Julian Lozano Design Portfolio

JULIAN LOZANO

DESIGNPORTFOLIO

creative designer

LAGUNA COLLEGE OF ART + DESIGN

julianlozano.com

I am an Arizona Chicano living in Laguna Beach. I currently

attend Laguna College of Art of Design to pursue my BFA in

Design + Digital Media, with an emphasis in Actions Sports. My

interest in design is applying user experience to the everyday

human interaction. I have design experience working with visual

agency, Column Five, and worked with action sports brands such

as Loser Machine, Dark Seas, and Thalia Surf. I take great pride

of my Mexican heritage, being a citizen in both the U.S. and

Mexico. My work has been featured on Inc.com, Thalia Surf, CNN,

and Buzzfeed. Aside from design, I enjoy listening to fast punk

music, watching futbol, street tacos, and lots of star wars. I hope

to one day run a cat rescue farm.

Brand/ Identity

UX/ UI

Infographics Design

Packaging

Editorial

Apparel

Footwear

Print

3D Modeling

Photography

Merchandising

Typography

[email protected]

julianlozano.com

dribbble.com/julianlozano

linkedin.com/in/julianlozanoaz

602.502.8130

ABOUT ME

SKILLS

CONTACT

Startup Weekend Orange County

Startup 2nd Place Winner

AIGA Orange County

Best App Design

Laguna College of Art & Design

Collaboration with Vans/Thalia Exhibition

Graphic Design Best of the Best Juried Show

President’s List

Dean’s List

Merit Scholarship

Nate Butler - Column Five

Director of Design

Newport Beach, California

[email protected]

Catharin Eure - LCAD

Dept. Chair of Design + Digital Media

Laguna Beach, California

[email protected]

AWARDS EXPERTISE

LANGUAGESEDUCATION

REFERENCES

RESUME

EXPERIENCE

Brand/ Identity

UX/ UI

Infographics Design

Packaging

Editorial

Apparel

Footwear

Print

3D Modeling

Photography

Merchandising

Typography

English

SpanishLaguna College of Art & Design

BFA, Design + Digital Media

Emphasis in Action Sports

Anticipated Graduation Fall 2015

Scottsdale Community College

Graphic Design: Visual Communication

Arizona State University

Visual Communication Design

Laguna College of Art & Design


Student Mentor in Design + Digital Media

Column Five: Visual Agency

Newport Beach, California

Infographics/data visuals design.

Startup Weekend Orange County

Irvine, California

UI/UX, Branding

Vans Sponsored Studios


Footwear, Apparel, Pattern Design.

Nike Sponsored Studios


UI/UX and App Design.

Hurley Sponsored Studios


Apparel, Branding, and Merchandising.

Thalia Surf


Apparel, Merchandising.

OBEY/Loser Machine

Irvine, California

Designer in Apparel, Merchandise.

Arizona Dream Act Coalition

Designer, Campaign Visual Leader, Video

production, Video Editing, Photographer,

Social Media, Apparel.

The ENVISION™ is a new product line by BEHR® that offers limited edition colors inspired by the Constructivism

art movement. With origins in Russia, it rejected the idea of the traditional artistic concern with composition, and

replace it with “construction.” Instead it favored art as a careful technical analysis of modern materials, and it was

hoped that this investigation would eventually yield ideas that could be put to use in mass production, serving the

ends of a new modern society.

ENVISION™PAINT PACKAGING

/01

ENVISION™PAINT PACKAGING ENVISION™ comes with a color swatch system that reflects colors of the

past era of Russia.

CONSTRUCT YOUR NEW WORLD

ENVISION™PAINT PACKAGING

I decided to have ENVISION™ part of a collaboration product between BEHR® and

the Los Angeles County Museum of Art (LACMA). LACMA will house a constructivist

inspired interactive display that allows buyer to select and order paint from the colors of

constructivist art piece.

ENVISION™DIECUTS Taking measurement of package was crucial. The ENVISION™ product

included three sizes of paint, gallon, quart, and sample size. Paint brushes

and color palletes were also included

Paint container diecut.

Paint Brush package diecut.

Swatchbook.

Color swatches.

Named color swatches.

CONSTRUCT YOUR NEW WORLD

Rather than focusing on the concerns with composition, it focus more on the

construction of art. Analysis of modern materials were taken by artists as they

hoped to yield ideas that could be put into mass production to serve a modern and

Communist society. It impacted architecture, graphic and industrial design, theatre,

film, dance, fashion and to some extent music.

Constructivist poster art by Alexander Rodchenko

Sketches Colored Sketches Digital Sketches

ENVISION™RESEARCH

THE RUSSIAN CONSTRUCTIVISM

Tennis balls have been a huge problem in disposable

waste, 300 million are produced each year and

they aren’t easily biodegradable. Vinna™ is the first

interactive sustainable tennis ball for pro athletes.

They are more durable and can be sent back to be

re-pressured. With rapidbounce™ technology, it allows

players to track there hit points via mobile application.

The app will allow players to compare themselves with

friends and pro athletes, it also informs the social impact

Vinna™ has made compared to regular tennis balls

THE FIRST SUSTAINABLE

INTERACTIVE TENNIS BALL

VINNA™USER INTERFACE/WEBZ

/02

VINNA™USER INTERFACE/ WEB

Livefeed with Friend. Hit points goals


Compare with Pro Tennis Players History stats and awards


Action sports athletes are already using POV cameras to capture their exploits, but they are limited primarily to

a first-person perspective. Wouldn’t it be great if you could gain an aerial perspective of your activities without

the need of a specialized crew? REFLEX™ is an app that utilizes gps, drone and bluetooth technology in addition

to a GoPro camera to automatically capture aerial footage of action sports athletes. The app is designed have a

telemetry monitoring system, functional editing interface and integrated opportunity for sharing videos via in-

app social network and external networks (ex: YouTube, Vimeo, Tumblr + Facebook)

REFLEX™USER INTERFACE

/03

THE PERSONAL

FOLLOWING DRONE

REFLEX™: PERSONAL DRONEUSER INTERFACE

Built-in video editing

software, optimized to

be ready to export to

social media.

BUILT-IN VIDEO EDITING

FIND COMPETITION

The in-app GPS maps

tracks and finds other

REFLEX™ user’s

recorded videos.

With REFLEX™ functional

video playback, users can

take notes and summarize

their performance with

telemetry data.

Personal profiles will

allow followers to see

the latest recorded

performance.


IMPROVE YOUR GAME

CONNECT WITH FRIENDS


The process of developing REFLEX™ starts with sketching

and ideation. Wireframes, sitemaps, and notecards were

made in this process.

Looking into the Mexican Drug Cartels from a different perspective.

Like it or not, the Cartels are a great example of sophisticated business

and branding. This infographic covers the network system of drug

trafficking as well as the branding that the Cartels have identify

themselves as.

LOSZETAS

GULF CARTEL

KNIGHTSTEMPLAR

JALISCO NEW GENERATION CARTEL

SINALOACARTEL

T ERRI T ORIES AS OF 2 0 1 4

Final Version Sketches/ sitemap

Prototype 1

THE CARTEL ENTERPRISE

BILLION DOLLAR BUSINESSES

INFOGRAPHIC

/04


THE NETWORK

INFOGRAPHIC

The drug trafficking map indicates where drug are orginally

imported from and how it makes it’s way into the U.S. Mexico is

labeled with Drug Cartel territories.

REPS OF MICHOACAN CIVILIAN PROTECTION

BEHEADINGS SEDUCTIVE SALARIES

EST1989SI

NALOA FEDERATION

THE EXECUTIVE

JOAQUIN GUZMAN

THE SINALOA FEDERATION IS A SOPHISTICATED AND INNOVATIVE BUSINESS FRANCHISE. THEY ESTABLISHED BUSINESS PARTNERS OF COCAINE FROM SOUTH AMERICA AND HAVE GAINED GLOBAL DEMAND. THEY INNOVATE THE WAYS OF SELLING DRUGS BY DESIGNING ADVANCED TUNNEL SYSTEMS, UNDETECTABLE SUBMARINES AND MICRO-AIRCRAFTS. WHEN THINGS GET HEATED WITH COMPETITORS, THEY HIRE SPECIALISTS TO DO THE DIRTY WORK.

PARTNERS COMPETITORS

THE KNIGHTS TEMPLARJALISCO NEW GENERATION CARTEL GULF CARTEL

LOS ZETAS

I N N O VAT I O N

P R O F E S S I O N A L

SINA

LOA

FEDE

RATI

ON

NARCO SUBMARINE

ADVANCED TUNNELSYSTEM

THE EXECUTIVE

OMAR TREVIÑO MORALES

LOS ZETAS WERE ONCE MEMBERS OF THE ELITE SQUAD OF THE SPECIAL FORCES AIRMOBILE GROUP IN THE MEXICAN ARMY. THEY ARE THE MOST VIOLENT AND THE MOST RUTHLESS OF ALL CARTELS. TO INTIMIDATE THE COMPETITORS THEY PRACTICE BRUTAL TACTICS THAT INCLUDE BEHEADINGS AND TORTURE. TO INCREASE THEIR MEMBERSHIP THEY OFFER BETTER MILITARY BENEFITS THAN THE MEXICAN ARMY. ITS EITHER JOIN OR DIE FOR THEM.


TIJUANA CARTEL SINALOA FEDERATION

KNIGHTS TEMPLAR

JALISCO NEW GENERATION CARTEL

J O I N O R D I E

S E D U C T I O N

LOS

ZETA

S

THE EXECUTIVE

SERVANDO GÓMEZ MARTÍNEZ

THE KNIGHTS TEMPLAR CARTEL HAD TROUBLE KEEPING UP WITH THE COMPETITION. IN ORDER TO GAIN SUPPORT AND POWER, THEY TURNED TO LOCAL CIVILIANS AND BECAME REPRESENTATIVES OF THE STATE OF MICHOACAN. THEY FOUGHT AGAINST DRUG TRAFFICKING AND ELIMINATED CERTAIN COMPETITORS THAT WERE CONSIDERED A GREAT THREAT. THEY OFFERED SOCIAL SERVICES SUCH AS ADDICT RECOVERY PROGRAMS AND PERSECUTING LOCAL CRIMINALS.


SINALOA FEDERATION LOS ZETAS

I N S U R A N C E

P R O T E C T I O N

KNIG

HTS

TEM

PLAR

THE

KNIGHTS TEMPLAR CARTEL

STATE OF MICHOACAN, M

EXICO


THE BRANDINGINFOGRAPHIC

HURLEY: CORRUPTED SEASPHANTOM BOARDSHORTS

/05

This project was part of the Hurley sponsored class at LCAD. Corrupted seas is a new

boardshort line that I developed. Nature is unpredictable, much like the outcome of

glitch art. Corrupted seas makes the connection between the two. I hand glitched all the

patterns. This was part of a Hurley collaboration that soon went into production.

GLITCH ART

Color channel

waves on aglet.

Glitched Hawaiian

pattern

Womens boardshorts

HURLEY: CORRUPTED SEASBOARDSHORTS

BLACK FLORAL GLITCH

Color channel

waves on aglet.

Glitched Hawaiian

pattern

Womens boardshorts

HURLEY: CORRUPTED SEASBOARDSHORTS

NAVY FLORAL GLITCH

HURLEY: CORRUPTED SEASTHE GLITCH APPAREL

APPAREL

The 1303™ Telescope is designed to educate grade school

students through an interactive experience in viewing

planets and other celestial objects in deep space.

1303™: TELESCOPEPRODUCT/PACKAGING/UI

/06 THE INTERACTIVE TELESCOPE

1303™: TELESCOPEPRODUCT/PACKAGING/UI The 1303™ acts as a space guide, easily pointing the user to

objects in space. An integrated mobile app allows multiple

students to interact using one telescope.

THE SPACE GUIDE

1303™: TELESCOPEPRODUCT/PACKAGING/UI

1303™ telescope 3D model.

Telescope sketches.

KICKY™UI/UX

Kicky™ is a mobile app targeted for any soccer players that are looking for

the nearest pickup match. No matter what skill level is or location, Kicky™

will the find perfect match suitable for the player. A year after finishing this

project, Nike released their own Soccer App that is similar.

/07 FIND PICKUP GAMES ANYWHERE

Game Dashboard. Game join/invite and details.

KICKY™USER INTERFACE

The key part of Kicky™ is that it is user friendly. Other similar soccer apps

have features that include self-player stats and exclusive competitive

team-maker which I found to be unnecessary. Kicky™ only targets to get

people together to play and keep the community alive.

USER-FRIENDLYINTERFACE

Create game. Player profile.


Easily create custom matches from level of skills to gender specific, the

player is in control. With social media, players can connect with friends or

meet new players to build the local soccer community.

CREATED YOUR OWN MATCH


Players have the option to signup for a Kicky™ account, but if they prefer

not to they still have the option to just find a nearby soccer match. CONNECT WITH FRIENDS

The Phoenix Risings is a fictional soccer team that I have developed

for Phoenix, Arizona to participate in Major League Soccer. The

colors are inspired by Arizona’s beautiful sunset.

PHOENIX RISINGSJERSEY HOMEKIT

/08 RISE FOR PHOENIX

PHOENIX RISINGSRESEARCH

THE ARIZONA SUNSET

THE ARIZONASUNSET

The colors are inspired by Arizona’s

perfect sunsets.

Column Five produces world-class creative work that

informs, engages, and inspires - communicating complex

information through great design. I had the privledge to work

for the agency as an internal designer, creating content for

presentations, blogs and social media.

COLUMN FIVE: INTERNSHIPINFOGRAPHIC

/09

Full size infographic.

FEATURED ON:

COLUMN FIVE: INTERNSHIPINFOGRAPHIC

WELL COMMUNICATEDICONOGRAPHY

COLUMN FIVE: INTERNSHIPINFOGRAPHIC The visual content varied in many mixed media. it is

important to know the trends. I was challanged to turn

data into interesting visuals.

Experimental type.

Award badges.

Handlettering.

Column Five beer label.

MIXED MEDIA

Mobile Suit Gundam is a Japanese animated series that features giant robots called “Mobile

Suits”. Since it’s debut in 1979, the series has buil a huge market for different mobile suit toys,

kits, movies, video games and much more. Each character had their own distinct Mobile suit that

varied in color and created a community of hobbyists. Gundam was popularized in the U.S. when

Gundam Wing was released in 2000 on Cartoon Network’s Toonami. There is a main conflict

fought between two sides, the Principality of Zeon and the Earth Federation. Each side has

major characters along with their own symbolic Gundams.

VANS: GUNDAMOVERVIEW

/10

INSPIRATION

CHAR ZAKU’S AUTHENTIC Char Aznable is the most iconic villain in the Gundam series.

He maneuvers the Red Zaku that leads the Zion army. The

armor resembles the regular olive green Zaku, but with slight

modifications. His battle driven attitude was what inspired the

tiger camo pattern.

VANS: GUNDAMCHAR’S ZAKU

OTHER DETAILS

The Principality of Zeon is related to tactical warfare. I explored

through variations of camouflages and Gundam illustrations. I

collaged them to form a pattern. For Char’s Zaku, I used a red tiger

camo to express the battle-driven character.

VANS: GUNDAMPATTERN DEVELOPMENT

CHAR’S ZAKU PATTERN

ZAKU SK8-HI

VANS: GUNDAMThe standard infantry of the Principality of Zeon Army that are

deployed in most battles. They are effective and cost efficient.

ZAKU INFANTRY

OTHER DETAILS

APPAREL

VANS: GUNDAMZAKU APPAREL

In Mobile Suit Gundam: The 08th MS Team, the Zakus were seen

fighting gorilla warfare in the jungles of Southeast Asia. The plants

and trees served great coverage for them which was the main

inspiration of the Zaku pattern.

VANS: GUNDAMPATTERN DEVELOPMENT

GORILLA WARFARE PATTERN

RX-78 SK8-HI

RX-78 Printed Pattern on

Canvas.

Gundam logo

The RX-78 Gundam is driven by the series’ famous protagonist, Ray

Amuro, whose archenemy is Char of Zeon. His Gundam is seen as

the predecessor of many other protagonists in the series.

VANS: GUNDAMTHE RX-78 GUNDAM

OTHER DETAILS

VANS: GUNDAMPATTERN DEVELOPMENT The RX-78 Gundam serves as the protector of the Earth Federation.

It triumphs in every battle and is a beacon of hope.

PROTECTOR OF EARTH

In the 1950’s, Godzilla made it’s debut. It has since become a pop

culture icon appearing in many sequels along with new enemy giant

monsters. Most of Godzilla’s old vintage movie posters were very retro-

future inspired and with the new recent installment of Godzilla, I felt

this would be a better direction.

VANS: GOJIRAOVERVIEW

/11

The Gojira line is targeted for the

young adult demographics that are

current with street fashion exposed

on Hypebeast and /Highsnobiety.

They wear floral button ups and

snapback hats. They have good taste

in shoes and admire collaborations.

DEMOGRAPHICS:

- Ages 18 to 30

- Wears floral and patterns.

- Hangs in little tokyo .

- Attends art galleries.

- Stays current with Highsnobiety.

- Wears Obey, Stussy, etc.

GODZILLA SK8-HI

Godzilla flower pattern.

Gojira Logo

VANS: GOJIRAThe main Antagonist and later Protagonist of all Godzilla movies.

He is named King of monsters and is said to balance the power of

mother nature on earth.

GODZILLA

OTHER DETAILS

Tongue

Dark Godzilla

flower pattern.

Leather stripe.

Gojira Logo

VANS: GOJIRADARK GODZILLA SK8-HI

OTHER DETAILS

APPAREL

VANS: GOJIRA GODZILLA APPAREL

VANS: GOJIRAPATTERN DEVELOPMENT GODZILLA FLORAL PATTERN

The Gojira display is inspired by the

Godzilla poster art that showcase the

intense battles in the movie. I wanted to

present that in a Vans store.

DISPLAY

VANS: GOJIRA

MONSTER BATTLE DISPLAY

The embroidery of Oaxaca is hand crafted by Mexican housewives.

Mainly flowers, leaves, and birds, the motifs were inspired by the

figures in archtecture of the churches built more than 200 years ago

and have since been passed on through generations of family. This

line also clashes with Mexican art, especially that of Frida Kahlo.

VANS: SEÑORAOVERVIEW

/12

The targeted demographics for Señora

is for the college graduate that has just

started their career path. They have

time in their schedule to do yoga and

do other art crafts. Some are getting

married and are starting a family.

They are very free spirited and take

handmade items to heart.

- Mid 20’s to Mid 30’s.

- Does yoga on a daily basis .

- She loves knitting.

- She buys things from local farmer

markets and World Market.

- “Hippie Housewive.”

DEMOGRAPHICS:

SEÑORA SK8-HI

Tooled Tongue

Leather lacing.

Tooled Leather heel.

VANS: SEÑORAMEXICAN TOOLED LEATHER

SEÑORA AUTHENTIC

VANS: SEÑORA

Tooled Leather heel.

MEXICAN TOOLED LEATHER

Leather lacing.

Tooled Tongue

OTHER DETAILS

SEÑORA BACKPACKS

Tooled leather Embroidered leather.

VANS: SEÑORA

Original tooled leather

purse.

Black and white

embroidery.

This Vans line works as tribute to my family and my heritage. The

Vaquero (Mexican Cowboy) line is essentially influenced by the

Mexican belt embroidery called “Piteado”. This type of embroidery

technique involves leather garments such as belts and saddle being

embroidered with white pita fiber.

VANS: VAQUEROOVERVIEW

/13 INSPIRATION

Embroidered Ixtle

fiber.

Ixtle fiber lacing.

Fine Leather.

White Stitching.

VANS: VAQUEROVarious

OTHER DETAILS

MEXICAN EMBROIDERED LEATHER

THALIA SURF X LCADAPPAREL

/14

Thalia Surf is a shop that carries independent action

sports brands and are in the process of becoming a brand

themselves. They teamed up with LCAD in creating apparel for

their store in Laguna Beach.

THALIA SURF X LCADAPPAREL

Thalia Surf gave us directions to follow and we gave them

artwork on matrices for post-production. This apparel is

still being sold now.

Inspired by Hispanic culture, I wanted to take one of my favorite

childhood board games, Loteria, and redesign it to a more

minimalistic style. The board game includes a deck of cards, a

set of tablets, and game pieces.

Complete Loteria boardset.

Loteria cards. Loteria game tablet.

LOTERIAPACKAGING DESIGN

/15 MEXICAN BINGO

T H E S K U L L t h e s c o r p i o n

46

T h e M a n d o l i n

17

T h e c r o w n

47

T H E H E A R T

27

T H E L I T T L E D E V I L

2

t h e u m b r e l l a

5

T H E S u n

46

T H E D E E R

45

T H E S P I D E R

33

t h e b e l l

47

t H E S T A R

35

T H E M O O N

23

D E A T H

14

T H E M E R M A I D

6

a r r o w s

31

LOTERIAPACKAGING DESIGN

All pictorals on the Loteria cards are illustrated by me. Each

card is translated in English to educate people with the

Spanish language.

Documents

Julian Lozano Design Portfolio