promotional video

OVERVIEW

Film shoot to promote Julie Mollo clothing line.

Shoot Part 1: in studio to show quality and uniqueness of designs, show off “Made in the USA”. Emphasize the personality of the brand through designer Julie.

Shoot Part 2: On the street of NYC. Models in Julie Mollo clothing. Having fun, bring flirty, being friends. Emphasis on clothing and smiles/joy of the models.

“Fun,

flirty,

retro,

rock’n’roll

Wall on the LES

INGREDIENTS (FOR MODEL SHOOT)➤ We will be shoot against bright graffiti and colored walls in the SoHo

area where the models will cheekily pose in outfits and the camera will

➤ catch close ups on clothing to emphasize quality

➤ grab a lot of face shots to capture gleeful nature of wearers

➤ In studio we will place actors against a plain wall and get some additional photo and video footage of the clothing. Studio space also serves as a back up in the event of bad weather

➤ Costume changes will be conducted at an apt on Broome Street (3 min walk from BMC) and as a back-up: my apt on Lafayette (10min walk from BMC)

MOOD