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Tecnologias Móviles: Incremento de Teledensidad
Andicom 2003 – Cartagena, Colombia
JOSE F. OTERO
MAIN TITLE: Sub Title Slide Number 2
Agenda More spectrum? Next Generation Services
Requirements Pending Issues Latin America’s Spectrum
Licensing Scenario Competition, Technologies and
New Services Addressing the Market:
Segmentation The Roaming Myth Conclusions
MAIN TITLE: Sub Title Slide Number 3
Perspectiva
La finalidad de la sociedad de la informacion es el ser humano.
Manuel Martinez Nino, Andicom 2003
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More Spectrum?
Traditionally the next generation services debate centered on the need for more spectrum
The 2000 World Radiocommunication Conference (WRC) adopted the resolution that approximately 160 MHz of additional spectrum will be required in order to meet the capacity needs of the high traffic areas by 2010.
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Next Generation Services Requirements
High-speed, high-bandwidth mobile wireless services (termed “3G”) in many cases warrants additional spectrum allocation.
Additional spectrum allocations do not preclude the incentive for operators to maximize efficient spectrum use.
Spectrum aggregation limits are no longer necessary to stimulate competition nor to encourage spectrum efficiency enhancements.
Coverage and capacity are currently emerging as key competitive factors.
Band-clearing compensation payments will emerge as the solution to the problem of incumbents squatting on valuable spectrum.
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Pending Issues
Need to define and clear RF Spectrum Bands
Allocation bandwidth Number of licenses Licensing schedule and process need to be
determined Flexibility in spectrum acquisition policy Harmonization of spectrum frequencies Emerging technologies, such as smart
antennae and software defined radios, have the potential to help solve the spectrum crunch, but they do not preclude the need for additional spectrum allocations.
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Latin America’s Spectrum Licensing Scenario
Historically Inefficient Characterized by delays, postponements and
the absence of bidders Licensing Method to be determined
Beauty Contest Auction Hybrid
Not a “Cash Cow” Regulatory Uncertainty
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Competition, Technologies & New Services
MVNOs Wi Fi Expansion of CPP 3G Data Services WLL Emergence of Full Service Providers Broadband Services The Handset Market
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Segmentation
Bairro1
ARPU $1-5
MOU 14min
Bairro4
ARPU $11-15
MOU 36min
Bairro6
ARPU $1-5
MOU 17min
Bairro2
ARPU $6-10
MOU 25min
Centro
ARPU $15+
MOU 54min
Bairro7
ARPU $6-10
MOU 22min
Bairro3
ARPU $1-5
MOU 18min
Bairro5
ARPU $6-10
MOU 28min
Bairro8
ARPU $11-15
MOU 34min
Determine Geographical Usage Patterns By Using Network Data Tools: Static Areas & User Specific
Source: TeleFinance 2003
MAIN TITLE: Sub Title Slide Number 10
Segmentation
Bairro1
Prepaid Branding
Prepaid Promos
Pre Card/Phone Dist
Bairro4
General Branding
Post & Pre Campaigns
Post & Pre Distribution
Bairro6
Prepaid Branding
Prepaid Promos
Pre Card/Phone Dist
Bairro2
Prepaid Branding
Prepaid Promos
Pre Card/Phone Dist
Centro
General Branding
Post & Pre Campaigns
Post & Pre Distribution
Bairro7
Prepaid Branding
Prepaid Promos
Pre Card/Phone Dist
Bairro3
Prepaid Branding
Prepaid Promos
Pre Card/Phone Dist
Bairro5
Prepaid Branding
Prepaid Promos
Pre Card/Phone Dist
Bairro8
General Branding
Post & Pre Campaigns
Post & Pre Distribution
Redirect Marketing Campaigns and DistributionAccording to Client Patterns
Source: TeleFinance 2003
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Handset Distribution By Geographic Segmentation
Bairro1
Tier 2 Prepaid Handsets
Bairro4
Tier 2 Pre & Post
Handsets
Bairro6Tier 2 Prepaid Handsets
Bairro2
Tier 1 Prepaid
Handsets
Centro
Tier 1 Pre & Post
Handsets
Bairro7
Tier 1 Prepaid
Handsets
Bairro3Tier 2 Prepaid Handsets
Bairro5
Tier 1 Prepaid
Handsets
Bairro8
Tier 2 Pre & Post
Handsets
Target Segments with Affordable Handsets that EncourageMore Robust Usage
Source: TeleFinance 2003
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The Roaming Myth Not all markets are equal US rural operators
Western Wireless Rural Cellular Dobson Communications
Caribbean operators Barbados Case
Regulatory impediments for roaming Looking into Mexico
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Conclusions There’s not a single solution to the
diminishing addressable market problem Profitability will continue to drive operators
decisions Regulatory agencies need to provide the
necessary means to promote an increase on teledensity
Voice will continue to be the killer application during the next several years: NO VAS SERVICE WILL REPLACE THIS TREND
Segmentation needs to evolve with the market
