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Final Branding assignment
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STYLE GUIDE(and life coach)
RULE #1
White Space is your friend.
However were an equal color employer so strategic spaces are also your friend.
RULE #2
You are not a Robot!
All text about you should re�ect your personality,because that is who you are!
Your just jealous of my claw hands!
RULE #3
Use Gill Sans
Gill Sans is a family so its best to utilize multiplemembers often, but make sure they still get along!
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
RULE #4
Don’t use the logo like this
Seriously just don’t do it, and we can stay friends.
Too many colors, lets just use two or less!
Yeah it hurts my eyes too, avoid super bright colors, and make sure it has good contrast.
Outlines are allowed but must be thin, and clean. As a general rule just avoid using them.
Don’t skew the logo, put it into other shapes except squares, or rotate it randomly.
We just avoid traditional 3-D, and gradients, because this logo is made with a �at style!
Keep it together, and give it space its not j3 I promise!
RULE #5
You can see they all go with white, and most go with black too how neat!
Respect the Colors
HEX: #5A566BPMS: 7448 U
HEX: #2F2D38
CMYK ONLY
HEX: #C22926PMS: 1805 U
HEX: #5D1513
PMS: 504 U
HEX: #FFFFFFPMS: PAPER
HEX: #E0E1E2
PMS: 5315 U
HEX: #333132PMS: 6 U 90%
HEX: #131515
PMS: 6 U
HEX: #53843CPMS: 576 U
HEX: #345126
PMS: 574 U*
HEX: #28868ACMYK: ONLY
HEX: #1A5557
CMYK: ONLY
RULE #6
How to treat the Logo, in public
The logo also symbolizes quality so content should always be a priority.
www.JBarDesign.com
The minimal safe distance is 1/4 of an inch (or about 20% of the logo size) from the corner point of the mark.
The logo is meant to take color, however when putting it on a solid color make sure it has proper contrast so it is easily identi�able.
RULE #7
Innovate, Create, and have Fun
Design is not a merely a job, it’s a Creative Venture.
STATIONARY
OTHER PHYSICAL PRODUCTS
TECHNOLOGICAL
