Kasetsart University, Thailand

Kasetsart University, Thailand

Effect of Cross-Cultural Communication on Socio-Cultural Transformations in

ASEAN Information Society

Asst.Prof.Porntip Yenjabok,Ph.D

Department of Communication Arts and Information Science, Faculty of Humanities,

Kasetsart University, Thailand

Use of the Internet in Thailand and ASEAN + 6 Countries in 2010

Source: 1. International Telecommunication Union (ITU), Key 2000-2011 country data (http://www.itu.int/ITU-D/ict/statistics/) 2. National Statistical Office of Thailand (for Thailand data)

BRUNEI

CAMBODIA

INDONESIA

LAO P.D.R.

MALAYSIA

MYANMAR

PHILIPPINES

SINGAPORE

THAILAND

VIETNAM

AUSTRALIA

CHINA

INDIA

JAPAN

KOREA REP.

NEW ZEALAND

0 10 20 30 40 50 60 70 80 90 10053

1.3

10.9

7

56.3

0.3

25

71

22.4

30.7

76

34.3

7.5

78.2

83.7

83

71.3

0.4

3.9

3.4

25.1

2.6

10.1

82

11.4

8.1

72.9

23.7

4.2

85.4

96.8

79

Percentage of Individuals Using Internet Percentage of Households with Internet

Percentage

http://www.itu.int/ITU-D/ict/statistics/

ASEAN Statistics (2012)


ASEAN Statistics (2012)

ASEAN

Countries

Population

(2012 Est)

Internet users

(30/6/2012)

Internet

Penetration (%)

FB Users

(31/12/2012)

FB Penetration

(%)

Brunei

Darussalam408,786 318,900 78.0 254,760 62.3

Cambodia 14,952,665 662,840 4.4 742,220 5.0

Indonesia 248,645,008 55,000,000 22.1 51,096,860 20.6

Laos 6,586,266 592,764 9.0 255,880 3.9

Malaysia 29,179,952 17,723,000 60.7 13,589,520 46.6

Myanmar 54,584,650 534,930 1.0 n/a n/a

Philippines 103,775,002 33,600,000 32.4 29,890,900 28.8

Singapore 5,353,494 4,015,121 75.0 2,915,640 54.5

Thailand 67,091,089 20,100,000 30.0 17,721,480 26.4

Vietnam 91,519,289 31,034,900 33.9 10,669,880 11.7 Source: National Statistical Office (2012). The 2012 Information and Communication Technology Survey in Household.

Number of computer users by age group

6-10 years

11-14 years

15-19

20-24

25-29

30-34

35-39

40-49

50-59

60 years and over

2,922,709

3,501,312

3,887,988

2,270,724

1,970,207

1,791,704

1,394,684

2,051,371

1,112,726

264,423



Number of computer users by location of using group

Home

Office

Institution

Internet café

Telecenter

Friend's house

Learning ICT community center

Other location via Notebook, Tablet and PDA

Others/Unknown

12,677,645

5,689,862

10,424,170

2,468,600

652,465

449,636

170,311

173,674

65,670


Percentage of computer users by activity computer using

Work11%

Study17%

Reading/Learning (e-book)

11%Play game

20%

Entertainment21%

Surfing Internet19%



WorkStu

dy

KnowledgeGam

e

Enterta

inment

Surfing I

nternet0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

Number of computer users by age group and activity

Age group 6-24 years

Age group 25 years and over

Activity

Num

ber o

f com

pute

r use

rs


Number of Internet users by time to access Internet

08.00 - 11.59 a.m.

12.00 - 15.59 p.m.

16.00 - 19.59 p.m.

20.00 - 23.59 p.m.

24.00 - 03.59 a.m.

04.00 - 07.59 a.m.

All day

Unknown

7,391,118

9,420,450

6,561,876

3,070,213

103,650

24,651

923,380

290


Objectives of the research

• To investigate the media exposure behavior of cross-cultural communication on socio-cultural transformations in ASEAN information society.

• To study some cultural changes in ASEAN countries predominated by cross-cultural communication from other countries.


Framework of the research

Demography- Gender- Occupation- Income- Graduation - Area

Media exposure behavior - Time- Period of time- Frequency- Type of program - Objective

Transformations and Losses of original culture in ASEAN information society - Ways of life- Lifestyle patterns in a family- Food- Costume- Media usage

Factors affected on transformations and losses of original culture in ASEAN information society


Research Method

• Qualitative and Quantitative Research--the in-depth interview research and content analysis

• This study was operated in Thailand. • Focusing on mainstream media (free TV and

cable TV) and online media (website, facebook, and social networks)


Result of the research

• All population, aged 15 years and over, always use the ICT at home every day.

• Most of them will spend an hour to two hours a day on ICT.

• Most of them will use the ICT for contacting with others.

• Most of students, aged 15 to 24 years old, will use the application of Line but most of the population aged 25 years and over will use the internet.


Comparison of ICT usage ranking between students and population aged 25 years and over

Types of ICT Percent of Students Percent of population aged 25 years and over

Internet 19 44

Facebook 27 33

Twitter 10 2

Line 31 12

Social Network 10 10

Others 3 0

Total 100 100


Conclusion

• Factors affected on transformations and losses of original culture in ASEAN information society.– Policy of the broadcasting TV stations – Free trade area for the information and

communication technology – Modernization of ICT


Conclusion

• Transformations and Losses of original culture in ASEAN information society.– Culture of Language– Culture for time-consuming– Exporting some cross-cultural

communications on Socio-Cultural Transformations in ASEAN Information Society


Conclusion

• Ways of life have been changed by the ICT media usage.– All population will use all kinds of the ICT

media increasingly.– Everyone likes to open one’s privacy to

public increasingly.– More population in the society has a chance

to participate in public interests.


Conclusion

• Obviously, examples of cultural changes in Thailand and Laos have predominated by cross-cultural communication from South Korea effectively.

• It causes some cultural changes by passing the ICT media—online media, website, twitter, facebook, line, youtube, and Korean fanpage.


Conclusion

• Exporting main cross-cultural communications on Socio-Cultural Transformations in Thailand and Laos.– Entertainment: concerts, shows, series, songs, movies,

meet and greet parties, news, etc.– Surgical operation– Tourism– Healthy products– Fashion – costumes and cosmetics– Korean study – language and culture– ICT accessories and appliances




On-going process

• The further research is being studied in Laos, Cambodia, and other ASEAN countries to complete the perfect research.

• Finally, the result can be compared and analyzed in the final step.

ICT Master Plan – Smart Thailand


28

ICT2020 - Smart Thailand 2020

Goals• A universal broadband access.• 75 percent of the population will

have information literacy. • ICT professionals will account for at

least 3 percent of the workforce.• ICT contribution to GDP at least

18%.• NRI Ranking remains in top 25%• Increased Internet-based

Employment• Higher awareness of the role of ICT

for environmental sustainability


29

Thank You


Documents

Kasetsart University, Thailand