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To know is nothing…
To IMAGINE is EVERYTHING
Key Challenges
• To create own space in the crowded market of events
• To attract the right crowd.
• To make the event as a networking tool and a launch pad
Opportunities
• Jwellery segment/season is booming.
• We need more eye ball turners.• Makes interesting Media news
The brief
Ideate and execute a strategic communication plan that will empower the team to achieve:
• Event acceptance by end user• Appreciation by end user• Volumes – right numbers to start with.
The strategy
In the Pune market, We will have to do three things:
• Inform
• Impress
• Inspire
INFORM
• Market the event right• Right tools.• Right time• Right approach
(the event can have a very attractive name, something that can raise eyebrows, interest and adrenalin)
IMPRESS
• Increase intelligence and emotional connect.
• Knowledge platform• Share and connect• Programs within the event
Media Strategy• Advertisements
• Select Radio
• Events
• BTL Activities
.
• Route 1
• Asal maharashtrian
• Route 2
• Traditional jewelry
• Route 3
• Festivity begins here
To know is nothing…
To IMAGINE is EVERYTHING