Embed Size (px)
Citation preview
Geneva, 5-7 March 2008
Paul GoossensDirector of Infotainment
Strategic Business Development, Intel Corporation
The Fully Networked CarGeneva, 5-7 March 2008
Digital Lifestyle Shifts to the Automotive World
EnablersEnablers•• Availability of digital contentAvailability of digital content•• Integration of Consumer Electronics Integration of Consumer Electronics
devicesdevices
Car Becomes a Safe to Use, Connected Node on the NetworkCar Becomes a Safe to Use, Connected Node on the Network
Infotainment OpportunitiesInfotainment Opportunities•• EntertainmentEntertainment•• Information & CommunicationInformation & Communication•• Driver AssistDriver Assist
The Fully Networked CarGeneva, 5-7 March 2008
Wireless Global Deployment
651M
20M
650M
‘10
900M373M270M155M3G Subscribers
35M8M1.2M.2MWiMAX Subscribers
1.3B150MProj. Pop Covered
120~10Mobile WiMAX Trials
4002502510Trial Networks
WiMAX
’12‘08‘07‘06‘05‘04
Source: Source: InIn--Stat, 2007Stat, 2007
The Fully Networked CarGeneva, 5-7 March 2008
Broadband Uses and Market Expansion this Year
o Vehicle Position, navigation tightly coupled to location based services
o Vehicular communication infrastructure• VII• SAFESPOT / CVIS• Japan testing RF
o Internet, connectivity on the go• In-car gaming• Social networking• BMW ConnectedDrive*• Harman Power Connect*
The Fully Networked CarGeneva, 5-7 March 2008
Full Web + Media Content:Full Web + Media Content:Consumption & Creation On The GoConsumption & Creation On The Go
Mobile Performance:Mobile Performance:Responsiveness & visualizationResponsiveness & visualization
Software Compatibility:Software Compatibility:For the User and DeveloperFor the User and Developer
Always Connected:Always Connected:Responsiveness & visualizationResponsiveness & visualization
Equipped VehiclesEquipped Vehicles
Personalized InternetPersonalized Internet
Wireless BroadbandWireless Broadband
What’s Needed For Broadband Connected Car
The Fully Networked CarGeneva, 5-7 March 2008
Open Platform Provides Optimal Solution
External Network Choices3G
WiMAXWiFi
Internal Network ChoicesMOST FlexRayCAN LIN
Standards for Improved TCO and TTM
Open Operating System
Scalable CommonHardware Platform
Bluetooth* UWB Ethernet
The Fully Networked CarGeneva, 5-7 March 2008
How Intel is Bridging the Lifestyle to the Car
o Investing in processes, products• 45nm Process • Low power, high performance • Re-use of MID architecture in
vehicles further enabling total Mobile Internet
— Software and hardware
• Commitment to automotive boundary conditions
o Enabling choice among operating systems and applications
• Linux• QNX• Microsoft
o … more to come
SYSTEM
ON A CHIP
1/91/201/4 1/4
SIZEmm2
AVERAGEPOWER
WattsCPU + CHIPSETCPU + CHIPSET
2006 2008 2009/102006 2008 2009/10
No supportNo support
Flash Flash LiteLite 11
Flash Flash LiteLite 22
PC PC Innovation Innovation AdvantageAdvantage
00112233445566778899
20022002 20032003 20042004 20052005 20062006 20072007
Adobe* FlashAdobe* FlashVideo Version Video Version
Source : IntelSource : Intel
Intel ArchitectureIntel Architecture
Mobile (ARM)Mobile (ARM)
2 Yr Gap2 Yr Gap
2 Yr Gap2 Yr Gap
2 Yr Gap2 Yr Gap
The Fully Networked CarGeneva, 5-7 March 2008
Broadband Connected IVICommunication
ProductivityEntertainment
The Fully Networked CarGeneva, 5-7 March 2008
Copyright © 2007, Intel Corporation. All rights reserved.Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries.*Other names and brands may be claimed as the property of others.
