Jon ParkerVice President, Community Investments United Way of the Bluegrass

Planning for and Seeking Grant Funding

 Area

Traditional UW United Way in Transition Community Impact United Way

 ResourceDevelopment

 

 Focus is on workplace campaign, all resources raised by United Way

 Focus is on workplace campaign with some efforts to leverage resources from other sources

 Resources raised with an increasing focus on diversified funding streams including workplace campaign, individual donors, grants, sponsorships, etc.

 ResourceInvestment

 

 Traditional and historical, member-agencies only

 Traditional agencies, selectively open to others with emphasis placed on community priorities and results-based accountability

 Based on community change sought, inclusive and integrated mix of investments to change systems and strengthen community

 Measures of Success

 

 Success measured in dollars raised, achieving campaign goal, people served

 Measured in dollars raised, achieving campaign goal, success in achieving impact on a select basis     

 Success primarily measured based on impact on community issues and conditions

United Way’s shift to community impact…

UWBG Education Agenda

Build a culture of enthusiasm and excitement for quality early learning.

Increase student and family engagement and student success in elementary learning.

Increase student and family engagement and student success in middle school through successful transition to and completion of high school.

Increase successful transition to career readiness.

How we invest? Super Saturdays

 

How we invest? Trailblazers Senior Volunteers

 

In the past, we often invested in reaction to community crisis

 

We are often motivated to give to an agency with a certain appeal

 

Your United Way is focusing on community solutions to our most pressing needs

How we invest? PNC Countdown to Kindergarten

 

In the past, we often invested in reaction to community crisis

 

We are often motivated to give to an agency with a certain appeal

 

Your United Way is focusing on community solutions to our most pressing needs

How we invest? Toyota bornlearning Academies

 

Building Relationships Propriety – Is the ability and willingness to meet the customer’s external expectations of business customs and behavior Competence – Is the perception that you have the capability and experience to help customers with their business needs Commonality – Refers to the customer’s perception that you both hold things in common – interests, beliefs and values Intent – Is an open declaration of your interest in the customer’s success and well being.  2003 – Wilson Learning Worldwide

Discovery – Finding Commonality Interacting with a potential partner, asking certain types of questions designed to help you identify and understand their specific goals and needs.  

What types of issues stay top of mind or most nag you?

What’s most interesting to you about our agenda to address early childhood needs?

What is important to you about the Early Childhood Council’s role?

What should we know about your short term or long term thinking when it comes to your support of various causes?

What types of causes has your company historically supported?

What is the most important aspect of your company’s giving strategy?

If you could wave a magic wand, what opportunities would you create for every child?

What keeps you awake at night?

Product Plan: High Level: All Children Ready for Kindergarten, Ready to Learn 

Mid Level Product: Teach specific skills, parent engagement, center-based education, volunteer matching with children

Specific Product: Countdown to Kindergarten, Super Saturday, bornlearning Academies, Trailblazers - senior volunteer nurturers

Grants: Eyes Wide Open • The myth of the blank check• You may not be eligible• You may not be qualified• Be careful what you wish for• Try not to personalize your results• Be comprehensive• Rarely long-term• Often project specific• Frequently enough to get you started, must plan

for sustainability

Grants: Funding Types • Contract for services

• Sub contract for services

• Grant for specified program

• Cooperative agreement

• Corporate program funding

• Corporate sponsorship

Know your Potential Funder: 

• Field of interest, funding history

• Geographic scope

• What type of support do they fund (seed funding, capital, operating, program specific)?

• What organizations do they like to fund?

• Range of funding

• Process for application

Grant Proposals – The Key Ingredients •Organizational capability – characteristics that demonstrate your credibility

•Needs and problems – and how you propose to solve

•Intended objectives and results

•Ability to develop a sensible program plan

•Evaluation of effectiveness

•The full funding picture

•A reasonable budget

Where to look: Public and college/university library – grants collections

Online newsletters – Newsletters for organizations (Bluegrass Community Foundation)

Grants.gov

Partner with nonprofit that researches grant opportunities

Google search/Google alerts

Foundation mailing lists

Thank you

An “APPROACH” to Fundraising An “APPROACH” to Fundraising and Grant Writingand Grant Writing

Bradley StevensonExecutive Director

Child Care Council of KY, Inc.

THE APPROACH

A – Awareness and ActionP – Plan, Plan, PlanP – PartnershipsR – Relationships, Resources & RealityO – Open To New Ideas and Ways of ThinkingA – Alone?C – CreativityH – Homework

AWARENESS AND ACTIONFundraising –• Who’s willing to partner?• What’s your cause?• When’s the best time to fundraise?• Where does the money go?• Why you?• How (Action) to make it happen?• Host An Event

AWARENESS AND ACTIONGrant Writing – • What’s Available (Google)?• Are you eligible?• Key Partnerships• Critical to Diversify Funding

PLAN, PLAN, PLAN•Develop A List of Goals and Objectives for Grant Writing and Fundraising – What is it you are trying to accomplish?• Be prepared to “Tell Your Story”• Your Plan Must Be Flexible!

PARTNERSHIPSFundraising – • Who’s willing to partner

– Other non-profits– Local Restaurants– Local TV– Local School Systems (not always $$ raised but

connections made)– Fundraising is Relational!– Don’t Assume Anything!

PARTNERSHIPSGrant Writing – • Local School Systems• Local CCR&R Agencies• Local Libraries• Local United Way• Local Community Foundations• LOCAL, LOCAL, LOCAL = Non Duplication of

Services

Relationships, Resources & RealityFundraising – • Who you know that’s willing to support your

cause?• Who has the resources in your community

– Businesses – Banks, Restaurants, Real Estate Agents, Hospitals, etc.

• People and Businesses support causes that interest them – how do you “tug at the heartstrings?”

RELATIONSHIPS, RESOURCES & REALITYGrant Writing – • Know your funders and potential funders – it’s

important …. Visibility is Critical!• What resources do you have at your disposal?

– There’s value and knowledge in people– Innovative doesn’t always mean “new”

• Everyone is asked to “Do More With Less”

OPEN TO NEW IDEAS/WAYS OF THINKING

- If you do the same thing the same way, you will get the same results – EVERY TIME!

- Don’t let the past determine your future!- “Doing More With Less” is a reality – Thinking

Differently Is An Absolute

ALONE?• You can’t write quality grants or fundraise

effectively ALONE!– People around you are your best resource – know

what skills they bring!– People have knowledge – leverage it!– When you try to do these both alone = burnout is

almost an absolute– Be “inclusive” not “exclusive”

CREATIVITY

Grant Writing - - Innovation does not always mean “new”

- What resources do you currently have?- What needs “fixin’” and what needs “nixin’”

- Sometimes means being collaborative- What role does technology play?

Fundraising – • Be Different (Tough Mudders, Rappelling)• Restaurants love fundraising• Peak Interests

HOMEWORKGrant Writing – • Know the “do’s” & “don’ts”

– What’s the need? – Grant guidelines – important dates, required

documentation, etc.– Research – have the most up-to-date data, use data to

show the need, etc.– Who can write, who can complete a budget, who can

proofread, etc.– Don’t procrastinate– Who are your partners?– Is this a duplication of services?

HOMEWORKFundraising – • Know the Local Events Calendar• What’s Been Successful• Be Different (Tough Mudders, Rappelling)• Remember to be Relational• Follow Up Is CRITICAL• Make It Family Friendly• Be In It For the Long Haul• Make it “FUN”

EXTRA, EXTRA – THE “ES” OF APPROACH(ES)

• Evaluation is key– What worked well– What needs tweaking– What needs to be eliminated

• Support Systems– Local CECC’s are in place to be local support

systems for early care and education in KY (along with many others – CCR&R’s, RTC’s, CCHC’s, etc)

• Relationships and Partnerships are critical to both grant writing and fundraising

• Thinking differently is not just OK, it’s an absolute today

• You don’t have to “Reinvent the Wheel” – use the resources you have to be innovative

• Continual evaluation is the key to continual improvement