July 2011 PlastixANZ eMag

eMagazine July 2011

Next Issue

October 2011

Book your space NOW!

Ausplas 2011 Exhibition Statistics

All the Asian Plastics & Rubber News

In this issueAmbassador 21

Applied 2, 14

APS Innovations 5

Ausplas 2011 7, 8, 9

CashFlow 19

Chatsworth Associates 15

Copywriting that sells 13

Duromer 17

Environmental Enterprise 6

Flecknoe -- popular exhibitor at Ausplas 2011

20

Megawatt 12

One Button Changed Everything

18

Plastics Industry Award 4

Tasman Machinery 18

TCL Hofmann & Toyo 10, 11

Techspan 4

PlastixANZ eMagazine July 2011 Issue

Published for the Australian & New Zealand plastics industry

by PlastixANZ 68 Parkhurst Dve.,

Knoxfield 3180 Victoria Australia

ph: 03 9873 2989

email: [email protected]

www.plastixanz.com.au

New features

Don’t be a Cardboard Cut Out – if You Want More CustomersBy

Scott Bywater

Managing DirectorCopywriting That SELLSph: 1300 88 21 91www.copywritingthatsells.com.au

One Button Changed Everything!

By Josh Williams

Managing Directormyvids.com.auph: 1300 780 670www.myvids.com.au

CashFlowBy Bob Montgomery

Director

Corporate Finance Pty. Ltd.ph: (03) 9558 6355www.corporatefinance.com.au

!

!

PlastixANZ - Plastics Pioneers Plastics Industry Award for Excellence

John Petschel Managing DirectorAPS Innovations

Awarded the Inaugural Plastics Industry Award for Excellence

Mr. John Petschel has been awarded the PlastixANZ-Plastics Pioneers Plastics Industry Award for Excellence. Mr. Petschel accepted his award at a Cocktail Reception held to coincide with AUSPLAS 2011 at Melbourne Exhibition & Convention Centre.

The presentation was made by Mr. Barry Kelly, Managing Director of LyondellBasell.

Techspan History

Techspan was incorporated in 1979 by the late Frank John Fastnedge.Frank was an electronics engineer and in the 1950s and 60s he worked on industrial high frequency generators for induction heating and hardening of metals, forming and welding PVC and polyurethane materials. This led to an interest in plastic welding, and when Frank established Techspan in 1979, one of the first products was a hand-held hot air plastic welder.With the passage of time, dedication and persistence, the product range has improved and grown, and we now have 5 core product lines : plastic injection moulding machines, plastic welding equipment, ultrasonic equipment, industrial printing systems, and process heating equipment.Techspan Industrial Printing Systems was incorporated in 1996. TIPS supplies a range of industrial printing, marking and coding equipment, and operates a high speed precision converting plant for the production of Thermal Transfer Ribbons - the consumable used in thermal printers.Techspan Australia Pty Ltd was incorporated in 2001.Today, Techspan Group is still a 100% privately owned (family) company, with warehousing in Sydney Australia, and Auckland New Zealand.... MORE

www.plastixanz.com.au� � � � July 2011� � � � � Page: 4

You have to make products overseas to be profitable....?

.... WRONG Many Australians are of the mistaken assumption that you MUST go overseas to make products cheaply but smart local manufacturers are proving otherwise.

With large retail chains such as supermarkets and hardware stores stocking an ever increasing number of cheaper priced, overseas manufactured goods, it is not hard to see why it could be a common belief among Australians that you cannot profitably manufacture locally.

The perception is often sector is in dire straits, and that our only alternative is to divert our attentions to high-‐tech sectors to save ourselves. Manufacturers assume the only way to make a profit is to spend as little as possible on design and tooling and then have the manufacturing done offshore.

...China should be used where appropriate....

Astute Australian manufacturers have recognised that manufacturing in China should be used where appropriate, but is not a one-‐size-‐fits-‐all formula for success. Without examining each project on its own merits it is impossible to determine the optimal approach to maximise ROI.

It is surprising the number of times when a project is examined to determine true client ROI that the work proves to be cheaper when carried out locally.

Financial Model Data shows that for low volume, low complexity products there are little savings to be made by looking offshore. As the production volume rises to suitable levels and complexity increases, there exists a

benefits of cheaper labour costs.

There is in thinking that volumes and complexities continuing to rise will result in increased savings manufacturing out of the country, when in fact the opposite is true.

A product designed to be made cheaply can be made cheaply anywhere in the world material costs are much the same the world over. With sufficient volumes, investment in automation far outweighs the costs associated with sourcing the cheaper labour in countries such as China.

local

offshore

local

one such company taking up the challenge to create local industry growth from adversity.

When a valued customer returned to APS with a design requirement for a new product, it was perceived that it would be necessary to go to China to be competitive. The reality was after proper analysis the facts showed that it could be made in Australia more profitably and more conveniently.

With a clear focus on client ROI, the product was designed to take advantage of automation, and cycle quickly with a minimum shot weight -‐ all without sacrificing aesthetic style or product strength. The tooling was designed and specified locally, and sourced through an Australian tool maker with a Chinese tool shop, using a hybrid program to allow local support and control quality at an optimal price.

.... and this budget consumer item has become their most successful product to date and retails for less than $2.

APS Innovations Pty Ltd

www.apsinnovations.com.au 03 9752 2144


CARBON REDUCTION INSTITUTE

CARBON REDUCTIONCERTIFICATE

Carbon Reduction Institute Pty Ltd | Suite 210, Level 2, 69 Christie St, St Leonards NSW 2065P: +61 2 9439 9990 | F: +61 2 9439 5550 | W: www.noco2.com.au | ABN 26 122 969 233

WWW.NOCO2.COM.AU

CERTIFICATION #NC197

This is to certify that all greenhouse gas emissions produced

from the operations and services of Environmental Enterprises have been calculated by the Carbon Reduction

Institute.

Environmental Enterprises has purchased carbon offsets

accredited under the Voluntary Carbon Standard to offset

these emissions.

Environmental EnterprisesDate 1/07/2011NOCO2 CERTIFICATION #NC197

Faithfully Yours,

Rob CawthorneManaging Director

Date:1st July 2011

Environmental


Environmental Enterprise gain Carbon Reduction Certificate

Trade attendance figures for Ausplas 2011, Australia’s national trade show for the plastics industry have shown an increase of 57% over attendances at the last event in October 2008.

Ausplas was presented in Melbourne in late May alongside two other major industry trade shows, National Manufacturing Week and Austech, with the three shows occupying the entire 30,000 square meter Melbourne Exhibition Centre.

Busiest of the four days was Thursday with 2339 visits, with steady flows on Tuesday, Wednesday and Friday, for a total of 5669* compared with 3606 for Ausplas 2008,which coincided with the beginning of the GFC in that year. These figures do not include visits from the other two adjacent trade shows as “cross over” attendances were not recorded.

Attendance across the three shows was just over 13,000 with the NMW and Austech figures showing an increase of 28% over the previous Melbourne show attendances in 2009.

Ausplas exhibitors have reported pleasing sales generation opportunities with several multi million dollar closures claimed. Exhibitors in the new plastics “fabrication” category were especially encouraged by the new business opportunities.

The Director of Cut to Size Plastics Pty Ltd endorsed Ausplas as being “one of the best exhibitions I have been involved with in 30 years- a credit to the huge number of attendees ”

Discussions between three show organisers will now take place to firm up arrangements for the next co location, expected to be in Sydney in 2014.Ausplas has not been held in Sydney since 1990.

(*denotes once per day exhibition visits to include repeat visits. Total number of visitors was 5128.)

Further informationExhibition Management Pty Ltd, Melbourne.P 03 96994699 E [email protected]

AUSPLAS 2011: UP 57%


View Applied Machinery’s latest brochure

Ausplas 2008 Attendances

Tuesday 677 visits 677

Wednesday 1207 visits 1207

Thursday 1011 visits 1011

Friday 711 visits 711

Ausplas 2011 Attendances

Tuesday 858 visits 858

Wednesday 1291 visits 1291

Thursday 2339 visits 2339

Friday 1181 visits 1181

Ausplas 2008 Attendance By State

VIC 86.5 86.5

NSW 9.8 9.8

QLD 3.4 3.4

SA 2.8 2.8

WA 1.4 1.4

Ausplas 2011 Attendance By State

VIC 77.95 77.95

NSW 10.49 10.49

QLD 4.39 4.39

SA 3.33 3.33

WA 2.05 2.05

!"#$%&#'())*'!+,-.&-/,#'

!"#$%&'()**(+,$,-$(

.#%/#$%&'(012*(

+,$,-$(

!3"4$%&'(0200(

+,$,-$(

54,%&'(*00(+,$,-$(

!"#$%&#'()00'!+,-.&-/,#'

!"#$%&'(676(+,$,-$(

.#%/#$%&'(0180(

+,$,-$(

!3"4$%&'(1998(

+,$,-$(

54,%&'(0060(+,$,-$(

!"#$%&#'())*'!+,-.&-/,'

12'34&4,'

:;<(6)=7(

>?.(8=6(

@AB(9=C(

?D(1=6(

.D(0=C(

!"#$%&#'()00'!+,-.&-/,'

12'34&4,'

:;<(**=87(

>?.(02=C8(

@AB(C=98(

?D(9=99(

.D(1=27(

56''

789'

D"$EF&$(1200(7))8(+,$,-$(

D"$EF&$(1226(9)2)(+,$,-$(



Plastral Stand

Walkway

Haitian Stand

“The plastics technology people”

helping inject more profitability into your business

TCL Hofmann and Toyo

Toyo A l l E lec t r ic – Qu ie te r – C leaner – Reduced no i se – Reduced e lect r ic i ty consumpt ion

BETTER!

CALL 03 8586 2900To find out more about the great range of TOYO injection moulding machines

www.tclhofmann.com.au

In a field of infinite possibilities

Air & Water Cooled Industrial Chillers

(China)

In Mould Labelling and Servo Robots

(Taiwan)

Temperature Controllers Oil and water (Switzerland)

TCL Hofmann - Melbourne 150 Woodlands Drive PO Box 392 Braeside VIC 3195 Australia Tel: +61 (0)3 8586 2900

Fax: +61 (0)3 9580 8322 Email: [email protected]

TCL Hofmann - Sydney Suite 3.7, 54-56 Delhi Rd

North Ryde NSW 2113 PO Box 6479, North Ryde, LPO 2113

Tel: +61 (0)2 9870 8644 Fax: +61 (0)2 9870 7442 Email: [email protected]

Suppliers of Performance Injection Moulding Machines and Ancillary Equipment

Proudly Representing

Conveyors for every application

(Italy)

Vacuum Auto Loaders (Taiwan)

High Performance Injection Moulding Machines

(Taiwan)

All Electric Injection Moulding Machines

(Japan)


Don’t be a Cardboard Cut Out –

if You Want More CustomersBy Scott Bywater

Do you want to know what is perhaps the most powerful – yet overlooked – word in marketing and advertising?

While words like headlines, testing & measuring, reach and frequency, target market, etc. are all thrown around like sausages on a BBQ – and are certainly important…

The one word many marketers forget is…

AUTHENTICITY

That’s right – being real… being human… exposing your faults…Instead, you end up with this bland, tasteless advertising that…

NOBODY GIVES A STUFF ABOUT

Just look at those letters you get from your credit card company.

Forget that – just open up your newspaper and take a look inside…

There’s no authentic ads in there.

Open up your email inbox - and it lacks authenticity.

Don’t be a cardboard cut-out.

Instead, be human…

Remember, friends are real with each other…

So to treat your customers like friends.

Tell them your faults. Expose how you feel about things. Show themyou’re not perfect. Feature your photo in your ads. Speak from your heart.

If you do that, you’ll connect more – and that will give you a unique sellingProposition that cannot be replicated.

Why? Because there’s nobody quite like you

Do you want to learn the easiest way to get more customers fast? Leading advertising copywriter, Scott Bywater, has just completed his brand new guide "7 Ways to Get More Customers" where he

outline everything so it's as easy as 1, 2... 3. Download it for free by visiting: www.copywritingthatsells.com.au

!

!

!

!


Applied Machinery partners with JWELL

Applied Machinery is proud to announce their new partnership with extrusion machinery manufacturer, JWELL (Jay-Well). JWELL have been supplying quality extrusion equipment all over the world for many years, have a staff of over 3000 and are one of Asia’s largest manufacturers in the extrusion industry. Core products include: single screw extruders, co-rotating twin screw extruders, conical twin screw extruders, pelletizing extrusion lines and much, much more. For more information on JWELL equipment, please phone Ross Walkear, or David MacDonald from Applied Machinery on 03 9706 8066 www.appliedmachinery.com.au


PLASTICS TECHNOLOGY An Intensive Training Course

Organised by

CHATSWORTH ASSOCIATES “Strategies for the Continuous Pursuit of Knowledge”

in association with enys international pte ltd

This course offers a thorough and comprehensive coverage of the main aspects of plastics materials, as well as themajor fabrication processes, with emphasis on injection moulding, extrusion and compounding, along with additives,process ancillary equipment and testing.

SEPT 2ND & 3RD 2011Bangkok International Trade & Exhibition

Centre (BITEC) �– Rm: MR211Bangkok, Thailand

For further details please contact: Dr Phil AdamsChatsworth Associates Pte Ltd., SingaporeTel: +65 67436149 Fax: +65 67436158e mail: padams@chatsworth group.com

DAY 1:

I. IntroductionDefinitionsBrief History of the Plastics IndustryPetrochemicals & MonomersBasic PolymerizationThe Plastics Industry in ASEAN

II. Plastic Materials: Manufacturing Process, Types,Properties & ApplicationsCommodity Plastics: PE, PP, PVC, PS , etc.Engineering & Performance Plastics: ABS, PC, PA,Polyesters, PEEK etc.Thermoplastic Elastomers: TPO, TPV, SBS, TPU etcThermoset Materials: Phenolics, Amino Resins,Epoxies & Unsaturated Polyesters

III. Plastic Additives (Compounding Ingredients)Pigments & Organic DyesFillers: Extenders & Reinforcing Materials,AntioxidantsSpecial Ingredients:> Flame Retardants,> Conductive Materials> Nucleating Agents etc.Processing AidsPlasticizersPVC Compounding

DAY 2:

IV. Compounding Equipment & Operations:Single & Twin Screw ExtrudersKneaders & Other Mixing EquipmentPelletizing EquipmentCompounding Plants, Bulk Handling & utomation

V. Thermoplastic ProcessingInjection Moulding Machines & Operations:> Material/Machine relationships &> Flow Behaviour> Multi Component Injection Moulding> Novel Injection Moulding Technologies> CostingBlow MouldingFilm Extrusion & Bag MakingProfile & Sheet ExtrusionThermo/Vacuum FormingCalendering, Laminating, Rotational MouldingFinishing of Plastic productsAncillary Equipment & Materials Handling

VI. Thermoset Plastic Processing:Compression, Transfer and Injection MouldingBulk and Sheet Moulding CompoundsLiquid Injection & Reaction Injection MouldingFibre Reinforced Plastics (FRP) / Pultrusion

VII. Testing of Plastics:Preparation of Specimens and ConditioningPhysical properties:> SG, Water Absorption, Shrinkage,> Tensile and Flexural Properties:> Hardness & fatigue etc.> Impact StrengthThermal Properties:> Melt Flow, Specific Heat> Heat Deflection Temperature (HDT) &

Softening Point etcOptical Properties: Gloss; Colour etcElectrical Properties: Volume & SurfaceResistivity etcFlame Retardancy & Chemical Properties.



Leak Detectors - Australian made - World Leaders

Profile Solutions offer leading edge Leak testing & Automation Solutions.Machines include-- 2LD Entry Level Model – 4LD Medium Speed Model– 6LD Flagship Machine– Multi Head Testers Linear Inline – 30LD Drum Tester – Large Drum Tester – Travelling Multi Head Testers– Technical Part Testers… » Read More

Why Hilton Vacuum`s was born...

AN EXPENSIVE PROBLEM COSTING CLEANERS TOO MUCH MONEY[/Andy Andersons Industrial Cleaning was facing a problem, several in fact. While they had plenty of work, the jobs were taking too long and costing too much to complete. Thousands were spent on `big name` industrial vacuums, however they simply could not cope with the demands of the work. The vacuums started out fine but very quickly the fine dust would block up the filters and restrict airflow. The hassles were to painful: stopping a job to shake the filters every 10 or 20 minutes, empty the machine every 1/2 hour, or order a replacement for a burnt out motor every other week. A better solution was needed...MORE

Do you need to be in the know about the Plastic Extruded Product Manufacturing Industry today?

In-depth industry market research and market analysis on the Australian Plastic Extruded Product Manufacturing Industry is presented in a logical and consistent format.Why do it yourself? IBISWorld employs a team of dedicated, specialist economists and expert analysts whom constantly research streams of economic, demographic and government statistics – so you don’t have to. A few minutes with an IBISWorld industry profile is worth weeks of in-house market research. Do you need to be in the know today? All the answers you need about the Australian Plastic Extruded Product Manufacturing Industry are available to download – whatever the question.

Key Competitors in this IndustryMajor PlayerMarket Share....MORE

PLEXIGLAS® is one of the worldʼs best-known brands of plastic and has become the very embodiment of acrylic (polymethyl methacrylate, or PMMA for short). This material stands out from other plastics due

weathering, high light transmission and nearly unlimited coloring options. Added to this, PLEXIGLAS® shows a great surface hardness. It can be fabricated by means of all thermoforming methods, and

which makes an essential contribution to saving resources....MORE


One button changed everything! It used to be so easy.

Get a website. Get on Google.

After that you just wait for the leads and enquiries to pour in. Yeah right!

Unfortunately your potential customers now expect a lot more than your standard website. If you re serious about getting more business from the Internet, you ve got to see your website the way your customers do.

Is there too much going on?

Does your website have lots of buttons and links competing for attention?

Is there a simple message and clear direction for what you should do now that you re on the website?

Most websites fail to give their audience a clear sales message, and the main reason for this is because everyone is doing the same thing.

For a select group of business owners, they are seeing a rise in enquiries because of a secret weapon most businesses have not yet taken advantage of.

Video.

An effective video on your website can work as a high impact sales presentation working 24/7 to best present your business to the world.

Video has been proven time and time again to increase enquiries and generate a higher response from website visitors.

So the question is, are you one of those business owners with a website that looks like everyone else s? Or do you have a well crafted sales message, in video, dominating your home page and converting more eyeballs into phone calls and email enquiries?

If you re interested in how video can work for your business online, check out this free guide I ve put together for you at http://myvids.com.au/freepack


Tasman Machinery are a leading supplier of machinery and related equipment to the plastics and toolmaking industries in Australia and New Zealand.

High-precision all-electric injection molding machines

Manufacturer of take-out robots for plastic injection molding machines

3D Printing Systems

Fortus 3D Production Systems

Dimension 3D Printers

Cash FlowProvided by Bob MontgomeryDirector, Corporate Finance

Cash flow is the life blood of any successful business, particularly in a manufacturing environment. A restricted or uncertain cash flow is damaging to relationships with customers and suppliers as well as restricting growth.

How businesses address this cash flow issues varies from case to case but invariably it involves borrowing by means of an overdraft or line of credit from a banker. These types of facilities almost always require real estate security and once in place have limits and lack flexibility.

There is an alternative, Debtor Finance, this use the assets within the business to generate the necessary cash flow while freeing personal assets from encumbrances.

Debtor Finance is a flexible business funding solution designed to improve cash flow by releasing working capital from outstanding invoices and inject it back into the business quickly, efficiently and cost effectively. With stronger cash flow and a flexible source of funding, the business is free of funding constraints and can focus on management and growth.

Unlike an overdraft or other line of credit, Debtor Finance will grow in line with the business’ sales, making it ideal for supporting growing businesses.

It is also a very useful tool for business ownership transitions where personal real estate assets of a departing party were previously used as security to a bank. This can be released without disruption to liquidity or cash flow.

There are many variations of the Debtor Finance product. If what I have outlined above is of interest to you I would be happy to meet personally and expand on both the basic product and tailor a model that parcelled your particular situation.

For more information contact: Bob Montgomery Director Corporate Finance 03 9558-6355 [email protected]

Shini CD series cabinet dryers, now distributed by CTS Plastics Machinery

Shini Dryers have been designed for small batch drying applications, particularly where the simultaneous drying of different materials is required. Four model types are available, with fully laden tray capacities that range from 70 to 700 litres. All have a maximum drying temperature of up to 200ºC.Material to be dried is laid on removable trays in these cabinet dryers to a depth of up to 50mm. The CD series is suitable for drying all types of polymer materials, including:...MORE



Which stand attracted the most visitors at Ausplas??

Flecknoe Managing Director Phil Kitney was very pleased with the interest in their stand by visitors to Ausplas 2011.

We always had a large group of people around our stand viewing the thermoforming equipment in action.

Many walked away with a valued component moulded on the Flecknoe Thermoformer

Phil added, our position near the front entrance was a great location.

thermoforming technologyFlecknoe manufactures and distributes a large range of machinery and tools for all aspects of Thermoforming and Plastic Fabrication.

Thermoformers and Vacuum fomers to form all types of materials and products.

5 Axis CNC Routers for mould construction and part trimming.

Router bits for all types of material that can be machined on CNC Routers.

CAD/CAM desktop design suite for 3D product design, mould machining and production trimming

Travel to Trade Fairs Around the World

Ambassador Travel

For more information and expert advice on ALL your travel needs, call Graeme or Paul on 039500 8355 or visit our websites

www.tradefairs.com.au or www.travelcentre.com.au

Time to book

CALL NOW

31-Aug-11 03-Sep-11 31-Aug-11 03-Sep-11 05-Sep-11 08-Sep-11 20-Sep-11 22-Sep-11 21-Sep-11 24-Sep-11 21-Sep-11 29-Sep-11 01-Oct-11 04-Oct-11 18-Oct-11 22-Oct-11 09-Nov-11 12-Nov-11 14-Nov-11 18-Nov-11 16-Nov-11 19-Nov-11 16-Nov-11 19-Nov-11 24-Nov-11 27-Nov-11 25-Nov-11 29-Nov-11 28-Nov-11 01-Dec-11 01-Apr-12 05-Apr-12 16-Oct-12 20-Oct-12 14-Nov-12 17-Nov-12 14-Nov-12 17-Nov-12

Pack Print Bangkok Packing & Printing Industry Exhibition Tiprex Bangkok Thai Plastics & Rubber Exhibition AAPLAS Shanghai Asian-Pacific Plastics & Rubber Industry Exhibition PLASTEC Chicago Plastics USA VietnamPlas Ho Chiminh City Vietnam Plastics & Rubber Exhibition INTERPLAS Birmingham Plastics & Rubbber Exhibition MPT Arabia Riyahd Manufacturing & Plastics Technology Exhibition Fakuma Friedrichshafen Trade Fair for Plastics Processing M-Plas Kuala Lumpur Plastics & Rubbber Trade Fair for Malaysia Equiplast Barcelona Exhibition for the Plastics & Rubber Industries ProPak Jakarta Exhibition for Processing, Packaging & Printing Plastics & Rubber Jakarta Plastics & Rubber Processing & Materials Exhibition Platex Cairo Plastics Exhibition IPF Chiba/Tokyo Plastics Fair Saudi Plastics Riyahd Plastics Technology Show NPE Orlando The Plastics Exposition & Conference Fakuma Friedrichshafen Trade Fair for Plastics Processing ProPak 2011 Jakarta Exhibition for Processing, Packaging & Printing Plastics & Rubber Jakarta Plastics & Rubber Processing & Materials Exhibition

Event Calender

Ambassador Travel (Division of Passport Travel) Level 1, 12-14 Glenferrie Road, Malvern 3144 Licence 31054


PlastixANZprovides comprehensive news, marketing & promotion opportunities for the Australian & New Zealand plastics Industry.

Select the feature to view the latest information in PlastixANZ.

Click here to view our latest Advertising & Promotion pack.

Excellent value

Documents

July 2011 PlastixANZ eMag