Don Rutz, Vice President at Kemira/North America

K E M I R A S T A K E H O L D E R M A G A Z I N E • 1

Water Chemistry– building a better world

Tuomas Törmänen

Applied value benefits the customer

PAGE 26

Optimizing waste water processes

PAGE 30

World-class research together

PAGE 42

Every drop countsProcesses improve water efficiency p. 12

Finding the right mixDesalination in China p. 20

Mining for goldMining is booming in Africa p. 22 STAKEHOLDER MAGAZINE 2·2011

2 • W A T E R L I N K 2 • 2 0 1 1 K E M I R A S T A K E H O L D E R M A G A Z I N E • 3

MY VIEWA THRIVING company is under constant develop-ment. Kemira invests in this development work so that it can always provide its customers with the best possible know-how and help them succeed.

good business partner identifies its spe-cial expertise and knows how to make it available in a straightforward manner to meet each customer’s specific needs.

A strong brand is about making and keeping a promise. A strong brand is attractive, noticeable and trusted. It benefits customers and other stake-holders because it is based on efficient and consistent operating methods.

Kemira has invested in applications that offer customers added value. We have also invested in special expertise in water chem-istry. All this has resulted in new operating methods and a way of thinking. Acquisitions have increased the number of product brands, which presents opportunities as well as challenges. We are currently working to create a more harmonious and precisely tar-geted range of products and expertise.

We are clarifying our operations and the way in which we com-municate our expertise to our customers and other stakehold-ers as well as our 5,000 employees around the world. We believe this work will make Kemira an even stronger brand. Our new way of thinking will enable us to serve our customers more efficiently than ever before.

We have a unique view into the processes in different industries. In addition, our extensive know-how enables us to offer highly advanced water chemistry expertise to our customers. This added value enhances our customers’ efficiency, resulting in cost savings, higher product quality and better environmental management.

Kemira’s applications make it possible to significantly enhance the efficiency of water use and recycling in drinking water purifi-cation, wastewater and process water treatment, and many other areas.

“The added value enhances our customers’ efficiency, resulting in cost savings, better product quality and better environmental management.”

Arja VanhanenDirector,

Product Marketing

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No compromises An increasingly important feature for any cleaning agent is its minimal impact on

the environment. Sodium percarbonate, ECOX, offers optimal bleaching qualities and is an environmentally-friendly product – as it should be in today’s world. page 7 Group of future

30 youngsters from 22 different countries were selected for the MY Camp in June.

The Water group visited the Kemira R&D center in Espoo and performed some laboratory work by cleaning wastewater with flocculation. page 9

Finding the right mix The TangShan KaiLuan DongFang power station in China needed to improve its

inefficient reverse osmosis equipment systems. With Kemira’s application now, the plant has made savings of at least 30 percent on its total water treatment costs. page 20 Interest in lakes

Professor Steve R. Carpenter was awarded the 2011 Stockholm Water Prize

in Stockholm in August. He is a man who has devoted his life to saving lakes. page 6

Cleantech in action Using cleantech in water technologies means finding sustainable ways to meet

our water needs for the future. Don Rutz, Vice President of Kemira’s Industrial operations in North America explains what this can mean in practice. page 24 Mining for gold

The continent of Africa has witnessed a boom in its gold and copper mining business.

Kemira is on the spot building lasting relationships with the customers and serving them with applications that help them to maximize output. page 22

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EvEry drop counts But who is counting the drops, and where are they going? The trend is that industrial processes are continually improving water efficiency and increasing reuse, so net intake and outflow of water is minimized. PAGES 12–19

CONTENTNESTLÉ RECEIVED the 2011 Stockholm Industry Water Award for its leadership and performance in improv-ing water management in its internal operations and throughout its supply chain, which includes

over 25 million people. “Through its unwaver-ing commitment, Nestlé has established itself as a leader in smart water management and is deserving of this prestigious award. It is providing an example

WaterLink is a magazine for Kemira’s stakeholders,

published in Finnish and English three times a year. PUBLISHER: Kemira Oyj, www.kemira.com. EdItOR IN

CHIEF: Marie Lundgren, tel. +46 42 17 11 19. PROdUCtION:

Markkinointiviestintä dialogi Ltd. www.dialogi.fi. EdItORS: Pia Sievinen and Arja Kulmala. PROdUCER: tarja Sinervo. ARt dIRECtION: Jesper Vuori. CREAtIVE dIRECtOR: Anneli Myller. SALES dIRECtOR: Maarit Pojanluoma. PRINtEd BY: Forssa Print. ISSN 1797-7738. PAPER: UPM Fine 120 g/m2

and Edixion 250 g/m2. COVER PHOtO: Joanna Moorhouse. tRANSLAtIONS: Käännös–Aazet Oy.

Please send your feedback to [email protected]. Subscriptions and changes of address can be made at: www.kemira.com/media.

“Kemira is parti-culary attractive given the scarcity value of compa-nies with a strong environmental footprint.”MARTIN EVANSQ&A ON PAGE 34

Present in Dubai A new Kemira office opened in the Jebel Ali Free Trade Zone in June. The focus will be providing customized products for the oil and gas market.page 8

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for other food producers and distributors to follow. With agriculture accounting for nearly 70% of global water use, and food demand expected to double by 2050, companies have an increasing responsi-

bility to improve food chain resource efficiency,” said Joppe Cramwinckel, Award Committee Member and Director of Water Projects at the World Business Council for Sustainable Development.


The 2011 Stockholm Water Prize was awarded to Professor Steve R. Carpenter in late August. Carpenter is an American water ecologist who studies how the sur-rounding landscape and human activi-ties affect lake ecosystems.

Steve R. Carpenter teaches at the Univer-sity of Wisconsin in Madison, one of the top universities in the United States. Car-penter, 59, is a professor of zoology and limnology and one of the most acclaimed environmental scientists in the world. Above all, the prize was awarded for his research on trophic cascades in lakes. The concept describes how impacts on any species in an ecosystem cascade down or up the food chain.

Currently, he is particularly interested in the early warnings of regime shifts in ecosystems. “To support our strong the-oretical base, we are running large-scale lake experiments to test potential early signals,” he explains.

Carpenter is involved in many pro-jects, one of which creates scenarios for watershed development for the next 50 years. The purpose is to understand how watersheds and freshwater systems might evolve between now and 2060.

Carpenter hopes that the award will ena-ble him to focus on agriculture-related research, for human activities affect lakes primarily through agriculture, par-ticularly meat production.

“Working to improve agriculture and decrease its adverse impact on freshwa-ter is one of the most important things we can do,” he says. Agriculture affects freshwater through water withdraw-als, runoff, biodiversity loss and climate change. “It is important to understand these impacts in order to understand how freshwater systems may change in the future.”

According to Carpenter, the most sig-nificant threat to our planet is the “com-

plex of local stressors,” including climate change, nutrient mobilization, land-use and land-cover change, and species loss. The professor is optimistic, however. He believes that the solutions lie in technol-ogy and local management.

“We need better agriculture, higher yields per unit of environmental damage, conservation of nutrients, highly efficient use of water, low emissions of green-house gas and so forth. In local manage-ment, we need a capacity to tailor solu-tions to local conditions. There are no ‘one-size-fits-all’ strategies that work, so we must learn to encourage local innovation of sustainable solutions,” he explains.

“People affect freshwater by using water, adding pollutants to water, har-vesting fish and other animals, changing the climate, and in many other ways.”

In other words, the professor has his work cut out for him.

noora lintukangas

OVER THE LAST FIFTEEN YEARS, water consump-tion for laundry washing has decreased by half and energy consumption by one-third. Mean-while, the time spent per washing cycle has

more or less kept the same. With highly energy- and water-efficient household appliances already on the market, the role of detergents used during the washing process is continuously

growing. Few really want to choose between sustainability and top cleaning performance if modern scientific and technological advances allow having both.

BRIEFING: GREEN IDEAS

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An advocate for lakes

Fresh soft laundry and squeaky clean dishware is what we demand from our home appliances. Another increasingly important feature for any cleaning agent is minimal impact on the environment.

Sodium percarbonate, ECOX, man-ufactured by Kemira offers optimal bleaching qualities. It is also an environmentally-friendly product – as it should be in today’s world.

Kemira ECOX, ECological OXy-gen, is a substance made from the reaction between soda ash and hydrogen peroxide. The mate-rial – used mainly in (white wash) powder detergents, stain remov-ers and machine dishwashing tab-lets – is one of Kemira’s products that is most likely found in your household in cleaning products licensed under a variety of brand names. ECOX is the most environ-mentally friendly bleaching agent available, decomposing into water, soda, and oxygen during the clean-ing process.

“With today’s trend toward ecolog-ical sustainability in all spheres of modern living, the need to con-sider the environmental impact also on household cleansing prod-ucts has increased. In Western Europe we are still using 19 liters of water per day and person only for laundry. Thus, making a sim-ple choice between powder deter-gent and that of liquid formulation – containing more than 50 % water – is also a question of sustainabil-ity”, says Kemira’s Technical Service Manager christoffer ödman .

According to Ödman, powder detergents offer several advantages compared to competing prod-ucts – not only do they save water resources but they can also be for-mulated in a way that guarantees excellent washing performance and end results.

“The composition of a stand-ard compact powder deter-gent accounts for some 20 dif-ferent active ingredients, which really dislike interacting before they should perform. In a pow-der detergent this can be resolved by adding the ingredients in gran-ular form thus lowering the risk of interacting, contrary to a liquid solution or gel where the interac-tion is only avoided at the expense of compromising the perfor-mance.”

The bleaching system is the univer-sal stain remover in detergents. It takes account of the most common visible stains – mainly those of some “natural” origin; berries and fruits, coffee, grass, tea, juice, red wine etc. – and it also provides a hygienic treatment of the fabric.

“In today’s world, sustainabil-ity seems to be very much a judg-ment “in the eye of the beholder”. To us, however, sustainability is choosing a cardboard box filled to the maximum of performance and also knowing that by doing this I choose the best technology avail-able to remove the most com-mon stains with environmentally approved substances.”

nina garlo-melkas

No compromisesProfessor Steve R. Carpenter took up an interest in lakes at a young age. “For an ecosystem scientist, lakes have some convenient properties: they are clearly bounded, their biogeochemistry operates in rather clear ways, and evolutionary interactions are strong.”

“In Western Europe we are still using 19 liters of water per day and person only for laundry. Making a simple choice between powder detergent and that of liquid formulation – containing more than 50 % water – is also a question of sustainability.”


New office opened in Jebel Ali Free Trade Zone in June.Now service and technical support are local in Middle East.

Ahmed Al-Hamadani, Manager for Jebel Ali new office,why was it important for Kemira to open new office in Dubai?It’s estimated that 56 percent of the world’s oil reserves and 30 percent of its oil production is from the Middle East. Kemira Oil & Gas division should have a strong base and presence in this market.

What are Kemira’s core functions in Dubai?The focus and core functions will be providing innovative and customized chemical products for the Middle East oil and gas market.

What kind of demand is there for Kemira’sexpertise in Middle East? Kemira is a worldwide leader in the development of high performance chemistries to meet and provide solu-tions to the customer’s needs in the oil and gas sector. We have a large selection of chemicals for chemical extrac-tion and process solutions for the oil and mining indus-tries backed by highly qualified application specialists and quality manufactured products. Middle Eastern countries need to increase their production rates as well as the effi-ciency of their oil and gas producing wells, because of their heavy dependency on oil export. Since the high increase in domestic oil consumption, less oil is being exported, thereby is hurting their economies.

What are Kemira’s main challenges in Dubai and Middle East?Globally Kemira is well known among oil and gas compa-nies. However, in the Middle East, the national oil compa-nies do not know Kemira well. The challenge is to make our products stand out against many of the reputable chemi-cal companies that have been in the Middle East for many years. Also, many of these chemical companies have estab-lished a strong work relationship and agency agreements with the oil service companies and the national oil compa-nies over the last decade. Our challenge is to gain trust and build relationships with these companies in a very short time.

How big is Kemira in the Middle East?How much could it grow there?Currently we sell to a few companies in the Middle East. However, the potential is very high and it looks promising.

One of the main events in oil and gas business, Middle East Oil & Gas Show and Conference, is organized in Bahrain in Septem-ber. What is Kemira’s goal there?Our goals are to communicate our new focus on the Middle East market with the opening of the Dubai office and hav-ing a local sales force; promote our brand and raise aware-ness; and showcase our products and technology to existing and new clients.

johanna paasikangas-tella

Oil & Gas now present in

DubaiBRIEFING: IN HOUSE

Millenium Youth Camp was a huge success again. Active, likeminded youngsters formed a tight-knit group despite cultural differences and built bridges that will last a lifetime.

Encouraged by last year’s suc-cessful camp, Millenium Youth Camp begun this year in June with high hopes from both the young partici-pating scientists and organ-izers. All together, 30 young-sters from 22 different coun-tries were selected for the camp. Six of these students formed the Water group and were assigned the theme of

Nanomaterial waste sources and mitigation options.

Campers had many activ-ities organized during the camp – some fun and some work. The Kiljava camp-site provided a range of Finnish nature activities, like sauna and swimming in the lake, while visits to Helsinki Uni-versity and Aalto University kept the young brains active.

They had started their sci-ence project work in May and continued by applying the finishing touches at the camp. We organized several tutor-ing sessions for the group. Our Water group tutors were Professor olli varis from

Aalto University, Dr. olof norrlöw, ilkka pol-lari, saku liuksia and myself from Kemira.

We visited Sappi Kirkniemi Paper mill & waste treatment and got to know the Kemira R&D center in Espoo. Stu-dents also performed some hands-on laboratory work by cleaning waste water with flocculation. And of course, a LOT of pictures were taken for memory keepsakes.

During the camp, students also got to meet 2010 Mil-lennium Prize Laureate ste-phen furber, who gave inspiration for the new gen-

eration of future scientists. The official closing ceremony was a gala evening at Aalto University and all the groups gave presentations and intro-duced their project posters for the audience. Once again, the work amazed the audi-ence with its enthusiasm and fresh new ideas on how to help our globe to tackle some of its fundamental problems.

Read more from the official Millenium Youth Camp home page or check out My Science - Discussion Forum for MY Campers.

katja nemtsinkoffwww.technologyacademy.fiwww.myscience.fiLA

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within the Jebel Ali Free Trade Zone. Clean water is mainly produced from seawater by removing salt and impurities. The groundwater supply is declining continuously and its quality deteriorates

as a result of population growth and industrializa-tion. Current estimates for Dubai and the Middle East region is that there exists, on average, a four-day supply of fresh drinkable water.

Home of Future Millennium Winners

The Water group’s enthusiastic young talents: Domagoj Segregur, Croatia; Dušan Krstic, Serbia; Essi Paunisaari, Finland; Parth Vaidya, India; Casey Crownhart, United States and Anton Tugushev, Russia.

Dubai is the second largest emirate in the United Arab Emirates and has the largest popu-lation with around 1.8 million inhabitants. The UAE has a sizable annual trade surplus which is

strongly based on oil revenue. Other sources of income have been searched for, especially in Dubai, and a significant portion of revenue is now made from increasing tourism and trade

K E M I R A S T A K E H O L D E R M A G A Z I N E • 1 1

BRIEFING: OUR WORLD

Water systemrevolutionWhen a lake’s natural balance is shaken, the waters can be cleaned and restored to health.T e x T N o o r a L i N T u k a N g a s • i L L u s T r a T i o N s a N N a M a N d e r

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LACK OF FUNDS is one of the greatest obsta-cles for using chemical treatment more extensively on waterways. Sometimes the use of chemicals in itself causes concern. The

costs are always based on factors related to the object of the treatment, such as size, con-ditions and number of treatments required. In some cases, follow-up measures are

A lake can become turbid and unsuitable for swimming when untreated wastewater is discharged into the lake over the years or when nutrients carried by rainwater foster algae growth. There are many ways to restore a lake. Contaminated sediments can be removed, as can trash fish that have taken over a lake. Freshwater can be added to the lake, and the waters can also be aerated. Moreover, a water treatment plant can be built by the lake.

One of the most effective methods is chemical restoration. Algae thrive on phosphorus, and chemical restoration means reducing phosphorus through flocculation. This is not a new method: operating under the name Boliden Kemi, Kemira ran the first experiments in high-phosphorus lakes in Sweden in 1968.

In recent years, the company has been responsible for running entire restora-tion projects in the Czech Republic and other countries.

“Chemical flocculation has almost immediate effects. This technology has a revolutionary impact on the water envi-ronment,” says Applications Specialist anders enkel , who works for Kemira in Helsingborg in Sweden.

Lake restoration is carried out in phases. The first phase involves reducing external loading. In the second phase, the phos-phorus already accumulated on the lake bottom is prevented from being released; chemical flocculation is the fastest and most cost-efficient method. After this, the health of the waters is monitored and

maintained, through aeration and fish stock management, for example.

According to Sales Manager ivana vaverova , who is responsible for Kemi-ra’s lake restoration projects in the Czech Republic, maintaining the improved con-ditions is essential. Wastewater must be treated, and phosphorus must be removed because of its eutrophication effects. Load-ing from agriculture must be controlled.

“Each lake, pond and pool requires a specific approach. We must carry out a great deal of preliminary work until we decide which method or methods to use.”

The preliminary research may take years. Chemical flocculation usually involves aluminum chloride or iron-based chemicals, such as ferric sulfate and ferric chloride.

“Aluminum and iron compounds bind phosphorus from the water and bottom sediments. This leads to a phos-phorus deficiency that prevents algae growth and eutrophication,” Enkel explains.

“As a result, the water clears and the ecological state and recreational value of the lake improve,” Vaverova adds.

All interest groups must be sufficiently informed about the project.

“We often meet with opposition in the early stages. Adding chemicals to a lake is far from what people usually see as envi-ronmentally friendly action,” says Enkel. In addition to lobbying, restoration pro-jects need publicity from successful cases.

According to Vaverova, public opinion

in the Czech Republic has become more favorable with successful projects.

“At first, the authorities and some of the people opposed adding chemicals to their favorite lake, but our collaboration with local experts and authorities has pro-duced results. Attitudes have changed.”

The chemicals used in the process con-sist of iron and aluminum, which are common in soil and lake bottoms, as well as sulfate and chloride, which are found in seawater.

No harmful side effects on the envi-ronment have been detected in the pro-jects in the Czech Republic. According to Enkel, the outlook for the technology is strongly positive: “The chemical floc-culation of phosphorus is an easy way to improve the water system.”

Lake Kirkkojärvi in Rymättylä was restored in 2002 in an extensive project that was unique even for Finland.

The project used liquid aluminum chloride to bind phosphorus from the water and the lake bottom into an insoluble form. The goals also included biomanipulation, that is, removing the dense trash fish stock.

The lake had suffered throughout the 1990s. Heavy blooms of blue-green algae appeared on the surface every summer, and the trash fish stock was larger than in any other lake evalu-ated in Finland. The bottom had high amounts of accumulated phosphorus.

As a result of the treatment, the waters cleared throughout. Water quality instantly changed from bad to excellent, remaining high until the winter of 2005 when the rains washed out high amounts of nutrients and solid matter from the surrounding fields to the lake.

The lake was treated with ferric sulfate, which binds phosphorus from the bottom sedi-ment. Again, the results were excellent.

The lake has been monitored since the early 1990s. The Kirkkojärvi commission was granted chemical treatment permits in 2002 and 2005. In addition to detailed water analyses before the treatment, the permits required the exec-utors to remove dead fish and monitor envi-ronmental effects for two years after the treat-ment.

A clear case of improvement

delayed for several years. The chemicals used in the process consist of iron and aluminum, which are com-mon in soil and lake bottoms, as well as sulfate and chloride, which are found in seawater.

“Chemical flocculation has a revolutionary impact on the water environment.”


CLOSE UP

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From a loaf of bread to a barrel of oil, water is vital to nearly every aspect of our lives. As the demand for better living standards

increases, so too does the strain on the world’s limited supply of fresh water.

T E X T R A N D E L W E L L S · P H O T O S 1 2 3 R F

Every drop

COUNTSYes, every drop of water counts, but who is counting the drops, and where are they going? “When people talk about how every drop counts, they mostly refer to water for human consumption or agriculture,” says heidi fagerholm , director of research and development at Kemira.

This is in part caused by the fact that agri-culture is typically labeled as the biggest user of water – 70 percent of total usage is the quoted figure.

“It is true that agriculture consumes the most water by a large margin,” explains Dr. alexander zehnder , world-renowned water specialist. “But most of that water is soil humidity, also called green water, which is primarily the realm of plants anyway. Only 10 to 12 percent of world-wide agricultural production is based on irrigation from sur-face and groundwater, known as blue water.”

“You cannot put these two types of water on the same scale,” he continues. “Green water can exclusively be used by agriculture. There is no competing user. In fact, industry is the real candidate for the biggest blue water user.”

“And water is definitely becoming a tan-gible issue, a real material risk, for busi-nesses around the world,” adds anne-leonore boffi , leader of the Water Project at the World Business Council for Sustainable Development (WBCSD). “Here at the WBCSD, the Water Project has been substantially upgraded over the past year because of it.”

Fortunately, the trend is that industrial pro-cesses are continually improving water effi-ciency and increasing reuse, so net intake and outflow of water is minimized.

“The major issue with industry remains the fact that the water used becomes contami-nated, and cleaning water is expensive,” notes

Zehnder. “Yet when you do the economics, an intelligent use of water, reducing use as well as targeting recycling is clearly cheaper than cleaning the water at the end of the process and releasing it back into nature.”

But the question remains: what is the trig-ger to push industries in this direction? “What we have seen is that it comes through regulatory action,” says Zehnder. “But it is hard to draw general conclusions about what you have to do to save water and energy because it differs case to case.”

“Something that will become more and more main stream is the issue of using only the quality of water you really need,” says Boffi. “You don’t always need ultra pure water, or drinking water, for an industrial process.” Treating water only to the quality level actually needed (and not above that) can save energy.

Some sectors like food, pharmaceuti-cals and electronics need very clean water, whereas others, such as mining, can use quite low quality water. “For industry we should be able to create more understanding and bet-ter standards for ‘clean enough’”, agrees Fager-holm.

Most current regulations concern effluent, waste water. But many industries are creat-ing increasingly strict requirements for raw water themselves. Singapore is a good exam-ple where wafer factories need very high quality water for their processes.

“They need water of a constant qual-ity and composition 12 months a year,” says Zehnder. “This was not planned for in Sin-gapore, but the New Water process has been able to deliver what is needed. This is a classic example of two different organi-zations, a water producer and water user, coming together to find a solution.”

1 4 • W A T E R L I N K 2 • 2 0 1 1 K E M I R A S T A K E H O L D E R M A G A Z I N E • 1 5

an example: the Airbus facility in Hamburg. They draw water from the river Elbe and pre-treat it for use in their paint booths. The water is used in the painting itself and for cleaning the air afterwards. The costs they incur are for the treat-ment of the water. The raw water from the river is itself free.

Zehnder does not see linear pricing of water per volume as a regulatory mechanism of the future, either. “There are other ways to improve water efficiency either through incentives or fines as a last resort.”

There are many tools available to help businesses manage their water use, keeping it sustaina-ble, economical and within regu-lations. A predominant tool is the Water Footprint Assessment.

“Though regulations are improving, there are still cases where they are lacking, and the water footprint helps companies wake up to their water bottom line,” says Zehnder.

The Water Footprint Assess-ment gives both valuable and unique information that can be used at the level of water manage-ment. Most importantly, it calcu-lates amounts of water consumed, that is, the water removed from immediate further use, and not the amount of water withdrawn.

“Focusing on water withdrawn is not so helpful in water man-agement because there are so many cases where that num-ber distorts reality,” says ruth mathews , Executive Director of the Water Footprint Network. “For example, flood irrigation may withdraw large amounts of water, but equally large amounts return to the natural water sys-tems, so actual use is much lower. The water footprint an incredi-bly valuable concept in terms of understanding where water is being used, what types of water are used, and how pollution is impacting water systems.”

Key to the concept is the differ-entiation of three water types:

• Green water footprint – Vol-ume of rainwater consumed dur-ing the production process.

• Blue water footprint – Volume of surface and groundwater con-sumed as a result of the produc-tion of a good or service.

• Grey water footprint – Indi-cator of freshwater pollution that can be associated with the pro-duction of a product over its full supply chain.

A recent analysis of a paper company carried out by the WFN shows how critical this differenti-ation is. The company had a very large green water footprint from growing trees. However, its indus-trial process conserved water quite well, so the blue water foot-print was small. The biggest water management task turned out to be the grey water footprint, which was comparatively large.

“This I think will be the trend for many industries,” predicts Mathews. “The focus will increas-ingly be on the grey water foot-print.”

A lot of work has already been done to define water footprints for the food and beverage indus-try. “We have been able to do this because data is readily available on a global scale,” says Mathews. “But we don’t have comparable databases for other industry sec-tors.”

The paper industry was one of the first to work with the WFN on an industrial water footprint, and interest is growing steadily in other sectors, such as mining.

The WBCSD’s Global Water Tool is another useful corporate water management tool. “It might sound confusing at first, but water stew-ardship being so complex and the needs of business so diverse, I believe that all of the tools and approaches under development can be complementary,” notes Boffi.

The Global Water Tool in par-ticular helps companies with oper-ations in multiple countries eas-ily identify which sites are most at risk, as well as which points in the supply chain pose challenges. Man-

agement can then make the needed plans where it really matters.

Since its launch, more than 300 companies have used the Global Water Tool. It has already been cus-tomized for two important indus-try sectors: power utilities, and oil and gas.

The oil and gas industry faces particularly tough water chal-lenges. The percentage of valua-ble mineral, oil and gas deposits is going down all the time. More water is needed for increasingly dif-ficult separation and extraction processes.

“Everything that we do is water related,” emphasizes mohan nair, Senior Manager, Research, for Kemira’s Oil & Gas segment. “In some cases, there is much more water than oil in the extraction pro-cess, as much as six to eight times more.”

In shale gas fracturing, for exam-ple, water is a key factor in extrac-tion. Water is pumped into the shale at high pressure to fracture

“Green water can exclusively be used by agriculture.There is no competing user. ”

Kuvateksti xxxxx xxxxxx xxxxxxxxx xxxxxx xxxxxxxxx xxxxxxxx xxxxx.

“In fact, industry is the real candidate for the biggest blue water user.”

CLOSE UP

“If you look at the first graph of every economic article on water, it will show you water use against water price,” notes Zehnder. “You see in the graph regions of high water use with a low water price, and vice versa. However, if you look behind figures, it becomes a ques-tion of who is paying for the water infrastructure.”

These graphs should look at water use and price of treated water and cost of the infrastruc-ture that that implies. The moment water is taken out of the natu-ral ecosystem there is a price on it – for the bottle, for the transport, for the piping, for the treatment, and so on. As Zehnder points out, “Nobody is paying for the molecule of water itself.”

Typically industry can draw water from natural sources for free. A license may be needed, but the amount of water is not always measured. So water costs come from paying for the infrastructure to treat (used) water.

Dr. Alexander Zehnder gives


the formations and release the gas for collection. This requires large amounts of both water and energy.

But Nair reports great progress: “Adding small amounts of poly-mer reduces friction in the flow lines, and as a consequence reduces the amount of energy needed for pumping by as much as 70 percent.”

“The water coming back out of the well is also a challenge, con-taining large amounts of salts and other materials,” continues Nair. “We have developed solutions and continue to innovate new solutions to reuse this water and decrease stress on freshwater sources and avoid environmental risk.”

New, stringent regulations in the oil sand industry, particularly regard-ing reduction of tailings (waste mate-rials) are emerging, as well as a growing need to recycle water.

Oil sands contain bitumen (thick oily substance), sand, clay and water. The sand, clay and water make up the tailings. Sodium hydroxide is typically used to sepa-rate the oil from the sands, but this has negatives side effects. The caus-tic causes tailings to disperse more and sodium ions to build up in the water, hindering reuse.

“It’s worth noting that the extrac-tion is done with hot water,” says Nair. “So if you can recycle the water without sodium hydroxide and at high temperature, you are helping these companies achieve major sav-ings in both energy and water.”

Where depletion of resources is the major driver for water use in the oil and gas sector, economics is driving the paper industry. “GDP growth directly affects the demand

for corrugated board,” says kimmo strengell , global product line manager at Kemira. “Eastern and southern Europe, for example, are seeing being capacity increases for corrugated board.”

In these mills, using one ton of old corrugated container (OCC) material releases roughly 35 kilo-grams of chemical oxygen demand (COD) into the process water, mainly due to the use of starch in the production process.

“35 kg per ton is a huge amount of COD to treat at the mill,” says Strengell. “This is leading to signifi-cant investment in water treatment and challenges in designing differ-ent process steps compared to tra-ditional mills using virgin fiber.”

Kemira is working on reducing COD in effluent by replacing starch with alternative chemical solutions in the primary processes.

“Sludge dewatering is another critical area for development because the sludge can be used as a source of energy,” adds Strengell.

The majority of mills are burn-ing their sludge to produce energy. However, water in the sludge reduces the effectiveness of this process. The energy value of the sludge can be significantly improved by increasing its dry content.

“Collaboration among the key stakeholders – paper mills, equip-ment and chemical suppliers – is most essential in overcoming the water and energy challenges of these new mills,” says Strengell.

“This is one of our key goals at the WBCSD. We want to get compa-nies to work together so they can see

what advancements are being made around the world and find cross-sec-tor solutions,” says Boffi. The Water Project at the WBCSD has been in existence for 10 years, but it now a leadership group made up of private companies has been established to drive and finance the project.

“We are already at 29,” says Boffi. “But the project needs more companies like Kemira to better show possible solutions as well as to bring together different kinds of companies (different sectors) to innovate together to find more comprehensive solutions.”

Kemira has been an active member in WBCSD Water Lead-ership Group from the beginning of 2011. Currently Kemira is act-ing as a leading company in prep-aration of a new Water Tech-nology project, a joint initia-tive between International Water Association (IWA) and WBCSD.

“The aim is to contribute to water stewardship by optimiz-ing water reuse through devel-opment and implementation of cross-sector solutions,” says Jani Saarinen , Kemira’s representa-tive at the WBCSD.

Mathews also points to similar work at the WFN: “One of things we are working on right now is called Response Strategy Formu-lation. Once a water footprint is calculated, we need to look at the sustainability of the water foot-print and strategic actions – what makes sense given the economic, environmental, and social con-text. We want to develop a toolbox of options, and here water solu-tion companies like Kemira can really help.”

As liv-ing stand-ards improve around the world, the demand for freshwater increases.

Although it is perhaps the largest user of ‘blue water’ (surface and ground water), industry is still often forgot-ten in discus-sions about water usage.

Great pro-gress has been made by industry to improve water efficiency and safe energy.

New regula-tions continue to drive smart water usage.

Global initi-atives such as the WBCSDWater Project and the Water Footprint Net-work indus-try find com-mon solutions to water scar-city.

5FActs

1 6 • W A T E R L I N K 1 • 2 0 1 1

The Airbus facility in Hamburg draws water from the river Elbe and pre-treats it for use in their paint booths.

“Though regulations are improving, there are still cases where they are lacking, and the water footprint helps companies wake up to their water bottom line.”CLOSE UP


CLOSE UP

Case 1: Special Fine PaperA mill producing uncoated fine paper faced the challenge of reducing the cost of its paper while maintaining paper quality. The mill’s water flow is 9-10 cubic meters per ton, and faced a limited supply of fiber from its pulp plant. The goal was to increase filler in the paper without changing water or fiber input.

SolutionKemira’s Kemform P system was trimmed with Fennosil 515 microparticle technology. Anionic linear Fennopol was added as a co-mix with Fennosil 515 and anionic micropo-lymer Fennosil ES-210 through a TrumpJet mixing device after the pressure screens.

ResultsThe response of the retention system improved such that the mill was able to increase filler in the sheet by 2 percent com-parable quality to standard filler content. The Kemira solution also led to a reduc-tion in usage of bleached kraft pulp, provid-ing addition savings for the mill. And because the retention chemicals are being added via a TrumpJet system that does not use any fresh water, Kemira has helped the mill save 50,000 cubic meters of fresh water a day.

Case 2: Bacteria Control in Oil &GasGas wells in northern Texas originally pro-duced ‘sweet’ gas that did not contain hydro-gen sulphide (H2S). Due to water contami-nation and a lack of biocidal control, bacte-ria that produce H2S began to appear in the sweet gas wells. Despite repeated treatment attempts, the bacteria could not be controlled, resulting in losses in gas revenue and making the waste water costly to dispose of or recycle.

SolutionKemira AMA-324 was added to the comple-tion and frac waters to help prevent initial bacterial contamination. It was also added to ‘sour,’ H2S producing wells where it helps con-trol existing bacteria levels over the long-term.

ResultsSeveral dozen wells were selected from an area in shale field where H2S levels were increas-ing rapidly. After treatment, H2S was reduced to undetectable levels in the wells within a few hours and remained undetectable during four months of monitoring. More than two years after the initial treatment, the H2S devel-opment in these wells remains significantly below non-treated wells, some even at unde-tectable levels without additional treatment.

K E M I R A S T A K E H O L D E R M A G A Z I N E • 2 12 0 • W A T E R L I N K 2 • 2 0 1 1

Kemira’s desalination solutions for a power plant in China are lowering costs and improving performance.

T E X T S A T U J U S S I L A · P H O T O T A N G S H A N D O N G F A N G

AT YOUR SERVICE

Finding the right MIXLast December, Kemira started cooperating with the governmental authority that runs the TangShan KaiLuan DongFang power station, located in China’s TangShan City, in order to improve the plant’s desal-ination processes. The coal-fired power plant provides heat to res-idences and electricity to the grid in this booming community of over 1.5 million people, situated in an important industrial region of northern China.

“At the time the customer con-tacted Kemira, they already had the reverse osmosis equipment systems in place but were using a local brand of chemicals with very high cost, poor performance, as well as poor service,” explains liu zhengjia , Commercial Oper-ation & Application Manager, Kemira Shanghai. “So, the cus-tomer decided to hold a public bid only for imported brands.”

Kemira won the bid and now provides the plant with Antiscalant Kemguard 11-310C, an antiscalant that is fed into feed water before it enters the reverse osmosis system. The end result is clean water that is good for industrial use.

TangShan DonFang uses salted groundwater located some eight kilometers below the ground. The salt is removed using the reverse osmosis system before entering the boiler. Surface water in this region is reserved for municipal use.

“Antiscalant is a must to keep the desalination system running at the designed performance and running duration,” notes ZhengJia.

After talking with the customer, Kemira representatives concluded that the existing program did not work. “We provide a good antisca-lant based on the water quality with less dosage and stable perfor-mance, as well as onsite technical support.”

Finding the right solution was a process that took a team effort to perfect. In December, Kemira’s ser-vice engineer visited the customer to figure out why the productivity of the reverse osmosis system kept dropping.

“We did a whole system survey and taught the customer how to find a better solution. Our engi-neer reduced the dosage by three. Also, we provided the customer a recommendation on how it can

The TangShan KaiLuan DongFang power station, located in northern China, estimates to have made savings of at least 30 percent on its total water treatment costs with Kemira’s products. Kemira provides the plant with an antiscalant that is fed into salted feed water before it enters the reverse osmosis system. The end result is clean water that is good for industrial use.

150 MW coal-fired power plant located in TangShan City, HeiBei province, China.

Kemira pro-vides the plant its Antiscal-ant Kemguard 11-310C, along with on-site sys-tem survey and commissioning. Whole system diagnosis.

Customer reports stable performance with much lower product consumption, which saves on total costs.

3FActs

improve the entire system,” recalls ZhengJia.

As the customer tells it, Kemira has found the right mix. “We are sat-isfied with Kemira’s products and services,” says zhu hongxing , Deputy Manager, Power Genera-tion Department, TangShan Kai-Luan DongFang Power Generation Plant. “We get a more stable perfor-mance with even much lower prod-uct consumption, which allows us to save a lot on total costs.”

HongXing estimates total treat-ment cost savings of at least 30 per-cent with Kemira’s products.

“Reverse osmosis has become an increasingly common pure water production unit that is replac-ing ion exchange systems. Reverse osmosis avoids wastewater caused by the regenerate handling and, as a result, it is much simpler for daily operation management,” notes ZhengJia.

“But proper chemicals are a must to keep the reverse osmosis sys-tem running smoothly. Kemira’s solution provides the clean water needed for the boiler to operate efficiently.”


In late 2008, Kemira decided to make a greater push to serve customers in Africa. The continent has wit-nessed a boom in its gold and copper mining busi-ness and, as tarmo syväpuro explains, Kemira personnel could see the potential.

“The copper business in the region amounted to around EUR 10 billion in 2010 and is expected to double in the next five years. Gold is also in great demand and is estimated to be a EUR 22 billion business that is also on an upward track,” he says. Syväpuro works as a Regional Sales Manager for Europe, the Middle East and Africa. His responsibil-ities take him frequently to Africa, where he meets with customers and local agents.

Kemira’s strategy in Africa is to concentrate on tar-geted regions and companies where its product offer-ing is ideally suited to meet customer needs. These efforts bore fruit in late 2010 when a contract was signed with one of the largest mines in Africa.

Syväpuro mentions that one of Kemira’s customers recently spent USD 2.3 billion (EUR 1.6 billion) to build a new copper mine in the Democratic Republic of the Congo. “Growth in the region is real, which can be seen in the amount of hard currency companies are investing and the presence of most of the major mining firms in the industry.”

What Kemira offers customers is applications exper-tise that meets specific needs. “We do not sell prod-ucts but rather the effects of applying those products,” summarizes mick bower, Applications Manager at Minerals & Metals in Kemira’s Oil & Mining segment. Bower is a technical person who works closely with African customers to optimize plant performance.

“The work is extremely rewarding,” he concludes. Bower recounts how he recently teamed up with a

metallurgist at a large copper mine. “Together we cre-ated a training course for the plant operators that gave them a better awareness of our products’ behavior and how their use influences the plant’s performance.”

By giving plant operators the tools that help them maximize output, rather than just selling products, Bower hopes to build lasting relationships.

“A lot of the African mines use a water-based leach-ing process to extract the copper, and our products are ideally suited for this type of mining process. So it is a natural extension of Kemira’s business to tar-get these customers,” says Bower. “We aim to tai-lor our applications knowledge to improve processes and performance. This is how we stand out from the other suppliers,” he adds.

Bower also points out African gold mines are keen to recycle their process water. “Thickeners and floc-culants are used to minimize water loss after the gold is extracted. We use Kemira’s dry Superfloc products, along with our applications expertise, to make sure we recover as much water as possible.”

Delivering the products to customers is an impor-tant part of success on the continent. Typical prod-ucts that are sold in Africa include flocculants, hydro-gen peroxide, defoamers, antiscaling agents and inor-ganic coagulants (iron and aluminum salts).

“We have retained a good company that handles local shipments, which is critical in this region,” says Syväpuro.

He notes that it is about three thousand kilometers from the middle of Africa to the shore, which means serious distances from local harbors. “The keys to our success,” stresses Syväpuro, “are solid applications know-how, good people, capable local agents and high-quality products that are delivered without delays.”

Africa is a major producer of several of the world’s most important minerals and metals, hosting about 30% of the planet’s mineral reserves. In numbers, Africa is estimated to produce more than 60 metal and mineral products.

The min-ing industry in Africa is on a steady growth track.

Kemira is targeting com-panies with processes suited to its applications expertise.

By tailor-ing products, Kemira seeks to improve customers’ plant perfor-mance.

Working with local agents ensures logistic needs are met.

4FActs

Kemira’s strategy for the growing mining industry in Africa is to target those companies whose processes are best suited for the types of products that Kemira offers. Kemira aims to provide more than just out-

standing products. Rather, its goal is to give compa-nies the tools necessary to improve their processes and performance. This is accomplished by offering applications that are designed to meet specific needs.

AT YOUR SERVICE

Mining for

GOLDAfrica’s gold and copper mining industry is

booming, a favorable development for Kemira and its new applications-oriented focus.

T E X T S A T U J U S S I L A · P H O T O S 1 2 3 R F


AGENDA

Where is cleantech in action? We currently serve several biogas production facil-ities in Sweden where biogas is produced through the decomposition of organic waste materials. This biogas is then used to create electricity and power public transportation. Kemira chemistries not only increase the amount of biogas produced, but also improve the quality of that gas by reducing its sul-phur content.

What is Kemira’s role in water technologies?We are focusing our research efforts on improving water reuse, finding ways of reusing materials we consider as waste, and converting petroleum-based chemistries that treat water into chemistries that come from renewable resources.

What does the future hold?Many of the chemistry technologies used today will be replaced by either specifically-engineered pieces of equipment, such as membranes, or by chemis-tries based on renewable sources with far less-toxic properties. Despite the on-going commoditization of most water-treating chemistries currently in use, those companies that can innovate and produce dif-ferentiated products, and support them with applied expertise, will be the leaders. The exciting part is the opportunities to become the best available technol-ogy by getting their first. What is the key to success for companies?Those companies that truly want to innovate must collaborate with others whose competencies com-plement your own, either on a project-specific level or full strategic-alliance. They can’t go it alone and expect to be highly successful. No one company pos-sesses all the skills needed to get beyond its current business scope. Using cleantech in water technologies means finding sustainable ways to meet our water needs for the future.

satu jussila

Q&A: Don RutzScarcity of clean water calls for all available solutions in afflicted areas. The city-state of Singapore is a good example of this.

“The Nanyang Technological University and PUB, Singapore’s national water agency, have strong expertise in seawater desalination and efficient sludge treatment. They are especially knowledgea-ble of the NEWater process, where municipal waste-water is reused after treatment to potable one. For Kemira, these organizations are excellent research partners and an important link to local operations in the area,” says polycarp ho , Head of Kemira’s Municipal & Industrial and Oil & Mining segments in the Asia-Pacific area.

Together with the university and the water agency, Kemira solves problems related to local water treat-ment. The three organizations are also networking with other players in the area. Held in July, the Sin-gapore International Water Week featured results from Kemira’s and the Nanyang Technological Uni-versity’s joint research. This annual event is a major platform for global water solutions.

“We have collaborated to study the process of desalinating seawater through reverse osmosis, in particular. So far, the results have been promising and are likely to enhance water efficiency.”

According to Polycarp Ho, the Singapore Inter-national Water Week is an excellent opportunity to meet significant local players and introduce new ideas. He thanks Kemira’s CEO harri kerminen for having the initiative to strengthen Kemira’s foot-hold in Singapore. Kerminen attended the event.

“Kemira’s management understands and values Singapore’s special character in terms of the water business and wants to secure a stable position in the area in collaboration with local organizations.”


Opportunity flows in Singapore

PAU

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Don Rutz shares highlights from his speech given at the Clean-tech Business Forum held in San Diego, USA on August 8. Kemira is a member of Cleantech Finland, part of a cluster of organizations dedicated to clean technologies.

Vice President, Industrial, North America


SAN

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Better productivity, improved equipment perfor-mance, less energy, sustainable water usage – these are just some of the ways Kemira’s applied chemis-try know-how can benefit customers.

“Adding value to the customer’s business is our goal,” says ola hansson , Vice President for Application Management in Kemira’s Municipal & Industrial segment. “In today’s world, the challenges our cus-tomers face require much more than any-thing you can get off the shelf.”

michael hurd , Applications Man-ager at Kemira Oil & Gas explains: “There are a number of factors beyond the chemistry that we focus on. We make an effort to improve the customer’s pro-cess by assessing things such as order of addition, compatibility with other addi-tives, reaction times, how equipment affects the chemistry and vice versa.”

“Our application philosophy is spread throughout the whole organization. It is the foundation of every proposal we make to the customer,” says Hansson. “We constantly try to gain more knowl-edge and find new solutions for saving

water, energy, and ultimately money.”“Kemira’s applications management is

looking for a higher level in terms of prob-lem solving,” adds mick bower , Appli-cations Manager at Minerals & Metals, Oil & Mining. “Being able to discuss problems and potential solutions at the required level is critical to Kemira’s standing. We apply the knowledge we have gained from around the world to act quickly to solve problems.”

Hurd uses himself as an example: “I reg-ularly speak with my counterparts from the municipal, industrial, and mining sec-tors about the applications they are work-ing on. The ability to draw from other experiences across divisions is a great ben-efit for our customers.”

“It may sound counter-intuitive to say water is so important to these indus-tries, since the core product is something entirely different”, says christos ram-potas , Director Applications, EMEA,

A modified flow here, a tweak to equipment there, a blended dosage everywhere – like no other, Kemira brings chemistry know-how and deep knowledge of

industrial processes to the benefit of customers.T E X T R A N D E L W E L L S · P H O T O S J O A N N A M O O R H O U S E & M I K E W I L L I A M S

HEUREKA!

Appl ied

V A L U E“We constantly gain more knowledge of our customer’s needs and find new solutions for saving water, energy, and ultimately money.”OLA HANSSON

“Development work many times requires trust from customers. We are in this together with them for the long haul.”MICK BOWER


Applying chemistry to solve water problems requires strong compe-tence in both chemicals and the processes used by industry. The sort of cooperation across segment divisions and depth of experience

seen within Kemira is rare. Behind every solution is a commit to brin-ging value to the customer. Strong customer relationships and good partners are key to successful applications.

HEUREKA!

Paper. “But in reality, water is used eve-rywhere, and you have to be able to con-trol that.”

In the oil and gas industry, Hurd points to how regulations have changed the water game: “Water has traditionally not been a focus area in the industry. But wave of new water regulations has forced oil and gas companies look at ways to manage their water use much more effectively.”

A recent report said that the oil sands operations in Alberta, Canada, accounts for 27 percent of all fresh water usage in Alberta. New restrictions on water usage are slowing expansion, and water reuse has become a major factor.

Kemira is working in two areas to help improve water management in oil sands operations. One area is the separation pro-cess. By improving separation of bitumen from the slurry stream, the operation can increase the recovery rate from good oil sands, or move to poorer sands and main-tain production targets. The other area is tailings (solid wastes). Tailings are used to fill back in the land behind the extrac-tion process so that it can be reclaimed. Kemira is helping find solutions for speed-ing up the reclamation process, as well as for recycling the heated water from the separation process. Fast water recycling leads to heat ‘recycling’ in the process, thereby lowering both water and energy demands.

For paper mills, water treatment is a well-known issue, but remains a tricky

business. Biological processes are the common form of water treat-ment. Starch, used in many mills, is digested as food by the bac-teria. Problems arise when the effluent contains heavier sub-stances such as extractives. Some of these can be toxic to the bacteria, bringing down overall performance of waste

water treatment.

Changes in waste water composition can be caused by many different factors. In some plants, for example, the wood is turned into pulp using chemicals. Con-taminants are separated early, leaving less for the water treatment process. In other mills the pulp is created mechan-ically leaving more resin and other con-taminants to clean out in the waste water.

Seasons also affect the paper mills. “Typically, we see the biggest problems during winter,” says Rampotas. “The lower temperatures slow down the natu-ral degradation of extractives in the wood chips stored outside. More deposits form in the paper processing which need to be countered with certain solutions that are not needed during the summer months.”

“Through our work with paper mills, we have actually become experts in biology as well,” continues Rampotas. “We have gained a lot of scientific know-how in biological processes and found ways how to further improve the water treatment process.”

Biology is just one example of how Kemira has built upon its application strategy and gained expertise in other areas. Equipment is another. “In oil and gas, we have been instrumental in working with partners to specify what equipment works well,” notes Hurd.

“We first do an audit at the plant to find out what our limitations are,” he continues.“The audit covers both pro-cesses and equipment. This allows us to tailor a solution for those circumstances, but also with our knowledge of what else is out there, we can tell customers that, if you change this or modify that, we can deliver even better results.”

Close cooperation with equipment sup-pliers is also important for paper mills. “You can improve the performance (and lifetime) of equipment with the right chemistry,” notes Rampotas.

Hurd recalls one occasion where Kemira was able to modify the processes and equipment to the extent that one chemical could be eliminated entirely. “This may sound counter-productive, but it is all about trust. By taking the step to do what was right for the cus-tomer, it created a strong bond of trust, so that they next time they faced a prob-lem, they came to us.”

Through working closely with customer engineers, sharing in research, develop-ment and testing, Kemira gives custom-ers reason to be at ease. Hurd explains: “This cooperation gives our customers the opportunity to know us personally and see our expertise first hand, while giving them time to get comfortable working with our chemistries.”

“To be able to have a close relationship with the customer, we need to do the questions on a one-to-one level,” emphasizes Bower.

Recent developments in the North Sea demonstrate the need for close contact. An offshore oil producer has six wells feeding a common header at the bot-tom of the sea. They use Kemira’s leading antiscalant, but face a problem. The wells need to be retreated, yet not necessarily at the same time.

Normally they have to shut down their entire production for 2-4 days each time they have to retreat a well. Kemira is working on a new innovation to allow the production platform to monitor each indi-vidual well and plan a retreatment that minimizes downtime.

“This sort of development requires trust from customers,” says Hurd. “They need to know that we are in this together with them for the long haul.”

“In the oil and gas indus-try, Kemira improves the customer’s process by assessing things such as order of addition, com-patibility with other addi-tives, reaction times, how equipment affects the chemistry and vice versa.”MICHAEL HURD

“Water is fast becoming the key limitation for nearly

every industry.”

“In reality, water is used everywhere, and you have to be able to control that.”CHRISTOS RAMPOTAS


LumiKem Wastewater technology pro-vides solutions to microbiological prob-lems related to water use in water-inten-sive industries.

Each industry that needs water also needs tools for solving microbiological prob-lems. Traditional methods are often too complicated, slow or sensitive to distur-bances, which compromises their abil-ity to optimize water quality and quan-

tity management. Developed by Kemira, LumiKem Wastewater technology offers new solutions to old and persistent problems.

”This technology can be used to deter-mine the active population of biomass, load level and the usability of solid matter in real time in any biological wastewater treatment process. When the calculations made in the bioreactor are complemented with start and finish measurements, any

problems in the process can be antici-pated,” says edouard papin , Senior Application Specialist, Water Quality and Quantity Management.

Combined with the Portal G2 informa-tion management system, the LumiKem test series enable even more advanced optimization of wastewater treatment. Compared to traditional biological wastewater treatment, LumiKem repre-sents next-generation process efficiency.

Portable technology for water- intensive industries

LumiKem test series have been used extensively in water-intensive pulp and paper industry pro-cesses for several years now. “The test series have helped optimize and manage biomass resources

as well as nutrient and polymer consumption, to name a few examples. They have also made it easier to identify the causes and consequences of problems in processes,” Papin explains.

WE PROUDLY PRESENT

Kemira has launched Protural, a sodium benzoate feed additive that may improve piglets’ wellbeing. “The feed industry has expressed a strong interest in Protural since we obtained EU registration for the product in late May. The public animal trials before the registration showed a positive effect on piglets’ intestinal microflora and ali-mentary canals,” says Senior Specialist andre meeusen from Kemira.

Protural is a highly soluble and degradable sodium benzoate source that may be more effective than other benzoic acid products in fighting harm-ful microbes in the alimentary canal. Sodium benzoate is proven to have a positive impact on piglets’ intestinal development. Healthy small intestine development enables piglets to start eating solid food during weaning.

Another plus is Protural’s sweetness, which makes the product tasty for pig-lets, promoting improved productiv-ity through better growth. According to Meeusen, Protural causes less dust and irritation than other products.

The dosage can be as high as four kilograms per tonne of feed, but no antimicrobe alone is enough to fight all harmful micro-organisms. To enhance its positive effects, Kemira incorporated short chained fatty acids and their potassium salts into Pro-tural, thus creating Pro GIT SB2, a safe growth enhancer.

The European Union has prohib-ited antibiotic growth enhancers. For this reason, the feed industry has been seeking an alternative way to elimi-nate pathogenic bacteria in the ali-mentary canal. “The use of organic acids as feed additives has increased significantly,” says Meeusen.


LumiKem represents the next-generationof wastewater process efficiency.

Healthier piglets

LumiKem is a new tool that comple ments traditional technologies. It reduces the amount of adenosine triphosphate (ATP), which produces energy for chem-ical reactions. Reducing the amount of ATP also makes it possible to determine the amount of live biomass.

”The information received through this process can also be examined as a time series for the purpose of pro-cess management development. This

improves water quality while reducing risks and costs,” says Papin.

LumiKem has already benefited many types of wastewater processes, such as acti-vated sludge, lagoons, anaerobic bioreac-tors and membrane bioreactors. According to Papin, LumiKem has enhanced process efficiency and stability as well as problem anticipation. It has also helped cut costs related to energy and chemicals.


KEM

IRA


Concerns over the global economy growth outlook caused strong turbu-lence in the stock markets in August. Kemira’s second quarter 2011 earnings published at the end of July were below market expectations and led to a 10% decline in the share price. During the first week in August the fall continued and Kemira’s share price fell another 20%, along with the entire Helsinki Stock Exchange. The development of the global economy will most certainly continue to be the topic for the rest of the year. In the first half of 2011, Kemira man-aged to grow its revenues by 4% and despite the increased raw material prices, operative EBIT was 3% better than in the same period last year. Kemira expects the implemented sales price increases to deliver positive re-

sults in the second half of the year and kept its outlook for 2011 unchanged in the January–June 2011 result release. In the analyst interview later in this issue, Martin Evans, a senior analyst based in London, will comment on Kemira’s water chemistry focused strategy, operational performance and current market outlook. At the moment there are 46% (45%) buy, 31% (28%) hold and 23% (27%) sell recommendations on Kemira shares among the research analysts (previous quarter figure in parentheses). To increase its visibility in social media, Kemira is now on Twitter at http://twit-ter.com/#!/KemiraGroup and you can also find us on Facebook. Please feel free to start following Kemira.

Kemira on track to meet its 2011 guidance PRESS RELEASES

MID TERM FINANCIAL TARGETS

KEY FIGURES

OWNERSHIP•Growthinrevenues

Mature markets > 3% Emerging markets > 7%

•Earningsbeforeinterestand taxes (EBIT), % of revenue > 10%

•CashflowafterCAPEXanddividend > € 0M

•Gearing<60%

KEMIRA GROUP REVENUE EUR MILLION

OPERATIVE EBIT EUR MILLION

10,000*

8,000*

6,000*January 2011 January 2011August 2011 August 2011

15

12

9

6

JAnuAry 2011

Jan 13Kemira announces 5–15% price increases for its paper chemicals.

FEBruAry 2011

Feb 3 Kemira announces price increases for its acetates.

Feb 18Kemira to build two new coagulant plants at Bayer sites in Europe.

MArcH 2011

Mar 11Kemira ChemSolutions an-nounces price increases.

Mar 22 Kemira Oyj: The Annual General Meeting approved EUR 0.48 dividend.

Mar 31 Kemira Oyj has sold all its shares in Tikkurila Oyj.

Mar 31São Paulo receives center for R&D focusing on water chemistry.

AprIL 2011

Apr 8 Kemira’s Environmental Report 2010 published.

Apr 13Kemira announces price increase for Formic acid.

Apr 28 Kemira Oyj has received a damage claim for violations of competition law.

MAy 2011

May 3 Kemira Oyj’s interim report January-March 2011: Operative EBIT improved notably.

May 9 Harri Kerminen opens The NAS-DAQ Stock Market in New York.

May 19 Kemira announces 5–20% price increases for its paper chemicals.

JunE 2011

June 1 New R&D center opens in São Paulo.

June 9 Kemira Oyj: Damage claim for Kemira Chemicals Oy for viola-tions of competition law.

June 13Change in Kemira’s Municipal & Industrial segment’s manage-ment.

June 30 Kemira Oyj signed EUR 300 mil-lion revolving credit facility.

JuLy 2011

July 8 Kemira Oyj: Financial reporting schedule for the year 2012.

July 14 Kemira announces price increase for Acetate based De-icers.

July 28 Kemira Oyj’s interim report January-June 2011: Profit before tax improved, guidance unchanged.

MEUR Q2/2011 Q2/2010 2010

Revenue 548.8 545.2 2,160.9

Operative. EBIT

37.3 40.5 162.3

Operative. EBIT. %

6.8 7.4 7.5

EPS (EUR) 0.2 0.17 0.73

CapEx excl. Acquisitions

20.1 18.5 107.8

Cash flow after investments

65.2 1.9 168.6**

Gearing. %. end of period

37 48** 39**

Equity ratio. %. end of period

55 50** 54**

Personnel. end of period

5,065 5,177 4,935

** Includes Tikkurila until March 25, 2010

Tero Huovinen is Kemira’s Director, Investor Relations,t. +358 (0)50 4099 373

OMX HELSINKI KEMIRA

NUMEROLOGY

Oras Invest Oy 18.2% Solidium Oy 16.7% Varma 7.5% Ilmarinen 5.2% Other Finnish inst. 20.2%

Non-Finnish owners. incl. nominee-registered institutions 14.4%

Households 15.7% Kemira 2.1%

Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211

45

40

35

30

25

20

15

Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211

560

540

520

500

480

460

440

•September 28 Stockholm•September 29 Copenhagen•October 27 Interim report

Jan–Sept. 2011, at around 8.30•October 31 London, Paris•November 1 Zurich,Geneva,

Frankfurt•November 2 Vienna•November 13 New York•November 14 Boston

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INVESTOR EVENT CALENDAR


NUMEROLOGY

Kemira buys Tiancheng Chemicals Kemira Oyj has bought rest of the shares of Kemira Tiancheng Chemicals (Yan-zhou) Co.,Ltd operating in Yanzhou, China. Kemira pre-viously held a 51% share of the company and upon the completion of the deal Kemira will own the entire company.

“This is an important step for Kemira to further enhance its presence in China. Kemira and Tiancheng will work closely together to ensure a smooth transition”, says Kenneth Nysten, Head of APAC region.

Companyof the Year The Chemical Industries Association named Kemira Chemicals (UK) Limited the “Company of the Year 2011”. The award, sponsored by Newton Europe, rewards Kemira Chemicals as the most outstanding CIA mem-ber company this year in the UK, demonstrating growth of its business and sustained contribution to the UK econ-omy. The criteria for the award include, for example, proven excellence in a num-ber of areas of performance such as reputation, inno-vation, manufacturing and skills as well as commitment to sustainable development.

Kemira in the UK has a total workforce now of approximately 170 and oper-ates from four main sites, the principle one being the dry polyacrylamide plant at Bradford.

BUBBLING UNDER

Together with their partners, the Finnish Chemical Society and its local associations organize International Year of Chemistry events around the country. In these events, audience

members can enter a soap bubble contest. Local champions win a ticket to the finals at the Heu-reka Science Center in Vantaa at the Night of Chemistry on 2 December 2011.

Visits by schoolchildren and students have been an important part of celebrating the International Year of Chemistry at Kemira. Aspiring young chemists have been offered an opportunity to learn about the field firsthand.

Kemira’s employees have given lectures at various public events, discussing the significance of chemistry for water treatment, among other topics. Pictured here is Maria Luhtala.

Soap bubbles can be big, beautiful, small, light... When they burst, they vanish into thin air. How do soap bubbles hold together? Why are they round?

How do soap bubbles hold together?

NUMEROLOGY

Could you comment on Kemira’s water-focused strategy. Do you think it has been the right choice?Given the need to reuse water due to world shortages, and treat waste water to prevent polluting the environment, Kemira has found a valuable niche market with poten-tial long-term growth potential.

Could you please comment on Kemira’s performance in the first half of 2011? Like many other chemical producers, Kemira suffered from sharply higher input costs as raw material costs surged through the half. Price increases have been announced to offset these higher costs, but the impact will take several months to be felt in Kemira’s results.

What are the key things investors should focus on in the latter part of the year? Investors are likely to focus on the suc-cess of the pricing initiatives and whether demand is holding up in Oil & Mining and Municipal & Industrial if economic condi-tions weaken as a result of macro concerns.

As an analyst following several European chemical companies, what would be your tips for Kemira’s management to get more visibil-ity among the big chemical giants in Europe and increase coverage among research ana-lysts outside Finland? Management roadshows in London and the US have been well received by inves-tors who are keen to learn about the strat-egy and potential. Management suffers because the liquidity of the shares is not great (the Finnish State still owns 17%) and therefore international investors can struggle to find shares.

Does the current market situation favor Kemira or other chemical companies in Europe in your opinion? Stock markets are suffering from concerns over whether growth will slow as a result of all the eurozone and US debt concerns and therefore chemical shares – which are seen as cyclical – are likely to remain under pressure for a quarter or so. Kemira is par-ticulary attractive given the scarcity value of companies with a strong environmen-tal footprint and should attract long-term support once markets stabilize.

Q&A: Martin Evans

Each issue of WaterLink contains an interview with an analyst themed on Kemira. This time our questions are answered by Martin Evans, JP Morgan.

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ANALYST ESTIMATES Q1 2010 – Q2 2011

Operative EBIT=%, FY 2011 Operative EBIT=%, FY 2012

4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11 4/10 5/10 7/10 8/10 11/10 12/10 2/11 4/11 5/11 7/11 8/11

2,4002,3502,3002,2502,2002,1502,1002,0502,000

8.60%

8.10%

7.60%

7.10%

6.60%

Sales FY 2011 Sales FY 2012

Disclaimer:ThedatainthegraphshasbeenissuedbyVaraResearchGmbHforinformationpurposesonlyandisnotintendedtoconstituteinvestmentadvice.Itisbasedonestimatesandforecasts of various analysts regarding revenues, earnings and business developments of the relevant company. The company did not participate in the compilation of the estimates and itdoesnotendorsethem.Suchestimatesandforecastscannotbeindependentlyverifiedbyreasonofthesubjectivecharacter. VaraResearchGmbHgivesnoguarantee,representationorwarranty and is not responsible or liable as to its accuracy and completeness.


PORTRAIT

3 6 • W A T E R L I N K 2 • 2 0 1 1

Vice President Tuomas Törmänen is responsible for strategy and business

development at Kemira. He is building the company’s future on applications that improve

customers’ business operations as well as the environment.

T E X T J A A N A R I N N E P H O T O S J O A N N A M O O R H O U S E

A better world through

WATER CHEMISTRYTuomas Törmänen, Vice President, Business Develop-ment, pours mineral water into my glass.

“You chose bottled water. The tap water here is purified using Kemira’s products, you know,” he says with a smile. He has freckles on his face and a boy-ish charm.

Törmänen has a strategy for media affairs, but he is even more determined to apply and expand Kemira’s business strategy internationally.

“Water chemistry is our core competence. We have the products and technological expertise to use chemistry for separating water, other liquids and sol-ids. We also use chemistry to prevent problems by minimizing scaling in equipment,” he explains.

Kemira’s expertise benefits customers who treat water or have water-intensive processes. These include companies in e.g. paper, oil, gas and min-ing industries, as well as municipal water treatment plants.

“In addition to water purification, we can help our customers reduce water and energy consumption, improve production processes and extend equipment life cycles.”

Kemira’s has a customer oriented strategy. Find-ing the right mix of chemistry requires a profound understanding of the customer’s water processes.


can simply drill through the ground and an impres-sive spray of oil appears. In practice, things are not that simple.

“Water and chemical applications are needed to use natural resources as efficiently and ecologically as possible.”

This is where Kemira’s expertise comes into the picture.

“We can reduce the need for water and energy and treat water for recycling. We can also prevent scaling and corrosion in customers’ equipment.”

Kemira’s experts collaborate with industrial experts to find the right mix.

“An application expert is like a doctor. An experi-enced doctor has seen numerous cases. After exam-ining a patient, the doctor prescribes the appropriate medication,” Törmänen explains.

Finding the optimal dosage is equally important in the chemical industry.

“We can help customers with dosing. In addition, automation enables us to monitor the process and adjust the dosage if necessary.”

Kemira’s experts know how to meet customers’ rapidly changing needs and provide the required solutions. This ability to combine customer knowl-edge with technological expertise to create applica-tions that meet customers’ needs at any given time is the essence of Kemira’s growth potential. Kemira helps customers save money in both big and small ways. The examples are countless.

“Customers save water and energy by using the right chemical solutions. They can extract and pro-cess oil, gas, metals and minerals more efficiently. They can also improve the efficiency of the paper manufacturing process and material recycling. Water can be recycled as well. The sludge from wastewater will have a higher dry content and can be burned to produce energy.”

Moreover, all customers need their equipment to be in good condition and have a long life cycle.

“If a customer has invested hundreds of millions—or even billions—in various systems, the customer is very keen on maximizing their usability and life cycle. We also have partners, including equipment sup-pliers, who solve customers’ problems on a broader scale.”

What book has changed you?Max Jacobson’s book about Finland’s criti-cal years gave me a new per-spective on the history of Finn-ish independ-ence.

Your most important value?All in for important issues.

Favorite music?Eric Clapton.

Favorite place to unwind?Home.

Favorite food? Teppanyaki, a Japanese grilled dish.

5FActs

“Our challenges are also related to creating methods that enable collaboration among different players around the world.”

3 8 • W A T E R L I N K 2 • 2 0 1 1

PORTRAIT

The right mix is achieved with Kemira’s extensive expertise and product range in water chemistry.

“Many of our competitors build their approaches around a specific product, a single chemical. We cre-ate applications based on customers’ needs.”

Törmänen takes an example. “When a customer uses water and chemicals to tap

into a gas deposit that lies miles below the ground, our job is to understand how exactly the temperature, pressure and other variables work, and come up with the right chemical mix.”

The right mix enables the customer to use much less water and energy to separate the gas from the surrounding geology.

Water chemistry also benefits paper production. “Scaling is very common in paper manufactur-

ing equipment, and it affects the process and prod-uct quality. To find a solution, we need to carry out numerous measurements and have a broad under-standing of the many factors that can cause scaling. We also need a wide and diverse product range.”

Kemira hired Törmänen in 2010. He is in his dream job—building global business around water chemistry.

Before Kemira, he worked for fifteen years in sales, technology marketing and business development around the world. In the process, he spent two years in Singapore and a year in the United States.

The opportunity to make a positive impact on the environment was an important and attractive factor when changing jobs and selecting Kemira.

“Of course, no single corporation can determine the future of the world, but it is inspiring to be part of a company that works to improve the environment. Kemira has 5,000 employees, so we have some power to change the world.”

Törmänen is visibly enthusiastic about Kemira’s future. The company has a strong foothold in Europe and North America, but its proven concepts and excellent products will enable expansion into new markets.

“Brazil, China and India are good examples of mar-kets with significant growth opportunities. Devel-oped countries also offer new business opportunities in all customer segments,” Törmänen says.

The oil, gas and mining industries are closely related to water as well. In a Disney comic strip, you

K E M I R A S T A K E H O L D E R M A G A Z I N E • 4 14 0 • W A T E R L I N K 2 • 2 0 1 1

Kemira’s expertise is not only cost-efficient, but also environmentally sound.

“Water recycling is immensely important. If treated properly, process water can be used again and again. This protects the environment, and it also saves water for critical needs, such as drinking and agriculture.”

This is a model Kemira wants to apply globally in order to differentiate itself from the competition and to create maximum shareholder value. Accord-ing to Törmänen, Kemira and its customers share the future challenge of combining ecological and finan-cial perspectives.

“We are constantly seeking new innovations that, while benefiting our customers’ business, enable a more powerful positive impact on the environment.”

Changing the world is important for Törmänen.“Most of the world is already suffering from a lack

of water. In the future, billions will be afflicted by constant water shortages. Global challenges are not getting any easier,” he points out.

“I believe that we will have to pay even more atten-tion to environmental issues in the future. This is one of the reasons why this work is both so challenging and rewarding.”

Törmänen delights in the progress made in the Baltic Sea. Things are headed in the right direction: chemical water treatment has reduced the amount of phosphorus waste from St. Petersburg’s water treat-ment system by a thousand tonnes or so.

“Kemira has contributed to the process here as well as in many similar situations in other parts of the globe. It’s a good feeling,” Törmänen says.

His personal approach to water is also pragmatic. He values swimming as well as splashing about with his children on the beaches of Espoo.

For Törmänen, family is the most important thing in life. His wife works as a project manager in the infor-mation technology field, and they have three school-age children. Törmänen likes to take his kids on biking

trips or to the movies, and they also like to cook and play games. In the summer, nothing beats beach life.

Among many others in different corners of the world, Törmänen’s children will be able to enjoy the results of Kemira’s chemistry knowledge and applica-tions in the future. The world needs healers, includ-ing “doctors” who specialize in water chemistry and aid natural circulation by recycling water.

“Above all, the world needs collaboration between different industries and players. Our challenges are also related to creating methods that enable collabo-ration among different players around the world.”

Törmänen strongly believes in teamwork. He sees himself as a relatively peaceful and deliberate leader, but he also has the strength to keep to the chosen course and defend his decisions if needed. In solving problems, he seeks creative solutions.

“Each new situation requires its specific solution.”Application, that is.Törmänen relaxes by playing ice hockey in a team

that includes close friends from his youth. He plays offense now, but he played defense in his more active years.

“I have played hockey since I was five. And I think I will continue to play, because hockey is such a com-pelling game. It’s also excellent exercise.”

Finland won the World Ice Hockey Championship last spring, which warmed Törmänen’s heart. “It was great to see the Finnish team survive a tough situation and win by a clear margin. I must admit, though, that the World Championship Finland won sixteen years ago felt even nicer because my brother played in the national team back then.”

For Team Finland, winning the World Ice Hockey Championship required the right type of teamwork. Kemira aspires to go right to the top in water chemistry with similar values: honesty, expertise and teamwork.

Kemira has hundreds of teams. Each team has its own, important role.

“We are constantly seeking new innovations that, while benefiting our customers’ business, enable a more powerful positive impact on the environment.”

PORTRAIT

COMPANIONS

Kari Larjava, Executive Vice President, R&D at VTT“Clean water is a vital necessity, and shortages are grad-ually becoming more intense around the world. Water is essential everywhere, which makes SWEET a genuinely global program. SWEET is also an excellent example of strong Finnish expertise, and it is the most extensive mul-tidisciplinary program in which VTT has participated. The goals are clear and meaningful. The researchers know that the products and solutions will be introduced to the mar-ket and put to practical use. By joining resources, we can enter international markets and gain a solid position in a specific sector by developing our research and competence in the right direction.”

VTT regards expertise in environmental technology as one of the most strategically important fields in the future. Joining forces pays off in major ways when both organiza-tions have the same goals.

“Developing expertise with good partners is reward-ing. Water is a strategically important focus for Tekes, the Finnish Funding Agency for Technology and Innovation, as well. Tekes has become an important partner for us.”

Seeking solutions by combining expert networks is a new way of carrying out research to foster innovation. The pro-gram has attracted a great deal of international interest.

“All projects included experts from both organizations, because collaboration brings the best results by far. It is also essential to put things into practice and make use of successful research results.”

Petri Silenius, Senior Manager for External R&D Relations at Kemira“SWEET aims to provide the world with more clean water because water shortage is an acute, global problem. We are developing chemistries, for example, for enhancing mem-brane technologies to be used in converting seawater and brackish water into drinkable water,” says Silenius.

“It is important to accumulate expertise and secure new resources to improve water efficiency. The coopera-tion between Kemira and VTT also serves as a competi-tive advantage here at home, as the successful collabora-tion between two Finnish companies attracts international attention.”

Some 200 people contribute to the program. No sin-gle organization is capable of research on this scale. For this reason, it is important that VTT complements Kemi-ra’s expertise and both organizations’ capabilities and resources are put to use. Research related to SWEET is carried out at all of Kemira’s research centers: Espoo, Atlanta and Shanghai as well as São Paulo, where VTT also has a research unit.

“Our experiences of the collaboration with VTT have been positive. This is an exceptionally large program, which was launched in a short time. We have devel-oped collaborative methods together and learned from one another. We don’t want to use just subcontracting in research, instead real collaboration enables us to achieve results on a new and different level.”

The partners collaborate closely in approximately 30 projects, but the project portfolio is updated constantly. It is only natural that some projects are discontinued and new ones are launched.

“Learning and developing together is our way of increas-ing business and facilitating the market entry of innova-tions. We create new opportunities and solutions for water reuse, water-intensive processes and sustainable water chemistry.”

Established by Kemira and VTT Technical Research Center of Finland, the Center of Water Efficiency Excellence (SWEET) represents a new way of bringing together top-level water research expertise from Finland and abroad. Its work is strongly based on customers’ needs and a user-ori-

4 2 • W A T E R L I N K 1 • 2 0 1 1

Kari Larjava is inspired by the opportunity to create new technologies and expertise in close collaboration with Kemira. Petri Silenius is enthusiastic about collaborating with VTT, because the joint program helps create world-class expertise in water efficiency.T e x T M i N N a V a L T a r i • P h o T o a N T T i V e T T e N r a N T a

ented approach. The center supports Kemira’s strategic goal of becoming a leading water chemistry company and growing profitably by creating new business to comple-ment Kemira’s strong water-related expertise. The oppor-

tunity to commercialize research results is rewarding for VTT. By joining resources, the two partners can achieve significant results.

“Joining forces pays off in major ways when both organizations have the same goals.”

Creating world- class expertise“We are develo-ping chemistries, for example, for enhancing membrane technologies to be used in converting seawater and brackish water into drinkable water.”

Vice President Tuomas Törmänen is building Kemira’s future on applications that improve customers’ business operations as well as the environment. “Water and chemical applications are needed to use natural resources as efficiently and ecologically as possible,” he points out. To read the interview see page 36.

Every drop countsProcesses improve water efficiency p. 12

Finding the right mixDesalination in China p. 20

Mining for goldMining is booming in Africa p. 22

In this issue ...

Documents

Don Rutz, Vice President at Kemira/North America