When was the last time you googled your laundry detergent?

~81%

Are people searching for laundry terms?

There’s a much bigger opportunity

The results…

▶ 294 pieces of content now rank on the first page of Google

search results for both pilot markets

▶ India and Brazil saw a 59% increase in organic search traffic in

the first year of the pilot

▶ India alone saw a year on year organic visitor increase of 307%

▶ Had we purchased the traffic in Brazil and India, the cost would

have been $492k

▶ The annual search opportunity made available to the global Dirt

is Good family of brands through this approach to SEO is 9.7

million

Could we take it online?

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