Vol. - IV | Issue No. - 3

January - March ‘2013

The View Point

Today, the Business climate in India is shaped

by its history, and operating in that climate requires an understanding of the principles and values emerging from our history. India is a land of great leaders like Pandit Jawaharlal Nehru, Lal Bahadur Shastri and Indira Gandhi who played an indispensable role in changing the perspective of world towards India. The far-sightedness and pragmatic characteristics of the leaders can be assumed from the fact that they framed the Constitution of India by inducting the best possible clauses of the world. It is important that our students, the future managers must deconstruct the development and rise of the modern Indian business model completely enough to glean several important lessons.

Manish Gupta - Chairman

International Conference-2013

EditorialDear Readers,

In the times of Pepsi IPL, where we

witness cut throat bids worth many

thousand crores, JIMS, in the last quarter took the road of qualitative development from the root to the top. While our international conference was instrumental in exploring the soul of Business, there were series of activities working towards intellectual enhancement of our students. The quarter was radiant with erudition and verve. To witness the dynamism of learning, I invite my readers to tour through the Round up.

Mansi Arora Madan - Editor

JIMS organized its 3rd

Annual International

Conference

-“Exploring the

Soul of Business; An

Eternal Sustainer”

on 9th February,

2013.

A competent panel of

dignitaries Dr. Suresh

Aggarwal, (Professor,

Department of Business

Economics, Delhi

University), Prof. S.K.Singh,

(Retd.), SOSS, IGNOU,

New Delhi and Prof. V.K.

Seth, FMS, Delhi University

reviewed the papers. The

chief guest of the event Dr.

R.S Dhankar, Dean, FMS,

DU and guest of honor

Mr. Pradeep Bakshi, COO,

UPBG, Voltas Ltd. released

the conference proceedings

The speakers of the panel

discussion were Mr. Udai

Upendra, CEO, The HR

Company; Dr. V.P Singh,

Executive Director-HR,RJ

Corp/DIL, Dr. Jaswinder

Singh, Principal, SGTB

Khalsa College, Mr.Pradeep

Katyal, CEO, Utsav Fashion

Pvt. Ltd. Dr. O.P Chopra,

Dean (Retd), FMS, DU

presided and moderated

the session. An open house

exchange of questions by

the audience and answers

by these experts gave the

session a participatory

dimension.

Paper presentations by

participants from all over

were held in the form of

three technical sessions in

parallel tracks, the topics of

the tracks were:

Track - I Marketing : A Guiding Light• Presided by:

Prof. Ashok Shukla,

Professor, Avadh

University, Faizabad

• Faculty Coordinators

- Dr. Ritu Bajaj & Ms.

Sugandha Sharma

Track - II Human Interaction: A Success• FactorPresided by: Dr. J

B Singh, Principal, SGGS

College of Commerce,

DU)

• Faculty Coordinators

- Ms. Parul Raj & Ms.

Mansi Arora Madan

Track - III Legal and Macro-Economic Sustainers• Presided by Dr. M S

Rawat, Principal, DCAC

College, DU)Continue on Page 02

• Faculty Coordinators - Ms. Deepti Kakar &

Ms. Dilpreet Kaur

Best Paper presenters were reckoned at the valedictory session• Firstbestpaper-NidhiSinha,

Assistant Professor, Jaypee Institute of

Information Technology, Noida

• Secondbestpaper-VinitaBhatia,

Research Scholar, Department Of

Management Studies, M.D.S, University,

Ajmer, Rajasthan and Divya Sarswat,

Student,M.Com

• VardhamanMahaveerOpenUniversity,

Kota, Rajasthan

• Also each track identified the “Best

Interjectors” who were awarded during

the valedictory ceremony, they were :

Panel Discussion• Best Interjector: Pushap Preet Singh,

PGDM-Gen

• Second Best Interjector: Divya Chopra,

PGDM-Gen

Track-I• Best Interjector: KumarAbhishek, PGDM-

Retail

• Second Best Interjector: Tishal Arora,

PGDM-Retail

Track-II• Best Interjector: Nikita Singh, PGDM-Gen

• Second Best Interjector: Debashish

Mukherji, PGDM-Gen

Track-III• Best Interjector: Yogesh Pandey, PGDM-

Gen

• Second Best Interjector: SripriyaSaurabh,

PGDM-Gen

The convener of the conference was Dr.

Deepti Pathak (Associate professor, JIMS)

where she extended the vote of thanks to all

the guests, paper presenters and experts of

the conference. All the chairpersons of the

technical sessions and the paper presenters

were also honored. The Conference

concluded with the essence of exploring the

soul of business.

Continue from Page 01

AnnualConvocation

Jagan Institute of Management Studies,

organized it’s 18th Annual Convocation on

12th January, 2013.

The guests of honor were Dr. Ashok Gulati,

Chairman, CACP and Prof. Satya P. Das;

Director, Indian Statistical Institute, Delhi.

At the Ceremony JIMS awarded the degrees/

diplomas to its 2009-2012 batch of Master of

Computer Applications (MCA) & PGDM (PT)

and diplomas to 2010-2012 batches of Post

Graduate Diploma in Management (PGDM),

PGDM-IB and PGDM-RMM.

To grace the occasion Manish Gupta

(Chairman,JIMS) and Prof. R. P. Maheshwari

(Director Gen.JIMS) were also present. The

felicitation ceremony was a spectacle to

watch for the friends and faculty members

of the Alumni, students were attired in their

black robes, and caps to receive their degrees,

and diplomas from the Guests of Honor.

The Gold medals in academics were awarded

to:

• Ms. Annu Goyal, PGDM Batch (2010-

2012),

• Mr.ArpitKapoor, PGDM-IB Batch (2010-

2012),

• Ms. Ritu Singhal, PGDM-RMM Batch

(2010-2012),

• Ms.RajniGupta PGDM Part Time (2009-

2012)

• Ms Pooja Sabhawal MCA Batch (2009-

2012

• Dr. Ashok Gulati, Chairman CACP and

Prof Satya, P. Das congratulated the

students and said that “The ceremony was

a great occasion to know a unique and a

profound institution like JIMS” and wished

them good luck for future!

The Vote of thanks was delivered by Dr. J. K.

Goyal. The ceremony turned out to be a huge

success with the mixed emotions of nostalgia,

excitement, verve and happiness.

All babies are colour blind

when they are born, so they

only see black & white.

03

Digital Media MarketingTo provide a forum to experts and to deliberate

on issues of Digital marketing, JIMS organized a

seminar on “Digital Media Marketing- a time

waster or an important communication tool”

on 23rd march 2013 for its BBA & BCA students.

The key insights of the event were

• Meaningof“valuablecontent”andhowto

create it

• How Digital Media Marketing has

influenced buying behavior

• Developing strategy to relate online

tactics to a company’s bottom line

• Constructing an online marketing

machine and using digital media tools

Pre-Break sessions were organized on

fundamentals of making a successful

Digital Business, insights into Digital

World, Digital Marketing & Advertising

by Lt.col.(Retd) Nageshwant Roy

Vaid. (Chief Executive Officer, NGA

Consultancy Services)

In the post break session Mr.Ankur Sethi (Head-Corporate

Relations, Common job test & Volunteer at Chitrakaar) & Mr. Tarun Upadhiya (Associate - investment banking, Copal

Partners) shared their views on Digital branding & modes and Vehicles of Promoting Digital business.

The convener of the session was Mr.Anudeep Arora (Assistant Prof, JIMS).

The session enabled students to understand how organizations define their goals and develop strategies to attract customers.

“Let me explain something about flextime.You still have to show up for work once in a while.”

Excellence in Stores Operations (ESOPs)Excellence in Stores Operations (ESOPs), a Management Development Programme (MDP), was organized by JIMS, on 5th & 6th

March, 2013 in association with RAI, Mumbai

The eminent resource persons were Mr. Ashmit S Alag, Director, Academy of Applied Arts, New Delhi; & Mr.LawrenceFernandes,

Director-Retail Learning, RAI, Mumbai. In the welcome speech, Dr. J.K Goyal briefed the delegates about JIMS and its contribution

towards society in shaping futures of the young generation since 1993. He added “ESOPs gives an excellent platform to retailers like

you who have a desire to imbibe and adopt proven best practices, thus this workshop provides understanding and learning to achieve

retail performance by virtue of enhancing store productivity and profitability.

The Program was designed by Retailers Association of India (RAI) , which was a learning platform for Retail Store Managers, Assistant

Store Managers, Department Managers, Independent Retailers & Retail Managers.

The rich module of Workshop included:

• In-storeVisualMerchandising

• StoreManager-aminiCEO:UnderstandingRoles&Responsibilities

• ManagingStoreProfitability

• In-storeVisualMerchandising

• LocalStoreMarketing&CatchmentAreaAnalysis

The detailed presentations were given by the industry experts - Mr. Ashmit Salag, Director - Education, Academy of Applied Arts

(expertise in Visual Merchandising and store designing experience); Ms.NeetiSharma,Founder-Excel Retail HR,(expertise in Retail

Management, Retail Processes and Standard Operating Procedures, Retail HR, Building Retailing Competencies through T & D, Talent

Development, Content Creation and Delivery); Mr. Ankur Damani, Regional Head - North India, VIP Industries (rich industry experience

of more than 7 years in retail industry across functions); Mr. Sajjad Shaikh, National Head - Retail (CS), Aircel Ltd. (rich industry experience

in major Retail brands like Burberry, CK, Davidoff, Cross, Cristian Dior, Gucci, etc.); Mr. Rajiv Sundaram, Deputy General Manager -

Merchandising, Spencer’s Retail Limited (expertise in Visual Merchandising and Creative designing. The MDP received an overwhelming

response with the participation of more than eighty delegates from around 10 Retail Organizations like VLCC INSTITUTE, INFINITI

RETAIL LTD, BATA INDIA LTD, SPENCERS RETAIL LTD, ARVIND BRANDS - ARROW, ARVIND BRANDS - NAUTICA, BIBA APPARELS

PVT. LTD, ITC LTD, ARVIND BRANDS, STORE 99, Vmart etc. The session ended with a short video on importance of customer service

in Retail.

05

Workshops

GHRDC WorkshopTo acknowledge the actual value of Summer Internships Jagan Institute of Management Studies organized a workshop for PGDM-IB and PGDM-

RMM (2012-14) students on 2nd February, 2013 on “Summer Internships- 1st step towards the Corporate World”. The resource persons for the

workshop were Ms. Mekhla Sinha, Sr. V.P Operations-GHRDC, Ms Shraddha Mishra, Sr.Manager HR-GHRDC and Ms. Neha Kapoor, Asst. Manager,

HR-GHRDC. The session focused on “Corporate Etiquette” and “The Power of Goal Setting” for students to enhance their communication and

presentation skills for their final placements.

The workshop commenced by showing students a film and a presentation on the aspect of “The Power of Goal Setting” which prepared students to

appear for their Group Discussion and Personal Interview. The discussion further led for a one-on-one interaction, where students were given live

activities to be performed, presenting group cohesive ideas and the aspect of Corporate Interaction and Mind-sharing.

Corporate Etiquette was explained to students via presentation and group exercises which would help them behave in the right manner in business

environment. Students were given live examples of corporate interaction and corporate culture through interactive presentation. The students were

also shown motivating videos and were given preparatory mock interviews.

The session was a learning experience for the students, providing them an active platform to share and interact.

06

Workshop on “How to write a Resume”To enhance the resume writing skills of the students, Jagan Institute of Management Studies organized a workshop on the topic of “How to write a

Resume” on 19th January, 2013 for the students of PGDM (Gen), PGDM (IB), PGDM (RMM). The workshop was conducted by Mr. Devdat Kumar,

Writer & Owner RESUMEWORTH Consulting, who gave valuable tips to students, preparing to go for their summer internships.

Mr. Kumar said “Your Resume speaks your character”. Ambiguous and unstructured resume creates unpleasant feelings in the mind of the

interviewer. He gave resume objectives and opined that within 7 seconds the employer reads your mind and the worth of your resume.

Also, valuable tips to students for resume mapping, and resume structuring were emphasized at the workshop. The students also participated in the

question answer session where they received satisfactory answers to their queries. Overall the workshop received an overwhelming response and was

a learning experience for the students and for the JIMS fraternity as well.

Guest Lecture on “Advantage - Motivation and Grooming”To groom the students in accordance to the Corporate environment, a

guest lecture was organized for MCA Ist year and MCA IInd year on 8th

February, 2013 on the topic “Advantage- Motivation and Grooming”

Mr. Sunil Keswani started the session with a famous quote from

William Shakespeare’s Novel “As you like it” - “All the world’s stage;

And all the men and women merely players; They have their exits and

their entrances; And one man in his time plays many parts”

He connected the thought with students by saying “become a

successful individual before you become a successful professional”, to

attain success, you need to understand the complexities of different

roles played by you in your life and then thrive to maintain a balance

between the different roles played and the SUCCESS is YOURS.

He enthralled the students with some inspirational quotes and

statements.

Session on “Group Discussion & Personal Interview”JIMS organized a session on “Group Discussion & Interview

Techniques” for the MCA students to help students convert their calls

for their dream companies.

The Session was conducted by Mr. Sunil Keswani, he began the session

by stating “Don’t worry, be happy”. this is your age to invest your time

and energy in the correct direction instead of wasting it unusually.

He advised the students to be relaxed, confident & feel good during

GD-PI because “Once you feel good, you do good, when you do good,

you will again feel good”. So if one is preparing for GD & PI, he must

update himself, revise academics, possess a good G. K, and put forth

the arguments logically and be a good communicator.

08

Guest Lecture on Right “Presentation Skills”To educate on the DO’s and DON’T’s at the

Presentation, a Guest Lecture on “Right

Presentation Skills” was organized on 12th

February, 2013 at JIMS for MCA IInd Year

students.The guest speaker was Ms.Rita

Gangwani.

She started the session with the famous

statement “First Impression is the last

impression.” She added, a presentation

should always be a mix of oral multimedia

- audio, visual. Keeping in mind, that the

audience only uses 3 senses out of 5 while

listening viz VISION, HEARING & FEELING

so presentation should be a mix of pictures,

graphics and animations (for those listeners

who are influenced by looks and appearances),

voice modulations with pauses and tones

interesting facts and quotations (for those

listeners who are influenced by listening),

humorous and engaging stories, live instances

(for those listeners who are influenced by

feelings and emotions)”.

She concluded the session by summarizing

that every speaker should use BOMBERG

approach -

Bang (start with any famous quotation or

question or story),

Open (briefly Introduce topic of your

presentation)

Mapping (Map your PPT - Divide it into

categories, sub categories), Bridge (connect

all the categories like a story),

Example (make your PPT interesting through

examples and illustrations), Recap(give a

quick recap to the audience ),

Bang (Close your presentation with a bang)

to deliver the apt presentation, as there is no

thumb rule to give the presentation, like most

things, it simply takes a little preparation and

practice.

These statements made an impactful mark on

the students and realize the concept of right

presentation skills.

09

Guest Lecture on “Career and Digital Medium”Jagan Institute of Management Studies organized a session on “ Careers

and Digital Medium” on 6th February,2013. The guest speaker for the

session was Mr. Sumit Anand, Marketing Head, INZANE LABS PVT

LTD- PagalGuy.com. The session was an amalgamation of identifying

and educating students about the career opportunities in the arena of

Digital Media.

Students were asked to identify their core competence and inculcate

the habit of reading & writing. The students were also asked to identify

their opportunities in investment banking and to pursue a career in the

same. Keeping themselves updated with social media marketing like

Facebook, Twitter and LinkedIn was highly stressed upon. The students

were also asked to post their queries on famous portals and were asked

to associate themselves with famous online brands.

10

Guest Lecture on “Role of Ethics in Student’s Life”Prof. S.C. Kapoor along with his team

organized a guest lecture “Role of ethics

in Student’s Life” on 24th January, 2013

at Jagan Institute of Management Studies

for BCA 1st year students. The lecture was

conducted to inculcate ethical values in

students and also make them understand

the value of ethics. Basic examples from

daily life of ethics were highlighted to give

a practical touch. The moral of the lecture

was “An action that may seem ethical at

one place may not be ethical at some other

place”.

Overall, the students learned & enjoyed the

light hearted yet knowledgeable lecture.

Guest Lecture on “Career in Marketing”A guest lecture on “Career in Marketing”

facilitated by Anudeep Arora, Asst.

Professor, JIMS on 28th January, 2013 was

organized at Jagan Institute of Management

Studies for its BBA 3rd year students to

explain the essence of marketing as a career

function. Mr. Deepak Goel, Founder and

Governing Council - IMET Global with his

profound corporate experience explained

marketing as a career option. He explained

the components of marketing like sales

promotion and branding. The lecture aimed

at enhancing the knowledge on marketing

skills.He highlighted the essence by stating

that “Market yourself well as a prospective

client” where customer is the epicenter

of all the activities. The session was found

motivating and educative for the student’s

aspiring to be future manager’s.

Guest Lecture on “Preparing Gen-Y for Realities of Corporate World”To keep Gen-Y’s self-directed, result-

oriented , JIMS organized a Guest Lecture

on “Preparing Gen Y for realities of

Corporate World” for the PGDM, PGDM

(IB), PGDM (RM) 2012-14 Batch. The session

was conducted by Ms Sunaina Khanna,

Executive Vice President - Human Resource,

Bajaj Capital. The session primarily focused

on the basic etiquettes, right attitude and

positive approach required by any fresher.

She explained that freshers need to

understand the importance of change,

flexibility, speed and efficiency to survive

in a ‘digitally literate’ corporate world as

technologies, trends are rapidly changing.

She then highlighted the Top 20 Success

Mantras to be a successful employee which

were highly appreciated.

She closed the session by stating “student’s

thoughts and ideas become a base for any

organization, also their academic knowledge,

positive attitude, ability to adopt and accept

change, honest approach & desire to accept

challenge can make students achieve not only

their goals but also the organizational goals.”

Do you know your

brain consists

80% of water.

11

Annual Inter-College Techno

ManagementCulturalFest,Verve

2K13Colour, music, glitz, glamour, and celebration were all that one could spot at

Jagan Institute of Management Studies during the celebration of Verve 2K13,

an Annual Inter College Techno Management Cultural Fest was held as a celebration

of the dynamic youth, which also brings together the creativity & intellect of youth.

Verve 2k13 spotted with more than 100 registrations from Pan India. The JIMS Annual Fiesta saw a

diverse participation from some of the coveted colleges like New Delhi Institute of Management,

NetajiSubhashInstitute

ofTechnology,Maharaja

SurajmalInstituteofTechnology

,ApeejaySchool

Of Management, Banarasi Das Chandi Wala Institute of Hotel management & Catering (BCIHMCT),

Trinity Institute of Professional Studies (TIPS), Dwarka, Technia Institute of Advanced Studies,

Delhi School of Economics, Venkateshwara College, GIBS, JIMS, Vasant Kunj, JIMS, Vikaspuri and

many more.

A number of events and competitions catering to a variety of disciplines such as music, literature,

dance, poetry, theatre, fashion and business quiz were a part of this fest.

All students performed exceptionally well in the competitions and showed their skills superbly.

14

Cynosure 2013On 16th March ‘2013 Jagan Institute of Management Studies, Rohini

organized its 4th North India Info Tech Students’ Conference -

“Cynosure’13”.

The event was a huge success with more than 50 registrations from

Delhi & NCR. Colleges like DIAS, MERI, New Delhi Institute of

Management, Netaji Subhash Institute of Technology, Maharaja

Surajmal Institute of Technology, VIBS, JIMS Sector 3, GTBIT, Manav

Rachna International University, Kirori Mal College, and many more

participated in the I.T. Fest.

Dr. V. B Aggarwal, Director- InfoTech in his welcome speech

highlighted the upcoming trends in I.T. Industry like SEO, SMM, Mobile

Computing and Mobile Banking and quoted events like CYNOSURE

help to sharpen the skills and enhance knowledge network of budding

I.T. Professionals.

The two day fest included different events like Coderz Programming,

Armageddon Lan Gaming, Kill the Bug - Code Debugging, Art Mont

Age - Collage Making, Web Warriors- Website Designing, Number &

Magic Squares- IT Tambola & Sudoko, Quizilla - I.T. Quiz, Launch It -

I.T. Quiz, Letz Go Hunting - Treaure Hunt, , Special Event - PRASTUTI

- Presentation Competition.

B-Plan Competition-“Strategem”Jagan Institute Of Management Studies organized its Annual B- Plan

Competition “Strategem” on 16th February 2013.Students from

various colleges like SRCC, DSM, NDIM, BVCOE, Poornima School of

Management, Guru Gobind Singh College of Commerce, JIMS Rohini,

Sector-5,appeared to showcase their ideas and form enterprises

that combined technology, vision and business acumen. The B Plan

Competition was judged by the panel of esteemed and learned

judges - Mr. Vijay Mangla, Entrepreneur, Founder - Mangla Group; Mr.

Mahendra Kumar Sharma, Marketing, Bhragy Steel Private Limited;

Prof. S.C.Garg, Head, Delhi School of Management, D T U.

The B Plan Competition was organized by Ms. Neha Goyal, Ms.

Sugandha Sharma and Ms. Ankita Prabhakar,(Assistant Professors,

JIMS)

First Prize worth Rs 10,000 was awarded to Mr. Vipul Chadha, BVOCE

(GGSIPU).

Second Prize worth Rs 8,000 went to Swati Kushwaha and Aruna

Srivastava, JIMS, Rohini, Sector - 5.

Mohit Kumar and Alisha Dharmic, NDIM at Third position won the

cash prize of Rs. 5000/-

Strategem was a perfect opportunity for all the budding and aspiring

managers to reveal their creativity, intellect & entrepreneurial skills as

well as enhance & advance their managerial competencies.

Coca-Cola would

be green if coloring

weren’t added to it.

15

Academicad-ons

RadianceJIMS celebrated its Annual Intra College

Management cultural extravaganza

“RADIANCE 2K13” where MUSIC, LIGHTS, &

GLITERRATI were the only words that sounded

and jelled. The event was well planned and

was an amalgamation of zeal and gaiety. It

showcased the true spirit of management

students who competed and participated to

show their talent quotient.

The event received a diverse participation

from MDI Gurgaon, Indus Business Academy,

ARNI University, APJ, Bhagwan Parushram

IT , ITS, Amity University, JRE School of

Management, Accurate Business School,

Jaypee Business School and Maharaja

Agrasen College.

The main highlights of the events were

Business Quiz, Nukkad Natak, Talent Hunt,

Band Performance, Glitz & Glamour, and Jam

Session. The Business Quiz was conducted by

the famous QUIZ MASTER, Mr. Manimughdha

Sharma (Reporter, Times of India)

The fashion fiesta facilitated by Ms. Parul

Raj (Associate Professor, JIMS) saw live

performances by the famous RJ RAHUL

MAKIN from 104.8 FM SABSE FILMI who

engaged the audience with his eloquent

persona and charm. The event also saw much

of the twist and the turns when the DJ spinned

the floor with its electrifying music and

grooved the crowd.

The event was well co-ordinated by

Dr.Navneet Joshi (Associate Professor, JIMS)

16

SportsClubSports club of JIMS organized sports events, Table Tennis Tournament

& Badminton Tournament in the first and second week of March

respectively in which various students of BBA/BCA participated.

For both the tournaments++, two finalists from Ist shift & IInd shift

qualified for finals. Sahil Sharma (BCA IInd year) was the winner of

TT tournament while Mamsoyorn (BCA IInd year) was the badminton

winner (Boys category) and Himanshi Gandhi (BBA IInd Year) was the

badminton winner (Girls category).

FinanceClubActivityFinance Club of JIMS, organized an “Extempore competition” for the

students of PGDM on 9th March, 2013. Various financial topics were

given to speak for maximum 3 minutes. The event was conducted by

Dr. Navneet Joshi, Faculty Incharge- Finance Club to acknowledge the

students with the financial world & terminologies.

The competition was judged by Mr. Prashant Kumar Zonal Product

Manager-NorthatL&TFinanceLtd and Mr. Kamal Chugh Associate

with Copal Partners.

Mr. Harpreet Singh from PGDM (Gen) 2012-2014 was the winner with

cash and Ms. Vidhu Sharma PGDM (Gen) 2012-2014 was the runner-

up.

Chewing gum while

peeling onions will

keep you away from

crying!

17

AcademicClubActivityTo win the race in the competitive environment, academic

club took an initiative to train students with Public speaking

with Declamation Contest on the Topic “ Effect of

Cinema On Youth” 20 students from BBA and BCA course

participated in the contest and shared varied views on the

topic. The event was judged by Ms. Parul Raj and Ms. Ankita

Prabhakar, Faculty-Management, JIMS,

1st Prize Kanupriya BBA II sem

2nd Prize Nishtha BBA IV sem

2nd Prize Priya BCA IV sem

3rd Prize Asharya BCA IV sem

E-CellClubActivityJIMS E-CELL “Tarkash” organized a session on “Intellectual

Property Rights: How to protect your ideas” on 19th

February,2013 at Jagan Institute of Management Studies,

The guest speaker for the session was Mr.MuqbilBurhan,

Consultant and Scholar, IPR, IIT - Delhi where he emphasized

on the types of Intellectual Property Rights (I P Rs) and their

significance. He also gave a brief introduction on patents,

trade marks, designs and copyrights. He explained that IPR

today has attained a crucial place where every institution

has to survive in a cut throat competition need to consider

their compliance with the law when using other people’s

materials and inventions. The session gave an insight of

the Intellectual Property Rights, its significance and the

challenges and threats faced by the institutions to preserve

their IPRs.

PublicFinanceUnion Budget of all governments in the world comes out every year.

To make managers truly global, JIMS organized a workshop on 14th

March to enlighten students of PGDM with various concepts, jargons,

norms & processes of Public Finance in general & Budget in particular.

The analysts who spoke were Dr. J.K. Goyal, Director, JIMS & Mr.

Jitesh Mohnot, Assistant Professor, JIMS. Dr Goyal discussed the role

of state & how it has changed from being a Leviathan to a welfare

state. Mr. Mohnot followed it up with more detailed analysis of various

dimensions of expenditure, revenue & deficits. The key goal was not

limited to understand this year’s budget but to conceptualize them

with tools in such a way that they are able to analyze any budget of

the future and its impact. Finance Club coordinated the event.

18

• PaperPresentationonBenefiting the masses profitability - An Opportunity for Indian Technology Industry, IIM – Banglore - Ms.

Deepika Saxena.

• Case Study presented on “Responsible Leadership: A Fair Play” in XLRI, Jamshedpur - Ms. Mansi Arora Madan in National

Convention on Responsible leadership and was awarded a superior award for presentation.

• Paperpublishedon“Analysing the greening in Supply Chain of Garment Manufacturing Firms in India” in a journal published

National Conference’2012 at Lal Bahadur Shastri Institute of Management and was awarded for best presentation.

• PaperPresentationinNational Conference, Issues in Modern Retail formats, Haryana School of Business, Hissar - Dr. Ritu Bajaj.

• NationalConferenceonInnovative Strategies for Transforming Organizations, GGSIPU University - Ms. Neelam Dhall.

• PaperPresentationinNational Conference on Business Intelligence & Data Warehousing, Cloud Computing: Database as service,

Singhad Institute of Management - Ms. Suman Madan.

• InternationalJournalwithpaperpublication,“Quantum Information Technology”, IJCSITS - Ms. Ankita Sharma.

IntellectualProperty

OurIntellectual

Property

Our

19

AlumniInteraction

AlumniInteraction

The IV series of Alumni Interaction Forum was organized at JIMS,on

23rd February, 2013 at India International Centre on the topic “Are

Marketers Spending Wisely on Social Media”?

The Key speakers for the event were:

• Mr. Abhimanyu Shankhdhar- Strategic Consultant & Trainer:

Digital Media- Social Media for Social Change

• Mr. Gaurav Vashisth- Independent Education Management

Professional

Mr. Vashisth-Alumni, JIMS initiated the discussion by explaining the

importance of social media in today’s time. He stressed on the idea of

social networking through various social media platforms like LinkedIn,

Twitter and Facebook.

Mr. Shankhdhar shared his experiences and thoughts on the aspects

Social Media Marketing through an insightful presentation. He further

propounded the Social Media Adoption from the early innovators (the

ones who discover and trendify) to Laggards (Might never get around

to adopt it). He said that Social Media enhances Visibility, Reputation

and Approachability.

The interaction concluded that “CONTENT IS STILL THE KING”, where

blogs and content have great importance increasing search ability,

data knowledge and management and thought leadership.

All these valuable tips were discussed at length at the forum. Lastly

the Vote of thanks was given by Mr. Kumud Ranjan, Batch 2004-

2006- President Alumni Association. Overall the forum was a fruitful

experience for the participants.

“Importance of Networking in the Corporate world”, the III series

of Alumni Interaction Forum was organized at Jagan Institute of

Management Studies, on 12th January, 2013 at India International

Centre.

Ms.SurbhiMalhotra- Head Alumni Relations welcomed the alumni

and discussed the objectives.The Key speakers for the event were:

• Mr. Ankur Sethi - Head Corporate Relations & CJT Career

ServicesatCommonJobTest

• Mr. Kanwaldeep Singh Bedi- Batch (1995-1997) , Head- Data

Services, TATA Teleservices

• Mr. Tanveer Gogia- Batch (1997-1999) , Entrepreneur, Marketing

and Advertising

The key note speakers started the event sharing their experiences and

thoughts on the aspects of importance of Networking in the Corporate

World. They highlighted the fact that “Networking is the single most

powerful marketing tactic to accelerate and sustain success for

any individual or organization”. It is about making connections and

building enduring, mutually beneficial relationship. Networking is

everywhere, on every channel medium and length. The Vote of Thanks

was given by Mr. Manish Gupta, Chairman, JIMS where he talked

about the successful launch of the forum and the vision of heading it

as a monthly initiative. Overall the forum was a fruitful experience for

the entire JIMS Alumni’s and as well as for the JIMS Fraternity. Surely it

was a great communicative start.

Alumni Interaction Session -IV

AlumniInteractionForumonthetopic “Importance of Networking in the Corporate World”

People generally read

25% slower from a

computer screen as

compared to a paper.

20

An evening to remember and reminiscence old memories where all

gather to revive and cherish days spent in college. The day’s most

cherished and incubated at the back of the mind depicting true

connection. JIMS has always been taking one step ahead for Alumni

engagement. To leverage relationships JIMS have launched its Alumni

Chapters in Mumbai, Chandigarh and is looking forward to launch the

new ones in near future in other parts of the country.

Chandigarh Chapter

Seamlessly connect and share thoughts & ideas!! This time, yet again

a get together was organized by Jagan Institute of Management

Studies, Sector-5, Rohini, Delhi at Chandigarh, Blue Blazer adding

another episode to the Chandigarh Chapter Meet on Saturday, 29th

September, 2012. Alumni who were present at the event were from

1997-99, 2003-05, 2004-06 & 2009-11 batches. They all enjoyed the

meet as it was an ideal way of meeting and networking.

MumbaiChapter

JIMS again organized a Mumbai Chapter Meet on 15th September 2012

@ Ramada Plaza Palm Grove where all gathered to relive those magical

moments spent at the hallowed portals of JIMS.

Jagan Institute of Management Studies successfully launched

“ALUMNI INTERACTION FORUM” for MCA program on Saturday,

09th March, 2013. The forum was planned with the initiative to

enhance interaction on various IT related topics.

Prof R.P Maheshwari, Director General, JIMS initiated the discussion by

terming the rich base of JIMS ALUMNUS as BRAND AMBASSADORS.

Further, our key speaker Ms Taruna Aggarwal – Alumni (2003-2006)

MCA, initiated the forum sharing some of her life experiences and

explaining the different phases of life. She gave an explanation of

the real facets of corporate terming it as REALITY SHOCK which is

experienced in corporate life. She explained the characteristics of

a professional who follows time management and is motivated to

perform to attain success

All our speakers stressed on the will of Determination, Dedication

and Discipline which are the three steps towards attaining success in

life.

AlumniInteractionForum–MCA“En-route to Success” on 09th March, 2013 Alumni Chapters

Student SpeakStudent Speak“Economic Reforms”

On Trackor

Off Track

“Economic Reforms” On Track

orOff Track

The Union Budget was a clever attempt to misleadthepublicinanelectionyear.TheFinanceMinister’s speech offered little remedy for the key problems facing the Indian economy thathe himself acknowledged: slowdown of growth, rising fiscal deficit and current account deficit. The current crisis required the government to stimulate domestic investment by encouragingconsumption; instead the FM remained focusedon foreign investors. Controlling inflation required expansion of PDS and reinforced subsidies on energy and focus on increasingagricultural output in pulses and oilseeds; instead the government has relied on hope. Meeting the demands and aspirations of the people required substantial and real increase in socialsector expenditure; instead the government has resorted to statistical tricks and gimmicks. There is no evidence of the government being seriousaboutbetterusageandmonitoringofthefundsspentonthesepublicprovisions.

Yogesh PandeyPGDM(Gen), 2012-2014

“Therewasnothingexcitinginth

ebudgetbutit’s

notapopulistoneeither.Whatremainstobeseen

ishowthebudgeteddeficitnext

year isbrought

down to 4.8 percent of GDP when planned

expenditurehasbeenincreasedb

y30percentand

that I think is the most important part. Moreover

proposed 46 % hike in rural development is

commendableandwillgarneran increa

se inthe

gross domestic product growth (GDP) rate in the

longterm.Ibelieveifresourcesarespentw

isely,

wecanachieveaGDPof6.5perce

ntbynextyear.

Significant proposals for improvement in the areas

ofbiotechnology,farmingandtranspor

tationwill

also create higher demand, although it may take

time to do so.”Shivani Gupta

PGDM(RM), 2012-2014

22

The exercise done by the FM and his aides is

nothing but a game of chess. The public does

not remember the moves made earlier by the

chess player ala government. The FM keeps

tinkering with the figures year after year to

confusethepublicat large. It isthepublic,with

meager resources, who suffer, along with the

business community.FM should not increase

taxesbothdirectandindirectineachbudgetbut

try to rationalize the expenditure. Nevertheless,

intermittent increase in the levies and taxes

during the year must be stopped forthwith to

maintainthedignityofanannualbudget.

Neha PaulPGDM(Gen), 2012-2014

Whether justified or not, Union Budgets have

always generated excitement in India. This time

around though, the excitement was more than

usual and for two reasons. Firs

t, it was to be

presented by aman with a reput

ation for ‘big

bang’ budgets. And secondly, it

was to be the

last budget before the next ge

neral elections.

And thus people were keen to know how

populist it could possibly be? Es

pecially against

the backdrop of stubbornly hig

h inflation and

bloatedGovernmentfinances. W

hile, thefiscal

deficittargetsdolookambitious,theydon

’tseem

impossibletoachieve.Alittlehelpf

romraingods

andtheglobaleconomyandwe

shouldbewhere

we want. As far as stock markets are concerned, I

haveneverbelievedthatbudgets

havetheability

to alter the long term story of an economy, at

least not with a budget as neut

ral as this one.

Hence,onewouldbebetteroff

not focusingon

it too much. When it comes to trade attention

shouldinsteadbepaidtothefund

amentalsofthe

company and its valuations.

Manisha Sharma

PGDM(Gen), 2012-2014

“ I wonder if the guinness people would be

interested in the world’s record for the

spent on hold.”

Union Budget 2013 gives unambiguous thrust

to growth, fiscal consolidation and investments

concerns, all of which are important to address

the concerns being faced by the economy. The

mannerinwhichtheFMemphasisedontheareas

of improvement, i.e. not taking the external

environment for granted and to move quickly

to restore the domestic balance through fiscal

consolidationisundoubtedlythewaytogo.While

the recommendations seek to address these

imperative issues, there are a few pinpricks which

need to be tackled such as our current account

deficit, the effective corporate tax rate, etc.Sanchit SahariaPGDM (Gen), 2012-2014

23

proudWe Are

of

“Progectista B Plan of Pioneer 2013”organisedbyChristUniversity(Bangalore)

•RishabhSaxena,AshwaniKumarAshok,SandipKumar

Das of PGDM (2012-2014) for securing second position and

winning a cash prize of Rs.10,000/-

“Envisage” 2013Institute of Informatics and Communication at

University of Delhi South Campus

•Ritesh & Biju from MCA-2nd sem were awarded the First prize in

Tame & Fame event.

•Nikhil & Akshay from MCA-2nd sem were awarded the second prize in

Tame & Fame event.

•Ankit Khandelwal & Ankit Jaiswal,from MCA-2nd sem bagged First prize in

Treasure hunt event.

“IGIT’s ESPECTRO 2013 techno-cultural fest”IGIT Campus

•Kimmi,from MCA-2nd sem secured First position with a cash prize & certificate in

the event Bits N Bytes.

“Bharati Vidyapeeth’s Institute of Computer Applications and Management”BVICAM

•Rahul Bajaj & Jatin (Team) from MCA-2nd sem won the First prize in the Race

against Time event.

Advisor & Patron : Dr. J. K. Goyal DirectorEditor : Ms. Mansi Arora Madan Asst. Professor, mansi.arora@jimsindia.orgAsst. Editor : Yogesh Pandey PGDM-I

3, Institutional Area, Sector-5, Rohini, Delhi - 110085

Phone:011-45184000,45184001/02•Fax:011-45184032•E-mail: jims@vsnl.com

Jagan Institute of Management Studies