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CONTENTS
CHAPTERS CONTENTS PAGENO
LIST OF TABLES
LIST OF CHARTS
ABSTRACT
REVIEW OF LITERATURE
1 INTRODUCTION 1
1.1 ABOUT THE STUDY 1
1.2 ABOUT THE INDUSTRY 2
1.3 ABOUT THE COMPANY 3
2 MAIN THEME OF THE PROJECT 7
2.1.OBJECTIVES OF THE STUDY 7
2.2.SCOPE & LIMITATIONS OF THE STUDY 7
2.3.METHODOLOGY 8
3 ANALYSIS & INTERPRETATION 13
4FINDINGS AND RECOMMANDATIONS AND
CONCLUSION62
4.1.FINDINGS 62
4.2.SUGGESTION 65
4.3.CONCLUSION 66
APPENDIX 67
BIBLIOGRAPY 70
1
LIST OF TABLES
TABLE
NOTITLE PAGENO
3.1.1 GENDER OF THE RESPONDENTS 14
3.1.2 THE AGE LEVEL OF THE RESPONDENTS 16
3.1.3
EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS18
3.1.4 MONTHLY INCOME OF THE RESPONDENTS 20
3.1.5 MARTIAL STATUS OF THE RESPONDENTS 22
3.1.6 OCCUPATION OF THE RESPONDENTS 24
3.1.7THE TYPES OF INVESTMENT POSSED BY THE
INVESTOR26
3.1.8THE PERIED OF TRADING IN SECURITIES
MARKET28
3.1.9 FACTOR CONSIDERING BEFORE INVESTMENT 30
3.1.10
MODES OF AWARENESS ABOUT THE STOCK
TRADING32
3.1.11INVESTORS OPINION ABOUT THE TYPES OF
RISK MODE34
3.1.12
WHETHER THE RESPONDENTS KEENLY
OBSERVE THE CHANGING IN THE STOCK
MARKET
36
3.1.13REGULAR OBSERVATION ABOUT THE STOCK
MARKET38
3.1.14WHETHER SHARE TRADING AFFORTABLE TO
THE COMMEN PEOPLE40
2
3.1.15
INVESTORS AWARENESS ABOUT THE
FEATURES AND OPINION OF SECURITIES
MARKET
42
3.1.16 RESPONDENT’S OPINION ABOUT CUSTOMER
SERVICE
44
3.1.17 RESPONDENT’S OPINION ABOUT MARKET
INFORMATION
46
3.1.18 RESPONDENT’S OPINION ABOUT LOW
BROKERAGE
48
3.1.19RESPONDENT’S OPINION ABOUT GOOD WILL
50
3.1.20RESPONDENT’S OPINION ABOUT NEARNESS
52
3.1.21 THE INVESTOR OPINION ABOUT OVERALL
PERFORMANCE
54
3.2.1 THE RELATION BETWEEN AGE LEVEL & CUSTOMER
SERVICE OF MANGAL KESHAV56
3.2.2
RELATIONSHIB
BETWEEN RISK MODE AND INCOME OF
MANGAL KESHAV
58
3.3.1 OCCUPATION AND
OVERALL PERFORMANCE OF MANGAL KESHAV
60
LIST OF CHARTS
3
CHART
NOTITLE
PAGENO
3.1.1 GENDER OF THE RESPONDENTS 15
3.1.2 THE AGE LEVEL OF THE RESPONDENTS 17
3.1.3
EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS19
3.1.4 MONTHLY INCOME OF THE RESPONDENTS 21
3.1.5 MARTIAL STATUS OF THE RESPONDENTS 23
3.1.6 OCCUPATION OF THE RESPONDENTS 25
3.1.7THE TYPES OF INVESTMENT POSSED BY THE
INVESTOR27
3.1.8THE PERIED OF TRADING IN SECURITIES
MARKET29
3.1.9 FACTOR CONSIDERING BEFORE INVESTMENT 31
3.1.10
MODES OF AWARENESS ABOUT THE STOCK
TRADING33
3.1.11INVESTORS OPINION ABOUT THE TYPES OF
RISK MODE35
3.1.12
WHETHER THE RESPONDENTS KEENLY
OBSERVE THE CHANGING IN THE STOCK
MARKET
37
3.1.13REGULAR OBSERVATION ABOUT THE STOCK
MARKET39
3.1.14WHETHER SHARE TRADING AFFORTABLE TO
THE COMMEN PEOPLE41
3.1.15 INVESTORS AWARENESS ABOUT THE 43
4
FEATURES AND OPINION OF SECURITIES
MARKET
3.1.
16
RESPONDENT’S OPINION ABOUT CUSTOMER
SERVICE45
3.1.17RESPONDENT’S OPINION ABOUT MARKET
INFORMATION47
3.1.18RESPONDENT’S OPINION ABOUT LOW
BROKERAGE49
3.1.19 RESPONDENT’S OPINION ABOUT GOOD WILL 51
3.1.20 RESPONDENT’S OPINION ABOUT NEARNESS 53
3.1.21THE INVESTOR OPINION ABOUT OVERALL
PERFORMANCE55
5
ABSTRACT
“A study on Investor Attitude towards MangalKeshav Securities
Limited.,” is the project title. The main objective of the research was to
ascertain the level of Investor Attitude towards MangalKeshav Securities
Limited.
The research study conducted is descriptive in nature and the sample
size used for this study is 120. The method used for this study is Primary data
collection method. For colleting the data structured questionnaire was used in
this study.
Percentage analysis chi square were used for analyzing and
interpretation. This research mainly focuses on Investor feedback and
suggestions that would be useful to MangalKeshav Securities Limited., to
take necessary actions to solve them in a better manner.
The findings revealed that most of the respondents are satisfied with
the Investor Attitude towards MangalKeshav Securities Limited. The research
would surely help to forecasts the Investor needs and help the company to
take the necessary
6
REVIEW OF LITERATURE
It is suddenly that business managers have realized that the customer is
supreme or the need to render personalized service. However, it was not
possible to address the preferences of a massive group of widely dispersed
individuals. Neither the tools nor the technology was available. The smart
business managers did the next best thing, which was to conduct a market
research and classify the market into broad segment with different
preferences. The product managers would (and still do) then position their
product catering broadly to these segments.
The information systems have evolved tremendously over the last three
decades and so have the communication system. While Enterprise Resource
Planning the management mantra of nineties offered the means to optimize
resource planning at the enterprise level encompassing every area of the
enterprise on a real time basis, there was still no means to connect to the
customer. The customer had just too many locations.
The commercial penetration of internet into homes changed everything. Tit
provided the means to take the integrated enterprise information system to
the customer’s living room. He could buy, sell or bank sitting there while
uniquely identifying himself.
This led to the evolution of customer relationship, which uses the Net to
integrate the customer contact points directly with the enterprise. It provides
the means to interact with every customer individually. The interacting over a
period of time creates history that is available to the field sales/support
personnel at the touch of a button.
7
I.INTRODUCTION
1.1.ABOUT THE STUDY
The scope of share trading is increasing day by day, according to the
economy growth. The growth any country is depending on the growth of the
share market of that country. Themarkets have reached dizzying heights.
Risk-aware investors are rethinking their investment strategy. Interest rates
are increasing and they generally have a negative attitude impact on the
stock markets
The days of getting more than 50% returns from the stock markets are
over seems to be the unanimous opinion amongst India’s leading brokerage
houses. Even if one were to get less than 50% returns in today’s stock
markets the path will be strewn with lot of volatility they believe. In such a
scenario, we all would want to look at safe but decent on our investments.
And it is an added advantage if these investments help us to save on tax.
For my study, I have chosenmangalkeshav securities ltd.,
Gobichettipalayam. The main objective of the firm is the share broking. The
study aims to understand the investor’s awareness regarding the share
trading. The data mostly collected by the way of questionnaires and through
some published documents like annual reports etc.Through the study got
information regarding how investors perceive share trading and thus I arrived
at the point I intent to study.
8
1.2. ABOUT THE INDUSTRY
India Share market enables the buying and selling of the collective
shares of the various companies as well as other securities and derivatives.
The shares of the Indian market are expressed as a company's sales revenue
from Indian Share Market divided by the total sales revenue available in the
share market of India. The Indian share market is thus one of the most
important sources of the companies for raising money.
The Indian economy is among the fastest growing in the world, with
GDP growth rate being 9.4% in 2006-07 from 7% in the last financial year
2005-06, indicating that the Indian market economy has a steady growth rate
over the last two decades. The shares of the companies belonging to leading
industries like automobiles, cement, chemicals, consumer electronics, food
processing, fuel, machinery, mining, pharmaceuticals, steel, transportation
equipments and textiles are those which dominate the India Share Market.
Of the leading stock exchanges that deal with the share trading in the
Indian stock market the National Stock Exchange of India NSE is the largest
stock exchange in India while the Bombay stock exchange BSE is the oldest.
Some others are:
Calcutta Stock Exchange Association Limited
Delhi Stock Exchange Association
Inter-connected Stock Exchange of India
Securities and Exchange Board of India (SEBI)
Some vital organs which regulate functioning of the movements of the
prices in the India Share Market are:
9
Stock Market Indices - The BSE SENSEX or the BSE 30, BSE 500,
BSE MIDCAP, BSE SMLCAP, S&P CNX Nifty
Derivatives - Financial Contracts, Forward Contracts, Future Contracts,
Index Future Contract, Option Contract Index, Option Contract, Money
Option Contract
Initial Public Offering IPO - Primary Market ,Underwriting, Book
Building, Over Subscription ,Green Shoe Option, Listing
Stock Brokers - Risk Disclosure Document, Broker Research on India
Share Market
Mutual Funds - Open ended fund, Closed ended fund, Entry load, Exit
load
Depositories and Depository Participant - National Securities
Depository Limited (NSDL) and Central Depository Services Limited
(CDSL) registered with SEBI, Beneficiary Owner(BO) Account,
Delivery Instruction Slips(DIS)
To increase the market share is one of the primary objectives of the India
Share market. Other objectives being, ROI or Return on Investment, ROA or
Return on Assets and to reach TRP or Target Rate of Profit.
1.3. ABOUT THE COMPANY
Company Profile
MangalKeshav Securities Limited (MKSL), the flagship company of the
MangalKeshav Group, is one of the pioneer members of Bombay Stock
Exchange Ltd. (BSE) since 1939 and a member of The National Stock
Exchange of India Limited (NSE) since 1995
10
Management & Group
MangaldasKeshav was incorporated in 1939 as for doing Stock Broking
activities on Bombay Stock Exchange. Today, the Group has a base of
around 10000 retail clients and presence in 50 cities across India.
Infrastructure
The Company have qualified and experienced manpower to handle
the operations at Head office and at 50 well equipped Branches spread
throughout the Country.
The MangalKeshav Advantage
We, at MangalKeshav believe that in the years ahead, Organized
Wealth Management, Hedge Funds, Mutual Funds, Derivatives and
Commodities trading shall be the key drivers for growth in the Financial
Intermediation Sector. Ethical and Professional Conduct, Holistic Approach
and Seamless Processes shall be the key differentiators between “men and
boys”ofthissector. The Group is strategically placed to make the most out of
these emerging opportunities in Financial Intermediation. The company is a
one-stop shop for all investment and trading avenues in the financial
intermediation services. The synergies are obvious and the market demands
an all round approach in treating financial investments. We, at
MangalKeshav, believe that it is necessary to integrate the various services of
the Group to provide complete solutions to our clients.
Services
At MangalKeshav, we have made arrangements for almost all services
related to financial intermediation. We are members of NSDL and CDSL and
provide Depository Services to our clients. Arbitrage opportunities between
11
BSE and NSE can also be provided on request. Active Research for the
getting right perspective on investment and advising on personal tax
management are also available for our clients
Our mission is to implement a process driven approach to cater to the
need of leading corporate houses and institutions The Institutional equity
division is an investment gateway and knowledge repository for its clients,
serving all their needs. Our Institutional Equities Division combines the efforts
of our Research, Sales & Trading departments to serve clients' needs in the
best possiblemanner.We have a dedicated research team, which is engaged
in analyzing the Indian economy and corporate sectors to identify equity
investment ideas. We indicate both “Top-down” and “Bottom-up” stock ideas.
We practice the value-investing philosophy and advise investors to take a
long-term view of equity investments. Consistent delivery of high quality
advice on individual stocks, sector trends and investment strategy has
established us as a reliable research unit amongst leading Indian as well as
internationalinvestors.Our sales & trading team, comprising of top equity
professionals, translates the research findings into actionable advice for
clients, based on their specific needs.
Guiding Principles
Ethical and transparent business practices
Respect for professionals, associates and business
partners
Research based value investing
12
The key highlights of our service platter are:
Highly skilled, dedicated dealing, research and sales
teams
Dealing capabilities on the NSE, BSE and in cash and
derivatives segment
In-depth, detailed and insightful coverage of more than 60 stocks
across diverse sectors.MangalKeshav is one of the premier brokers in the
equities and derivatives market for Retail and Institutional customers in India.
The group is also engaged in distribution of Mutual Fund, Insurance and
IPO’s, thereby offering a bouquet of financial products across all risk profiles.
MangalKeshav has the solutions for wealth management and wealth
enhancement. Today, MangalKeshav is providing comprehensive advisory
services to its valuable clients under one umbrella.
Contact Details:
Company Name:MangalKeshav Group.
Website: http://www.mangalkeshavgroup.com
Executive Name: Ms. KausarKhatri
Address:
MangalKeshav Group
501 Heritage Plazas
Opp Indian Oil Colony, J.P.Road
Andheri - West,
Mumbai - Maharashtra ,IND 400053
Email Address:[email protected]
Telephone:91-022-30687992,30687993
Fax:66790535
13
II.MAIN THEME OF THE PROJECT
2.1 OBJECTIVE OF THE STUDY
Primary Objective
To study the investor’s attitudes towards MangalKeshav securities
limited , gobichettipalayam
Secondary Objective
To know about the awareness level of MangalKeshav
To evaluate the satisfaction level of the investors.
To analyze the services offered by MangalKeshav
To give out suggestions for improving their quality of services
2.2 SCOPE & LIMITATIONS
Scope of The Study
The present study is confined to Gobichettipalayam Town and
considers share market in mangalkeshav securities limited, Though the main
objective of the study is to analyze customer attitude in share market and the
factors influencing them to purchase a particular share, the scope of the study
extends to the following related aspect , the characteristics of the
respondents, the awareness of share market Level of satisfaction towards
mangalkeshav.
14
Limitation of the Study
The study is limited with MangalKeshav Securities Limited at
Gobi.
Sample size has been limited to 120 due the lack of time.
The study is limited for a specific period.
The analysis is only based on the response received.
2.3. METHODOLOGY
Research can be defined as a scientific and systematic search for pertinent
information on a specific Topic.
“It is a systemized effort to gain new knowledge”
- Redman &mery
“ Research comprises defining & refining problems suggesting
solutions, collecting, organizing and evaluating data making deductions and
researching conclusion”.
- C.Lifford woody
Research Design
Research design is the conceptual structure with in which research is
conducted.
“A Research design is the arrangement of conditions for collecting & analysis
of data in a manner that aim to combine relevance to the research purpose,
with economy in procedure”.
Descriptive research design which includes surveys & fact – finding inquiries
of different kinds. The major purpose of the descriptive research is the
description of the state of affairs as its exits at present.
15
Sample Design
The sample design means a definite plan for obtaining a sample from a
given population. The sampling design used for the study is simple random
sampling. (Probability)
Sample Size
The sample size for the study conducted is 120.
Methods Of Data Collection
Methods to find out two sources, there are as follows.
Primary data
Secondary data
Primary data:
The primary data has been collected by conducting direct interview using
structured questionnaires. All the respondents were asked the same
Questions in the same fashion as predetermined for the purpose of study.
Sources of primary data:
Primary data are collected through,
Questionnaire method
Personal interview method
Questionnaire method:
A structured questionnaire was prepared and distributed to the
respondents and information was collected. The questionnaire consists of a
number of questions printed in a definite order on a form or set of forms.
Personal interview method:
In addition to the questionnaire information was also collected by
interviewing the customers.
16
Secondary data:
The secondary data has been collected from the company’s Records,
Report and magazine.
Sources of secondary data:
This study secondary data are collected through,
Reports
Company Profile
Magazines,website
Tools Used For Analysis
To analyze the data and to interpret the result the following statistical tools
are applied.
They include:
Simple percentage analysis
1. Simple Percentage Analysis:
Here the various factors and industrial relation are analyzed on the
basis of the percentage of satisfied. Among the sample size 120, 500 are
customers and 30 of staff members from these samples the percentage of
customer attitudes found to give a conclusion.
Simple percentage = no. of respondents
________________ X 100
Population
17
III. ANALYSIS & INTERPRETATION
Analysis is the process of critically examining the detailed information.
For the purpose of analysis, individual terms are studied, their inter
relationships with other related figure established, the data is sometimes
rearranged to have better understanding of the information with the help of
different techniques or tools for the purpose. On analyzing the data, which is
collected from the respondents, the following observations were obtained.
Analysis & interpretation are closely related. Interpretation is closely
related. Interpretation is not possible without analysis and without
interpretation, analysis has no value. Interpretation is thus drawing of
inference and stating what the figure in the data
18
1. SIMPLE PERCENTAGE ANALYSIS
TABLE NO 3.1.1 GENDER OF THE RESPONDENTS
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that is 79.16% of the respondents were male
respondent and 20.84 % of the respondents were female.Majority is,
79.16%of the respondent was male gender.
19
Gender No of Respondent Percentage (%)
Male 95 79.16%
Female 25 20.84%
Total 120 100%
CHART NO 3.1.1 GENDER OF THE RESPONDENTS
Male Female0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
79.16%
20.84%
20
TABLE NO 3.1.2 THE AGE LEVEL OF THE RESPONDENTS
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that 8.33% of the respondents are under the
age group below 25 years, 20.83% of the respondents are under the age
group 26-30 years, 25% of the respondents are under the age group 31-35
years, 29.16% of the respondents are under the age group 36-40 years and
16.66% of the respondents are above 40 years.
21
Age (years) No. Of Respondents Percentage (%)
Below 25 10 8.33%
26-30 25 20.83%
31-35 30 25%
36- 40 35 29.16%
Above40 20 16.66%
TOTAL 120 100
CHART NO 3.1.2 THE AGE LEVEL OF THE RESPONDENTS
8.33%
20.83%
25.00%
29.16%
16.66%
Below 2526-3031-3536- 40Above40
22
TABLE NO: 3.1.3 EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS
Source: Primary data
Sample Size: 120
INTERPRETATION:
It is noted that, 20.83% of the respondents are post graduate, 29.16 %
are under graduate, 20.83% of the respondents were studied diploma/ ITI,
and 8.33% of the respondent are others,16.66% of the respondent were
studied HSC/SSLC.
23
Educational
qualification No of Respondent Percentage (%)
HSC/SSLC 20 16.66%
Diploma/ITI 25 20.83%
Under graduation 35 29.16%
Post graduation 25 20.83%
Others 10 8.33%
Total 120 100%
CHART NO 3.1.3 EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS
HSC/SSLC Diploma Undergraduation Post graduation Others0
5
10
15
20
25
30
35
16.66
20.83
29.16
20.83
8.33
Percentage
24
TABLE NO 3.1.4 MONTHLY INCOME OF THE RESPONDENTS
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that 10% of the respondents are up to 10000
income level,12.5% are up to 10001 to 15000.25% are up to 15001 to 20000
& 31.66% are above 25000. Majority 31.66% respondents are above 25000.
CHART NO 3.1.4 MONTHLY INCOME OF THE RESPONDENTS
25
Income level No of Respondent Percentage (%)
Below Rs.10,000 12 10%
Rs.10,001 to Rs.15000 15 12.50%
Rs.15,001 to Rs.20.000 25 20.83%
Rs.20,001 to Rs.25000 30 25%
Above Rs. 25,000 38 31.66%
Total 120 100%
10.00%
12.50%
20.83%
25.00%
31.66%
Below Rs.10,000Rs.10,001 to Rs.15000Rs.15,001 to Rs.20.000Rs.20,001 to Rs.25000Above Rs. 25,000
TABLE NO 3.1.5 MARITAL STATUS OF THE RESPONDENTS
26
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that 81.66% respondents are married and 18.33% respondents are unmarried.
CHART NO 3.1.5 MARITAL STATUS OF THE RESPONDENCE
27
Marital Status No of Respondents Percentage (%)
Unmarried 98 81.66%
Married 22 18.33%
Total 120 100%
81.66%
18.33%
UnmarriedMarried
TABLE NO 3.1.6 OCCUPATION OF THE RESPONDENTS
28
Source:Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that 37.5% of the respondents are doing business,
26.67% of the respondents are doing professionals work, 16.66% are
employees, 19.16% are other occupation.
CHART NO 3.1.6 OCCUPATION OF THE RESPONDENTS
29
Occupation No. Of Respondents Percentage (%)
a) Business 45 37.50%
b) Professionals 32 26.67%
c) Employees 20 16.66%
d) Others 23 19.16%
TOTAL 120 100%
37.50%
26.67%
16.66%
19.16%
a) Businessb) Professionalsc) Employeesd) Others
TABLE NO 3.1.7 THE TYPES OF INVESTMENT POSSED BY THE
INVESTOR
30
Source: Primary data
Sample Size: 120
INTERPRETATION:
In the chart prefer the equity share mostly attract the people at 54.2%
and the currencies the share at 13.33% and commodities are purchase of
people are 6.66% and the mutual fund purchase of people are 20.8% and
others are not familiar of the people at 5%.
CHART NO 3.1.7 THE TYPES OF INVESTMENT POSSED BY THE
INVESTOR
31
Types of
investmentNo of Respondent Percentage (%)
Equity 65 54.2%
Commodities 8 6.66%
Currencies 16 13.33%
Mutual fund 25 20.8%
Others 6 5%
Total 120 100%
Equity Commodities Currencies Mutual fund Others0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%54.20%
6.66%
13.33%
20.80%
5.00%
Percentage (%)
TABLE NO 3.1.8 THE PERIED OF TRADING IN SECURITIES MARKET
32
Source:Primary data
Sample Size: 120
INTERPRETATION:
In the above the period of buying shares are mostly high in the period
of 1-3year at 46.67% respondents and low in the period is 2.5% respondents
at above 9 years. In the middle of the period the respondents are 25.83% at 4
to 6 years.
CHART NO 3.1.8 THE PERIED OF TRADING IN SECURITIES MARKET
33
Particulars No of Respondent Percentage (%)
Below 1 year 17 17.16%
1-3 years 56 46.67%
4-6 years 31 25.83%
7-9 years 13 10.83%
Above 9 years 3 2.5%
Total 120 100%
Below 1 year 1-3 years 4-6 years 7-9 years Above 9 years0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
17.16%
46.67%
25.83%
10.83%
2.50%
Percentage (%)
TABLE NO 3.1.9 FACTORS CONSIDERING BEFORE INVESTMENT
34
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above the table shows that 41.66% considering return 12.5% are
tax benefit and for risk 15% are considering safety and regular income, others
only 3.3%.
CHART NO 3.1.9 FACTORS CONSIDERING BEFORE INVESTMENT
35
Particulars No of Respondent Percentage (%)
Risk 15 12.5%
Tax benefit 15 12.5%
Regular income 18 15%
Safety 18 15%
Return 50 41.66%
Others 4 3.3%
Total 120 100%
12.50%
12.50%
15.00%
15.00%
41.66%
3.30%
RiskTax benefitRegular incomeSafetyReturnOthers
36
TABLE NO 3.1.10 MODES OF AWARENESS ABOUT THE STOCK
TRADING
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above tables shows that 16.66% from Friends& colleagues
20.8%from news & info: media, 16.6%from advt& promotion, 41.6% from
sales professionals and 4.16% only from others sources.
37
Particulars No of Respondent Percentage (%)
Friends& colleagues 20 16.6%
News & info: media 25 20.8%
Advt& promotion 20 16.6%
Sales professionals 150 41.6%
Others 5 4.16%
Total 120 100%
CHART NO 3.1.10 MODES OF AWARENESS ABOUT THE STOCK
TRADING
16.60%
20.80%
16.60%
41.60%
4.16%
Friends& colleaguesNews & info: mediaAdvt & promotionSales professionalsOthers
38
TABLE NO 3.1.11 INVESTORS OPINION ABOUT THE TYPES OF RISK
MODE
Source:Primary data
Sample Size: 120
INTERPRETATION:
The above tables shows that 33.3% are like to invest in high risk funds, 50%
are chosen moderate risk and16.6% are like to invest in low risk securities
39
Options No of Respondent Percentage (%)
High risk 60 33.3%
Moderate risk 40 50%
Low risk 20 16.6%
Total 120 100%
CHART NO 3.1.11 INVESTORS OPINION ABOUT THE TYPES OF RISK
MODE
High risk Moderate risk Low risk0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
33%
50%
17%
Percentage (%)
40
TABLE NO 3.1.12 WHETHER THE RESPONDENTS KEEN LY OBSERVE
THE CHANGES IN THE STOCK MARKET
Options No of Respondent Percentage (%)
Yes 70 58.3%
No 50 41.6%
Total 120 100%
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that 58.3%are keenly observing the market changes
and 41.6% are not.
41
TABLE NO 3.1.12 WHETHER THE RESPONDENTS KEEN LY OBSERVE
THE CHANGES IN THE STOCK MARKET
58.30%
41.60%
YesNo
42
TABLE NO 3.1.13 REGULAR OBSERVATION ABOUT THE STOCK
MARKET
Options No of Respondent Percentage (%)
Daily 20 16.6%
Once in a week 25 20.83%
Twice in a week 25 20.83%
monthly once 20 16.6%
Twice in a month 30 25%
Total 120 100%
43
Source: Primary data
Sample Size: 120
INTERPRETATION:
The above table shows that 20.83%are keenly observing the market changes
twice in week & once in a week, 16.6% are monthly once & daily and 25% are
monthly twice.
CHART NO 3.1.13 REGULAR OBSERVATION ABOUT THE STOCK
MARKET
Daily Once in a week
Twice in a week
monthly once Twice in a month
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
16.60%
20.83% 20.83%
16.60%
25.00%Percentage (%)
44
TABLE NO 3.1.14 WHETHER SHARE TRADING AFFORTABLE TO THE
COMMON PEOPLE
Source: Primary data
Sample Size: 120
INTERPRETATION:
45
Options No of Respondent Percentage (%)
Yes 50 41.6%
No 70 58.3%
Total 120 100%
The above table shows that 58.3%are thinking share trading is affordable to
the common people.41.6% are not.
CHART NO 3.1.14 WHETHER SHARE TRADING AFFORTABLE TO
THECOMMON PEOPLE
46
Yes No0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
41.60%
58.30%
Percentage (%)
TABLE NO 3.1.15 INVESTORS AWARENESS ABOUT THE FEATURES
AND OPTIONS OF SECURITIES MARKET
Source: Primary data
Sample Size: 120
INTERPRETATION:
47
Options No of Respondent Percentage (%)
Yes 53 44.16%
No 67 55.83%
Total 120 100%
The above table shows that 44.16%are aware about the features and options
of securities market and 55.83% are not aware.
CHART NO 3.1.15 INVESTORS AWARENESS ABOUT THE FEATURES
AND OPTIONS OF SECURITIES MARKET
Yes
No
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
44.16%
55.83%
Percentage (%)
48
TABLE NO 3.1.16 RESPONDENT’S OPINION ABOUT CUSTOMER
SERVICE
Source: Primary data
Sample Size: 120
49
Opinion No of Respondents Percentage (%)
Highly satisfied 25 20.83%
Satisfied 35 29.16%
Neutral 40 33.33%
Dissatisfied 14 11.6%
Highly dissatisfied 6 5%
TOTAL 120 100%
INTERPRETATION:
Above the table shows 33.33% of people are neutral level in customer
service, 29.16% are satisfied, 20.83% are highly satisfied, 11.6% are
dissatisfied,5% are highly dissatisfied
CHART NO 3.1.16 RESPONDENT’S OPINION ABOUT CUSTOMER
SERVICE
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
20.83%
29.16%
33.33%
11.60%
5.00%
Percentage (%)
50
TABLE NO 3.1.17 RESPONDENT’S OPINION ABOUT MARKET
INFORMATION
Source: Primary data
Sample Size: 120
51
Opinion No of Respondents Percentage (%)
Highly satisfied 20 16.66%
Satisfied 30 25%
Neutral 20 16.66%
Dissatisfied 40 33.33%
Highly dissatisfied 10 8.33%
TOTAL 120 100%
INTERPRETATION:
Above the table shows 33.33% of people are dissatisfied in market
information, 25% are satisfied, 16.66% are highly satisfied and neutral and
8.33% are highly dissatisfied.
CHART NO 3.1.17 RESPONDENT’S OPINION ABOUT MARKET
INFORMATION
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
17%
25%
17%
33%
8%
Percentage (%)
52
TABLE NO 3.1.18 RESPONDENT’S OPINION ABOUT LOW BROKERAGE
Source: Primary data
Sample Size: 120
INTERPRETATION:
53
Opinion No of Respondents Percentage (%)
Highly satisfied 20 16.6%
Satisfied 29 24.16%
Neutral 40 33.33%
Dissatisfied 21 17.5%
Highly dissatisfied 10 8.33%
TOTAL 120 100%
Above the table shows 33.33% of people are neutral level in low
brokerage, 24.16% are satisfied, 16.6% are highly satisfied,17.5% are
dissatisfied,8.33% are highly dissatisfied.
CHART NO 3.1.18 RESPONDENT’S OPINION ABOUT LOW BROKERAGE
16.60%
24.16%
33.33%
17.50%8.33%
Highly satisfiedSatisfiedNeutralDissatisfiedHighly dissatisfied
54
TABLE NO 3.1.19 RESPONDENT’S OPINION ABOUT GOOD WILL
Source: Primary data
Sample Size: 120
INTERPRETATION:
55
Opinion No of Respondents Percentage (%)
Highly satisfied 35 29.16%
Satisfied 32 26.6%
Neutral 32 26.6%
Dissatisfied 10 8.33%
Highly dissatisfied 1 .83%
TOTAL 120 100%
Above the table shows 26.66% of people are satisfied & neutral level in
company goodwill, 29.16% are highly satisfied,8.33% are dissatisfied,.83%
are highly dissatisfied.
CHART NO 3.1.19 RESPONDENT’S OPINION ABOUT GOOD WILL
29.16%
26.60%
26.60%
8.33%
0.83%
Highly satisfiedSatisfiedNeutralDissatisfiedHighly dissatisfied
56
TABLE NO 3.1.20 RESPONDENT’S OPINION ABOUT NEARNESS
Source: Primary data
Sample Size: 120
INTERPRETATION:
Above the table shows 41.66% of people are highly satisfied in
company good will, 20.83% are satisfied, 23.33% are neutral,10% are
dissatisfied,8.33% are highly dissatisfied.
57
Opinion No of Respondents Percentage (%)
Highly satisfied 50 41.66%
Satisfied 25 20.83%
Neutral 28 23.33%
Dissatisfied 12 10%
Highly dissatisfied 10 8.33%
TOTAL 120 100%
CHART NO 3.1.20 RESPONDENT’S OPINION ABOUT NEARNESS
41.66%
20.83%
23.33%
10.00%
8.33%
Highly satisfiedSatisfiedNeutralDissatisfiedHighly dissatisfied
58
TABLE NO 3.1.21 THE INVESTOR OPINION ABOUT OVERALL
PERFORMANCE
Source: Primary data
Sample Size: 120
INTERPRETATION:
Above the table shows 37.5% of people are satisfied in overall
performance, 20.83% are highly satisfied, 26.66% are neutral,8.33% are
dissatisfied,6.66% are highly dissatisfied.
59
Opinion No of Respondents Percentage (%)
Highly satisfied 25 20.83%
Satisfied 45 37.5%
Neutral 32 26.66%
Dissatisfied 10 8.33%
Highly dissatisfied 8 6.66%
TOTAL 120 100%
CHART NO 3.1.21 THE INVESTOR OPINION ABOUT OVERALL
PERFORMANCE
Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
20.83%
37.50%
26.66%
8.33%6.66%
Percentage (%)
60
IV.FINDINGS RECOMMENTATIONS & CONCLUSION
4.1. FINDINGS
From the percentage analysis 79.16% of the respondents were male
respondent and 20.84 % of the respondents were female.
On the basis of percentage analysis8.33% of the respondents are
under the age group below 25 years, 20.83% of the respondents are
under the age group 26-30 years, 25% of the respondents are under
the age group 31-35 years, 29.16% of the respondents are under the
age group 36-40 years and 16.66% of the respondents are above 40
years.
The percentage analysis shows that, 20.83% of the respondents are
post graduate, 29.16 % of the respondent are under graduate, 20.83%
of the respondents were studied diploma/ ITI, and 8.33% of the
respondent are others,16.66% of the respondent were studied
HSC/SSLC. Majority (29.16%) of the respondents are under graduate
respondents.
The percentage analysis shows that 10% of the respondents are up to
10000 income level,12.5% are up to 10001 to 15000.25% are up to
15001 to 20000 & 31.66% are above 25000. Majority 31.66%
respondents are above 25000.
61
On the basis of percentage analysis 81.66% respondents are married
and 18.33% respondents are unmarried.
The above table shows that 37.5% of the respondents are doing
business, 26.67% of the respondents are doing professionals work,
16.66% are employees, 19.16% are other occupation.
In the percentage analysis prefer the equity share mostly attract the
people at 54.2% and the currencies the share at 13.33% and
commodities are purchase of people are 6.66% and the mutual fund
purchase of people are 20.8% and others are not familiar of the
people at 5%
Among the respondents the period of buying shares are mostly high in
the period of 1-3year at 46.67% respondents and low in the period is
2.5% respondents at above 9 years. In the middle of the period the
respondents are 25.83% at 4 to 6 years.
In the percentage analysis41.66% considering return 12.5% are tax
benefit and for risk 15% are considering safety and regular income,
others only 3.3%.
Among the respondents 16.66% from Friends& colleagues 20.8%from
news & info: media, 16.6%from advt& promotion, 41.6% from sales
professionals and 4.16% only from others sources.
The above tables shows that 33.3% are like to invest in high risk
funds, 50% are chosen moderate risk and16.6% are like to invest in
low risk securities
In the percentage analysis shows that 58.3%are keenly observing the
market changes and 41.6% are not.
In the respondents 20.83%are keenly observing the market changes
twice in week & once in a week, 16.6% are monthly once & daily and
25% are monthly twice.
62
The percentage analysis explain that 58.3%are thinking share trading
is affordable to the common people.41.6% are not.
Among the respondents 44.16%are aware about the features and
options of securities market and 55.83% are not aware.
From the percentage analysis 33.33% of people are neutral level in
customer service, 29.16% are satisfied, 20.83% are highly satisfied,
11.6% are dissatisfied, and 5% are highly dissatisfied
Among the respondents 33.33% of people are satisfied in market
information, 25% are highly satisfied, satisfied, 15% are dissatisfied,
1.6% are highly dissatisfied.
Among the respondents 33.33% of people are neutral level in low
brokerage, 24.16% are satisfied, 16.6% are highly satisfied, 17.5% are
dissatisfied, 8.33% are highly dissatisfied.
Among the respondents 26.66% of people are satisfied & neutral level
in company goodwill, 29.16% are highly satisfied, 8.33% are
dissatisfied, and .83% is highly dissatisfied.
Among the respondents 41.66% of people are highly satisfied in
company good will, 20.83% are satisfied, 23.33% are neutral, 10% are
dissatisfied, and 8.33% are highly dissatisfied.
Among the respondents 37.5% of people are satisfied in overall
performance, 20.83% are highly satisfied, 26.66% are neutral, 8.33%
are dissatisfied, and 6.66% are highly dissatisfied.
4.2. RECOMMENTATIONS
Most of the investors prefer to invest in equities.
Most of the investors told the brokerage was very high.
Return Is the major factor which is consider before investment.
63
The company has lake of advertisement so that there is no
awareness about the company from the investors.
The firm does not issue the proper market information to
investors.
4.3.CONCLUSION
Making awareness to the public regarding new financial services is a
crucial thing for the success of broking firm. As a new of investment, with
amble opportunities, securities trading gain much importance in modern days.
Common people are also not having much awareness regarding share
trading. The proper market information should reach to the investors
As there are many number of competitors in the security market,
service adequacy is the crucial factor for the success of the firm. MANGAL
KESHAV serves their investors in such a way and they get a good response
from the investors.
64
APPENDIX
A STUDY ON INVESTORS ATTITUDE TOWARDS SECURITIES MARKET
(With Special Reference to MANGAL KESHAV SECURITY LTD, Gobi.)
INTERVIEW SCHEDULE
1. Name :
2. Age :
a. Below 25 b. 26-30 c. 31-35 d.
36-40
e. Above 40
3. Gender :
a. Male b. Female
4. Education Qualification :
a. HSC/SSLC b. Diploma/ITI c. Under
Graduation
d. Post Graduation e. Others
5. Monthly Income :
65
a. Below 10000 b. 10001-15000 c. 15001-20000
d. 20001-25000 e. Above 25001
6. Marital status:
a. Married b. Unmarried
7. Occupation:
a. Business b. Professionals c. Employees
d. Others
8. Where you like to invest?
a. Equity b. Commodities
c. Currencies d. Mutual Fund e. Others
9. How long you have been trading in securities market?
a. Below 1 year b. 1-3 year c. 4-6 years
d. 7-9 year e. above 9 years
10. What are the factors considering before investment?
a. Risk b. Tax benefit c. Regular income
d. Safety e. Return f. Other
11. How do you come to know about the stock trading?
a. Friends & Colleagues b. Advt& Promotion c. News & Info media
d. Sales professionals e. others
12. What type of risk mode would you like to invest?
66
a. High risk b. Moderate risk c. Low risk
13. Are you regularly observing the stock market?
a. Yes b. No
14. If yes:
a. Daily b. Once in a week c. Twice in a week
d. Monthly once e. Twice in a month
15. Do you thinking share trading is affordable to the common people:
a. Yes b. No
16. Are you aware about features and options in stock market:
a. Yes b. No
17. State your satisfaction level of mangalkeshav in the following aspects:
Reasons / Factors
Highly
Satisfi
ed
Satisfied Neutral DissatisfiedHighly
dissatisfied
1.Customer Service
2.Market Information
3.Low Brokerage
4. Goodwill
5.Nearness
18. What is your opinion about overall performance of MangalKeshav?
67
a. Highly Satisfied b. Satisfied c. Neutral
d. Dissatisfied e. Highly dissatisfied
19. If you have any other suggestions, please specify
……………………
……………………
BIBLIOGRAPHY
1. NSE News-National Stock Exchange of India Ltd jan-2004,
2. RESEARCH FOR MARKETING DECISION, Fifth edition,
Author: PAUL E.GREEN, DONALD S.TULL, GERALD ALBAUM.
3. SECURITIES ANALYSIS AND PORTFOLIO MANAGEMENT , Second edition,
Author: AVADHANI V.A,
4. The Journal “PORTFOLIO ORGANIZER” , First edition,
The ICFAI University.
5. BUSINESS RESEARCH METHOD, Sixth edition,
Author: DONALD R.COOPER, PAMELA S.SCHINDLER
68