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Brand identity for Verde Hotels & Resorts, a fictional green hotel chain. Top attributes: nature, connectivity, sustainability, innovation, renewal, energy.
Applications shown: interior signage, website homepage.
Brand Identity for specialized and highly innovative hear-ing aid technology targeting a female client base.
An inner spread from a catalogue designed for a fictional Tim Burton Art Exhibition, featuring the illustrations of Tim Burton in combination with backgrounds that I painted specifically for this project. The typography choices for headings and sub-headings, although unusual, is meant to complement the unique and emotive style of the artist.
Page size 8 “x 8.5”
[ t he space odd i t y tou r ]
DAVID BOWIE
AT THE AIR CANADA CENTRE08.28.2012LIVE David Bowie first caught the attention of the public in 1969, when his song “Space Oddity”, alluding
in title and subject matter to Stanley Kubric’s film 2001: A Space Odyssey, was released to coincide with the first moon landing. Since then David Bowie has iconically and consistently challenged the core beliefs of the current rock music scene, creating perhaps the biggest cult in popular culture.
FOR SHOW & T ICKET INFORMATION VISIT T ICKETMASTER.CA
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The first phase of this project involved using a minimum of twelve different fonts to translate song lyrics into an expressive typographic composition — the nebula-like type-based graphic seen in the centre section of the poster. The second phase was to translate the above mentioned composition into a poster by taking to its absolute limit with respect to formal manipulation, colour and hierarchal structure.
Song choice: Space Oddity by David Bowie Original size: 18”x 26”
The objective of this project was to communicate the name, content (features and benefits), time(s) and location for an ex-hibition hosted by the Ontario Science Centre for the CNIB in the form of a poster that would inform quickly and make the viewer want to find out more about the subject matter, once the imagination has been engaged and captured. The subject matter for the exhibition has to do with evolving technologies to contend with vision loss/vision aid for an aging population. My design is shown in the middle and was exhibited at OCAD.
Original size 30”x 45” (specs: portrait, black and white, copy content 80 words max, only original images to be used)
Promotional cube give away and brochure for the CNIB exhibition project, adhering to the same established strategy, only allowing colour to be used (CMYK).
Brochure page size 4”x 8” Cube size 3”x 3”
Designers continuously work on their signature style both literally and figuratively. Using my own handwriting as the basis for a font design, this in-class analogue project asked me to asses a wide variety of mark-making and writing tools and to discover the appropriate implement that best suits its rhythm and texture. Alloted time: three hours (high quality digital print with suitable font name was to be handed in by the end of class).
Original Size 11”x 17”
SENCHAgreen tea
SENCHAthé vert
NET WT 101 OZ 29gNET WT 101 OZ 29g 16 tea bags16 sachets
SENCHAUn thé authentique fois honorés d'Uji, Japon. C'est tendance, récolté et préparé exactement comme il a été pendant des siècles. Ces feuilles tendres printemps créent un délicieusement rafraîchissant et satisfaisant de thé si servi de trempage à chaud ou froid de glace.
Contient 41% moins de caféine que le café régulier.
INSTRUCTIONS DE BRASSAGECHAUDE Chau�er l'eau presque à ébullition, remplissez une tasse et laisser infuser les sachets de thé pendant 4 minutes ou plus.
GLACÉ Préparer comme ci-dessus et en utilisant moins d'eau. Après le trempage, laisser refroidir et verser sur la glace. 4 sachets de thé par 1 litre d'eau donne 6 portions.
INGREDIENTSFeuilles de thé vert Sencha bio
An authentic, time honoured tea from Uji, Japan. It is tended, harvested and prepared exactly as it has been for centuries. These tender spring leaves create a delightfully refreshing and satisfying tea whether served steeping hot or ice cold.
Contains 41% less ca�eine than regular brewed co�ee.
BREWING INSTRUCTIONSHOT Heat water almost to a boil, �ll a cup and steep the tea bag for 4 minutes or more.
ICED Prepare as above using less water. After steeping, cool and pour over ice. 4 teabags per 1 quart of water makes 6 servings.
INGREDIENTSOrganic Sencha Green Tea Leaves
SENCHA
Nutrition Facts
Valeur nutritivePer 1 serving/ Par 1 portionA
mount
% D
aily ValueTeneur
% valeur quotidienne
Calories / Calories 0Fat / Lipides 0 g
0 %Carbohydrate / G
lucides 0g 0 %
Protein / Protéines 0 gNot a significant source of other nutrients.Source négligeable d’autres élém
ents nutritifs.
0 1 2 3 4 5 6 7 8 9 0 9
The objective of this project was to re-design or refresh the Eden Organic brand identity, and to design a new packaging for their line of organic teas.
New Eden Organic brand identity and dieline for primary flavour profile shown above.
Eden Organic tea packaging mock-upsof the three flavour profiles
The objective of this project was to design a brand iden-tity for a new, theoretical product, Elixir Single Malt Ca-nadian Whiskey, and to design a primary “gold label” and two secondary flavour profiles.
This bag saves trees because it is made with 100% recycled paper.
Ce sac permet d'économiser des arbres, car il est fait à 100% de papier recyclé.
2014 | THE MILLS AT TODMORDEN | All rights reserved
c
Nutrition FactsValeur nutritivePer 56 g / par 56 gAmount % Daily Value Teneur % valeur quotidienne
Calories / Calories 200Fat / Lipides 1 g� 1 %�Saturated / saturs 0 g��+ Trans / trans 0 g� 0 %
Cholesterol / Cholestérol 0 mgSodium / Sodium 5 mg� 0 %Carbohydrate / Glucides 44 g� 15 %�Fibre / Fibres 1 g� 4 %�Sugars / Sucres 0 gProtein / Protéines 5 gVitamin A / Vitamine A� 0 %Vitamin C / Vitamine C� 0 %Calcium / Calcium� 0 %Iron / Fer� 30 %
COOKING INSTRUCTIONS
MODE DE PRÉPARATION
Bring 6 to 8 litres of water to a boil. Add the pasta and stir often. Cook for a total time of 7 minutes for al dente and up to 9 minutes for regular texture. Drain and rinse with cold water. Serve and enjoy!
Porter à ébullition 6 à 8 litres d’eau. Ajouter le pâtes et remuer fréquemment. Cuire pendant une durée totale de 7 minutes pour qu’elles soient al dente et à 9 minutes pour la texture régulière. Égoutter et rincer à l’eau froide. Servir et déguster!
INGREDIENTS | INGRÉDIENTSOrganic white quinoa flour, organic red qui-noa flour | Farine de quinoa blanc biologique, farine de quinoa rouge biologique.
BEST BEFORE
28 JL 2015MEILLEUR AVANT
THE MILLS AT TODMORDEN | 67 Pottery Road Toronto, ON, Canada, M4K 2B9 | www.themills.ca
QUINOAMACARONI
RED & WHITE
BLANC & ROUGE
BIOLOGIQUE ~ SANS GLUTEN ~ VÉGÉTALIEN
ORGANIC ~ GLUTEN FREE ~ VEGAN
448 g
READY IN | PRÊT EN 7 MINUTES
ENJOY | JOUIR
al dente
6
7
P
O
TT
ER
Y R O A D | T O RO
NT
O
6
7
RU
E P O T E R I E | TO
R
ON
TO
PD2-THE MILLS PASTA.PDF
CONTACT: 416.887.9579DESIGNER: JULIANA TCHAKAROVA [email protected]
PR
OJE
CT
3 CLIENT
PROJECT
FILE NAME
LAST MODIFIED
SCALE
COLOURS
NOTES
PRINTER
FONTS
SOFTWARE
LEGAL RELEASE
CLIENT’SSIGNATURE
DATE
STUART WERLE
STRUCTURAL PACKAGING
PD2-THE MILLS PASTA.PDF
04.10.2014
TWO COLOUR PROCESS
DIELINE, GLUE & TYPE-SAFE AREAS INDICATIONS
ONLY. DO NOT PRINT.
OCADU, 2nd FLOOR
UNIVERS / ROCKWELL / BASKERVILLE,
MISSION SCRIPT / LINOTYPE DECORATION
UNIVERSITY / ADOBE WOOD TYPE ORNAMENTS
ADOBE ILLUSTRATOR CS6
SIGNATURE INDICATES THAT THE CLIENT HAS CAREFULLY
REVIEWED THIS CONTRACT PROOF, AND APPROVES OF
BOTH THE FINAL DESIGN AND CONTENT FOR PRINT
PRODUCTION. THE PRINTING GUIDELINES INDICATED
WITHIN THIS FILE MUST BE ADHERED TO. NO CHANGES
OR SUBSTITUTIONS TO BE MADE WITHOUT THE
CONSULTATION OF THE DESIGNER.
Copyright 2014
BLACK U 179-9 U
Pasta packaging dieline designed for my graphic designthesis project, The Mills.
Pasta and pasta sauce packaging designed for my graphic design thesis project, The Mills.