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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1 1 © 2012 Cisco and/or its affiliates. All rights reserved.
Journey to the Collaboration Cloud
Thabang Mashologu Senior Manager, UC Product Management, Allstream
Chris Johnson Technical Solutions Architect, HCS Sales Team, Cisco
Session Agenda
• Overview of Cisco Hosted Collaboration Solution (HCS)
• Introduction to Allstream HCS
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 3
Cisco’s Hosted Collaboration Solution (HCS)
Cisco’s UC Consumption Models
Telepresence
Customer Collaboration
Collaboration Applications
Unified Communications
What is HCS? HCS Management Unified Communication
Collaboration Applications
Cloud Ready Virtualization Platform
Scalable, Resilient Network
HCS is a Multi-Customer Environment
PSTN
SP Core Systems Virtualization Management
UC Service Activation Service Assurance SaaS Cloud
SAN Storage
Softswitch/ SBC
Unity Cxn CUPC CUCCE
ASR
1000
CUCM
Dedicated UC applications per
customer shared across Cisco UCS hardware
MSP Data Centre
Customer 1
Customer 2
Customer 3
Customer 1
Customer 2 Customer 3
Customer 4 Mobile Clients
HCS Datacenter Architecture
MPLS Core
Nexus 1000V – Virtual Switches
FC
Customer Environments:
Cisco Unified Communication and
Collaboration suite of applications
Access Layer
(62xx)
Collapsed Core &
Aggregation Layer
(Nexus 7000s)
FC
L3
SAN Storage SAN Storage
MDS 9000
SAN Switch MDS 9000
SAN Switch
UCS B-Series Chassis and
Blades running VMware
FCoE FCoE
ASR 1000 ASR 1000
Up to 10 Chassis
ASA ASA
L3
L2 L2
HCS Deployment Models
Large Enterprise
HCS
Management
Hosted Private Network Pure Hosted Hybrid On Premises REMOTE MANAGED
Customer 4 Customer 5
UC on UCS UC on UCS
Customer 2 Customer 3
UC on UCS
PSTN 3G/4G Mobility
Network
VMware ESXi Server HCS Apps HCS Apps HCS Apps
HCS PARTNER CLOUD Hosted Private Cloud
UC on UCS
Customer 1
HCS Management Platform Service Fulfillment, Service Assurance, and Billing
UOM/SM vCenter UCSM DCNM
Cisco Unified Communications CPE Datacenter UCS SAN
HCM - F (SDR, HLM, PM, SI and IPA)
Prime Central for HCS Assurance
Existing OSS/BSS
UCDM CCDM ELM
HCS PSTN/SIP Interconnect
Law Enforcement
Agency
CUBE-SP
(ASR 1000)
SIP
Aggregation
Layer
SP
HCS
DC
Customer Premise (CPE)
SP WAN SP WAN
Service Provider
Network
Mobile
Network
PSTN/SIP
Network
Emergency
Services
PSTN/SIP
Network
Local Breakout Customer A Customer B Customer C
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11
Who is Allstream?
Canada’s all-business communications provider The facts by the numbers
1 THE ONLY NATIONAL communications provider focused exclusively on the business customer
2,500 EMPLOYEES NATIONALLY the skills
sets, the experience to deliver
50,000+ CUSTOMERS
across large enterprise, mid-market and
small business
600,000+ CUSTOMER
connections across Canada and
growing
30,000 km OUR ADVANCED
national broadband infrastructure
Serving over 50,000 business customers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 14
What is driving cloud & collaboration?
Pace of market transitions
33% of SMBs plan to shift IT investment to hosted cloud services in next 2 years (Forrester)
Nearly 1/3 of the collaboration market will be hosted by 2013 (Gartner)
5B mobile subscribers today. Over 500M access the Internet on their mobile devices (ITU)
40% of professional PCs will be managed under a hosted virtual desktop model by 2013 (Gartner)
In 2-5 years, 40% of business customers will buy communication services from the cloud (IDC)
Personal Cloud will become the centre of digital lives for apps, content and preferences. (Gartner)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 16
Drivers for change
1. Financial
• Opex vs. Capex
• Remove Upgrade and
maintenance expenses
• Reduce real estate and energy
costs
• Reduce TCO
3. Flexibility
• Mitigate technology risk
• Enhance flexibility & application
diversity
• Business continuity
• Time to Value (TTV)
2. Simplification
• Remove complexity of: upgrade
cycles, maintenance contracts,
capacity planning, complex cost
justification for large capital
purchases, multiple rfp’s
4. Strategic Advantage
• Focus resources on Core
Business issues vs.
administration
• Get Current. Stay Current
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17
Allstream Hosted Collaboration Solution – an introduction
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 18
Jabber
Cisco Unified
Communications
Manager
On Premises Cloud Hybrid
Allstream and Cisco’s strategic alignment Any content, on any device, anywhere
Allstream’s unique approach
• Canadian Cisco Collaboration Partner of the Year
• Cisco Customer Satisfaction Excellence Gold Star
• Cisco Gold, Master UC, Cloud Managed Services Master
• Nationwide Professional Services delivery practice, with strong PMO
• SIP Trunking certified with Cisco
• Business process interworking between IP Connectivity and Value Added Services
• In-house development of OEOM & ASAP portal
• Flexibility and agility
What’s included in Allstream HCS
Features Included Allstream HCS Bundles
Basic Foundation Standard Contact Centre
Full Voice/Call Control
Unified Contact Centre
Express Premium seat
Unified Messaging
IM & Presence
Desktop Softphone
Smartphone Client
Devices (phones, endpoints) 1 1 1 1 10
Voice Gateway
SIP Trunks & Data Transport
Self-Care Portal
Fully Monitored & Managed
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 21
Monthly per seat pricing includes:
Hardware and software:
• Cisco HCS license
• Cisco IP set, soft clients
• Voice gateway (ISR G2)
Services:
• Installation
• Maintenance and upgrades for term
• Proactive monitoring and management
Connectivity at data centre:
• SIP trunks and DIDs
• MPLS bandwidth
Co
mp
lete
So
lutio
n
Allstream HCS pricing
Allstream HCS architecture overview
Every core network device in the
architecture is redundant Geographically diverse network access
links A single customer instance can be placed
upon multiple servers across multiple chassis compounding redundancy
Tier 3+ Data Centre with redundant environmentals, external Hydro power grids and internal generators with fuel. Preferred emergency service site
Redundancy
In the Cloud:
HCS voice gateway on the customer site can act as a standalone service until the network connection is restored
Every seat is equipped with Single Number Reach. Mobile devices will continue to operate in the unlikely event the site has an issue
On Premises:
Result: More redundant that 99% of CPE builds in Canada
Allstream HCS is secure and managed Secure
• Allstream HCS architecture is multi customer / not multi tenant, delivering shared hardware, dedicated customer application instances per customer
• Cisco Security architecture within and across whole solution (data centre architecture, virtualization platform, application separation)
• Leverages MPLS connectivity to extend industry-leading security features of Allstream’s national Business IP-VPN network
Managed
• Reduced implementation times and risk
• Assurance toolkit integrated with Allstream’s OSS tools, with flexibility for managing existing customer infrastructure
• Customer multi-level self-service capability (clear service visibility & management control through administrative portal)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 25
Administration portals
• View and make changes to voice, voicemail,
mobility and presence services
• Promote discovery of UC features directly to the
users
End User Portal
• Add and change users and services
• View billing and usage reports
• Customer location based management
• Determine numbering plans for individual
locations
Customer Portal
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 26
Management options for Allstream HCS
Self-Administration
• Customer is provided with a fully functional and secure portal into their Allstream HCS applications
• Can administer password access to various admin capabilities
• End user portal for an individual to administer their personal features
• Allstream takes care of software upgrades, patching and maintenance fixes
Allstream Managed
• Send requirements to Allstream and Allstream performs admin and management within SLA specs
Shared Management
• Customer performs specific tasks and Allstream fills in the gaps
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 27
• OPEX model (per user per month fee):
• Can include hardware within the per user per month fee (e.g. IP sets, gateways)
• Can include installation within the per user per month fee
• Can include the SIP trunks and MPLS access within the per user per month fee
Can also be a CAPEX model
• Customers can purchase sets and gateways if desired
• Just about any combination of OPEX/CAPEX can be accommodated
HCS enables your business growth by delivering choice
Allstream understands that each customer is unique
Financial flexibility
Total cost of ownership
• According to Forrester, average total cost of ownership of a CPE collaboration solution is $45.00 per user:
One-time setup
Hardware and software
Ongoing expenses such as maintenance, hardware and software upgrades, floor space and utilities
Cost of capital for a CAPEX purchase
Connectivity to the outside world
This did not include the multitude of soft costs
HCS will typically deliver real
savings of 20-40%
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 29
Practical applications of Allstream HCS
• Customer lab prior to deployment
• Test new applications or hardware on a per seat basis without capital investment
• Rapid deployment of tests – from months to days
• Dynamic customers who flex up and down in staff levels can utilize this service and match their expenses to their usage e.g. contact centres, seasonal business impacts, new business ventures in an existing corporation, short term office locations
• Customers who want simplified budgeting, billing and charge back mechanisms
• Networkable within an existing Cisco CPE architecture – e.g. use for new location
• Replacement of aging Cisco software releases – migrate licenses and reuse sets
• HCS may be the redundant site and recovery location for CPE solutions
• Integrates into non Cisco CPE environments and can provide a long term migration strategy
• Less IT time spent on maintenance, repair, upgrades, capacity planning, etc. IT can spend more time delivering business benefits.
Lab:
Dynamic customer environments:
Phased replacement of old solutions:
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 30
Challenges Solution Benefits
Finding a cloud-based service to consolidate all voice and data - managed by a single provider
Generation of immediate cost savings
De-risk the transition from legacy to UC platforms
Co-existence with legacy infrastructure (i.e., dial plans)
Application integration
Allstream delivered a hosted
solution, including voice, video,
IM, and presence, all on one
platform
Allstream MPLS and SIP
Trunking
Project manager assigned to
execute a 3 phase transition
plan based on building
readiness.
1,400 users implemented in the
first 3 months completing the
1st phase.
Integrated communications by
combining voice and data and
centralizing management
Reduced operational costs and
improved productivity through
collaboration tools such as
presence, conferencing, web
sharing etc.
Enhanced transparency through
electronic billing and performance
reporting
Improved failover capacity, disaster
recovery and business continuity
Public Sector Organization dealing with the financial and operational challenges of maintaining
aging legacy voice infrastructure for 2,700 users
Case study
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 31
Demo – see Allstream HCS in action Process
People
Tools
Key takeaways: How Allstream HCS drives performance
Scale
• Proven, pay-
as-you-grow
architecture
• Flexible
support for on-
premises,
cloud and
hybrid
deployments
Accelerate
• Accelerate adoption of
collaboration, realize
productivity gains and
cost benefits faster
through automated, less
complex deployments
• Reduce user support complexity by providing a ubiquitous user-experience and access to a common set of services across the organization
Optimize
• Empowers
administrators and end-
users via self-service
capabilities
• Increased visibility and
control into network,
applications and
services utilized across
the organization
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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 34
Thank you.