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STATEMENT OF THE PROBLEM

There are so many maggi outlets in the market and it is a highly competitive

situation. The market is flouted with Indian and multinational company which

provides good quality. And have good market share.

So, we are not clear about what consumers feel about the various maggi outlets.

We are not aware of the attitudes of the consumers towards the various nestle

companies and particularly towards maggi And we also dont know how customers

are getting satisfaction from nestle maggi.

Mainly this project is aimed at finding out customers perception regarding

satisfaction levels towards maggi.

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THE MARKET

The concept of market is very important in marketing. The American

marketing association defines a market as the aggregate demand of the

potential buyers for a product or services.

P. Kotler defines a market as an area for potential exchanges. Thus a

market is a group of buyers and sellers interested in negotiating the terns of

purchase or sale of goods or services.

MARKETING

Marketing is a comprehensive term and it includes all resources and a

set of activities necessary to direct and facilitate the flow of goods and

services from producers consumers in the process of distr ibution.

Businessmen refer marketing process as distribution process. Human efforts,

finance and management constitute the primary resources in marketing.

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Marketing encompasses all activities of exchange conducted by

producers and middlemen in commerce for the purpose of satisfying

consumer demand. Marketing management is responsible for organizing,

directing and controlling all marketing activities included in the process of

marketing.

It deals with how organization and people can improve their exchange

activities to produce more income for themselves and more

satisfaction for others. The marketing concept is a philosophy that says that

organizations that create genuine consumer satisfaction usually succeed in

achieving organizational goals.

Marketing consist of a set of principles for choosing target markets,

identifying consumer needs ,developing wants ,satisfying products and

services and delivering value to customers and profit to the company. More

successful companies owe their success to practicing a through customer

orientation. They make consumer needs the basis of company opportunities.

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Thus marketing comprises an integrated system of business activities in

order to plan, price promote and distribute goods and services to meet

consumer needs within the limits of society.

DEFINITION OF MARKETING

P.kotler defines marketing as the set of human activities directed at

facilitating and consummating exchanges. The essence of marketing is

exchange of products and the transaction is to satisfy human needs and

wants.

The American marketing association defines marketing as the

performance of business activities that direct the flow of goods and services

from producer to consumer.

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IMPORTANCE OF MARKETING

Marketing is recognized as the most significant activity in our society.

Our life styles are continuously affected by a wide range of marketing

activities. Marketing alone can put goods and services we want and need at

our doorsteps.

Marketing has achieved social importance because it is entrusted with

the task of creation and delivery of standard of living to society.

Marketing is the vital connecting link between producers and

consumers. Marketing is directly responsible to maintain the equilibrium

between mass production and mass consumption.

Marketing system plays a unique role I transforming the benefits of

mass production in terms of rising living standards and life styles of all people

through the best system of physical distribution.

MARKETING FUNCTIONS

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Marketing functions are performed by the manufacturer and all

middlemen in the machinery of distribution. some of the important marketing

functions are :-

SELLING: - It is one function of the equation of exchange. Selling

creates demand for a product.

BUYING: - It is the second function of the equation of exchange. it

requires planning of purchases, search for probable sellers , selection of

goods to be sold.

STANDARDIZATION AND GRADING: - standardization makes sale

by description possible it assures quality. It promotes uniformity of

products.

FINANCING- credit is necessary in marketing. It plays an important

role in retail trade particularly in the sale of costly consumer goods.

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MARKETING MIX

Marketing mix is the set of controllable marketing variables that the firm

blends to products the response it wants in the target market. The variables

can be collected into four groups known as 4ps these are:-

PRODUCT MIX

Product is the thing possessing utility. It has four components:

Product range

Service after sale

Brand

Package

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PRICE MIX: -

Price is the valuation placed upon the product by the offered. It has to

cover pricing, discount, allowances and terms of credit. It deals with price

competition.

PLACE MIX

Place stands for the various company activities that make the product

available to target customer. It includes the channel members like wholesalers

and retailers, the coverage, the locations, the inventory and transport of the

product.

PROMOTION MIX

Promotion is the persuasive communication about the product by the

offered to the prospect. It covers advertising, personal selling, sales

promotion, publicity, public relation used in promotion. Largely it deals with

non- price competition.

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A company must decide on the budget to spend on the marketing

effort and how to allocate the budget to the major marketing mix tools the

positioning of the product provides the basis for designing a coordinated

marketing mix.

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CUSTOMER SATIFACTION

CUSTOMER

Customer is the person who is having willingness to buy the product

and supported by the enough monetary power to pay for it. The customer

buys a product to fulfill his demand. So, the customer expects full satisfaction

by the product for which he is paying.

CUSTOMER SATISFACTION

A customers satisfaction is a function of the providers perceived

performance and the customers expectation.

Consumers purchase a commodity as dictated by their mental and

economic forces. Mental force creates desires and wants. But the economic

force may come in the way satisfying that want. Hence, he has to choose

between the wants and select the product according to the priority

consumption. The producer has to consider these two

Consumer forces, before manufacturing the product. As consumption initiates

production the producer should identify the motives which prompt consumers

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to purchase. This helps him to offer a total product that can satisfy consumer

needs.