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Experiential marketing specialist for multiple brands through B2B & B2C campaigns and brand activations.Using my past contract positions to obtain a full time role in marketing communications (account/project
management), brand strategy, events, and social media.
- Born June 12th 1990. Raised in Rochester, NY.- Attended Buffalo State College 2009-2013, graduated with a degree in business, with a focus on marketing. - Co-founded the Buffalo State Marketing Club.- Entered marketing agency on a temp position in NYC summer 2013 to gain more insight and experience.- Started experiential/engagement marketing campaigns by representing major brands around the nation through contract positions. - Worked both agency and client side, developing account management, client relations and strategic skills .- I have a passion and love for traveling. I’ve had the opportunity to experience 27 U.S. states and travel 16 countries throughout Southeast Asia and Europe.- Always ready to use my skills/expertise to further a marketing firm or brand. Lets chat about how I can be of assistance!
Buffalo State College B.S. in Business Marketing
Ellicottville Brewery Brand Ambassador - Beer Festivals & samplings across western NY
MKTG Tour Manager- Three month marketing tour, Olive Garden
Double A EventsTour Manager/Producer - Two month marketing tour for VR, HTC VIVE
Match Marketing GroupEvent Manager - LG/AT&T Tour
Activent MarketingBrand Ambassador - KIA Motors @ NBA All Star Game
GMR Marketing Lead Brand Ambassador- MetroPCS promotional campaign
psLIVE (Team Epic)Assistant Tour Manager/Lead BA- Eight month marketing tour for Cupcake Vineyards
MarketSource Inc Product Specialist - LG Mobile product launches campaign
Chudy Paper Digital & Social Media Manager- Reinvent client to new marketing strategies and tactics
Mosaic Sales SolutionsBrand Activation Manager- Anheuser Busch promotional campaign
Launchpad Advertising Assistant Account Executive- CenturyLink/Savvis
http://bit.do/Marketing-Presentation
http://bit.ly/JRpersonalwebsite
http://about.me/riversjoe
JOSEPH RIVERS
TIMELINE & EXPERIENCE
Professional & Personal
BACKGROUND/HISTORY
Social Mediawww.linkedin.com/in/Joe-Rivers
https://www.facebook.com/joe.rivers.146
https://www.instagram.com/jrivers12/
CLIENTS & SKILLS
2016
2015
2014
2013
- Account/Project Management- Client Relations- Allocating Budgets (from $30,000 – $1.5 million)- Social media management (Facebook, Instagram, Twitter, LinkedIn)
- Content planning & execution - Event production & execution- SEO, SEM, - Photography/Videography (Drone, GoPro)