2. Windows Phone 7 BlackBerry 4.6 & beyond The Rise of the
Superphone Smartphonesare now SUPERphones .
Consumer-Focused|Frictionless App Distribution|Robust Hardware|SDK
Palm Pre WebOS iPhone iPod Touch iPad Google Android 3. The Zumobi
Network msnbc.com #2 News iPhone MOTOR TREND #1 News iPhone, iPad,
Android RachelMaddow iPhone Meet The Press #4 News iPhone
BlackBerry TODAY #3 News iPhone Parenting #2 Lifestyle iPhone TLC
iPhone TODAY Recipes iPhone Inside Xbox 360 iPhone Iron ManCentral
iPhone, iPad FHM #9 - Lifestyle iPhone PopSci.com iPhone iBroadway
iPhone Automobile Magazine #2 News iPhone, iPad, Android Phil
Mickelson #2 Sports iPhone Wine for Dummies iPhone SN Pro Baseball
#5 - Sports iPhone, Pre SN ProFootball #3 Sports iPhone, Android
Pro Basketball #7 - Sports iPhone SN NASCAR #3 Sports iPhone,
Android News Group Mobile Moms Young Mens Upscale Sports/Mens
Zumobi has had12 Apps in the Top 10and 10 Apps in the Top 5of their
categories on iTunes. 4. Monetize . ? 5. User Pays Brand Pays Paid
Apps games|utility Apps|book-as-app Paid Content unlockable
items/features|freemium upsell Content Partnerships
books|video|music|comics|magazines Branded Apps
app-vertising|agencies|campaigns Ad Networks Google|Admob|iAd
Sponsorship brand integration Paid Apps games|utility
Apps|book-as-app Paid Content unlockable items/features|freemium
upsell Content Partnerships books|video|music|comics|magazines
Branded Apps app-vertising|agencies|campaigns Ad Networks
Google|Admob|iAd Sponsorship brand integration Models for Mobile
Monetization User Pays Brand Pays 6. Mobile Advertising
Mobile advertising is growing.Fast.
Mobile advertising is forecast to grow45%this year to$3.8
billion . JP Morgan
Mobile ad spends are dramatically up.
Brands predict that mobile advertising spending will doublefrom
an average budget of$269Kin 2009 to$679Kin 2010.
Mojiva/DM2Pro.com
App users are extremely responsive.
52%of superphone users claim they have acted on an in-app
ad.
18%have made a purchase directly from an in-app ad in the last
month. JiWire
7. Television Web Mobile Brand Performance Brand Performance
Brand Performance Network Spots Search; CPM; CPC Infomercials
Microsites; Video App-vertisements Search; CPM/C; Local Mobile
Engagement Thesis 8. Inside Xbox360 9. Inside Xbox360 Green Label
Art 10. 2011 Ford Fiesta Inside Xbox360 11. Featured BrandBlast:
Mercedes Benz 12. Featured BrandBlast: Cadillac CTS-V Coupe 13.
Featured BrandBlast: Kia Sportage(on Android) 14.
