FOR FURTHER DETAILS AND ENQUIRIES , CONTACT:ULRICH VIEGAS, MANAGER BUSINESS DEVELOPMENT , KARIGARASHA HANDICRAFTS ASSOCIATION, 24 ABCD, GOVT. INDUSTRIAL ESTATE,HINDUSTAN NAKA, CHARKOP, KANDIVALI- WEST , MUMBAI 400 067.E-MAIL: ulrich@karigar.in Cell# +919930761662 tel .no: +91-022-61545353

A brand that speaks on the art & soul of craftsmanship

Karigar - The retail story

Birth:“Karigar” – The retail brand of Asha Handicrafts Association a not for profit society was Set up in 2006 with a mission to promote the social & economic welfare of artisans in India by providing market facilities for handicrafts made by them using fair trade practices.

Stores:Our first store was set up in December 2006 spanning over an area of 1400 sq.feet in Prime mall, Irla followed by Inorbit ,Vashi in 2008 and High Street Phoenix , Lower Parel In 2009 & Growels 101 in 2010 ,getting the total store nos to 4.Karigar also has its presence PAN INDIA through the SIS format where we have partnered With Reliance retail, Spencers Hyper, Oxford Bookstore, MotherEarth spanning across 20 stores.

Karigar Stores – 04Karigar SIS formats – 20

THE BRAND

Karigar is the name chosen by Asha for the domestic marketing foray. It means “ The Artisan.”

THE PRODUCT LINE

Karigar product lines include – handcrafted products in • Home & Office accessories• Personal accessories• Apparel & accessories • Jewellery • Impulse Items

THE PRICE RANGE

Rs. 9 to Rs.35000

DOMESTIC FORMATS• Flagship stores• Shop in Shop • E-commerce• Corporate Sales

• Flagship storesPrime Mall – Irla Inorbit – VashiHigh Street Phoenix – Lower ParelGrowels 101 – Kandivali (E)To ad 9 more stores by 2014

• Shop in ShopReliance – Time Out ( Bangalore, Gurgaon, Kochi, Faridabad, Mumbai, Pune, Ahmedabad)Oxford Bookstore – ( Kolkata , Mumbai)Spencer Hyper – ( Kolkata )Coming soon @ a store near you.

• E- Commerce www.karigar.in

• Corporate Sales AbnAmro, Citibank, Cipla, Swiss Re, Aditya Birla, etc.

STORE IMAGES - KARIGAR

Karigar – Prime Mall , Irla Store Size – 1400 sq.feet Carpet

Karigar – Inorbit VashiStore Size – 772 sq.feet Carpet

Karigar – High Street Phoenix ( Palladium)Store Size – 429 sq.feet Carpet

Karigar – Growels 101 – Kandivali – east Store Size – 785 sq.feet Carpet

PRODUCT IMAGES - KARIGAR

Moro

ADVERTISING MEDIUMS

Karigar uses the following mediums to advertise through

Press – Ads in Newspapers like Times of India, Hindustan Times Magazines – Ads in Time-Out (mumbai), Interior Magazines. Flyers – Distribution of Flyers in and around the target locations identified. In Mall advertising. Other mediums looking into – Radio, Hoardings, Bus panels, exhibitions.

Karigar – Hoardings , Bus Panels , Print media ads layout

Domestic Business Objectives

To become India’s leading brand of Fairly Traded Handcrafted products by 2014

To establish a chain of Karigar stores across the major cities in India To be an example to other Fair Trade Organizations in other Asian countries

Thank you