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brand experience design project
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ANDREW LEE · MARY NGO · LINDA NGUYEN · MARYA SMIRNOVA · ESTHER YOUNG
JONES SODA CO.RE INVIGORATING THE AUTHENTIC ITY OF
Jones Soda…
needs to reach out with a younger audience
because they’ve lost touch with their core brand
but they don’t know how to catch up to today’s
internet generation.
ARTEFACT FRAMEWORK
*Graph from Google Trends
2005 2007 2009 2011 2013
‘Jones Soda’ search term Interest Over Time Graph*
MISSING DIGITAL FOOTPRINT
We are proposing a website platform designed
based on Jones Soda Co’s unique selling point,
their co-creation process so that they can reinvigorate
the authenticity of their brand and reconnect towards
a new and younger generation.
PROJECT PITCH
LANDING PAGE,PARALLAX VIDEOS
LANDING PAGE,INVITATION TO CO-CREATE
GALLERY, SOCIAL NETWORK
2 parts of their Co-Creation Process:
General Photo Submission myJones Custom Label
CURRENT EXISTING BUSINESS MODEL OF JONES SODA
WALKTHROUGH OF THE WEBSITE
The value of using that website is to connect a
community of people with similar lifestyles to not only
share content with one another both through a digital
platform of social networks, but also to share experiences
and memories physically through a unique medium that is
able to bridge these two realms together.
VALUE OF OUR WEBSITE
Demographic16 - 24 year olds
PsychographicThe "Experiencers"
The new and the offbeat
Self expression
Social activities
Lifestyle
TARGET MARKET
SHARE
MEMORABILIA
ANTICI
PATE
LAUNCH PURCHASEEN
GAGE
EXCITE
ENGAGEMENTECOSYSTEM
VIDEO
SOCIALMEDIA
WAITING FORYOUR BOTTLE
BOTTLE WITHYOUR PHOTO
BOTTLE WITHAR CODE
VIDEO
DK’s Augmented Reality Project
SHARE
MEMORABILIA
ANTICI
PATE
LAUNCH PURCHASEEN
GAGE
EXCITE
ENGAGEMENTECOSYSTEM
VIDEO
SOCIALMEDIA
WAITING FORYOUR BOTTLE
BOTTLE WITHYOUR PHOTO
BOTTLE WITHAR CODE
optimize their advertising costs
build their brand value
transform new customers into loyal followers
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STRATEGIC DESIGN
Organizational Knowledge The Innovation Gap
About Technology And Business Models
About How People Live Their Lives
REFERENCES
http://uxdesign.smashingmagazine.com/tag/user-experience/
http://www.nike.com/sp/us/en_us/aeroloft-vest
http://winners.webbyawards.com/2013/interactive-advertising-media/media/best-use-of-social-media
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http://www.forbes.com/sites/ciocentral/2013/01/24/why-2013-is-the-year-you-need-to-get-serious-about-tumblr/
NYTimes: "Social Media is moving into creativity like tumblr"
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http://www.smashingmagazine.com/2012/06/04/social-media-is-a-part-of-the-user-experience/
http://cn.en.nielsen.com/site/documents/NielsenSocialMediaReport2012_FINAL.PDF
http://www.nielsen.com/us/en/newswire/2013/smartphone-switch--three-fourths-of-recent-acquirers-chose-smart.html
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http://www.alexa.com/siteinfo/jonessoda.com
http://www.google.com/trends/explore#q=jones%20soda
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