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JOHN DOBSON ACCELERATOR TRAINING
2014 ENACTUS WORLD CUPBEIJING, CHINA
SCHEDULE
8:30am Welcome, Introduction and Icebreaker9:00am Memorial University Presentation9:30am Social Innovation for Enactus Projects11:00am International Panel Discussion11:45am Making the Most of the World Cup12:15am Lunch
ENACTUS CANADA STAFF INTRODUCTIONS
Nicole Almond
Dylan Powell
Amy Kenyon
Jody Lundrigan
Preston Aitken
Heather Norris
Brandon Dhillon
Michael Browne
Karen Kelusky
Julie Marin
TIME TO BREAK SOME ICE
WELCOME ADDRESS
Nicole Almond President, Enactus Canada
ENACTUS MEMORIAL PRESENTATION
SOCIAL INNOVATION FOR ENACTUS PROJECTS
WHY SOCIAL INNOVATION?
The Accelerator Training at the Enactus World Cup has always focused on World Class Projects and World Class Presentations
Successful Enactus teams around the world have tackled complex problems and have used innovative ways to do so
Today, we are going to showcase a process to use social innovation for your Enactus projects
SOCIAL INNOVATION FOR ENACTUS PROJECTS
SEE OPPORTUNITY
SEE OPPORTUNITY
Enactus teams are known for their ability to #seeopportunity where others see challenges
But… How do you #seeopportunity?
HOW DO YOU SEE OPPORTUNITY?
• Building a strong team profile on campus and in the community
• Holding an idea/innovation challenge
• Think Big!
• Always start with the problem
OPPORTUNITY AT HOME
In July of 2014, the UN released a report on the human rights concerns of indigenous peoples in Canada
The most concerning human rights issues they identified surrounded socio-economic conditions on aboriginal reserves across Canada
OPPORTUNITY AT HOME
Of the bottom 100 communities in Canada in the Well Being Index, 96 of them are First Nations
The report noted that there continues to be a significant gap between the socio-economic conditions of indigenous and non-indigenous Canadians
SOCIO-ECONOMIC CONDITIONS OF INDIGENOUS PEOPLES
Education:Continue to lag behind general population in all levels of education
Housing:In need of major repairs, including improvements in plumbing and electricity
Health and well being:Significant gaps remain in terms of life expectancy, infant mortality and chronic diseases
ACCELERATOR ACTIVITIES
During two sections of this session, we will reference these challenges faced by indigenous peoples in our country
We will have time for group discussion to utilize stages of this social innovation process to identify strategies to counteract these challenges
BUILDING YOUR PROJECT TEAM
BUILD YOUR PROJECT TEAM
Multi discipline teams allow for the opportunity to develop more innovative and well-rounded projects
Once you have a project idea or concept, it is important to decide what your team dynamic will look like
WHAT WILL YOUR PROJECT TEAM LOOK LIKE?
• What type of students and faculty will you need for this project?
• What kind of supporting structure will the project have?
• Are you going to need to partner with external student clubs or community organizations?
HOW TO PUT TOGETHER YOUR PROJECT TEAM
Start small• A core group of two to six people
Invite variety• Select people who have different perspectives on an issue
and can contribute from different angles
Assign roles• Make agreements about what responsibilities people can
take on that bring out their strengths
Allow for alone-time• Make sure to allow for individual work time
STRATEGIES TO PUT TOGETHER YOUR PROJECT TEAM
• Recruitment focus should be based around projects
• One-on-One recruitment
• Be open to different ideas or ways of thinking
• Leadership should reflect membership
ACTIVITY: BUILDING YOUR PROJECT TEAM
Let’s use the challenges noted in the UN report as a potential project:
In your table groups, discuss how you would build your project team to address the socio-economic conditions faced by aboriginals in Canada?
NEEDS ASSESSMENT
NEEDS ASSESSMENT
A needs assessment is a process for identifying the gaps between an individual or community’s current conditions and their desired outcomes
WHY DO I NEED TO PERFORM ONE?
Understanding the larger context of your target audience leads to a more sustainable project
Needs assessments empower target audience members by giving them a voice and a stake in their own outcome
HOW DO I PERFORM A NEEDS ASSESSMENT
Should consist of deeply empathetic research
Spend quality time with people to gain deeper insight and broader inspiration from them and their lives
STRATEGIES TO PERFORM A NEEDS ASSESSMENT
• Learn from the project beneficiaries
• Talk to experts
• Immerse yourself in context
• Seek inspiration in analogous settings
RESEARCH TIPS
• Establish trust with your participants
• Encourage participants to show you as well as telling you
• Identify current strategies that participants use to address their needs
• Capture what you see. Take lots of notes!
ADDITIONAL RESEARCH TECHNIQUES
• Personal diaries
• Journey maps
• Photo essays
ACTIVITY: NEEDS ASSESSMENT
Once again, let’s use the challenges noted in the UN report as a potential project:
In your table groups, discuss how you would perform a needs assessment and identify the groups or individuals that would be appropriate to include?
IDEATION PROCESS
IDEATION PROCESS
The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas
IDEATION PROCESS
The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas
CAPTURE LEARNINGS
Learnings are the recollections of what stood out during a conversation or observation: Share Inspiring Stories• Personal details: who did you meet? (profession, age, location, etc)• Interesting stories: what was the most memorable and surprising story
they told you?• Motivations: what did this participant care about the most? What
motivates him/her?• Barriers: what frustrated him/her? • Interactions: what was interesting about the way he/she interacted with
his/her environment?• Remaining Questions: what questions would you like to explore if you had
another conversation with this person?
IDEATION PROCESS
The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas
CLUSTER THEMES
Themes are created after you have organized the stories from your needs assessment into categories. Did you hear similar statements or observations from multiple people?Begin to look for more evidence of the same theme• What did many people mention? • Did someone else say the opposite? • Are there behaviors you saw repeatedly? • Which issues were obvious?
Rearrange the learnings into these new theme buckets.
IDEATION PROCESS
The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas
CREATE INSIGHTS
Insights are an expression of what you have learned from your needs assessment. Insights offer a new perspective, even if they are not new discoveries.
Your team will take a closer look at the themes you created for each of your clusters, as well as the stories that support these themes. Next, you'll transform each theme into a sentence.• Create short and memorable sentences that get to the point. • Consider inviting someone who is not part of your team to read your
insights and check whether they resonate with an outside audience.
IDEATION PROCESS
The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas
DEVELOP HOW MIGHT WE QUESTIONS
How Might We questions are the starting point for a brainstorming session. How Might We questions are written in direct response to an insight. These questions feel optimistic and exciting and should help you think of new ideas quickly.
Build off of the insight sentences that your team just created.
Start each statement with How Might We...? as an invitation for input, suggestions, and exploration.
Generate multiple questions for every insight sentence. Write them in plain, simple, and concise language.
IDEATION PROCESS
The Evolution Of Your Notes:Capture LearningsCluster ThemesCreate InsightsDevelop How Might We QuestionsGenerate Ideas
GENERATE IDEAS
Ideas are generated during a brainstorming session. Ideas can be practical and simple or wild and crazy Brainstorming Rules• Defer judgement. There are no bad ideas in a brainstorm. There will be plenty of time to
narrow the ideas later.• Encourage wild ideas. Even if an idea doesn’t seem realistic, it may spark a great idea for
someone else.• Build on the ideas of others. When you hear an idea from a teammate, think “and...” rather
than “but...” in order to be as generative and open as possible.• Stay focused on topic. To get more out of your session, keep your brainstorm "How Might
We" question in sight.• One conversation at a time. All ideas should be heard, so only one person should talk at a
time. Wait your turn to share and make sure the whole group is listening.• Be visual. Draw your ideas, as opposed to just writing them down. Stick figures and simple
sketches can say more than many words.• Go for quantity. Set an outrageous goal—then surpass it. The best way to find one good idea
is to come up with lots of ideas.
PROJECT EXAMPLE: ECOEQUITABLE BOUTIQUE
There are limited sewing jobs in Ottawa
Off shoring
Most clothing companies
manufacture products overseas to
reduce costs thus leaving limited sewing jobs in
Canada
How might we… create sewing jobs
in Canada while still being economically
sustainable?
Create a social enterprise that
employs women in Ottawa and uses
repurposed fabric to reduce costs
PROTOTYPE AND TESTING
PROTOTYPE AND TESTING
Building prototypes is about making ideas tangible, learning while building, and sharing your prototypes with others
Rather than testing an entire idea, the best prototypes help to get you answers to very specific questions about an idea.
TYPES OF PROTOTYPES
• Physical model
• Digital mock up
• Role play
• Marketing materials
• Story from the future
TESTING
Prototyping is not about getting it right the first time; in fact, it's the opposite!
The best prototypes will change significantly over time.
Come up with a few versions of your idea to test multiple aspects of possible solutions.
ENACTUS EXAMPLES OF PROTOTYPING
Enactus Memorial – Bottlepreneur Carts
Enactus University of Ottawa – CigBins
SCALING PROJECTS
SCALING PROJECTS
Once a project has been tested with one group or one site, the goal is to further your impact
Scaling is not about identifying a cookie cutter approach to a project
Constant adjustments to local needs and resources need to be made
STRATEGIES TO SCALE PROJECTS
Clicks and mortar
Building networks
Using intermediaries
Blend service with advocacy
ENACTUS PROJECTS THAT HAVE SCALED
Enactus Memorial – Prince’s Operation Entrepreneur– Bootcamps have taken place in Regina and Laval
Enactus Belmont – SpringBack Recycling– Locations in Colorado and Washington
Enactus Munich – One Dollar Glasses– Project sites in various countries in Africa and South
America
IMPACT EVALUATION
IMPACT EVALUATION - OUTCOMES
Measuring the outcomes of any initiative is critical to determining its success
Given that your project approach was created to enhance certain livelihood assets, this step should be fairly straight forward
BOTTLEPRENEUR NEEDS ASSESSMENT
FINANCIAL
NATURAL
SOCIAL
HUMAN
PHYSICAL Making $4 an
hour.
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL
Poor recycling program leads to unnecessary waste.
BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL Bottle
collectors have poor reputation in the community
Social outcasts
BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL
Lack business knowledge to innovate different practices
Low financial literacy
BOTTLEPRENEUR NEEDS ASSESSMENT
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL Collection carts
currently used are not built for the job.
No safety equipment
BOTTLEPRENEUR NEEDS ASSESSMENT
BOTTLEPRENEUR OUTCOMES
FINANCIAL
NATURAL
SOCIAL
HUMAN
PHYSICAL Increased
average income to 2x min wage
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL
Fewer recyclables reaching landfill
BOTTLEPRENEUR OUTCOMES
BOTTLEPRENEUR OUTCOMES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL Bottlepreneurs
feel they are a valued member of community
Degrading act of ‘dumpster diving’ no longer required
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL
Bottlepreneurs taught skills in customer service, logistics, and other areas of business
Increased financial literacy
BOTTLEPRENEUR OUTCOMES
ASSET CATEGORIES
NATURAL
FINANCIAL SOCIAL
HUMAN
PHYSICAL Introduction of
safety equipment
Creation of better equipped collection carts
BOTTLEPRENEUR OUTCOMES
INTERNATIONAL TEAM PANEL
MAKING THE MOST OF YOUR WORLD CUP EXPERIENCE
DURING AND AFTER THE WORLD CUP
• Network with the students, faculty and business leaders from around the world
• Make lasting connections with the Canadian delegation
• Attend all sessions – please do not skip any components of the World Cup
• Hold a team debrief post-World Cup that details action items and lessons learned
• Create blogs, vlogs, etc. to capture your experience to share with your team and community back home
WATCHING PRESENTATIONS
• See as many presentations as possible
• Spread out members of your team to see different leagues
• Take lots of notes
• Complete the assigned activities in the handbook
• Go into presentations with an open mind – consider new possibilities for projects
• Make sure you arrive at least 30 minutes early
DOES EVERYONE HAVE A HANDBOOK?
PRESENTATION ACTIVITY SHEET
Take notes during each presentation you watch in relation to the following questions:–How did the team perform their needs assessments? Did they
use different techniques or methods?
–What types of innovative ideas were used by the team? Did they explain how they prototyped or tested their project?
–How did the team scale, or plan to scale, their project?
– In what ways did the team evaluate their impact? How did they present their impact?
PRESENTATION ACTIVITY SHEET
Following the presentation rounds, we encourage you to ask teams further questions on their projects:–How did the team find the need for their project and see
opportunity?
–How did they build and structure their project teams?
CULTURE FAIR
• 34 competing Enactus countries will set up a booth at the cultural fair to celebrate their culture
• A great way first opportunity to meet students and faculty from around the world
• Canada will be screeching everyone in! Come support
TOP TO FUTURE TOP
• Eight different sessions on a variety of topics, including entrepreneurship, women’s empowerment, etc.
• Canada has been given tickets for the National Champion team; however, there will be space for everyone so just head there early!
• Sponsored by large donor companies so it will be a great networking opportunity for you!
ACTION LEADERS FORUM
• These forums will open up the Opening Round and Semi-Final Round Award Ceremonies
• Panels will be brought together to discuss a number of relevant and actionable topics
• Your attendance is expected – Canada always represents well!
SEATING STRATEGY
Wednesday–Once the Cultural Fair is over, go get seats with Canada
right away
Thursday–Come get seats with Canada immediately after the Top to
Future Top sessions
Friday– Line-up outside the main room at around 12:30pm
NEXT EVENT – CULTURAL FAIR
• Starts at 2:00pm
• Wear Your Team Canada Shirts!
• Let’s meet at 4:00pm in front of the main Ceremony Room (Ballroom B/C)
• Be sure to meet other teams and take lots of pictures and videos!
REPRESENTING TEAM CANADA
• We are humble and friendly
• We are supportive and respectful of everyone and every team
• You are representing your school and country at all events, including the after-party
LUNCH