Proprietary and Confidential

June 7, 2011

Proprietary and Confidential

What’s at stake

Protecting our Progress

• Affordable Care Act• American Recovery & Reinvestment Act• State Children's Health Insurance• Lilly Ledbetter Fair Pay Act•Wall Street Reform•Middle Class Tax Cuts• Credit Card Reform• Extending Unemployment Benefits• Student Aid & Fiscal Responsibility Act• Repeal of Don’t Ask Don’t Tell• Historic Nominations to Supreme Court

Working for more Progress

2

Built staff, offices, and neighborhood teams in all 50 states:•# COs and NTLs in PA•# Teams in PA

Other PA Accomplishments•#SOs across PA•# 1:1s held since April 4th•Over # calls made since April 4th

Proprietary and Confidential

Volunteers are the leaders of this movement

Organizational Structure

3

Proprietary and Confidential

How can we reach our shared goals?

Example Voter Contact Ramp

Time

Vote

r Con

tact

s pe

r O

rgan

izer

per

Day

By yourself, there’s a limit to how many voters you can contact each day

But with more help, your organization’s output can

grow exponentially

4

Proprietary and Confidential

To grow, you have to expand your organization

Organizer

Vol

VolVol

Vol

Vol

Vol

Vol

Vol

Vol

Vol

Vol

Vol

Vol

Vol VolVol

Vol

Vol

Vol Vol

We’re building Neighborhood

Teams – and we need your help

NTL + Team

NTL + Team

NTL + Team

NTL + Team

5

Proprietary and Confidential

Neighborhood Teams are the foundation of our organizing

• Volunteers organized in teams are more productive, happy, connected, and powerful than volunteers working alone:

o Volunteers in teams put in twice as many hours

o Empowers volunteers to take on more responsibility

o Snowflake model creates manageable volunteer ratios

o Spreads volunteer strength across precincts

o Helps volunteers feel part of something bigger than themselves

Why organize in teams?

6

Proprietary and Confidential

Neighborhood Team spotlight: Location/Name

• Team Leader• History of the team• What do they like to do

together• Quotes, etc

7

Proprietary and Confidential

1. Expand the electorate2. Build something new3. Grow the grassroots in the states4. Measure our progress5. Work for every vote

How We’ll Do ItHow We’ll Do It

Campaign mission

• Mission: Re-elect President Obama on Nov. 6, 2012• Mantra: Respect. Empower. Include. Win.

How we win

We can’t do it without your

grassroots organizing

We can’t do it without your

grassroots organizing

8

Proprietary and Confidential

Grassroots will power our victory

• In the face of historic challenges, the President must stay focused on the American people. That’s why he needs us to lay the foundation now

• Facing new challenges, we have to build a grassroots organization that’s farther reaching and more innovative than anything we’ve built before

• We must re-connect with long-time supporters and inspire new ones to join the cause. We know that we will only be as strong as our grassroots organization in communities across the country

• We believe in organizing block-by-block, with neighbors talking to neighbors, co-workers talking to co-workers, and friends talking to friends

9

Proprietary and Confidential

How we organize

1. Excellence1. Excellence•Our organizing will reflect a level and excellence that

matches the magnitude of what’s at stake

2. People-Focused2. People-Focused• The grassroots is our key to victory and neighborhood

teams will be the foundation of our organizing

3. Metrics-Driven3. Metrics-Driven•We will set clearly defined goals and hold ourselves and

each other accountable

4. Data Integrity4. Data Integrity•We will complete soft reports daily and commit to

accurate, quick turn-around of hard data entry

5. Training5. Training•We will know the program and be able to explain and

teach it to others. We will build skills to execute the plan

Obama 2012 Campaign organizing principles

10

Proprietary and Confidential

Campaign roadmap: growing the grassroots

1. Launch Campaign

•Declare “I’M IN”

(continues all year)

•1-on-1 Meetings

Election2. Listen and Plan

3. Build Teams

4. Contact Voters

•Hold local planning sessions

•Engage key constituencies

•Organize local house meetings

•Recruit + train Neighborhood Teams

•Register, persuade, and turn out voters

Organization will grow throughout campaign

11

Proprietary and Confidential

We know organization building is our next step, but we need your help filling in the details

Next Step: Build TeamsGoal: Recruit and train volunteer neighborhood teams

•House meetings•One-on-one meetings•Tabling or clip boarding at community events•Voter Registration•Phone banks / Canvassing•Potlucks•What other tactics can we use to engage past and new volunteers?

Tactics for building teams

12

Proprietary and Confidential

Hosting house meetings are our immediate next step

• We are planning to kick off our team-building efforts this summer with house meetings

• They will help us build teams and recruit new volunteers

• They will help identify new potential team members in your community

13

Proprietary and Confidential

House Meetings in your community

Key Planning Question: How can house meetings In your community be most effective?

Key Planning Question: How can house meetings In your community be most effective?

14

Who would you invite to a house meeting you are hosting?

Where would you host your event?

What communities do we need to reach in your area?

How can we find hosts for house meetings in other areas of your community?

Planning Questions

1

2

3

4

Proprietary and Confidential

Next steps

VOLUNTEERS:• Sign up to host or attend a house meeting• Sign up to meet with a local organizer

HEADQUARTERS STAFF: Pass Feedback to Campaign Leaders

11

2

15

Proprietary and Confidential

This is our moment

“We are at one of those rare moments in history where we’ve been given the opportunity to change our country for the better. But it’s never easy, and it never starts in Washington. It starts with you.”

- President Barack Obama -

16

PAID FOR BY OBAMA FOR AMERICA