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The advent o social media has businesses o all sizesgrappling to try and understand and take ull advantageo the power this new media has. For Lansing-based

marketing rm Edge Partnerships, the social mediaphenomenon has created opportunities to help clientsacross the country adjust their marketing strategies.

We realized in this day and age, social mediais critical not only to our success, but to our clientssuccess, said Edge President and CEO Lorri Rishar Jandron. Clients were approaching us about how theywant to be part o the social media world.

The importance o social media in their clientsmarketing programs has grown so much that Edge

Partnerships has a ull-time sta person dedicated tosocial media management. Edge employs sophisticatedtools to manage clients Facebook, Twitter and Linked Inpages.

Several Edge clients have enjoyed successul venturesinto social media. The Edge team convinced the Universityo Northern Iowa to reallocate 50 percent o its traditionalmedia advertising budget into social media. The result within our months the University experienced a 20percent increase in inquiries and a 17 percent increasein admissions.

Many companies are nding that social media oersmore fexibility or interactivity and instant eedback romtheir customers. As a result, some companies now preerto drive consumers to their Facebook page instead o theirmore static website.

How does a company seeking to develop a socialmedia presence know where to start?

Take one thing at a time and do it well, said AngelaWitwer, Edge executive vice president & COO.

Its important or anyone considering a social mediapresence to understand the various media platorms andhow they best t your organization.

Linked In is the corporate oce. Its where businesstakes place among 400,000 corporate executives, said John Hill, director o Alumni Career Services or theMichigan State University Alumni Association. Twitter isthe water cooler where oce conversations take place,

and Facebook is the bar or social networking.Hill speaks throughout the country educating

organizations on how to more eectively utilize the power

o social media. He emphasizes a our-step approach todeveloping social media as a business tool:

1. Ler Le Linked In, Facebook and Twitterall have advanced search capabilities that allow youto gure out what people are saying about yourorganization;

2. Reerc Start putting numbers behind themedium. Look at companies you do business withand the proles o their executives. See what yourcustomers are doing and how they communicate;

3. Egge Get your brand into the social mediauniverse and get it to work or you. People whoconnect to your brand are your organizations bestambassadors, said Hill;

4. Ele your ambassadors to sell your service.Hand o the messaging to them. For example,Hill says a number o companies will distribute anews release to their employees prior to sendingit to the media. That allows employees to spreada consistent message using their own individualcommunications platorms.

Job seekers are also becoming exposed to socialmedia tools to help them identiy job leads. Capital AreaMichigan Works! (CAMW) has been aggressive in tappinginto Twitter, Facebook and YouTube to help connect jobseekers with employers.

Social media is really about building relationships,said Kate Tykocki, CAMWs chie communications ocer.Whether that helps a person connect with a job, whetherit helps someone standout rom the crowd, whether ithelps a business recruit a new employee or whetherit broadens a businesss reach and helps it developmeaningul relationships with its customers, it all boilsdown to people connecting with people.

Hill, who thinks resumes will become obsolete in thenext ve years, says Linked In allows job-seekers to tell amore complete story about themselves that goes beyond

junejune2011

what can be listed in a resume.Your personal brand is becoming your employment

currency, says Hill.Managed properly, social media can deliver powerul

results. But, organizations need to careully think throughtheir strategy beore diving in ull orce.

I you dont have time to invest in it, dont do it,said Danielle Lenz, public relations and social mediaspecialist or Edge.

For a growing number o organizations, social mediais no longer a novelty, but rather an integral component otheir marketing program.

Its here, said Jandron. Social media has becomea very important part o every day business.

John Hill o the MSU Alumni Association travels the

country helping MSU alums and other executives under-

stand how to best leverage social media platorms.

Cover photo- Edge Partnerships is helping clients across

the country expand their social media presence. (l-r)

Angela Witwer, Danielle Lenz and Lorri Rishar Jan-

dron.

Managed properly, social

media can deliver powerful

results. But, organizationsneed to carefully think

through their strategy

before diving in full force.

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Tim DamanPresident and CEO

Lansing Regional

Chamber of Commerce

The new media world

represents a dierent wayo thinking and doing

business. Like any new

business trend, the secret is to

understand and embrace it,

and ultimately to develop and

manage an eective strategy

to leverage the power o new

media in ways that helps your

business succeed.

A Message from the PresidentMarketing in the New Media World

It wasnt that long ago that media communications were unneled through the daily newspaper, a

handul o television stations and broadcast radio. Though the infuence o those mainstream media

remains important today, the prolieration o cable and satellite program oerings and the power o

the Internet, which launched the social media revolution, have changed the way in which we send and

receive inormation orever.

Consumers have more choices in an increasing ragmented inormation world, which can make reaching

those consumers with your marketing message a challenge. The interactive nature o social mediaplatorms also means a business can have more immediate access to and eedback rom its customers.

The complexities o the rapidly evolving new media world have generated a great deal o interest among

executives throughout business. The Chamber has sought to assist our members in developing an

eective social media presence through our business education series, including a presentation last year

by John Hill, a renowned social media expert rom Michigan State University. The growing importance

o social media in the business community is also why we chose to dedicate this months cover story in

FOCUS to that topic.

In the past couple o years, the Lansing Regional Chamber has enhanced our own marketing strategy

and developed a much stronger presence in this platorm. Under the leadership o our marketing and

communications manager, Aubrey Zimmerman, the Chamber communicates aggressively through our

Facebook, Twitter and Linked In pages. We are also very proud o our new website, www.lansingchamber.

org, which eatures much richer and deeper content delivered in a multi-media ormat.

The new media world represents a dierent way o thinking and doing business. Like any new business

trend, the secret is to understand and embrace it, and ultimately to develop and manage an eective

strategy to leverage the power o new media in ways that helps your business succeed.

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C a l e n d a rThe Chambers address is 500 East Michigan Avenue, Suite 200, Lansing, MI 48912.

June

WEdnEsday, JunE 1dELta GovERnmEnt RELations CommittEE,8 9 a.m. Lexington Lansing Hotel, 925 S. Creyts Rd.,Lansing, MI 48917. The Delta Government RelationsCommittee meets the rst Wednesday o each month

to provide a orum or business leaders to discussimportant issues aecting Delta Township. To ensureadequate seating, please RSVP to Jason Green atjgreen@lansingchamber.org.

thuRsday, JunE 2ChambER 360, 8 9:30 a.m., Lansing RegionalChamber o Commerce Insurance Capital BoardRoom, 500 E. Michigan Ave., Ste. 200, Lansing, MI

48912. New, veteran and prospective members areencouraged to attend Chamber 360 to learn aboutthe ull range o Chamber benets and how tomaximize your investment. Meet our sta and ndout how we are working or you through businessgrowth and advocacy initiatives, exclusive memberbenet programs, member exposure, networkingand educational event opportunities. This is a FREEevent, but space is limited. To register or this eventplease visit www.lansingchamber.org.

WEdnEsday, JunE 15GRub CRaWL, 5 - 8 p.m., Eastwood Towne Center,3003 Preyde Blvd., Lansing, MI 48912. Enjoy oodsamplings rom select restaurants located in EastwoodTowne Centre. Participating restaurants include: Bra- vo! Cucina Italiana, Chapbook Cae, Inside SchulerBooks & Music, Chesters Nuts, Claddagh Irish Pub,Johnny Rockets, Maggie Moos Ice Cream and Treat-ery, McAlisters Deli, Max & Ermas, Mitchells Fish

Market, P.F. Changs China Bistro, Pancheros Mexi-can Grill. Tickets: Pre-sale: $20 per person, $35 percouple; Night o: $25 person; $40 per couple. Formore inormation on sponsorship call Sarah Lackeyat 853-6457 and to purchase tickets visit www.lan-singchamber.org.

JulytuEsday, JuLy 12mEmbER mixER, 5 - 7 p.m., Rizzi Designs, 1141 N.Pine St., Lansing, MI 48906. $10 member, $30 non-member. Includes hors doeuvres.

Government Relations Committees are in recess July and August; meetings will resume in Sep-

tember.

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Cer f Cerce 517-487-6340 r r wee

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WEdnEsday, JunE 15East LansinG / mERidian GovERnmEntRELations CommittEE, 8 9 a.m. Walnut HillsCountry Club, 2874 Lake Lansing Rd., East Lansing,MI 48823. The East Lansing / Meridian GovernmentRelations Committee meets the third Wednesday oeach month to provide a orum or business leadersto discuss important issues aecting East Lansing/Meridian Township. To ensure adequate seating,please RSVP to Jason Green at jgreen@lansingcham-ber.org.

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Wed like to oer a special saluteto these great organizations thatreached milestone anniversariesas Chamber members this month.Thank you or your continued sup-port through the years!

WLNS-TV 6........................................35 yearsTraverse City Leasing, Inc..................35 years

The Peanut Shop...............................35 years

Foster, Swit, Collins &Smith, P.C. ............................ .....35 years

Option 1 Credit Union.......................25 years

Radisson Hotel Lansing.....................25 years

Health Management

Associates, Inc ................... ........20 yearsTire Factory, Inc. ............................... 5 years

Cardiovascular Specialists, P.C. .......... 5 years

Liquid Web, Inc ................................. 5 years

The Moulton Team ............................ 5 years

WorkSquared .................................... 5 years

The Back Room .................. ............... 5 years

Stephenson Tree Surgeon & Co .......... 5 years

The Sterling Group 2900 Place Apartments ............... 5 years

Claras Restaurant, Inc ................... .... 5 years

Compuware Corporation ................... 5 years

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lg rgo

Chmb o Commc

2011 Bo odcto

OffiCersChaiR oF thE boaRd

Ron SimonAuto-Owners Insurance Company

Past ChaiR

Vic Verchereau Farm Bureau Insurance Company

ChaiR ELECt

Nancy McKeagueMichigan Hospital Association

LEGaL CounsEL

Je HicksHicks & Mullett, PLLC

tREasuRER

Michelle Gallagher Gallagher & Associates

PREsidEntTim DamanLansing Regional Chamber

diVisiOn direCTOrsintL businEss sERviCEs

Jason SandersFith Third Bank

GovERnmEnt RELations

Kevin McKinneyMcKinney & Associates

maRKEtinG & CommuniCation

Paula Cunningham Capitol National Bank

mEmbERshiP sERviCEs

Steven HessAccident Fund Insurance Company o America

aT-larGeMelanie Bergeron Two Men & A Truck International

Lon BohannonNeogen Corporation

John BrownJackson National Lie Insurance Company

Denyse FergusonLEAP

Patrick DeanDean Transportation

Joe FordNetvantage Marketing

Pat Gillespie Gillespie Group

Mark KelloggFraser Trebilcock

Bill Kimble C2AE

J. Peter LarkLansing Board o Water and Light

Deborah MuchmoreMarketing Resource GroupDavid MulderMeijer

Brian PriesterLSJ Media

Timothy SalisburyPNC Bank

Jean G. SchtokalFoster, Swit, Collins & Smith

Heather Shawa-DeCookDemmer Corporation

Dennis SwanSparrow Health Systems

Ryan VartoogianSpartan Internet

Steve WebsterMichigan State University

fOCusEditoR

Ross WoodstockPRintinG

Spartan Printing

maiLinGHot Prospects Direct

CovER PhotoCourtesy o Trumpie Photography

adVerTisersCapitol National Bank .............................................2

LSJ Media .............................................................10

Blue Cross Blue Shield ........................................12

4

Plee reeer e e eer lg pr f e Cer wee keep r cc fr p--e. t wll ere recee ll

Cer cc el er. Cc 517.487.6340 f e qe r re receg r cc.

aCcBusiness ConsultantsMr. Thomas G. Hamp, Business Coach11683 Hidden Spring TrailDeWitt, MI 48820

Phone: (517) 668-1050Fax: (517) 668-1098

www.advicoach.com/thamp

a degGraphic DesignersMs. Smita Sawai, Owner3947 Hemmingway Dr.Okemos, MI 48864Phone: (517) 303-9566

www.avani-design.com

a Pe slCredit Card ProcessingMr. Joe Hyjek950 S. Old Woodward Ave., Ste. 220Birmingham, MI, 48009Phone: (888) 855-8644 Ext:129Fax: (866) 671-9773

www.avidpays.com

E RerMr. Jason Keusch101 S. Washington Sq.

Lansing, MI 48933(517) 371-8700

Eerc CrprWater Treatment EquipmentMrs. Ruth Cheney, Benets Administrator317 N. Bridge St.Grand Ledge, MI 48837

Phone: (517) 627-8444Fax: (517) 627-8037

www.enercocorp.com

K-br PrpereReal Estate InvestmentMr. Stephen Barnard, Manager6229 McCue Rd.Holt, MI 48842Phone: (517) 669-1390

www.kbarproperties.com

Kg Clg, icGovernmental ConsultantsMr. M.L. Mickey Knight, President115 W. Allegan St., Ste. 200Lansing, MI 48933Phone: (517) 484-6917Fax: (517) 484-7037

merc alce serce, ic.Ambulance ServiceMr. Dennis Palmer, President1422 E. Michigan Ave.

Lansing, MI 48912Phone: (517) 482-1983Fax: (517) 482-6204

Pr | CcleMotorcyclesMrs. Debbie Green, President944 Emmett St. EBattle Creek, MI 49014Phone: (269) 441-7761

Rec sregePublic RelationsMr. Matthew Resch, President216 North Chestnut StreetLansing, MI 48933

Phone: (517) 371-7843www.reschstrategies.com

s Cr arleAirline CompaniesMs. Kelsey Dodson-Smith,Marketing Coordinator1300 Mendota Heights Dr.Mendota Heights, MN 55120Phone: (651) 681-3955

www.suncountry.com

ter o te sqreRestaurantsMr. Jason Keusch120N. Washington Sq.Lansing, MI 48933Phone: (517) 374-5555

te blff Lke fmlfr ac

AssociationsMrs. Lorianne Hearn,Client Communications Manager

143 Cady Centre #205Northville, MI 48167Phone: (248) 767-9375Fax: (248) 374-9375

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When it comes to moving our community in theright direction, we all come with dierent ideas andperspectives about what progress looks like. For some,progress is about economic growth. For others, prog-ress means sae neighborhoods, good government orquality o lie.

The Lansing Regional Chamber o Commerce(LRCC) is proud to join in Greater Lansing Progress,a broad-based coalition o organizations that want tounite the community behind a single vision o prog-ress.

Greater Lansing Progress is designed to be aninclusive organization in which business and com-munity leaders, along with residents, join together, to

Greer Lg Prgre Jgtgeer fr srger Reg

talk, work, advocate build momentum and drive move-ment toward a better region, said Kristin Beltzer, LRCCsenior vice president o Government Relations & Public

Aairs.Greater Lansing Progress has established a web-

site and a strong social media presence in order to

engage community members in an ongoing, interac-tive conversation about steps we need to take to builda stronger community. You are encouraged to visit

www.greaterlansingprogress.com and join the conver-sation. Watch or more details about Greater LansingProgress in the coming weeks, including the July issueo FOCUS magazine.

The voice o thebusiness communitywas heard during the

heat o Lansing City

Councils debate overthe citys 2011-2012budget. In a letter

to the City Council,Lansing Regional Cham-

ber o Commerce (LRCC)President & CEO Tim Daman

urged City Council to view the budget deliberations asan opportunity to reorm city government in ways thatdeliver more ecient and eective services to business-

es and taxpayers.The LRCC letter was sent days beore City Council

adopted a $99.5 million budget that calls or 102 cityworkers to be laid o, closing three re stations, elimi-nating road unding as well as possible privatization omunicipal gol courses and cemeteries.

Cer Weg LgC Ccl bge dee

In the letter, LRCC also stated its opposition to alast minute suggestion by some council members thatthe city annex Capital Region International Airport,labeling the notion a step backward or our regions

economic development eorts, especially in light oprogress being made with the proposed 425 agreementbetween the city and Dewitt Township.

The annexation idea was among a furry o lastminute maneuvers by several council members thatincluded submitting hundreds o questions to citystaers in the nal hours o the budget debate. TheChamber said it was deeply troubled by the budgetprocess, stating in the letter:

Instead o thoughtul deliberations that should

have been taking place over the past couple o months,there has been a furry o activity by several councilmembers that is once again creating an appearance odysunctional government, which is not only harmul tothe budget discussions, but also urther contributes toa negative image o our region.

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Right: CanadianConsul General RoyNorton speaks with

Global Business Club

attendees ollowing hispresentation.

6

JuneFocus2011

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When it comes to importing and exporting,

Michigan and Canada can be considered best riends;Michigan exporters claim Canada as their number onetrading partner. From the Canadian perspective, Michi-gan imports more rom Canada than any other countryin the world. I Michigan and Canada are to expandtheir relationship, the proposed New International

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treOne o the more

dicult challenges ororganizations conduct-ing business in theinternational arenais managing commu-nications in multiplelanguages. A locally-owned company hasstepped up to help companies meet the lan-guage demands o the global marketplace.

Lansing-based 7C Lingo provides ull-service translation and interpretation in the worlds most-spoken languages. 7C Lingohas an international network o translatorsthat understand the unique translation needso specialized proessions including legal,nance, medical education, government andmarketing.

Market terminology is very dierent inthe legal proession versus medical and mar-keting, said 7C Lingo President Fathy Shetiah.Every eld requires a unique approach.

There are many companies that oertranslation services, but 7C Lingo is the onlylocal agency, owned and operated in Lansing.Shetiah encourages rms in need o transla-tion services to understand the importance othe quality o the service.

Every one knows someone who speaksthe language, but can they accurately translatethe language? asked Shetiah. Translationmistakes can be very costly.

Firms interested in more inormationabout 7C Lingo and their services can visit

www.7clingo.com or www.portlansing.com.

Trade Crossing, connecting Detroit and Windsor, mustbe built. That was the message delivered at a recentGlobal Business Club orum by Canadian Consul Gener-al Roy Norton and Michigan Lt. Governor Brian Calley.

The new bridge will ensure that Michigan and

Lansing will remain attractive or job creation andinvestment to Canada, said Consul General Norton.

Lt. Gov. Calley told the audience that the current Ambassador Bridge is not capable o handling theexpected increase in trac between Michigan and Can-ada.

Michigan currently has the most expensive bor-der crossing between the U.S. and Canada, said Lt.Gov. Calley. The single bridge system creates a barrierto exporting and is placing a stranglehold on interna-

tional trade.The Lt. Governor told the crowd that he expectslegislation allowing or the NITC to be constructed willbe introduced ater state budget and tax reorm issuesare resolved in June. The Lansing Regional Chamber oCommerce has publically endorsed the NITC.

Below: Lt. Governor

Brian Calley beore the

Global Business Club.

Michigan currently

has the most expensiveborder crossing between

the United States and

Canada.

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Plege Keep Lerg

Keep LearningOur Future Depends on It!is a coalition o businesses, government, mediaand educators that recognize the need to put a

high value on education in our community and our state i we are going to succeed.

Keep Learning was ounded ater therelease o some startling statistics that jeopar-dize the uture o Mid-Michigan; just 50 percento Michigan parents agree that everyone shouldhave a college education and only 27 percentsaid education was essential or success.

Michigan ranks 34th nationally in adultswith a bachelors degree or higher 22 percent.

Comparatively, Mid-Michigan sits at 29 percent,but alls short when compared to other thriving,vibrant cities like Madison, Wis. (41 percent);Austin, Texas (40 percent); and Ann Arbor (48percent).

Mid-Michigan is home to a world-classresearch institution in Michigan State University,Cooley Law School (the largest in the country),Lansing Community College and the state capi-tol. We have everything we need to compete, butwe are alling short in the new knowledge-basedeconomy.

Join the eort by pledging your businessessupport and signing the Keep Learning Busi-ness Pledge. By taking the pledge, you can joinother area businesses in taking no-cost steps tosupport education. Its quick, its easy and itsimportant.

For more inormation or to take the pledge,

visit www.LearnorOurFuture.org today.

Mark your calendars (or record it in yoursmart phone), or one o the summers most out-standing gol events. The 2011 Lansing Open isset or Tuesday, August 16 at Eagle Eye Gol Club.Following a shotgun start at 10 a.m., a ull day o

un, including games on the course, lunch, din-ner, awards and prizes is planned.

The Lansing Open is more than just anothergol outing. It is a terric opportunity to enjoy arelaxing day o gol and take advantage o impor-tant networking opportunities. Treat your sta to

a day on the course, or entertain important clients orpotential customers.

Register today or the Lansing Open at www.lan-singchamber.org. Individual members can play or anearly bird rate o $175, oursomes are $700 until June

17. Non-members and those that register ater the earlybird deadline are welcome to play or $195, oursomesare $750. Organizations interested in sponsoring theLansing Open should contact Sarah Lackey at 517-853-6457 or slackey@lansingchamber.org.

ve blg Cer WeeOne o the most exciting new eatures on the

Chambers new website, www.lansingchamber.org,is the use o video interviews with newsmakers,speakers and Chamber members. Our team isworking hard to post as much quality content aspossible in order to keep the website inorma-tive, interesting and up-to-date. Recently, ourmarketing and communications manager, AubreyZimmerman, and intern, Lexie Kimball, visited VisionCare Associates in East Lansing to learnmore about the services VisionCare oers. You

can watch this eatured interview online today! Iyou have an idea or a video eature, please con-tact Aubrey at 517-853-6456, or azimmerman@lansingchamber.org.

Canadian Consul General Roy Norton was

interviewed prior to his speech beore the

Global Business Club.

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Lg opllgBoard o Directors has electedthe 2011 Executive Committee;Crle Rce, m.d. will serveas secretary and mew

ye, m.d. will serve astreasurer. t mre,m.d. will continue his two year term as president o thepractice.

C2aE, a ull-service archi-tectural, engineering, andplanning design rm is pleasedto announce the recent hire o

t L, CaE, CFRE.

The Lansing oce o tWomEn and a tRuCK hasadded bll de to itsoce team as a move consul-tant.

Frer trelcckis pleased to announce thatmelWerke mlwec has joined the rm as an associateattorney in its Grand Rapids and Lansing oces.

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JuneFocus2011

L, Ewer, Prle,d & Gg, P.C., ispleased to announce Krl L.Gg (Real Estate law),Kee W. bell (RealEstate law) and Cere a.

Jc (Estate Planning andProbate law) recently receivedthe prestigious peer revieweddesignation, 2011 Super Law-

yer, by Super Lawyers magazine.

br P. Gllger, Jr., an attorney with the Gllg-er Lw Fr, was re-appointed Ingham County PublicAdministrator by Michigan Attorney General Bill Schuetteand Michigan State Public Administrator Rebecca MasonVisconti.

Clrk Crc CEoCrle Clrkannounces the

hiring ot mas projectsuperintendent.

Je m. C, president and chie operating ocero Cr Cpl deelpe Cp, wasrecently appointed by Governor Rick Snyder to the Michi-

gan Construction Code Commission.

bg brer bg ser mcg Cpl Regis pleased to announce the recent hire o dr. PllpKgas the agencys executive director.

PEoPLE nEWsdcr apprc der-

lg is proud to announceand welcome Cre mc,Pa-C and to the sta.

The Public Relations Societyo Americas Central MichiganChapter recently named Lrr

Jr o Ege Prer-p its 2011 PACE Maker othe year or her distinguishedcareer in public relations.

Lg Cr sclhas added P Jcto the main oce as its newadmissions director.

ig Regl mecl Ceer recently namedFl Ce vice president o human resources.

te Greer Lg Ce vrbre (GLCvb) is pleased to announce it has hiredmr Wgl as marketing communications coordi-nator, Kre ser as administrative assistant, Pllbrckeas executive assistant and promoted current sta-er Kr Kff to the position o visitor servicescoordinator.

Je Peer, assistant proessor o mathematicsand computer science at ole Cllege, received theLivingston Proessorship award at the 2011 Honors Con-vocation.

Krl L. Gg Kee W. bell

Cere a. Jc

Crle Rce, m.d. mew ye, m.d.

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9

The Wll are Cer f Cerce helda ribbon cutting ceremony or Kozy At Home Petsitting,a licensed veterinary technician that does proessionalpetsitting in your home.

Lq We, ic. recently enhanced its reputation asan innovator in web hosting services by adding a ContentDelivery Network (CDN) to its already diverse palette ohosting options.

te Greer LgCe vrbre received two awardsrom the Public RelationsSociety o America Cen-tral Michigan Chapter PACEAwards: a Pinnacle Award inthe category o Tactics- Elec-tronic Media or the Greater

Lansing Mobile App; and an Excellence in the category o

Special Events or Over the Edge.

Ege Prerp recently earned three Gold AsterAwards or healthcare marketing and advertising.

U.S. Senator Debbie Stabenow announced that Lan-sing-based nwe, a cutting-edge producer osuperconducting particle accelerators, was awarded theSmall Business Innovation Research (SBIR) Small Busi-ness o the Year Award by the U.S. Department o Energy(DOE).

Clrk Crc has been selected as ConstructionManager or the Greenville Public Schools & St. JohnsPublic Schools renovations.

dcr apprc mep& Ler Ceer is excited towelcome Je Per tothe sta.

Fer swf Cll & s,P.C. is pleased to announce theaddition o attorneyarcRjer. She is a member othe rms Workers Compensa-tion Practice Group.

Two Clrk Crc employees have been rec-ognized with the companys highest honors or saetyand service: t brewas named recipient o theCharles J. Clark Safety Award, which is presented tothe Clark employee who demonstrates exceptional dedica-tion and commitment to saety in the construction industry;and se Kler was named recipient o the John M.Clark Service Award, which is presented to the Clarkemployee who demonstrates an exceptional work ethic,

service and dedication on behal o the company and itscustomers.

Ke hler has been promoted to president o Per-el Wrl.

June

Focu

s2011

Wll Gerre oW.d. Gerre & ace achievedmembership in the prestigious Million Dollar Round Table- The Premier Association o Financial Proessionals.Guerre is a 13-year MDRT member.

org br ijr Re Ceer congratulatesdelle Ple, der Ge, Jec Weer, m

Krk, nc Wrck, dr. Crre Plrk, trcspece, and Kr mgwho have become certiedas a Brain Injury Specialist (CBIS) through the AmericanAcademy o Brain Injury Specialists. In addition, Origamistwo speech-language pathologists, delle Ple andL Well, have become Registered National OutcomesMeasurement Systems (NOMS) Users.

Wll meg, executive vice president-Finance andchie nancial ocer or tds teleccCrp. has been named to lead TDS ast growing Hosted

and Managed Services (HMS) operation;vck vllcrez,who currently serves as assistant treasurer or Telephoneand Data Systems, Inc. will become TDS Telecommuni-cations Corp.s vice president-Finance and CFO, on aninterim basis.

ComPany nEWs

Plc ic., a ull-service marketing communica-tions rm, has won our awards in the 25th Annual PACE

Awards competition.

Clwell bker hell brrW has been namedto the prestigious Coldwell Banker Chairmanss Circle;an exclusive honor it has been awarded or 10 consecu-tive years.

The Central Michigan Chapter o the Public Relations Soci-ety o America (CMPRSA) presented Ege Prerpwith two Excellence Awards and two Achievement Awardsduring the 2011 PACE Awards ceremony.

m mrkeg & me (m3) took home two PACEAwards o Achievement by the Public Relations Society oAmerica Central Michigan chapter (CMPRSA).

h+blck ace, ic. received a Best oMichigan Business award rom Corp! Magazine.

t bre se Kler

a-ower mke Fre 500L fr n srg yerAuto-Owners Insurance Company is ranked

number 425 on the annual Fortune 500 list o Americas largest corporations. This is the ninthstraight year Auto-Owners has appeared in the

Fortune 500 list. The company is also rankedamong the 20 largest Michigan-based companies.Making the Fortune 500 list is a signi-

cant honor or all Auto-Owners associates, said

Auto-Owners CEO Je Harrold. Being ranked amongthe biggest and best-run companies in America is animportant distinction in which we take pride.

With $5.395 billion in revenue or 2010,Auto-Owners remained the second largest prop-erty and casualty mutual insurance company in theUnited States.

The LRCC congratulates Auto-Owners ontheir great success in 2010 and looks orward tocontinuing a strategic partnership throughout theremainder o 2011.

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10

JuneFocus2011

7-Eleven #104,Since 2009

A-1 Mechanical Michigan, LLC,Since 2005

Advanced Management, Inc.,Since 2007

Alliance Obstetrics & Gynecology,Since 2010

Applied Imaging,Since 2005

Art Crat Display, Inc.,Since 1963

ASAP Printing,Since 1994

Big Brothers Big Sisters,Since 1992

Big John Steak & Onion,Since 2007

BMC-Business Machines Company,Since 1996

Brogan, Reed, Van Gorder & Associates/Ohio National Financial,Since 1990

Cardiovascular Specialists, P.C.,Since 2006

Claras Restaurant, Inc.,Since 2006

Compuware Corporation,Since 2006Darling Builders Supply Co.,Since 1954

Dawson Tree Care Inc.,Since 2008

Delta Flowers,Since 2010

Executive Committee, (The),Since 2009

Fahey Schultz Burzych Rhodes, PLC,Since 2008

FedEx Ground,Since 2008

Foster, Swit, Collins & Smith, P.C.,Since 1976

Fowlerville Ford, Inc.,Since 2007

Gillespie Company, LLC,Since 2009

Greater Lansing Business Monthly (The),Since 1987

GTECH Corporation,Since 1988

Haslett Public Schools,Since 2009

Health Management Associates, Inc.,Since 1991

Impression 5 Science Center,Since 2005Ingham Regional Assisted Living,Since 2004

Interstate Batteries,Since 2004

James W. Butler, III,Since 2008

Jersey Giant Subs,Since 2010

Jersey Giant Subs!,Since 2010

Kent Record Management, Inc.,Since 1999

KI Technology Group,Since 2002

Kincaid Henry Building Group, Inc.,Since 2007

LEAP, Inc. (Lansing Economic Area Partnership),Since 2007

Liquid Web, Inc.,Since 2006

Manpower,Since 1963

Meridian Entertainment Group,Since 1994

Mitchells Fish Market - Cameron Mitchell

Restaurants,Since 2003Peanut Shop, (The),Since 1976

Prosthetic Center, Inc.,Since 1990

Radisson Hotel Lansing,Since 1986

Rum Runners Dueling Piano Bar & Dance Club,Since 2002

SES Environmental,Since 2009

Spartan Electric Services,Since 2008

Stephenson Tree Surgeon & Co.,Since 2006

Sweetie-licious Bakery Cae,Since 2009

The Back Room,Since 2006

The Markerboard People Inc.,Since 2004

The Moulton Team,Since 2006

The Robert Fell Company,Since 2009

The Sterling Group - 2900 Place Apartments,Since 2006

Tico Duckett Distributing,Since 1999

Tire Factory Inc.,Since 2006

Traverse City Leasing, Inc.,Since 1976

Tri-County Regional Planning Commission,Since 1980

Trinity Arican Methodist Episcopal Church,Since 1992

Troppo,Since 2008Wal-Mart Super Center,Since 2004

Walnut Hills Country Club,Since 1994

Web Ascender,Since 2007

Wharton Center or Perorming Arts,Since 1987

Williams Auto World,Since 1958

WLNS TV 6,Since 1976

WorkSquared,Since 2006

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June

Focus2011

An impressive team o Chamber sta members and ded-icated volunteers participated recently in National WomenBuild Week, an initiative o Habitat or Humanitys WomenBuild program. Women volunteers boost Habitats capacityto build more houses and serve more amilies. The ourth

annual event challenged women o Greater Lansing to devoteApril 30 to the eort o eliminating poverty housing. Morethan 1,800 Women Build houses have been built nationwidesince the program began in 1998.

Cer te spprnl We bl Week

Team Chamber turned out in ull orce

to support National Women Build Week!

Above: Owner Becky Beauchine

Kulka displays some o her

fne jewelry beore a couple

o attendees at the May Cham-

ber mixer held in her Okemos

store

Above: Chamber Mixers are always a networking draw. The May

event at Becky Beauchine Kulka Diamonds & Fine Jewelry was

no exception.

Let: The Business o Education was the topic o conversation

at the May Economic Club luncheon. A distinguished panel

discussed how business and parents can get more involved in

improving the quality o education in Michigan. Panelistsincluded (l-r): Mike Flanagan, State Superintendent o Schools;

Dan Quisenberry, president, Michigan Association o Public

School Academies; Lou Glazer, president, Michigan Future; Amber

Arellano, executive director, Education Trust Midwest; and Stan

Kogut, superintendent, Ingham Intermediate School District.

8/6/2019 June Focus 11 (2)

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U.S. POSTAGE

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LANSING, MI

PERMIT NO. 622

The Stadium District500 East Michigan Avenue, Suite 200

Lansing, MI 48912Ph. 517.487.6340

lansingchamber.org

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