SmartphonePenetrationPenetration 5151

%%

20152015North AmericaNorth AmericaSmartphoneSmartphonePenetrationPenetration 78%78%20152015

Source: Strategic AnalyticsSource: Strategic Analytics

Iyer, Vijay
Add Source: Strategic Analysts
Page 4: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Iyer, Vijay
Do we want to add a visual with stock art of people on phones, tablets, pc's and in a car touching screen in a car.? This would be 3a.
Page 5: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

CONNECTED

SAFE

Seamless Customer Seamless Customer ExperienceExperience

Iyer, Vijay
GM Logo and maybe a headline: GM's vision: Seamless Customer Experience: Simple, Safe & Connected
Page 6: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Iyer, Vijay
OnStar and Cadillac logos only
Page 7: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Jim VurpillatJim VurpillatGlobal Marketing Director, CadillacGlobal Marketing Director, Cadillac

Page 8: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Page 9: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Optimum Capability Optimum Capability and Usabilityand Usability

SIMPLE

Iyer, Vijay
9. Can we add a visual here...maybe an somebody using an iPad or a close up shoot of CUE and introduce the CUE logo for the first time?
Page 10: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Page 11: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SimplicitySimplicityis the ultimate is the ultimate sophisticationsophistication

Leonardo da Vinci

SIMPLE

Page 12: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Page 13: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Iyer, Vijay
Ideally we would have pictures from the research drive sessions the team did. If we can not get those we should use Cadillac people interior driving shots and replcae the Chevy images
Page 14: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Iyer, Vijay
Ideally we would have pictures from the research drive sessions the team did. If we can not get those we should use Cadillac people interior driving shots and replcae the Chevy images
Page 15: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Page 16: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Iyer, Vijay
Ideally we would have pictures from the research drive sessions the team did. If we can not get those we should use Cadillac people interior driving shots and replcae the Chevy images
Page 17: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Iyer, Vijay
Perfect image in case we do not get a "affinity wall image from Cadilac"
Page 18: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Page 19: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLEDriving

EnthusiastGadget

Girl Show Off DeeJay

Basic FamilyTransporter

On-the-goWorking Mom

Commute TimeOptimizer

CommunicationsExtremist

Page 20: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Developed Developed through the through the eyes of the eyes of the customer…customer…

SIMPLE

Iyer, Vijay
24 b. I'd like to one more CUE visuals with text: Developed through the eyes of the customer ... I'd like to get across the customer focus and the savvy/non-savy aspect.
Page 21: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Page 22: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Page 23: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE

Iyer, Vijay
20.NAV SYSTEM Close up of the CUE Navigation screen or Main menue screen with a hand
Page 24: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLECadillac ATS

Iyer, Vijay
If we can I'd like to show an ATS picture and some video footage?
Page 25: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Page 26: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Linda MarshallLinda MarshallPresident, OnStarPresident, OnStar

Page 27: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Solidify Core BusinessSolidify Core BusinessGrowing GloballyGrowing Globally

Expand within Consumer Expand within Consumer ElectronicsElectronics

Technology Leadership Technology Leadership

Page 28: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

150,000 Calls 150,000 Calls Per DayPer Day

Two Calls Two Calls Per SecondPer Second

Iyer, Vijay
NEW SLIDE - we could also put the 1 Call every 1/2 second" might look a bit akward
Page 29: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SAFESAFE

2424//77//365365

Iyer, Vijay
I've posted new pictures of the Command Centerand I'd like to put a title on this "24/7/365"
Page 30: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Iyer, Vijay
Not sure whether we can add that fits with the Crisis, Baby or China story..
Page 31: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SAFESAFE

Iyer, Vijay
I've posted new pictures of the Command Centerand I'd like to put a title on this "24/7/365"
Page 32: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SAFE

400,000 Customers in China 400,000 Customers in China

1 Million Blue Button pushes 1 Million Blue Button pushes each montheach month

Iyer, Vijay
Can we make it a global map that lights up Canda, North America and Chinaand just put facts:6 Million Customers 400,000 China4 Million Blue Button pushes/ month globally100% customer satisfactionNew services in 2012...might need to make this 2 charts
Page 33: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

6 Million Customers6 Million Customers

3 Million Blue Button pushes 3 Million Blue Button pushes each montheach month

SAFE

Iyer, Vijay
Can we make it a global map that lights up Canda, North America and Chinaand just put facts:6 Million Customers 400,000 China4 Million Blue Button pushes/ month globally100% customer satisfactionNew services in 2012...might need to make this 2 charts
Page 34: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

Largest Global Largest Global Telematics/Connected Telematics/Connected

Services Company Services Company

Continued Global Growth Continued Global Growth

SAFE

Iyer, Vijay
Can we make it a global map that lights up Canda, North America and Chinaand just put facts:6 Million Customers 400,000 China4 Million Blue Button pushes/ month globally100% customer satisfactionNew services in 2012...might need to make this 2 charts
Page 35: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SAFE

Iyer, Vijay
We should add the "Onstar FMV" logo
Page 36: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Page 37: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

>20,000>20,000CustomersCustomers

SAFE

Top Holiday PickTop Holiday Pick20112011

Iyer, Vijay
Additional FMV slide with Blue Button fleet image> 20.000 Units soldFord & Toyota top selling brands ( Maybe even use their logos)more than 100 million vehicles compatible
Page 38: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Iyer, Vijay
OnStar and Cadillac logos only
Page 39: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics

SIMPLE CONNECTEDSAFE

ATOMSATOMSAPIAPI

Iyer, Vijay
Simple, Safe Connected Summary Slide...
Page 40: Katie Linendoll Technology Expert Global Smartphone Penetration 51% 2015 North America Smartphone Penetration78% 2015 Source: Strategic Analytics
Iyer, Vijay
OnStar and Cadillac logos only