Signs of Elko Friendlycustomer service are poppingup all over town.

To date, over 500 individualshave discovered the secrets toproviding“extraordinary”customer servicein a fun, fast-paced four-hourcourse sponsoredby the ElkoConvention &Visitors Authority.

Individuals who completethe course receive a specialElko Friendly lapel pin whichproudly acknowledges theircommitment to serviceexcellence.

Approximately 25 localbusinesses are now certified

Elko Friendly. To become adesignated Elko Friendlybusiness, a company must train50% of their staff members whodeal directly with customers

and

75% of the managerssupervising this front line staff.

Upon meeting theserequirements, the businessreceives an Elko Friendlycertificate and window decalidentifying them as a certifiedElko Friendly business.

Visitors are encouraged topatronize businesses displayingthe Elko Friendly logo in orderto insure extraordinary serviceand value.

The Elko Friendly programhas received rave reviews. The

workshop is free andincludes an extensive

training manual.Upcoming workshops are

scheduled from 8 a.m. to noonon Wednesday, July 29 and onTuesday, August 4.

For reservations or additionalinformation on the ElkoFriendly program, contactAllison Dumke at (702) 738-4091.

riendlyF

The Sign of Friendly Service

S

July 2-5 National Basque FestivalUnique dances, colorful costumes,native games, and traditionalBasque food add up to excitementfor the entire family.

July 9-11Native American FestivalIndian culture through songsand handicrafts, emphasizingthe spiritual with dancing in asacred circle.

July 14-17 Silver State Stampede CattleDrive25-mile horseback, four-day,three-night cattle drive fromLone Mountain Station to ElkoCounty Fairgrounds.

July 17-18Silver State StampedePRCA rodeo which attractssome of the best rodeocowboys, rodeo clowns andspecialty acts in the country.

July 18-19Art in the ParkAn old-fashioned summertimeevent featuring hundreds ofcraft booths, games, food, freshair and sunshine.

August 14-16Elko Storytelling FestivalShake with laughter, shiverwith fright and smile withdelight as the nation’s topstorytellers wave magical talesthat leave you spellbound.

August 29-31Elko County FairA tradition for more than 75years, this annual event featureshorse races, livestock shows,home arts, exhibits, fabulousfood and lots of family fun.

September 1-7Elko County Fair

September 11-13Gambler’s Run & Car ShowHundreds of vintage cars ondisplay for judging andviewing, plus a “Gambler’sRun” 50-mile race on the lastday.

September 12Race to the AngelA competition for mountainbike riders, runners andwalkers over a 13.1 mile courseup the 2,800 foot vertical climbto Angel Lake.

For Information or Reservations:

Elko Convention & VisitorsAuthority(702) 738-4091 Phone(702) 738-2420 Fax

Julyl 1998

A Publication of the

Elko Convention &

Visitors Authority

ummer is a season of excitement.Everywhere you turn there’s something youwant to do. Days are filled with spectacularscenery, a flurry of festivities and endlessoutdoor adventures. Evenings provideeverything from action-packed casino gaming,to fine dining and entertainment, to a peacefulnighttime stroll under a canopy of brightsummer stars.

To help visitors enjoy all ot the rewards Elkohas to offer, the Convention & VisitorsAuthority has produced a dazzling new seriesof marketing tools. Among the enticing new

offerings are atourismbrochure, ranchrecreation guideand 28-pagevisitor guide.

The colorfuland highlyinformativematerials willprovide visitorsto Elko with awide range ofactivities andattractions from

which to choose.“The end result will be

increased tourism activity,”said Marketing DirectorAlyson Paredes. “Too oftenpeople drive right throughElko on their way to what theyconsider to be avacation destination. Wewant to educate themthat Elko is a perfectplace to stop and spendtheir vacation.”

The new brochureand ranch recreationguide is beingdistributed along the I-80 corridor betweenSan Francisco,California and Salt LakeCity, Utah. The Elko Visitor Guide can be obtained at areahotels, museums, attractions, restaurants and atthe Elko Convention Center.

“Get ready for a dynamic tourist season,”said Paredes. “Elko has so much to offervisitors, they may never want to leave.”

July

September

TourismVolume III Issue 111 • July, 1998

In The Good Old Summertime

Archibald Named Interim Executive DirectorMarianne Archibald has been named Interim Executive Director of the Elko Convention &

Visitors Authority. Over the past year, Archibald has served as Tourism Marketing Consultant for the ECVA,

implementing numerous new programs including the highly successful Heritage Tourism Plan,Elko Friendly Customer Service Program and award-winning advertising and marketingcampaign.

“We are pleased that she has agreed to step in and help us over the busy summer monthsahead,” said Al Bernarda, Chairman of the Elko Convention & Visitors Authority Board ofDirectors. “We look forward to a prosperous tourist season under her expert direction.”

TourismTrends• Travelers are seekingactivities that bring themcloser to the environment,nature and the outdoors.

• The US Sporting GoodsManufacturing Associationidentifies the following sportsas “red hot”: camping, hiking,trekking, canoeing, climbing,cycling and horseback riding.

• Demand for interpretationand education as part of thevacation experience isincreasing rapidly.Authenticity is important tothe travel experience.

• Over one-fourth of USadults (54 million) took atleast one trip in the last yearthat included a visit to anhistoric site or museumaccording to the US TravelIndustry Association.

• Baby boomers will remainthe best customers for travelfor at least two more decades.The biggest spenders onsummer travel are adultsaged 55 to 64, who plan tospend an average of $1,344per trip. The oldest babyboomers are now 51.

E L K O V I S I T O R G U I D E

E L K O • N E V A D A

Ranch Life Adventures

If This Is

The Memory

Imagine

The Vacation

August

CertifiedElkoFriendly

Kudos to the following certifiedElko Friendly businesses andestablishments.

• Ameritel Inn• Cimarron West• Computech• Corral West Ranchwear• Cowboy Joe/East Side• Creative Catering• Elko Convention & Visitors

Authority• Full House, Inc.• Stockmen’s Hotel & Casino• Commercial Casino• Scoreboard Sports Lounge• Gun World• Idaho Pottery In Nevada• Interior Wood Products• Jaz Ranch• Paragon Mortgage • Paul Stevens-State Farm

Insuramcne• Taco Time• Traditions Floor Covering• Western Auto

It’s Celebration Time!Elko is a town that knows how to have a good time. With the first glint of summer sun,the town becomes alive with festivals and special events on most every weekend. Here area few irresistible event morsels to tantalize your taste for summertime fun.

July 1998 July 1998

Elko StorytellingFestival

or three glorious days all seemsright with the world in an old-fashioned, heart-warming way asthe words of storytellers fill listeningears at the first annual ElkoStorytelling Festival.

Under colorful performance tents and onstages throughout the convention center,the crowds will gather to hear stories thatmake them shake with laughter, shiver withfright and squeal with delight.

There are fairy tales, fables, folk tales andfront-porch humor. There’s singing anddancing; laughter and tears. There’s a littlenight fright, too, as hundreds of adults sitquiet as tombstones, listening silently whiletellers intone tales of hair-raising horror.

The 1998 festival will take place onFriday, August 14 through Sunday, August16. This once-upon-a-lifetime eventfeatures a celebrity roster of eight ofAmerica’s most beloved masters of myth.

The Elko Storytelling Festival promises tobe an unforgettable experience for all whoattend.

Festival HighlightsA Gathering of TellersThis is entertainment at its best… spellbindingperformances by world-renowned tellers whoshare their best-loved legends, most hilariousyarns, and tallest tales. You’ll enjoy frolickingfables, side-splitting comedy and a musicalpotpourri featuring spicy Cajun blues, vibrantAfrican rhythms, melodious mountain dulcimerand spirited washboard and spoons. Come jointhe gathering! Enjoy a light buffet and cocktails.Meet many of this year’s featured tellers. This isan event not to be missed.

Ghost TalesAre you brave enough to venture to NightmareHollow? Enter the world of mystery andsuspense at this hair-raising night of fancifulfright. Guaranteed to scare the bejabbers out oflisteners, these tales of crones and gnomes andthings that go bump in the night are toofrightening for children under age 12. Musterup your courage and join us if you dare.

Bedtime StoriesGet into your pajamas and grab your teddy bearfor an evening of enchantment as children sit inwide-eyed wonder hearing fanciful fables andwhimsical stories guaranteed to captivate thechild in all of us.

Laughin’ All The WayTuck the youngsters in early! Enjoy somerollicking fun at this high-spirited performancepacked with hilarious stories and filled withsurprises. You’ll hoot and howl with the anticsof Ed Stivender, “the Robin Willliams ofstorytelling.” You’ll teeter with delight at J. J.Reneaux’s observations of Southern heroines,hussies, and belles. Milbre Burch will share her riproaring rationale on the birds, bees and babyboomers. And Angela Lloyd will get you revvedup with full-speed humor and rousingwashboard revelry. Don’t miss this uproariousperformance!

Sacred StoriesDiscover stores that speak to the heart and soulduring this Sunday morning time of inspiration.Hear tales of the hallowed, the eternal and thedivine.

Grand Finale’The Festival endshappily-ever-after asfeatured tellers presentan eclectic assortment ofencore performancesand bid fond farewell tothe first annual ElkoStorytelling Festival.

F

EdStivenderEd Stivender keepsaudiences laughinguproariously with hisunique renditions oftraditional stories,dueling banjos, andhysterical monologues.Described as “the RobinWilliams of storytelling,”his unforgettableperformances of storiesand songs accompaniedby banjo and harmonicabristle with comicinsights.

J. J. ReneauxA storyteller well known forthe spice she adds to herperformances, Reneaux

mixes smoothSouthernstorytelling,hot Cajonspice, classicaljazz, and coolDelta bluesinto anunforgettablegumbo servedup with heart,humor and lots

of audience participation.Her performances sizzlewith joi de vivre that isuniquely Reneaux.

Olga LoyaOlga Loya weaves a richrepertoire of Latin Americanstories and colorful ethnictales that not only entertain,but expand awareness ofother cultures. You’ll bedrawn into the magic ofstorytelling as timeless talesweave seamlessly between

Spanish andEnglishCostumes,music, songandinstrumentsadd to theperformances.

MilbreBurchMilbreBurch is astorytellerin everysense ofthe word.Usingsimpleprops,dancingeyes andhands that paint colorfulpictures that stir theimagination, Milbre Burchperforms a collection ofstories and originalmonologues about faith,humor, struggle, endurance,and the miracle of smallhuman kindness.

AngelaLloydAone-womenmusicaltheatercompany,AngelaLloydstretchesthe art ofstorytellingwith an eclectic performancethat fuses wacky humor withtimeless wisdom. Avirtuoso onwashboard and spoons, heroriginal works vibrate withrhythm and rhyme, tales andchants.

Namu LwangaUgandan born Namu uses herlife experiences in her onewomen shows, as well astraditional stories she grew upwith, interweaving all showswith music, dance, mime, and alot of audience participation. Aversatile musician who playsdrums, strings, wind andxylophones, Namu hasperformed internationally inZimbabwe, England, India andChina and won a Nationalaward as one of the first womenin Uganda to play musicalinstruments.

Mike AndersonEnjoy stories, songs and awide variety of musicalinstruments ranging fromclassic mountain dulcimer toguitar, banjo, jawharp,noseflute and bones in theselively performance. MikeAnderson’s easy style andability to make everyone smilemakes him a hit performer.

Jim “Two Crows”WallenKnown for his historicallyauthentic costuming,folkloristJim “TwoCrows”Wallen willdelightaudienceswith hishistoricfacts andamazingtall tales ofgrowing upin the mountains ofMissouri. As you listen toJim tell the stories of hischildhood, you must decidewhether they contain thetotal truth or a tall tale in theOzark tradition.

Yarnspinner’s GroveAnyone can tell a tale—andmany do—at this gatheringplace for the storyteller in all ofus. Come listen to ahodgepodge of marveloustales. Or sign up to swap astory of your own.

Myths & Legend’s CaféThe Café Stage offers a grab-bag of surprises as randomtellers give short performancesfull of wit, wisdom, and wide-eyed wonder.

Rumpelstiltskin Family TentMagical stories and whimsicalentertainment fill this tentthroughout the weekend.Featured storytellers enchantchildren and adults with anunforgettable fairytale week-end.

For ticket information,

contact the Elko

Convention & Visitors

Authority at

(702) 778-4097.

a g a t h e r i n g o f t e l l e r s

Discover the Best Storytellers in the World,Right Here in Elko!

“A story is the magic that takes place whenimagination meets the spoken word.”

July 1998 July 1998

Elko StorytellingFestival

or three glorious days all seemsright with the world in an old-fashioned, heart-warming way asthe words of storytellers fill listeningears at the first annual ElkoStorytelling Festival.

Under colorful performance tents and onstages throughout the convention center,the crowds will gather to hear stories thatmake them shake with laughter, shiver withfright and squeal with delight.

There are fairy tales, fables, folk tales andfront-porch humor. There’s singing anddancing; laughter and tears. There’s a littlenight fright, too, as hundreds of adults sitquiet as tombstones, listening silently whiletellers intone tales of hair-raising horror.

The 1998 festival will take place onFriday, August 14 through Sunday, August16. This once-upon-a-lifetime eventfeatures a celebrity roster of eight ofAmerica’s most beloved masters of myth.

The Elko Storytelling Festival promises tobe an unforgettable experience for all whoattend.

Festival HighlightsA Gathering of TellersThis is entertainment at its best… spellbindingperformances by world-renowned tellers whoshare their best-loved legends, most hilariousyarns, and tallest tales. You’ll enjoy frolickingfables, side-splitting comedy and a musicalpotpourri featuring spicy Cajun blues, vibrantAfrican rhythms, melodious mountain dulcimerand spirited washboard and spoons. Come jointhe gathering! Enjoy a light buffet and cocktails.Meet many of this year’s featured tellers. This isan event not to be missed.

Ghost TalesAre you brave enough to venture to NightmareHollow? Enter the world of mystery andsuspense at this hair-raising night of fancifulfright. Guaranteed to scare the bejabbers out oflisteners, these tales of crones and gnomes andthings that go bump in the night are toofrightening for children under age 12. Musterup your courage and join us if you dare.

Bedtime StoriesGet into your pajamas and grab your teddy bearfor an evening of enchantment as children sit inwide-eyed wonder hearing fanciful fables andwhimsical stories guaranteed to captivate thechild in all of us.

Laughin’ All The WayTuck the youngsters in early! Enjoy somerollicking fun at this high-spirited performancepacked with hilarious stories and filled withsurprises. You’ll hoot and howl with the anticsof Ed Stivender, “the Robin Willliams ofstorytelling.” You’ll teeter with delight at J. J.Reneaux’s observations of Southern heroines,hussies, and belles. Milbre Burch will share her riproaring rationale on the birds, bees and babyboomers. And Angela Lloyd will get you revvedup with full-speed humor and rousingwashboard revelry. Don’t miss this uproariousperformance!

Sacred StoriesDiscover stores that speak to the heart and soulduring this Sunday morning time of inspiration.Hear tales of the hallowed, the eternal and thedivine.

Grand Finale’The Festival endshappily-ever-after asfeatured tellers presentan eclectic assortment ofencore performancesand bid fond farewell tothe first annual ElkoStorytelling Festival.

F

EdStivenderEd Stivender keepsaudiences laughinguproariously with hisunique renditions oftraditional stories,dueling banjos, andhysterical monologues.Described as “the RobinWilliams of storytelling,”his unforgettableperformances of storiesand songs accompaniedby banjo and harmonicabristle with comicinsights.

J. J. ReneauxA storyteller well known forthe spice she adds to herperformances, Reneaux

mixes smoothSouthernstorytelling,hot Cajonspice, classicaljazz, and coolDelta bluesinto anunforgettablegumbo servedup with heart,humor and lots

of audience participation.Her performances sizzlewith joi de vivre that isuniquely Reneaux.

Olga LoyaOlga Loya weaves a richrepertoire of Latin Americanstories and colorful ethnictales that not only entertain,but expand awareness ofother cultures. You’ll bedrawn into the magic ofstorytelling as timeless talesweave seamlessly between

Spanish andEnglishCostumes,music, songandinstrumentsadd to theperformances.

MilbreBurchMilbreBurch is astorytellerin everysense ofthe word.Usingsimpleprops,dancingeyes andhands that paint colorfulpictures that stir theimagination, Milbre Burchperforms a collection ofstories and originalmonologues about faith,humor, struggle, endurance,and the miracle of smallhuman kindness.

AngelaLloydAone-womenmusicaltheatercompany,AngelaLloydstretchesthe art ofstorytellingwith an eclectic performancethat fuses wacky humor withtimeless wisdom. Avirtuoso onwashboard and spoons, heroriginal works vibrate withrhythm and rhyme, tales andchants.

Namu LwangaUgandan born Namu uses herlife experiences in her onewomen shows, as well astraditional stories she grew upwith, interweaving all showswith music, dance, mime, and alot of audience participation. Aversatile musician who playsdrums, strings, wind andxylophones, Namu hasperformed internationally inZimbabwe, England, India andChina and won a Nationalaward as one of the first womenin Uganda to play musicalinstruments.

Mike AndersonEnjoy stories, songs and awide variety of musicalinstruments ranging fromclassic mountain dulcimer toguitar, banjo, jawharp,noseflute and bones in theselively performance. MikeAnderson’s easy style andability to make everyone smilemakes him a hit performer.

Jim “Two Crows”WallenKnown for his historicallyauthentic costuming,folkloristJim “TwoCrows”Wallen willdelightaudienceswith hishistoricfacts andamazingtall tales ofgrowing upin the mountains ofMissouri. As you listen toJim tell the stories of hischildhood, you must decidewhether they contain thetotal truth or a tall tale in theOzark tradition.

Yarnspinner’s GroveAnyone can tell a tale—andmany do—at this gatheringplace for the storyteller in all ofus. Come listen to ahodgepodge of marveloustales. Or sign up to swap astory of your own.

Myths & Legend’s CaféThe Café Stage offers a grab-bag of surprises as randomtellers give short performancesfull of wit, wisdom, and wide-eyed wonder.

Rumpelstiltskin Family TentMagical stories and whimsicalentertainment fill this tentthroughout the weekend.Featured storytellers enchantchildren and adults with anunforgettable fairytale week-end.

For ticket information,

contact the Elko

Convention & Visitors

Authority at

(702) 778-4097.

a g a t h e r i n g o f t e l l e r s

Discover the Best Storytellers in the World,Right Here in Elko!

“A story is the magic that takes place whenimagination meets the spoken word.”

Signs of Elko Friendlycustomer service are poppingup all over town.

To date, over 500 individualshave discovered the secrets toproviding“extraordinary”customer servicein a fun, fast-paced four-hourcourse sponsoredby the ElkoConvention &Visitors Authority.

Individuals who completethe course receive a specialElko Friendly lapel pin whichproudly acknowledges theircommitment to serviceexcellence.

Approximately 25 localbusinesses are now certified

Elko Friendly. To become adesignated Elko Friendlybusiness, a company must train50% of their staff members whodeal directly with customers

and

75% of the managerssupervising this front line staff.

Upon meeting theserequirements, the businessreceives an Elko Friendlycertificate and window decalidentifying them as a certifiedElko Friendly business.

Visitors are encouraged topatronize businesses displayingthe Elko Friendly logo in orderto insure extraordinary serviceand value.

The Elko Friendly programhas received rave reviews. The

workshop is free andincludes an extensive

training manual.Upcoming workshops are

scheduled from 8 a.m. to noonon Wednesday, July 29 and onTuesday, August 4.

For reservations or additionalinformation on the ElkoFriendly program, contactAllison Dumke at (702) 738-4091.

riendlyF

The Sign of Friendly Service

S

July 2-5 National Basque FestivalUnique dances, colorful costumes,native games, and traditionalBasque food add up to excitementfor the entire family.

July 9-11Native American FestivalIndian culture through songsand handicrafts, emphasizingthe spiritual with dancing in asacred circle.

July 14-17 Silver State Stampede CattleDrive25-mile horseback, four-day,three-night cattle drive fromLone Mountain Station to ElkoCounty Fairgrounds.

July 17-18Silver State StampedePRCA rodeo which attractssome of the best rodeocowboys, rodeo clowns andspecialty acts in the country.

July 18-19Art in the ParkAn old-fashioned summertimeevent featuring hundreds ofcraft booths, games, food, freshair and sunshine.

August 14-16Elko Storytelling FestivalShake with laughter, shiverwith fright and smile withdelight as the nation’s topstorytellers wave magical talesthat leave you spellbound.

August 29-31Elko County FairA tradition for more than 75years, this annual event featureshorse races, livestock shows,home arts, exhibits, fabulousfood and lots of family fun.

September 1-7Elko County Fair

September 11-13Gambler’s Run & Car ShowHundreds of vintage cars ondisplay for judging andviewing, plus a “Gambler’sRun” 50-mile race on the lastday.

September 12Race to the AngelA competition for mountainbike riders, runners andwalkers over a 13.1 mile courseup the 2,800 foot vertical climbto Angel Lake.

For Information or Reservations:

Elko Convention & VisitorsAuthority(702) 738-4091 Phone(702) 738-2420 Fax

Julyl 1998

A Publication of the

Elko Convention &

Visitors Authority

ummer is a season of excitement.Everywhere you turn there’s something youwant to do. Days are filled with spectacularscenery, a flurry of festivities and endlessoutdoor adventures. Evenings provideeverything from action-packed casino gaming,to fine dining and entertainment, to a peacefulnighttime stroll under a canopy of brightsummer stars.

To help visitors enjoy all ot the rewards Elkohas to offer, the Convention & VisitorsAuthority has produced a dazzling new seriesof marketing tools. Among the enticing new

offerings are atourismbrochure, ranchrecreation guideand 28-pagevisitor guide.

The colorfuland highlyinformativematerials willprovide visitorsto Elko with awide range ofactivities andattractions from

which to choose.“The end result will be

increased tourism activity,”said Marketing DirectorAlyson Paredes. “Too oftenpeople drive right throughElko on their way to what theyconsider to be avacation destination. Wewant to educate themthat Elko is a perfectplace to stop and spendtheir vacation.”

The new brochureand ranch recreationguide is beingdistributed along the I-80 corridor betweenSan Francisco,California and Salt LakeCity, Utah. The Elko Visitor Guide can be obtained at areahotels, museums, attractions, restaurants and atthe Elko Convention Center.

“Get ready for a dynamic tourist season,”said Paredes. “Elko has so much to offervisitors, they may never want to leave.”

July

September

TourismVolume III Issue 111 • July, 1998

In The Good Old Summertime

Archibald Named Interim Executive DirectorMarianne Archibald has been named Interim Executive Director of the Elko Convention &

Visitors Authority. Over the past year, Archibald has served as Tourism Marketing Consultant for the ECVA,

implementing numerous new programs including the highly successful Heritage Tourism Plan,Elko Friendly Customer Service Program and award-winning advertising and marketingcampaign.

“We are pleased that she has agreed to step in and help us over the busy summer monthsahead,” said Al Bernarda, Chairman of the Elko Convention & Visitors Authority Board ofDirectors. “We look forward to a prosperous tourist season under her expert direction.”

TourismTrends• Travelers are seekingactivities that bring themcloser to the environment,nature and the outdoors.

• The US Sporting GoodsManufacturing Associationidentifies the following sportsas “red hot”: camping, hiking,trekking, canoeing, climbing,cycling and horseback riding.

• Demand for interpretationand education as part of thevacation experience isincreasing rapidly.Authenticity is important tothe travel experience.

• Over one-fourth of USadults (54 million) took atleast one trip in the last yearthat included a visit to anhistoric site or museumaccording to the US TravelIndustry Association.

• Baby boomers will remainthe best customers for travelfor at least two more decades.The biggest spenders onsummer travel are adultsaged 55 to 64, who plan tospend an average of $1,344per trip. The oldest babyboomers are now 51.

E L K O V I S I T O R G U I D E

E L K O • N E V A D A

Ranch Life Adventures

If This Is

The Memory

Imagine

The Vacation

August

CertifiedElkoFriendly

Kudos to the following certifiedElko Friendly businesses andestablishments.

• Ameritel Inn• Cimarron West• Computech• Corral West Ranchwear• Cowboy Joe/East Side• Creative Catering• Elko Convention & Visitors

Authority• Full House, Inc.• Stockmen’s Hotel & Casino• Commercial Casino• Scoreboard Sports Lounge• Gun World• Idaho Pottery In Nevada• Interior Wood Products• Jaz Ranch• Paragon Mortgage • Paul Stevens-State Farm

Insuramcne• Taco Time• Traditions Floor Covering• Western Auto

It’s Celebration Time!Elko is a town that knows how to have a good time. With the first glint of summer sun,the town becomes alive with festivals and special events on most every weekend. Here area few irresistible event morsels to tantalize your taste for summertime fun.