GREAT ENACTUS PROJECTS UNDER THE NEW CRITERION. ENACTUS PROJECT PROCESS TAKE ACTIONSEE OPPORTUNITY ENABLE PROGRESS

GREAT ENACTUS PROJECTS UNDER THE NEW CRITERION

ENACTUS PROJECT PROCESS

TAKE ACTIONSEE OPPORTUNITY ENABLE PROGRESS

PREVIOUS JUDGING CRITERION

Considering the relevant economic, social and environmental factors, which Enactus team most effectively empowered people in need by applying business and economic concepts and an entrepreneurial approach to improve their quality of life and standard of living?

REVISED JUDGING CRITERION

Which Enactus team most effectively used entrepreneurial action to empower people to improve their livelihoods in an economically, socially and environmentally sustainable way?


1. Fewer words!Was 37! Now 23!(We counted)

2. Different words! Same spirit.

3. Not exactly the same.4. Result of an effort to create a better impact framework5. Better fits the Enactus Project Process


Livelihood Strategies

TAKE ACTIONLivelihood

Assets

SEE OPPORTUNITYLivelihood Outcomes

ENABLE PROGRESS


Let’s break it down…





WHAT IS ENTREPRENEURIAL ACTION?

?


Taking the opportunity to use sustainable business and sound economic practices to develop innovative business models based on risk, commitment and a willingness to follow through


Not necessarily to do with creating entrepreneurial ventures

Instead refers to the manner in which projects are developed and delivered


Entrepreneurial action should result in the demonstration of creativity, innovation and an entrepreneurial culture through the team’s efforts

Should demonstrate ‘the positive power of business’


Example: Germany







HOW ARE PEOPLE EMPOWERED?

?


Empowerment happens when project beneficiaries take skills/knowledge they learned during the initial stages of a project and implement those skills/knowledge in their lives

Project has not created dependence


Direct empowerment requires communication, understanding and challenging long-standing assumptions about what outcomes people need


Collaborative approach is key. Project beneficiaries should be an active part of all stages of project design and execution

(This cannot happen in team meetings alone)

Incorporate solutions for long-term empowerment into project design

A NOTE ABOUT EMPOWERMENT AND SUSTAINABILITY:

People utilize the knowledge and skills they learned

Not simply giving someone an asset or desired outcome, but empowering and teaching them strategies to obtain it themselves


Example: China







WHAT ARE LIVELIHOODS?

?


The means and activities involved in sustaining an individual’s life. Livelihoods are fueled by what are known as livelihood assets.

Five categories: Financial, Social, Natural, Physical, and Human

Biggest change in criterion.


A livelihood is the means and activities involved in sustaining an individual’s life

Livelihoods are fueled by livelihood assets

UNDERSTANDING LIVELIHOOD ASSETS

Every individual and community has access to at least one form of livelihood asset

Livelihood assets are the capital involved in obtaining desired outcomes

UNDERSTANDING LIVELIHOOD ASSETS

What do these asset categories look like?

ASSET CATEGORIES

FINANCIAL

NATURAL

SOCIAL

HUMAN

PHYSICAL Employment Income Stocks, savings,

etc. Access to

financial services

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Natural resources – air, water, etc.

Waste management

Biodiversity

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Community Networking Relationships Trust

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Skills Knowledge Ability Education

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Infrastructure Shelter Transportation Access to

consumer goods

Clean energy







WHAT MAKES AN ENACTUS PROJECT ECONOMICALLY, SOCIALLY AND ENVIRONMENTALLY SUSTAINABLE?

?


The inclusion of the triple bottom line is meant to ensure each project is truly sustainable.All areas must be duly considered, although one or two may have greater relevance


When relevant, each area should be addressed in an integrated manner, rather than as separate activities.

Example: Ensuring a project goes paperless as opposed to having a tree planting day to offset a project’s impact.


Example: United States





GREAT ENACTUS PROJECTS UNDER THE NEW CRITERION




Assets


ENABLE PROGRESS


Livelihood Assets

SEE OPPORTUNITYLivelihood Strategies

TAKE ACTIONLivelihood Outcomes

ENABLE PROGRESS

SEEING OPPORTUNITY

This can be broken down into two areas that we are already familiar with1.) Project Ideation2.)Needs Assessment

SEEING OPPORTUNITY


SEEING OPPORTUNITY – PROJECT IDEATION

Historically, Enactus teams in Canada have struggled in this area.

All too often, project ideation and needs assessments happen within the confines of a classroom during team meetings


Approaching any problem in this manner limits the solution to the capabilities and imaginations of the people engaged

Additionally, there is no way to ensure the proposed solution is appropriate until after it is implemented.

WHERE DO ENACTUS PROJECTS COME FROM?


More often than not, great project opportunities are brought to Enactus teams by others:

- School Administration- BAB Members- Like-minded community

organizations


Project Dago – University PresidentCity Thrive – DeanInStill Life – Community ConnectionProject Stitch – Community Connection


Improving relationships with administration:• Find excuses for facetime–Program Manger Visits–Showcases–BAB / Project Advice• Align team mission with your school’s


Improving relationships with you community:• Ensure a marketing presence beyond your campus• Search community postings for opportunities for your team to volunteer–(Wear your Enactus shirts!)


Improving relationships with you community:• Meet with like-minded community organizations to gain their perspective on issues important to your team•Run a campaign which gages community perspectives on local challenges


Additionally, it is important to stay informed on what’s happening in your community• Read the news and listen to call-in shows on community issues•Attend networking events•Have team members sit on relevant boards


But… should we wait for projects to come to us?

No.

#SEEOPPORTUNITY

GO GET YOUR PROJECTS!

–Hold an innovation challenge around a particular problem•Group new and experienced volunteers together•Use it as a recruitment tool•Get faculty and community involved as judges or mentors•Provide a platform to showcase and compare ideas.


Livelihood Assets



ENABLE PROGRESS

SEEING OPPORTUNITY


SEEING OPPORTUNITY


SEE OPPORTUNITY – NEEDS ASSESSMENT

•Building your project team–Once you have an idea of the problem you want to address, it’s time to surround yourself with the proper people–Diversity is important–Don’t forget about faculty!


•Building your project team–As an example, suppose your team is in talks with the chief of a particular aboriginal reserve, who is looking to address the following issues:•Financial Literacy•Unemployment• Women’s Empowerment•Poor Living Conditions


•Who should be on our project team?

?

WHAT IS A NEEDS ASSESSMENT?

Once the team is formed, it’s time for the team to begin a needs assessment

This should lead to a unbiased and comprehensive understanding of the issues and the demographics affected

WHAT IS A NEEDS ASSESSMENT?

A needs assessment is a process for identifying the gaps between an individual or community’s current conditions and their desired outcomes

WHY DO I NEED TO PERFORM ONE?

Understanding the larger context of your target audience leads to a more sustainable project

Needs assessments empower target audience members by giving them a voice and a stake in their own outcome

WHY DO I NEED TO PERFORM ONE?

You need to benchmark where you start in order to measure how far you’ve come.

SUSTAINABLE LIVELIHOODS LINE: ANY ASSET

Ending Point

Many Teams Will Report This As Their Results

SUSTAINABLE LIVELIHOODS LINE: ANY ASSET

Ending Point

Starting Point #1

Starting Point #2

Improvement

Improvement

BASIC NEEDS ASSESSMENT STEPS:

1. Determine the people you want to empower (ideation)

2. Develop a plan for assessing livelihoods and desired outcomes

3. Conduct the assessment with the target audience

4. Analyze the results

Bottlepreneur Video

WHO SHOULD I INCLUDE IN THE ASSESSMENT PROCESS?

• Target audience members • Key Enactus team members• Community leaders• Businesses involved in the project• Others who are knowledgeable about

the community

WHO SHOULD I INCLUDE IN THE ASSESSMENT PROCESS?

• In Project Bottlepreneur–Recycling Depots–Bottle Collectors–Local Businesses–Local Residents

HOW DO I START A NEEDS ASSESSMENT?

Begin by doing a high-level examination of the sustainability context:

Economic, social and environmental concerns or trends relevant to the target audience of the project

Utilize existing census data, surveys and other local reports

ENVIRONMENTAL

• Seasonality of prices, production and employment

• Industries or major sources of employment in the area

• Average income• Unemployment rate • Unemployment causes

• Climate and landscape• Actual or potential disease, pollution or

natural disasters • Waste management• Infrastructure and raw materials

available

• Demographic data• Population trends • Access to affordable education• Health-related issues and trends • Role of the government • History of conflict or discrimination• Cultural norms and practices • Other organizations doing development

work within the community

SOCIALECONOMIC

THINGS TO CONSIDER

ENVIRONMENTAL

• Dumpster diving is not efficient,• Those participating in it cannot

be making as much money as they could be

• Curbside recycling program only biweekly and does not take glass.

• Damaging the environment as a result

• Will this be improved soon?

• Bottle collectors are viewed poorly by society

• Have a poor work-life balance• Dumpster diving seems dangerous

SOCIALECONOMIC

THINGS TO CONSIDER

UNDERSTANDING LIVELIHOOD ASSETS & LIVELIHOOD STRATEGIES

Now that you understand the types of questions you want to ask, meet with the relevant audiences to learn more about current livelihood assets and livelihood strategies


Hold on. What’s a livelihood strategy?

Basically, it’s any activity undertaken by an individual to increase one or more of their livelihood assets.


Livelihood Strategy: Working at EnactusAssets Affected:-Financial: Making money-Social: Expanding my network-Human: Increased knowledge and experience


The project itself is not the livelihood strategy.

During the needs assessment, we gain an understanding of current strategies being used, and then develop project to positively affect them.


How do we find out the information we need:

•Interviews •Focus groups•Public forums•Direct observation

BOTTLEPRENEUR NEEDS ASSESSMENT

FINANCIAL

NATURAL

SOCIAL

HUMAN

PHYSICAL Making $4 an

hour.

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Poor recycling program leads to unnecessary waste.


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Bottle

collectors have poor reputation in the community

Social outcasts


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Lack business knowledge to innovate different practices

Low financial literacy


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Collection carts

currently used are not built for the job.

No safety equipment


SEEING OPPORTUNITY – NEEDS ASSESSMENT

But… Is there a tool that I can use to assist me in my needs assessment?

Yes.

#SEEOPPORTUNITY

USE THE NEEDS ASSESSMENT FORM

•This is four page document will help guide your team through its needs assessment•It is located in the appendix of the 2014-2015 Enactus Team Handbook•It looks like this:

SEEING OPPORTUNITY


SEEING OPPORTUNITY



Livelihood Assets



ENABLE PROGRESS




Assets


ENABLE PROGRESS

TAKING ACTION

Now that you understand where the project beneficiary’s livelihood assets currently stand, it’s time to take action.

This is the ‘how’ of bridging the gap between their current situation and their desired situation.

TAKING ACTION

This can be broken down into two areas that we are already familiar with1.) Project Creation2.)Project Implementation

TAKING ACTION


TAKING ACTION – PROJECT CREATION

In Canada, teams have clearly demonstrated they are more comfortable with certain project types than others.

While many of these are great initiatives, we should not be limiting ourselves to what we’re comfortable with.

TAKING ACTION – PROJECT CREATION

But… is there a project type that, while not common in Canada, has seen great success on the world stage?

Yes.

#SEEOPPORTUNITY

SOCIAL ENTERPRISES

A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well being, rather than maximizing profits for external shareholders.

SOCIAL ENTERPRISES

A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well being, rather than maximizing profits for external shareholders.

SOCIAL ENTERPRISES

What do these look like?

Germany – 2013 World Cup ChampionAccelerated the growth of an existing social enterprise which allowed individuals in developing villages to make a living sell One Dollar glasses

SOCIAL ENTERPRISES


USA – 2012 World Cup ChampionCreated a mattress recycling business which acted as a transition program for previously incarcerated individuals.

SOCIAL ENTERPRISES


Canada– 2008 World Cup ChampionBrought sustainability to a pottery business which provided employment to individuals suffering from muscular dystrophy

TAKING ACTION


TAKING ACTION


TAKING ACTION – PROJECT IMPLEMENTATION

Starting a new initiative can be daunting, especially if your team is trying something new.

The fear of failure often ends up holding teams back.


“If you haven’t failed, you haven’t challenged yourself enough.”

-Preston Aitken, World Cup Champion


Many of the most successful Enactus projects have started working with just one person.

This allows for prototyping and testing on a small scale to figure out what works and what doesn’t.


Prototyping is not about getting it right the first time. In fact, it’s the opposite! The best prototypes will change over time.

Your team could even prototype two or three ideas at once to test multiple aspects of possible solutions.


Examples:

Project Bottlepreneur began with just one bottlepreneur.


Examples:

The Enactus team in China who created mushroom fertilizer out of coffee grounds tested many variations of their product before expansion.


Examples:

Springback Recycling started with taking apart just one mattress. And the students brought the business to a sustainable level before employing any project beneficiaries.


Prototype

Adapt

ExpandTest+

-


But… do we stop measuring, innovating and adapting our projects once we expand?

Of course not.

No opportunity alert. Sry.


How did Project Bottlepreneur take action?•Started with one Bottlepreneur•Started with ~10 streets

Identified problems, ensured it was a better solution, then looked to expand


Livelihood Assets



ENABLE PROGRESS


Livelihood Assets



ENABLE PROGRESS

ENABLING PROGRESS – MEASURING OUTCOMES

Measuring the outcomes of any initiative is critical to determining its success.

Given that your project approach was created to enhance certain livelihood assets, this step should be fairly straight forward.


Understanding what an outcome is and what it is not is obviously crucial to understanding your projects success accurately.


Outputs • Direct product of project activities • Measured in terms of volume or work accomplished • Examples: revenue increase, tons of waste diverted, or people

with access to education

Outcomes • Benefits or changes for target audience• Influenced by the project’s outputs• Examples: empowerment, changes in behavior, growth in

knowledge, condition or status• Reporting outcomes must involve quantifiable metrics

DIRECT VS. INDIRECT IMPACT

Direct Impact • Individuals the team worked with directly • Skills and knowledge learned is implemented in

their lives• Requires team to follow-up with target audience

Indirect Impact• Individuals who interact with the project but

the team did not work directly with them

DIRECT VS. INDIRECT IMPACT

Example: A team works with two local coffee shop owners to improve their business model, increase sales and make it possible hire five more people

Direct Impact: 2 people (the owners the team worked with directly)

Indirect impact: 5 people (additional employees)

BOTTLEPRENEUR OUTCOMES

FINANCIAL

NATURAL

SOCIAL

HUMAN

PHYSICAL Increased

average income to 2x min wage

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Fewer recyclables reaching landfill


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Bottlepreneurs

feel they are a valued member of community

Degrading act of ‘dumpster diving’ no longer required

ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL

Bottlepreneurs taught skills in customer service, logistics, and other areas of business

Increased financial literacy


ASSET CATEGORIES

NATURAL

FINANCIAL SOCIAL

HUMAN

PHYSICAL Introduction of

safety equipment

Creation of better equipped collection carts


ENABLING PROGRESS– MEASURING OUTCOMES

But… are there any metrics in particular that would be beneficial for us to measure, if at all possible?

Yes.

#SEEOPPORTUNITY

UNDERSTAND PROJECT REPORTING

Last year we introduced a new reporting system which was designed to better aggregate our data.

This has been hugely helpful in understanding our true impact and to identify partnership opportunities with potential donors.


This year’s reporting templates will be release within the next month.

All project managers should understand what metrics they will be asked to report on at the end of the year.


This has two clear benefits:1. Not playing catch-up when the time

for reporting does come along2. Identifying areas to measure which

your team may not have thought of.


Livelihood Assets



ENABLE PROGRESS


Livelihood Assets



ENABLE PROGRESS

JUDGING PROCESS: INDIVIDUAL TEAM EVALUATION FORM

Assess the team’s effectiveness in: Seeing Opportunity• Conducting a thorough needs

assessment with the target audience

Taking Action• Using entrepreneurial action

Enabling Progress• Measuring and reporting direct and

indirect outcomes• Empowering people• Improving livelihoods in an

economically socially and environmentally sustainable way

Samples of the Individual Team Evaluation Form and Cumulative Evaluation Form are available in the Enactus Team Handbook 2014-15

ACTIVITY – YOU BE THE JUDGE!

2014 Enactus United States National Runner-Up

Enactus Heritage University

REVISED JUDGING CRITERION:

CONDUCTING A NEEDS ASSESSMENT

Documents

GREAT ENACTUS PROJECTS UNDER THE NEW CRITERION. ENACTUS PROJECT PROCESS TAKE ACTIONSEE OPPORTUNITY ENABLE PROGRESS