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The Mission of the CantonStark County

CVB is to attract, orient, and serve

visitors and to educate local

residents and initiate projects and

programs which promote

and grow tourism.

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CVB’s RoleCVB’s Role• Founded in 1980 and under a three

year contract

• Funded by county-wide lodging tax

• Marketing/promotion agency for all of Stark County

• Includes Convention, Sports Promotion, and Tourism Departments

• Offers a Tourist Information Center, Visitor Center and a host of other marketing engines.

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Strategic PlanStrategic Plan• Objective I -Regionalize

marketing efforts

• Objective II -Develop focused marketing plans

• Objective III -Help efforts to develop and promote new tourism products

• Objective IV-Continue building community relations

• Objective V Continue board development

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CVB StaffCVB Staff• Ally Bussey

Tourism Marketing Manager• Kathy Gray

Web Content Manager• Toni Johnson

Tourist Information Specialist• John Kiste

Executive Director• Rosie Kurtz

Administrative Specialist• Cindi Petty

Office Manager• Rob Steinberg

Sports Promotion Manager• Mary Vlahos

Convention Sales Manager

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The EconomicThe Economic Impact of the CVB Impact of the CVB

Stark County welcomes over 2.5 MILLION

Visitors per year and supports over 12,000

direct and indirect tourism jobs

for Stark County.

The CVB’s Marketing Program

The CVB offers a broad variety of multi-media tools to spread a positive and enticing message to visitors. Example of these tools are…

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The Official The Official Visitors’ GuideVisitors’ Guide

Over 125,000 printedDistributed via the

turnpike rest areas, paid distribution routes,

tourist information centers, trade shows and are the official

fulfillment piece for all Visitor inquiries.

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www.VisitCantonStark.comwww.VisitCantonStark.com

Over 105,000 unique

visitors per year.

Did you know??? The Top 5 section of the website are:

1. Calendar of Events

2. What’s Happening Blog

3. Packages & Coupons

4. Best of Stark County

5. Attractions

Print Marketing

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Social Media•VisitCantonStark.com/Blog

•Twitter.com/CantonStarkCVB

•Facebook.com/CantonOhio

•LinkedIn.com/groups? gid=2471394:

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