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Bank of America Conference
April 1, 2015
APRIL 25, 2014
(PRELIMINARY RESULTS) Bank of America Conference
April 1, 2015
Executive Vice President, Ford Motor Company
President, The Americas
Joe Hinrichs
Bank of America Merrill Lynch -- 2015 New York Auto Summit
April 1, 2015
SLIDE 1
AGENDA
• One Ford Plan Update
– North America
– South America
• 2015 Planning Assumptions and Key Metrics
• Closing Remarks
• Q&A
SLIDE 2
OUR FOCUS
• One Ford -- Acceleration
• Product Excellence -- Delivered With Passion
• Innovation -- In Every Part Of Our Business
Asia Pacific
Americas
Europe,
Middle East
& Africa
Small Medium
Large
+ =
THE PLAN
+
Profits
& Cash PROFITABLE GROWTH
FOR ALL
SLIDE 3
ONE FORD LONG-TERM OBJECTIVES
People Working Together As A Lean,
Global Enterprise For Automotive Leadership
Five Objectives To Deliver An Exciting, Viable Ford
Delivering Profitable Growth For All, As Well As Automotive Leadership
Operating
Margins
8%+
Top 5
Sales /
10%+
Global
Share
More
Balanced
Regional
& Segment
Profits
Top Quartile
Total
Shareholder
Return
(TSR)
Highly
Regarded
By All
Stakeholders
SLIDE 4
ONE FORD STRATEGIC FRAMEWORK
Strong
Brands
Serving
All Markets
Complete
Family Of
Best-In-Class
Vehicles
Profit =
Revenue X
Margin
Product Excellence Innovation
Ford
Smart
Mobility
Asia Pacific
Americas
Europe,
Middle East
& Africa
Small Medium
Large
“Turbo Machine”
Profits & Cash
PROFITABLE GROWTH FOR ALL
Profits & Cash
PROFITABLE GROWTH FOR ALL
SLIDE 5
• Significant transformation of Ford
North America since 2008
– Continuing to implement global product
strategy and launch new products that
our customers want and value
– Delivering significant improvements
in fuel economy
– Driving quality improvements
– Controlling structural costs
– Aligning production capacity with
demand
– Generating strong cash flow to support
corporate balance sheet improvements
Pre-Tax Results (Bils.)
NORTH AMERICA -- OVERVIEW
North America Transformation Has Driven Strong Profits
In The Last Five Years
$(5.9)
$(0.6)
$5.4 $6.2
2008 2009 2010 2011
Operating Margin
(Neg.) (Neg.) 8.4% 8.3% 10.6% 10.2% 8.4%
$8.1 $8.8
2012 2013
$6.9
2014
SLIDE 6
• Deliver profitable growth
• Accelerate quality improvements
• Develop and launch outstanding products
• Continue to revitalize the Lincoln brand
• Control costs as we grow the business
NORTH AMERICA -- KEY PRIORITIES
SLIDE 7
U.S. INDUSTRY SALES RATES
14.8 15.9
16.8 16.8 17.0 - 17.5
Retail SAAR (Mils.)
11.7 12.9 13.7 13.4
2012 2013 2014 2015 Full Year Outlook
SAAR (Millions)
U.S. Industry Sales Are Projected To Continue To Grow
With A 2015 Full Year Outlook Of 17 - 17.5 Million Units
Feb. YTD 2015
SLIDE 8
Age Light Vehicles (yrs.)
U.S. INDUSTRY -- PICKUP SALES DRIVERS
Full-Size Pickup Sales Rebound Supported By Improved Housing Sector
2.3
1.6
1.4
1.7
1.9 2.0 1.8
0.9
0.6
0.8 0.9 1.0
2006 2008 2010 2012 2013 2014
Housing Starts and Full-Size Pickup Sales
Full-Size Pickup Sales (unit -- mils.)
Housing Starts (unit -- mils.)
SLIDE 9
U.S. MARKET SHARE
Expect Higher Market Share In 2015 Driven By New Product Introductions
Total Ford / Lincoln Share (Pct.)
15.2% 15.7%
14.7% 14.6%
B / (W) Prior Year
(1.3) Pts. 0.5 Pts. (1.0) Pts. (0.5) Pts.
2012 2013 2014 Feb. YTD 2015
SLIDE 10
NORTH AMERICA QUALITY IMPROVEMENT ACTIONS
Accelerated Quality Actions Are Driving Improvement
And Closing Gap To Best-In-Class Competition
Ford U.S. Full Year Things-Gone-Wrong At Three Months In Service
2013MY 2014MY
Better
Best -in-
Class
Source: Global Quality Research System (GQRS)
16.4%
SLIDE 11
Taurus
Edge
Fusion
Transit
Mustang Focus
Super Duty
Transit Connect
Escape
C-MAX
Fiesta
Flex
Expedition
Explorer
F-150
NORTH AMERICA
Medium Duty
2015 launches 2014 launches
SLIDE 12
All-New F-150 Has Won 28 Major Truck Of The Year Awards,
Including North American Truck Of The Year (NAIAS)
2015 FORD F-150
SLIDE 13
2015 FORD F-150 LAUNCH STATUS
The Launch Of The Most Capable F-150 Ever Is On Track
Key Data
Dearborn Truck Plant
• Full-scale vehicle production on three crews
Kansas City Assembly Plant
• Plant changeover complete
• Production began on three crews; ramp to full production
capability during Second Quarter
• Shipments to customers started late First Quarter
Key Data
SLIDE 14
2015 FORD F-150 SALES AND MARKETING UPDATE
Strong Demand For The All-New F-150
• Pre-launch on-line media content has accumulated over 52 million video
views from combined sources, including YouTube and Ford’s F-150
reveal website
• Demand metrics remain strong, with over 1.2 million online build and price
actions taken by consumers, and additional 410,000 requests for more
information
• 2015 MY F-150 is turning very quickly -- in February, it averaged only 18 days
on dealer lots; new model represented 21% of total F-150 retail sales in
February
• Initial mix has been rich, with a high mix of sales reflecting 4x4 drivetrain,
crew cab body style, and Lariat or even higher-spec vehicles
SLIDE 15
2015 FORD EDGE
The All-New Ford Edge Began Shipping To Dealers In March
SLIDE 16
2016 FORD EXPLORER
New Ford Explorer -- Americas Best-Selling SUV Over The Past 25 Years
Available In Dealerships Later This Year
SLIDE 17
All-New Ford Explorer -- Americas Best Selling SUV For 25 Years
INNOVATION THROUGH PERFORMANCE
More Than 12 New Ford Performance Vehicles Through 2020
SLIDE 18
• Rapidly growing global luxury
segment with about a third of the
global industry profit pool
• U.S. and China to represent nearly
50% of global luxury sales by 2020
• Well positioned to retain Ford
customers moving to luxury segment
• Lincoln and its long heritage is well
regarded by consumers in China
• Advantage in our size and geographic
footprint as we grow the brand
We Are Fully Committed To Re-Establishing Lincoln’s Position
Among The Top Luxury Segment Brands
LINCOLN MOTOR COMPANY
Distinct Brand
Unique And Compelling
Products
Superior Client Experience
Strategic Priorities Opportunities Ahead
SLIDE 19
Re-Establishing Lincoln As A Top Luxury Brand
LINCOLN JOURNEY
LINCOLN
MOTOR
COMPANY
ANNOUNCEMENT
BLACK LABEL
REVEAL
AT PEBBLE
BEACH
LINCOLN BRAND
LAUNCHES IN
CHINA
MKC LAUNCH
NAVIGATOR
LAUNCH
BLACK LABEL
LAUNCHES
IN LOS ANGELES
LINCOLN
ANNOUNCES
REVEL
PARTNERSHIP
MKC CAMPAIGN
WITH
MATTHEW
McCONAUGHEY
LINCOLN
DEALERSHIPS
OPEN IN CHINA
MKZ LAUNCH
CONTINENTAL
CONCEPT
REVEAL AT NEW
YORK AUTO
SHOW
2012 2013 2014 2015
MKX REVEAL
SLIDE 20
MKX
2015 launches 2014 launches
SLIDE 21
All-New Lincoln MKX Is The Third All-New Vehicle In The
Lincoln Transformation Plan -- Available In Dealerships Later This Year
2016 LINCOLN MKX
SLIDE 22
LINCOLN CONTINENTAL CONCEPT
Elegant, Effortlessly Powerful, Serene,
Lincoln Continental Concept Is The Future Of Quiet Luxury
SLIDE 23
NORTH AMERICA -- KEY TAKEAWAYS
• Industry sales growth is forecasted to continue this year
• Ford North America is focused on delivering key 2015 launches and
growing market share
• Accelerated quality actions are driving improvement and closing
the gap to best-in-class
• Strong margins projected to continue; First Quarter results reflect
impact of product launches
• Lean cost structure is key to maintaining / improving operating
efficiency
• Lincoln growth plan is on track
Continue To Focus On Driving Profitability,
Growing Market Share, And Improving Quality
SLIDE 24
SOUTH AMERICA -- OVERVIEW
• South America generated strong
pre-tax profit and operating margins
through 2011. A more challenging
macroeconomic and political
environment started in 2012
• 2014 results reflect:
– Weakening industry
– Exchange weakness, high
inflation, and capital controls
– Change in regional trade policies
• Fully transitioned to global products
in 2014
• Venezuela results no longer reported
in consolidated financials beginning
in 2015
Results For 2014 Were Lower Than 2013,
Reflecting Volatile Business Environment
* 2013 pre-tax results were $(33) million
Pre-Tax Results (Bils.)
$1.2
$0.8
$1.0 $0.9
2008 2009 2010 2011
Operating Margin
14.1% 9.7% 10.2% 7.8% 2.1% (0.3)% (13.2)%
$0.2
$ - *
2012 2013
$(1.2)
2014
SLIDE 25
SOUTH AMERICA -- BUSINESS ENVIRONMENT
South America Faces Numerous Macroeconomic
And Political Challenges
• South America macroeconomic and
political challenges continue to
escalate and include:
– Recessionary to low-growth
economies
– Tough competition and excess
capacity
– High inflation
– Capital controls and limited access
to foreign reserves
– Restrictive trade policies
– Contested tax incentives
– Political and social uncertainty in
some countries
SLIDE 26
• Continue to leverage One Ford Plan throughout the business to:
– Build on improvements in quality and fuel economy
– Implement global Ford products, tailored to local market needs
– Strengthen brand to support long-term growth
– Grow revenue and market share, including trucks and expansion in
smaller markets
– Reduce costs through footprint optimization and increased
localization. Manage regulatory-related costs
– Manage country and currency risks through trade and
currency balancing
SOUTH AMERICA -- STRATEGY
Quality, Growth, Cost Focus, And Country / Currency Risk Management
SLIDE 27
Ranger
2014 Launches 2015 Launches
Fusion
Focus
Ka
Cargo
F-250
Explorer
Edge
Fiesta
EcoSport
SOUTH AMERICA
Transit
F-150
Escape
Mustang
Heavy Duty
SLIDE 28
All-New Ka Has Leading Fuel Economy And Brings New Technology
And Safety Features To The Emerging Consumer Class
2015 FORD KA
SLIDE 29
The New Focus Maintains Class-Leading Fuel Economy And
High-End Safety And Technology Features As A Trade-Up Choice
2016 FORD FOCUS
SLIDE 30
SOUTH AMERICA -- KEY TAKEAWAYS
South America Assessing Risks And Taking Steps To Address Challenges
• Macroeconomic and political challenges continue to place pressure on the
operating margin, while industry volumes are running below last year
• South America continues to expand its product lineup and has replaced
legacy products with global One Ford offerings
• South America is focused on actions to optimize its footprint, reduce
material cost, accelerate incremental localization, and improve
structural cost
• Venezuela results removed from consolidated financials beginning in 2015,
which should result in lower volatility and profit risk going forward
• Longer term South America is viewed as an attractive business region that
will return to profitability
SLIDE 31
2015 KEY METRICS -- BUSINESS UNITS
Expect Total Company Pre-Tax Profit, Excluding Special Items,
To Be $8.5 Billion To $9.5 Billion
2014 Full Year 2015 Full Year
Results Outlook
Automotive (Mils.)
North America 6,898$ Higher*
- Operating Margin 8.4 8 - 9%
South America (1,162) Substantially Improved*
Europe (1,062) Improved*
Middle East & Africa (20) Loss
Asia Pacific 589 Higher*
Net Interest Expense (583) Equal To Or Higher*
Ford Credit (Mils.) 1,854$ Equal To Or Higher*
* Compared with 2014
%
SLIDE 32
2015 CALENDARIZATION -- TOTAL COMPANY*
Pre-Tax Profit Percent of Full Year
First
Quarter
Third
Quarter
Second
Quarter
Fourth
Quarter
* Illustrative only, excludes special items
** Expect Full Year 2015 operating effective tax rate to be about equal to 2014 rate
Atypical Profit Calendarization Expected In 2015;
Operating Effective Tax Rate Expected To Vary During The Year
2015 Plan
Historical
Operating Effective Tax Rate**
Full Year Rate
First
Quarter
Third
Quarter
Second
Quarter
Fourth
Quarter
2015 Plan
SLIDE 33
2015 PLANNING ASSUMPTIONS AND KEY METRICS
Strong Growth And Financial Performance Expected For 2015;
Total Company Pre-Tax Profit To Be $8.5 Billion To $9.5 Billion
2014 Full Year
Results Plan
Planning Assumptions (Mils.)
Industry Volume* -- U.S. 16.8 17.0 - 17.5
-- Europe 20 14.6 14.8 - 15.3
-- China 24.0 24.5 - 26.5
Key Metrics
Automotive (Compared with 2014):
- Revenue (Bils.) 135.8$ Higher
- Operating Margin** 3.9 Higher
- Operating-Related Cash Flow (Bils.)*** 3.6$ Higher
Ford Credit (Compared with 2014):
- Pre-Tax Profit (Bils.) 1.9$ Equal To Or Higher
Total Company:
- Pre-Tax Profit (Bils.)*** 6.3$ $8.5 - $9.5
* Based, in part, on estimated vehicle registrations; includes medium and heavy trucks
* * Automotive operating margin is def ined as Automotive pre- tax results, excluding special items and Other Automotive, d ivided
by Automotive revenue
* * * E xcludes special items; see Appendix for detail and reconciliation to GAAP
2015 Full Year
%
SLIDE 34
Asia Pacific
Europe,
Middle East
& Africa
Americas
Large
Medium Small
Asia Pacific
Americas
Europe,
Middle East
& Africa Small
Medium
Large
Asia Pacific
Europe,
Middle East
& Africa
Americas
Large
Medium Small
• Further Strengthen
Ford Brand Globally
• Grow Lincoln Brand
• Nurture Developed
Markets; Sharply
Expand In
Emerging Markets
• Leverage Parts and
Service And Ford Credit
• Expand In Small
Vehicles And Luxury
• Strengthen Position In
Utility Vehicles And
Trucks
• Enhance Consumer
Experience
• Lead In Connectivity
• Innovate In Mobility
• Evolve Autonomous
Vehicles Technology
• Leverage Analytics
• Deliver Scale Benefits
• Optimize Footprint
• Drive Cost Efficiencies
• Improve Processes
SLIDE 35
QUESTIONS?
SLIDE 36
Statements included or incorporated by reference herein may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements are based on expectations, forecasts, and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ
materially from those stated, including, without limitation:
Decline in industry sales volume, particularly in the United States or Europe, due to financial crisis, recession, geopolitical events, or other factors;
Decline in Ford's market share or failure to achieve growth;
Lower-than-anticipated market acceptance of Ford's new or existing products;
Market shift away from sales of larger, more profitable vehicles beyond Ford's current planning assumption, particularly in the United States;
An increase in or continued volatility of fuel prices, or reduced availability of fuel;
Continued or increased price competition resulting from industry excess capacity, currency fluctuations, or other factors;
Fluctuations in foreign currency exchange rates, commodity prices, and interest rates;
Adverse effects resulting from economic, geopolitical, or other events;
Economic distress of suppliers that may require Ford to provide substantial financial support or take other measures to ensure supplies of components or materials and could increase costs,
affect liquidity, or cause production constraints or disruptions;
Work stoppages at Ford or supplier facilities or other limitations on production (whether as a result of labor disputes, natural or man-made disasters, tight credit markets or other financial
distress, production constraints or difficulties, or other factors);
Single-source supply of components or materials;
Labor or other constraints on Ford's ability to maintain competitive cost structure;
Substantial pension and postretirement health care and life insurance liabilities impairing our liquidity or financial condition;
Worse-than-assumed economic and demographic experience for postretirement benefit plans (e.g., discount rates or investment returns);
Restriction on use of tax attributes from tax law "ownership change;“
The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns, or increased warranty costs;
Increased safety, emissions, fuel economy, or other regulations resulting in higher costs, cash expenditures, and / or sales restrictions;
Unusual or significant litigation, governmental investigations, or adverse publicity arising out of alleged defects in products, perceived environmental impacts, or otherwise;
A change in requirements under long-term supply arrangements committing Ford to purchase minimum or fixed quantities of certain parts, or to pay a minimum amount to the seller ("take-or-
pay" contracts);
Adverse effects on results from a decrease in or cessation or clawback of government incentives related to investments;
Inherent limitations of internal controls impacting financial statements and safeguarding of assets;
Cybersecurity risks to operational systems, security systems, or infrastructure owned by Ford, Ford Credit, or a third-party vendor or supplier;
Failure of financial institutions to fulfill commitments under committed credit and liquidity facilities;
Inability of Ford Credit to access debt, securitization, or derivative markets around the world at competitive rates or in sufficient amounts, due to credit rating downgrades,
market volatility, market disruption, regulatory requirements, or other factors;
Higher-than-expected credit losses, lower-than-anticipated residual values, or higher-than-expected return volumes for leased vehicles;
Increased competition from banks, financial institutions, or other third parties seeking to increase their share of financing Ford vehicles; and
New or increased credit, consumer, or data protection or other regulations resulting in higher costs and / or additional financing restrictions.
We cannot be certain that any expectation, forecast, or assumption made in preparing forward-looking statements will prove accurate, or that any projection will be realized. It is to be expected
that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any obligation to
update or revise publicly any forward-looking statement, whether as a result of new information, future events, or otherwise. For additional discussion, see "Item 1A. Risk Factors" in our Annual
Report on Form 10-K for the year ended December 31, 2014, as updated by our subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.
RISK FACTORS
APPENDIX
SLIDE 38
2014 INCOME FROM CONTINUING OPERATIONS
APPENDIX 1
SLIDE 39
SPECIAL ITEMS
2013 2014 2013 2014
(Mils.) (Mils.) (Mils.) (Mils.)
Personnel-Related Items
Separation-related actions* (156)$ (251)$ (856)$ (685)$
Other Items
Venezuela accounting change -$ (800)$ -$ (800)$
Ford Sollers equity impairment - - - (329)
2016 Convertible Notes settlement - (126) - (126)
U.S. pension lump sum program (155) - (594) -
FCTA -- subsidiary liquidation - - (103) -
Ford Romania consolidation loss - - (15) -
Total other items (155)$ (926)$ (712)$ (1,255)$
Total special items (311)$ (1,177)$ (1,568)$ (1,940)$
Tax special items 2,080$ 181$ 2,157$ 494$
Memo:
Special items impact on earnings per share** 0.43$ (0.25)$ 0.14$ (0.36)$
* Primarily related to separation costs for personnel at the Genk and U.K. facilities
** Includes related tax effect on special items and tax special items
Fourth Quarter Full Year
APPENDIX 2
SLIDE 40
AUTOMOTIVE SECTOR
NET INTEREST RECONCILIATION TO GAAP
APPENDIX 3
SLIDE 41
AUTOMOTIVE SECTOR
GROSS CASH RECONCILIATION TO GAAP
Dec. 31 Sep. 30 Dec. 31
(Bils.) (Bils.) (Bils.)
Cash and cash equivalents 5.0$ 6.0$ 4.6$
Marketable securities 20.1 16.9 17.1
Total cash and marketable securities (GAAP) 25.1$ 22.9$ 21.7$
Securities in transit* (0.3) (0.1) -
Gross cash 24.8$ 22.8$ 21.7$
* The purchase or sale of marketable securities for which the cash settlement was not made by period end and the related payable or
receivable remained on the balance sheet
2013 2014
APPENDIX 4
SLIDE 42
AUTOMOTIVE SECTOR
OPERATING-RELATED CASH FLOWS
RECONCILIATION TO GAAP
APPENDIX 5