PRESENTED BY:

JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC.

November 16, 2012

2012 Political Ads: $6 Billion? The Good, The Bad & The Ugly

The National Association of Business Political Action Committees

2012 NABPAC POST-ELECTION CONFERENCE

What is Good TV Advertising?

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oBelievable and realistic

oMeaningful to the voter

oEmotional

oTells a story

oBreaks through the clutter

What is Bad TV Advertising?

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oNot believable

oShows no benefit

oHas no emotional hook

Campaign 2012

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oPresidential campaigns are about the future

oWho did a better job?

Romney on Romney: “In My Life”

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Romney on Obama: 8%, 8%, Debt, Taxes

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Obama on Romney: “Karaoke Night in Boston”

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Obama on Obama: “We Can Work It Out”

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Best SuperPAC Ad: Priorities Action USA

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Worst SuperPAC Ad: Cookie Cutter

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Every Political Ad Tells a Story Don’t it?: Allen West Nice Contrast

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Every Political Ad Tells a Story Don’t It?: Mike Turner Cares About Me

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A Physicians Creed: “Do Not Harm”

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oHerman Cain: Now is the Time for Action!:o http

://www.youtube.com/watch?v=qhm-22Q0PuM&list=UUsRq2PbttxbBJYK49n58L1A&index=11&feature=plcp

A Physicians Creed: “Do Not Harm”

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A Physicians Creed: “Do Not Harm”

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A Physicians Creed: “Do Not Harm”

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Thank You

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Jim InnocenziSandler-Innocenzi, Inc.

703 Prince StreetAlexandria, VA 22314

(703) 684-0633