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Consulting made affordable. 42 junior consultants 21 academic majors 14 projects completed 9% student acceptance rate 8 client industries 3.5 average applicant GPA 1st in North America JUNIOR ENTERPRISE DESAUTELS LEVERAGES McGILL’S TOP TALENT TO MEET YOUR BUSINESS NEEDS. What would you need to take your business to the next level? A new website, a competitor analysis, a feasibility study? Junior enterprise Desautels, A student run consulting company composed of McGill's best and brightest is here to help you reach your full potential for a truly unbeatable price. From extensive market studies to start up strategies, our international team of junior specialists has a proven track record of real results. EXCLUSIVE PARTNERSHIP WITH

Junior Enterprise Desautels Portfolio

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Page 1: Junior Enterprise Desautels Portfolio

Consulting made affordable.

42 junior consultants

!!

21 academic majors

!!

14 projects completed

!!

9% student acceptance rate

!!

8 client industries

!!

3.5 average applicant GPA

!!

1st in North America

JUNIOR ENTERPRISE DESAUTELS LEVERAGES McGILL’S TOP TALENT TO MEET YOUR BUSINESS NEEDS.

What would you need to take your business to the next level? A new website, a competitor analysis, a feasibility study? Junior enterprise Desautels, A student run consulting company composed of McGill's best and brightest is here to help you reach your full potential for a truly unbeatable price. From extensive market studies to start up strategies, our international team of junior specialists has a proven track record of real results.

EXCLUSIVE PARTNERSHIP

WITH

Page 2: Junior Enterprise Desautels Portfolio

Let McGill's brightest students help your business grow.

AN INTERNATIONALLY ESTEEMED TRADITION

EXTENSIVELY TRAINED BY INDUSTRY LEADERS

MULTICULTURAL, MULTIDISCIPLINARY

AFFORDABLE PRICES, TREMENDOUS RESULTS

Junior Enterprise Desautels is a non-profit, student-run consulting company, part of a network of over 500 JEs in the top business and engineering schools around the world. Endorsed by both the World Bank and European Commission for their positive impact on learning and entrepreneurship, JEs leverage the services of talented, ambitious students to help companies like yours meet their business needs. And in North America, we're the first.

All of our consultants are thoroughly and professionally trained by BCG, the world leader in business strategy, and advised on projects by a panel of experts with experience at McKinsey, Accenture, KPMG and others. We ensure that our young professionals know business strategy inside and out so as to offer dependable, innovative, top-quality solutions.!

Our services are not only impactful: we strive to keep them affordable, too. If you're interested in JED for a project, recruitment or sponsorship opportunity, we would love to chat with you about how we can help!!

21 nationalities. 14 academic majors, from investment banking to chemical engineering to philosophy. Our consultants come from a wide range of disciplines and backgrounds, but what we share is our ambition, passion, and acumen for strategy. This year, we've had over 100 of McGill's top students competing for 7 positions - we are careful to select and train the very best to ensure your business gets the quality service it deserves.

MARKETING Market Analysis!Satisfaction Analysis!Product Launch!Impact Analysis!Mystery Client!Branding & PR

FINANCE Projections!Break-Even !Financial Analysis!Ratios and Forecasts Statement Auditing

START-UP Business Plan!Financial Strategy!Recruiting Strategy!Communications!Copywriting!Translation

STRATEGY Analysis Of:!‣ Industry!‣ Competitors!‣ Positioning!‣ Feasibility!‣ Opportunity

DIGITAL Web Design!Graphic Design!Social Media!SEO!Programming!E-Commerce

W W W . J E - D E S A U T L S . C O M BUSINESS INQUIRES: [email protected]

Page 3: Junior Enterprise Desautels Portfolio

Future of Entrepreneurship - Winter 2014

Client

Mandate

Action Plan

Results

Dobson Centre for Entrepreneurship, Montreal – Canada!The Dobson Centre is the entrepreneurship department within the Desautels Faculty of Management at McGill. Along with offering entrepreneurship classes, the biggest annual event of the centre is the McGill Dobson Cup (MDC), a start-up competition for entrepreneurs from all faculties.

JED was re-hired by the McGill Dobson Centre after successfully completing a project in Fall 2013. For this project, the initial task was to increase McGill Dobson Cup awareness by 60%, and find a volunteer to join the Dobson Centre team.

Analyzed communication channels and built contact list including:!‣ Name and organization!‣ Contact info through email, phone!‣ Webpage and social media information!‣ Information about contact history!‣ Advertisement services offered !!

Through:!‣ Online research!‣ JED consultants’ personal network!‣ Phone calls made to representatives!!

‣ Developed short-term social media and email plan leading to the 2014 Dobson Cup.!!‣ Developed strategy to hire new volunteers. This was achieved through a guided implementation

timeline along with sample posts for communication through listservs and Facebook.

JED was successful in helping increase participation by 84% for the 2014 Dobson Cup.!!The Dobson Centre received 12 full applications (most recent number reported) for volunteering positions.!!The McGill Dobson Centre expressed interest in re-hiring JED for the next term.

Junior Enterprise Desautels June 2014

Page 4: Junior Enterprise Desautels Portfolio

In Forma - Summer 2014

Client

Mandate

Action Plan

Results

In Forma, Paris - France!!French Entrepreneur in the health and wellness industry

JED was appointed to provide an analysis of the French weigh loss industry and establish a business plan comprised of a feasibility study and in-depth marketing plan for an innovative acupuncture for weight loss start-up.

Determined optimized business and branding, including:!‣ Location and physical structure of business!‣ Price and services offered!‣! Positioning and differentiating features!‣! Brand, channels of promotion and message. !‣! Business partners and suppliers !!

Through:!‣ Study of industry analysis reports and direct and indirect competition!‣ Expert advice from BCG consultants and faculty professors!‣ Establishing contact with suppliers and potential business partners!!

Provided spreadsheet projected financial analysis & step by step implementation plan.

Business is currently being developed in Paris, France.

Junior Enterprise Desautels June 2014

Page 5: Junior Enterprise Desautels Portfolio

Le Jus d’Orange - Fall 2013-Winter 2014

Client

Mandate

Action Plan

Results

François Le Roi du Jus d’Orange (FLRJO) – Paris, France!FLRJO installs freshly squeezed orange juice vending machines in various locations such as large corporations, universities, fitness centers, high school, cinemas and more.

JED was appointed; alongside with the ESSEC Junior Enterprise located in Paris, to conduct an in-depth market analysis of potential for the implementation of a network of freshly squeezed orange juice vending machine in Canada while JE ESSEC focused on the European market.

Detailed analysis of the market for healthy drinks sold via vending machines!‣ Size of the market !‣ Consumption habits!!

Through:!‣ Deep analysis of data provided by Stats Canada !‣ Online survey of potential consumers !‣ In store survey of orange juice prices based on format and location!‣ Reading of industry analysis reports & press releases!!‣ Leads generation !‣ Design of a flyer to be distributed to targeted locations !‣ Distribution of the flyers to leads !‣ Use of Twitter to get faster replies !‣ Fundraising & advices!‣ State of the Venture Capital market in Quebec !‣ Steps to follow to create a company in Quebec

‣ Based on JED analysis, the client decided to go forward with the implementation of its service in Canada.!!

‣ 30 locations potentially interested for an implementation starting at the end of 2014.

Junior Enterprise Desautels June 2014

Page 6: Junior Enterprise Desautels Portfolio

Junior Enterprise Desautels June 2014

Rolling The Dice - Fall 2013

Client

Mandate

Action Plan

Results

Lucien Barriere, Paris - France!Lucien Barriere is a leading hotel & casino group in Europe. It owns luxury properties in France and Morocco.

JED was appointed, alongside 6 other Junior Enterprises located in Toulouse, Geneva, London, Milan, Munich and Beijing, to conduct an in-depth analysis of the technological innovation within the luxury hospitality industry. JED focused on the United States and Canada.

Detailed analysis of the upcoming trends in the luxury hospitality industry focusing on:!‣ Guest global experience!‣ In room gadgets!‣ Food & Beverage !‣ Leisure technologies!!

Through:!‣ Interview of Experts!‣ Deep analysis of leaders within the field!‣ Scanning of suppliers offers!‣ Reading of industry analysis reports & press releases!‣ Surveying of 110 properties in 12 North American metropolises through mystery calls!!

Analysis of the potential for Lucien Barriere to settle operations in Canada with a focus on Quebec, Ontario, British Columbia and Alberta.

JED was appointed as the leading JE in the completion of the project by the Global Project Manager at ESCadrille Toulouse (French JE).!!The project was appointed finalist for the most successful cross Junior Enterprise Project at the JADE* Spring meeting 2014. !!*JADE: European Confederation of Junior Enterprises. !