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The Evolution of Mobile and its impact on storage architecture architecture Jonathan Hubert Jonathan Hubert Director, Strategic Marketing Director, Strategic Marketing Micron Technology Micron Technology Mobile Memory Workshop 2011

Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

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Page 1: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

The Evolution of Mobileand its impact on storage

architecturearchitecture

Jonathan HubertJonathan HubertDirector, Strategic MarketingDirector, Strategic Marketing

Micron TechnologyMicron Technology

Mobile Memory Workshop 2011

Page 2: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Wireless Data Rates Wireless Data Rates Doubling Every 18 MonthsDoubling Every 18 Months

2

Page 3: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

SimpleCommunication

• Voice• SMS• Email

Multi-MediaConsumption

• Music/Ringtone• Video• Web browsing

User GeneratedContents

• Social networking

• Video upload

Real-Time Applications

• Video call• Online gaming• Navigation

Seamless Lifestyle

Connectivity

• Mobile and Web convergence

Mobile Applications Evolving Rapidly Mobile Applications Evolving Rapidly

• Email • Web browsing• Memory card

for media

• Video upload• Multi-media

sharing

• Navigation• Location-based

services

convergence• 3D interactive

gaming

3

� Increasing storage capacity

� Increasing screen resolutions

� Increasing computing power

� Going from single-threaded to multi-threaded operational model

� Low latency and high IOPS required

Page 4: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

CloudCloud--BasedBasedServicesServices

BroadbandBroadbandMobileMobile

Mobile Mobile Compute Compute PlatformsPlatforms

Evolving Compute PlatformsEvolving Compute Platforms

Billions of users

Millions of Apps

Millions of users

Thousands of Apps

Client-Server

LAN/Internet

PCPC

Hundreds of Millions of users

Tens of Thousands of Apps

4

Page 5: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Evolving Compute PlatformsEvolving Compute Platforms

CloudCloud--BasedBasedServicesServices

BroadbandBroadbandMobileMobile

Billions of users

Millions of Apps

Mobile Mobile Compute Compute PlatformsPlatforms

Less than 10Less than 10WattsWatts

Millions of users

Thousands of Apps

Hundreds of Millions of users

Tens of Thousands of Apps

5

Client-Server

LAN/Internet

PCPC

100s ofWatts

1,000s1,000s0f 0f

WattsWatts

Page 6: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Video & Display Resolution vs. Memory BWVideo & Display Resolution vs. Memory BW

� High graphics & video performance

� High DRAM BW for Smartphones & Tablets

Quadruple

6

DoubleSmartphones

QuadrupleTablets

Page 7: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

The Mobile Market OpportunityThe Mobile Market Opportunity

� SmartPhone and Tablet technology outpacing PC demand

� Q4, 2010 key inflection point

� By 2015 nearly 1.8B app-enabled mobile devices ship – 3x more than PCs

� Many users will only have mobile devices

� Primary compute platform – some w/laptop as docking stations

� Faster DRAM for increasing display resolution

� High IOPS & low latency storage required 80%

90%

100%

� High IOPS & low latency storage required

� Performance more than just throughput

� Significant new growth expected in Asia

� Low cost with flexible deployment options

Mobile Compute Platforms

0%

10%

20%

30%

40%

50%

60%

70%

80%

2010 2011 2012 2013 2014 2015

Traditional PCs

7

Page 8: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Applications Driving PerformanceApplications Driving Performance

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Page 9: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Next Generation Next Generation Mobile SolutionsMobile Solutions

Memory & StorageMemory & StorageMemory & StorageMemory & Storage

9

Page 10: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Next Generation Low Power DRAM Next Generation Low Power DRAM Market DynamicsMarket Dynamics

� LPDDR2 bandwidth peaks at 8.6GB/s

� Wide-I/O at 12.8GB/s� Availability 2014?

� Lowest power

� Higher cost

18

Peak Throughput for Mobile Platforms

(GB/s)

� LPDDR3 is an evolutionary successor to LPDDR2

Next-gen

Wide-I/O

Extension?

10

� JEDEC 42.6� ST-Ericsson: Chair

� Micron: TC20132011 2015201420122010

2

6

10

14

LPDDR2

LPDDR3

Wide-I/O

� Easy upgrade to LPDDR2 with higher operation frequencies

� Scalable to 12.8GB/s

� Lower cost than Wide-I/O

2X

4X

Next-gen

� Future options to 17GB/s+� Wide-I/O extension?

� Next generation LPDDRn?

Page 11: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Next Generation Mobile StorageNext Generation Mobile Storage

e-MMC

SSD Upgrade Embedded SSD

SCSI Solid State

Drive

What is UFS?What is UFS?

Security&

Low Power

Proven&

Robust CMD Set

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SSD Upgrade Cards

Embedded SSDSolutions

The UFS Standard is developed in JEDEC JC64 committee� UFS device electrical specification� UFS device mechanical specification� UFS host controller interface specification

Page 12: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Built on eBuilt on e--MMC HeritageMMC Heritage

e-MMC 4.5

Data Integrity

SecurityTrim/Discard

SanitizeRPMB

Write ProtectPartitioning

SupportedSupportedSupportedSupportedSupported

SupportedSupportedSupportedSupportedSupported

SupportedSupportedSupportedSupportedSupported

� UFS follows e-MMC’s footsteps and more….

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Performance Enhancements

Flash Management

Protocol Enhancement

PartitioningCached opt

Data-tagContext-ID

Packed CMDBackground optReal time ClockPartition types

SyncState transitions

SupportedSupportedSupportedSupported

CMD QueuingSupportedSupportedSupportedAsynch

Stateless

SupportedSupportedSupportedSupported

CMD QueuingSupportedSupportedSupportedAsynch

Stateless

SupportedSupportedSupportedSupported

CMD QueuingSupportedSupportedSupportedAsynch

Stateless

Page 13: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Advancements Beyond eAdvancements Beyond e--MMCMMC

Trim/DiscardSanitizeRPMB

Write ProtectPartitioning

High Perf.Serial

Interface

Low Power

MultiData-lane Support

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PartitioningCached opt

Data-tagContext-ID

Packed CMDBackground optReal time ClockPartition types

SyncState transitions

StatelessTransitions

Command Queuing

ASynchOperations

Page 14: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

UFS Leverages UFS Leverages HighHigh--Performance StandardsPerformance Standards

� Utilize MIPI M-PHY and UniPro standards for the Physical and

Link layers

� M-PHY is high-performance and extremely power efficient, tailored for

mobile applications

� UniPro provides reliable data transport and seamless integration with M-� UniPro provides reliable data transport and seamless integration with M-

PHY

� Utilize SCSI command protocol in operation

� Well-known high-performance protocol also used in USB 3.0, SAS, etc.

� Enables Asychronous Operation and Command Queuing

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Page 15: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Advancements: Performance Advancements: Performance

Sequential Throughput Random IOPS

x5 Improvement

Today Tomorrow

SATAe-MMC SD UFS

Today Tomorrow

15

Page 16: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

� Mobile specific serial interface – Race to Sleep

� Low standby with PLL off & fast wake-up

Advancements: Low PowerAdvancements: Low Power

Pre-SLEEP

1E0 W1E0 W

1E-1 W1E-1 W StandbyStandby

ActiveActive

1/40th power at Standby1/40th power at Standby

SLEEP

16

Serial I/F Power ComparisonSerial I/F Power ComparisonUFS Power State DiagramUFS Power State Diagram

Pre-ACTIVE ACTIVE IDLE

PWRDOWN Pre-PWRDOWN

1E-2 W1E-2 W

SATASATA

Based on UFS estimates vs. typical SATA implementations

1E-3 W1E-3 W

Page 17: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Advancements: InterfaceAdvancements: Interface

� Flexible Speed Modes and Gears

High Speed ModeHigh Speed Mode

STALL

HS-G1: 1.5 GbpsHS-G2: 3 GbpsHS-G3: 6 Gbps

HS-G1: 1.5 GbpsHS-G2: 3 GbpsHS-G3: 6 Gbps

HS-BURST

17

Low Speed ModeLow Speed Mode

PWM-G1: 3~9 MbpsPWM-G2: 8~18 MbpsPWM-G3: 12~36 MbpsPWM-G4: 24-72 Mbps

PWM-G7: 192-576 Mbps

PWM-G1: 3~9 MbpsPWM-G2: 8~18 MbpsPWM-G3: 12~36 MbpsPWM-G4: 24-72 Mbps

PWM-G7: 192-576 Mbps

SLEEP PWM-BURSTLINE-CFG

DISABLED UNPOWEREDHIBERN8

Page 18: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Advancements: Advancements: ASynchASynch

� Set it and forget it� Allow the device to process multiple commands in parallel

� Keeps the bus busy with other processes

Host ProcessHost Process

Sync Operation (e-MMC)Sync Operation (e-MMC)

CMD RSP RSPCMDTRANSACTION

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CMD RSP RSPCMDTRANSACTION

Host Process Host Process

CMD

UFS ASync OperationUFS ASync Operation

TRANSACTION

CMD TRANSACTION

Page 19: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Advancements: Command QueuingAdvancements: Command Queuing

� Support for multiple commands queuing� Maximizes performance in multi-threaded environments

� Multi-stream web downloads & multi-tasking applications

CMD 1

CMD 2CMD 1

CMD 2

19

NAND Chip 2NAND Chip 2

CMD 3

CMD 4

CMD 5

CMD 32

CMD 2

NAND Chip 1NAND Chip 1

CMD 4

CMD 5

Page 20: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

� Layered communication architecture

UFS Architecture OverviewUFS Architecture Overview

Application LayerApplication Layer

UFS Command LayerSCSI

Task Manager

UFS Transport Protocol Layer (UTP)UFS Transport Protocol Layer (UTP)

Device ManagerDevice

Manager

20

M-PHY

UFS Transport Protocol Layer (UTP)UFS Transport Protocol Layer (UTP)

UniPro

UFS Interconnect Layer (UIC)UFS Interconnect Layer (UIC)

Page 21: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

UFS EcosystemUFS Ecosystem

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Page 22: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Who is UFSA?Who is UFSA?

Primary Missions:Primary Missions:

�� UFS technology promotionUFS technology promotion

�� UFS infrastructure enablementUFS infrastructure enablement

The Universal Flash Storage Association (UFSA) was foundedThe Universal Flash Storage Association (UFSA) was foundedin 2010 as an open Trade Association to promote widespread industry in 2010 as an open Trade Association to promote widespread industry adoption and acceptance of the UFS standard.adoption and acceptance of the UFS standard.

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�� UFS infrastructure enablementUFS infrastructure enablement

�� Product compliance and UFS logo certification managementProduct compliance and UFS logo certification management

�� Technical input into JEDEC for future specificationsTechnical input into JEDEC for future specifications

www.universalflash.org

Current Board Members:Current Board Members:

�� Samsung, Micron, Samsung, Micron, HynixHynix, , Agilent, Agilent, PhisonPhison & Silicon Motion& Silicon Motion

Page 23: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Ecosystem & Readiness: S/WEcosystem & Readiness: S/W

� E-MMC 4.5 features and SCSI Compliance� Highly leveraged for easy adoption

Application Compliant with SCSI & e-MMCCompliant with SCSI & e-MMC

I/O Manager

File System

Compliant with e-MMC 4.5 featuresAdoption in process

Compliant with e-MMC 4.5 featuresAdoption in process

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File System

Storage Class Driver

UFS Device Driver

UFS HCI

Host Controller

S/WS/W

H/WH/W UFS Device

Compliant with SCSICompliant with SCSI

New Software driver - developed by UFSAStandard HCI and Device drivers

New Software driver - developed by UFSAStandard HCI and Device drivers

Page 24: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Ecosystem & Readiness: Ecosystem & Readiness: Test InfrastructureTest Infrastructure

� JC64.5 was formed for UFS test procedure & test spec

� Compliance spec will be available from UFSA

24

Test Procedure& SpecificationTest Procedure& Specification

JC 64.5Accredited

Labs

UFS ComplianceSpecification

UFS ComplianceSpecification

Logo Certification

Logo Certification

Page 25: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Ecosystem & Readiness: Ecosystem & Readiness: UFS Certification ProcessUFS Certification Process

Accredited Labs

Compliance Test Spec

Logo Committee

ComplianceCertificate

Logo

Adopter Member

Products

Success CriteriaSuccess Criteria

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JC 64.5 UFS Test Spec

M-Phy/Unipro

Test Spec

MIPI M-Phy & Unipro Test WGs

Compliance Committee

Test SpecTest Spec

Logo Branded Product

Logo Branded Product

Logo License

What & How to MeasureWhat & How to Measure

Page 26: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

UFS DeploymentUFS Deployment

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Page 27: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

� UFS Upgrade Card only� Lower initial price - yet feature rich capable

Flexible Deployment OptionsFlexible Deployment Options

� UFS Embedded only� Feature & performance rich ”out of the box”

� Premium mobile device & price

� Lower initial price - yet feature rich capable

� Configured with UFS card when purchased

� Consumer adds or upgrades functionality - later

27

� Hybrid model� Sufficient embedded UFS for initial applications

� UFS upgrade card capable for additional functionality

� Both UGC and new feature rich applications

� Together - deliver seamless, high IOPS performance

Page 28: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Low Risk Host Deployment StrategyLow Risk Host Deployment Strategy

� Hosts can support SD & UFS interface for initial market� Serial (UFS) and parallel (SD) interfaces require separate pins� Hosts can support super set socket for SD and UFS� UFS card pins will be designed to not interfere with SD connector pins for the

“super set socket” � Future “dedicated” UFS connector designs reclaim unused pin-out space for

adding second data lane

Transitional

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Page 29: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Breath of Applications Breath of Applications

Embedded SATASD Removable Cards

Upgrade Cards & EmbeddedEmbedded

eMMC 4.5eMMC 4.1 Embedded

Simple Media Usage

Simple Media Usage

Advanced Streaming Media Usage

Advanced Streaming Media Usage

Consumer ComputingSSD Usage

Consumer ComputingSSD Usage

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Page 30: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

2010

SHFH

2011

SHFH

Specifications

Device ASIC SamplesUFS

Samples

2012

1.0 UFS

Specification

UFS TimelineUFS Timeline

Card Specification

Development

Specifications

Refinement

Unipro 1.4

UFS Workshops

Refine Tests

Compliance Test

Development

Enablement

HCI (Host Chipset Interface)

Test

SW Device Driver

Development

30

HCI 1.0

Specification

A BC

UFS roadmap informative only and no guarantee on schedules

MIPIUnipro 1.4

M-PHY 1.0

Page 31: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

In SummaryIn Summary

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Page 32: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

� The evolution of the mobile computing model dictating changes to mobile memory solutions� Multi-threaded (High-IOPS) capable storage solutions

� New generations of low power DRAM enable faster, longer lasting products� LPDDR3, Wide-I/O, LPDDR4

� Growth in Asia key to future demand & requirements

Key TakeKey Take--aa--WaysWays

Low Power DRAMLow Power DRAM

� Growth in Asia key to future demand & requirements� Low cost.. yet feature & performance rich

� Flexible deployment options – embedded and upgrade cards

� The UFS advantage� Designed from the ground-up to meet the future mobile platforms needs

� Levels the playing field to compete with today’s market leaders in mobile

� Configuration flexibility with seamless high IOPS performance

� Extendable performance with multi-lanes providing many years of runway

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Page 33: Jonathan Hubert Director, Strategic Marketing Micron ... Keynote Final-JHubert.pdf · Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011. Wireless Data Rates

Thank YouThank You

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