Experiential &Brand

ActivationBY JOSEPH RIVERS

T H E M O S T C R E A T I V E A P P L I C A T I O N J U S T F O R Y O U

JRhttps://joe-rivers-6-12-90.squarespace.com

Joseph Rivers is an experiential/events specialist for multiple brands through B2B& B2C campaigns and brand activations. Provided here is an in depth portfolio ofseveral projects I have been a part of or led for brands across the nation. I hope to

showcase how event and brand experiences can be a part of an integratedcampaign.

Experiential marketing in its simplest form, is creating a unique positiveexperience for consumers to engage with a brand and create an emotionalvalue with them. Brand activation is the accumulation of PR, social media,

and events to give the best results in creating these unique experiences.

E X P E R I E N T I A L & B R A N D A C T I V A T I O N By Joseph Rivers

The most dangerous phrase in theenglish language is, "We've always done

it this way."

Grace Murray Hopper

C U P C A K E V I N E Y A R D S W I N E T O U R By Joseph Rivers

Digital7%

Interactive15%

Events44%

PR15%

Social Media19%

An eight month mobile marketing tour.This was part a of 3 team activationacross the nation. My team managed andled the east coast team. We representeda winery that was based out of Napa, CA. We had a couple branded vehicles thatengaged consumers with a pop out bar,smaller branded vehicle for retaillocations, as well as managing socialmedia activations using there Twitter andInstagram account through hashtags andgeotags.

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900,000Achieved goal of # of samples over the course of eight months and 35 events both

consumer facing and retail locations.

JR

C U P C A K E V I N E Y A R D S W I N E T O U R By Joseph Rivers

H T C V I V E By Joseph Rivers

Social Media15%

Photo/Video10%

Interactive30%

Events30%

PR15%A 3 month marketing tour I led from the ground

up. The HTC VIVE is a augmented virtual realitysystem that uses room scale technology to fullyimmerse a player into a game to move aroundand interact with objects. My responsibilitiesbegan at conceptualization of tour, setting upevents and coordinating with venues, executingactivations and demos, managing brandambassadors, and tracking metrics throughsocial media interactions, sizzle videos, andemails.

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350Demos were conducted at XGames in Austin, TX

https://www.youtube.com/watch?v=wfWIoR-Igq8

575Demos were conducted at E3 Electronic Expo in Los Angeles, CA

https://www.youtube.com/watch?v=MRelr3d3DHA

JR

H T C V I V E By Joseph Rivers

Authenticityin BrandActivation

People crave authenticity. It is the WHY that speaks to

people, not always the what or how you are selling or

providing to consumers. You'll notice next are a series of

photos from different brands and activations that was

executed as part of a marketing strategy and campaign I

took part in or led.

https://joe-rivers-6-12-90.squarespace.com

JR

Anheuser Busch

- Catered party with portfolio of beers

-Bar activation with consumers winning prizes

- Shock Top Beetle w/ Keg attached to back

Ellicottville

Brewing

KIA @ NBA All Star

Game

Olive Garden

E X P E R I E N T I A L & B R A N D A C T I V A T I O N By Joseph Rivers

E X P E R I E N T I A L & B R A N D A C T I V A T I O N By Joseph Rivers

Source: http://markdebrand.com/experiential-marketing-statistics/

­ Last year, 65% of brandsexpressed their belief that in­person events are directly

correlated to sales

­ 34% of consumers surveyedsaid they would make a postabout the experience in theirsocial media, while 33% ofthem said they would takephotos or videos during the

event.

Experiential Statistics­  67% of marketers think

Experiential Marketing is aneffective strategy

­ Experiential marketing budgetswere expected to grow

approximately 6.1% in 2015,with 79% of brands reportingthey would create more events

in the near future

User Experiences­ 98% of users feel moreinclined to purchase afterattending an activation

­ According to 80% ofattendants, live demonstrationsand free samples significantlyhelp define their purchasing

decision

­ 74% of consumers have abetter opinion about a brandafter an in­person event

INTEGRATED

Thank you.585-721-7096

JOERIVERS0012@GMAIL.COM

T H E M O S T C R E A T I V E A P P L I C A T I O N J U S T F O R Y O U

JRhttps://joe-rivers-6-12-90.squarespace.com