Jennifer RuffellMarketing | Communications | Design

(Fire Fighter | Netball player | Soccer mum)

Personal Details Mrs Jennifer RUFFELL (nee: Batt-Rawden)

4 Grigg Drive, Blenheim, 7201

Mobile: 0224299548

Web: http://menacedesign.com

Email: jenn@menacedesign.com

Education

December 2003 Certificate 3, Printing and

Graphic Arts (Graphic Pre-Press) TAFE

NSW - Ultimo Campus. Sydney, Australia.

December 2000 School Certificate - Brigidine

College, St Ives. Sydney, Australia.

Employment History Digital and Profile Marketing Coordinator – First National Marlborough

Blenheim, New Zealand. August 2018 – Present

Responsibilities:

• Proactive with marketing initiatives and techniques to ensure First National Marlborough is

a market leader in fully utilising all potential forms of digital marketing.

• Work with and across all levels and divisions within First National Marlborough within

agreed branding standards and statutory compliance requirements to maximise brand

awareness.

• Promote and demonstrate to the business owners, its contractors and potentially its Clients

how returns to Clients can be maximised through optimising target marketing within agreed

budgets.

• Relate well to the media, and be proactive in identifying opportunities to promote First

National Marlborough and its brand.

• Be a key player in designing and delivering Company marketing campaigns or initiatives

including Community sponsorship.

• Demonstrate an ability to relate well to the demands of others, be self-driven, highly

organised, and deliver to agreed deadlines.

• Research market trends and where required, communicate directly with Clients and

Customers of First National Marlborough to assess client satisfaction and identify where

improvements to service delivery may be improved at any level.

• Have input in conjunction with others, into all Company Marketing material (Print and

digital) and keep this constantly under review and current.

Project: micenet magazinewww.mice.net.au

micenet Magazine is the meetings and events

industry’s leading media magazine – along with

its responsive website, eNewsletters, facebook

page, LinkedIn articles, Twitter and Instagram

connections, it is considered the industries

media hub. micenet celebrates its 17th year

this year. My efforts with the magazine started

as a graphic designer 16 years ago. Since then,

I have accomplished my own department for

Marketing, Production and Design.

Marketing responsibilities:

• Monitor and circulate content on micenet

website and facebook page, as well as assist

in preparing articles for Linkedin.

• Plan and execute social media campaigns

on behalf of advertising clients, event

holders and internal promotions.

• Gather appropriate materials such as

images and accurate information to post

across our social media forums.

• Take photos and video interviews at trade

shows and famils for use across social

media platforms.

• Set up and manning of trade stand/and or

attendance on behalf of micenet at events

such as AIME, MEA Event Show, Sydney

on Sale, EIBTM and Meetings NZ.

• Attend trade events as media

representative, as well as utilize networking

opportunities.

Page 1 of 4

Employment History [continued]Art Director, BT Publishing - Sydney, Australia

May 2001 – present (in varying roles)

Responsibilities:

• Design and production of all print media - main products include: micenet

Australia, micenet New Zealand, micenet Asia, Event Connect Annual, associated

websites and iPad apps for micenet Australia and micenet Asia.

• Working with external clients to achieve distinctive corporate branding.

• Overseeing multiple deadlines and production schedules.

• Working with the editors of each magazine to achieve fantastic results.

• Checking editorial and colour proofs with a high attention to detail.

• Keeping up to date with new technologies and implementing them accordingly.

• Overseeing print production (onsite press checks).

• Managing designers and tworkflow to include jobs from outside BT Publishing.

• Checking of incoming artwork and liaising with clients.

• Generating new advertising artwork for clients who engage our design services to

be placed within our magazines.

Freelance Graphic Designer, Menace Design - Australia and New Zealand

January 2008 – present

Responsibilities:

• Creating corporate branding and collateral for various companies.

• Co-ordinating photo shoots for models and products.

• Photo retouching for advertising works.

• Creating marketing plans and associated advertising materials.

• Creative and innovative web designs.

• Working with clients to achieve appropriate branding and advertising materials for

new and established businesses.

• Creating signage and display material for commercial and retail spaces.

• Creating innovative designs for a broad spectrum of industries, e.g. theatrical

billboards, music festival posters, retail advertising in print media, corporate

brochures/annual reports.

Skills and Competencies Extensive software knowledge:

• inDesign CC, Photoshop CC, Illustrator CC.

• Microsoft Office programs - Excel, Word, Outlook.

• Advertising, magazine layout, photo retouching and illustration skills.

• A variety of scanners.

• Pre-press and print processes.

• Competent in Dreamweaver CC, Flash (actionscript 2) and Adobe Premier.

Excellent communication skills:

• Working with designers, editorial staff and clients.

• Professional phone manner and email communication.

• Understanding client needs and articulating design briefs in accessible language.

Certificates and other skills:

• St John’s First Aid - current.

• Driver’s Licence.

Project: Keep Calm and Plan Eventswww.mice.net.au

Keep Calm and Plan Events is a twice monthly

eNewsletter that shares news and ideas for

corporate event planners., sponsored by micenet

Magazine and EventConnect.com.

Keep Calm is a visual concept – keeping in the

same lines as the “keep calm” slogans that are

often used around the world. We devised our

own crown though retained the same layout

principles. The marketing plan around this

concept was that it would be noticeable from

a distance on stands and t-shirts, as well as be

applicable to a range of products and services

that can be utilized within the newsletter

content.

Marketing responsibilities:

• Concept, design and application of the

“Keep Calm” brand name and visuals.

• Research, budgeting, purchasing and

supplying finished artwork of trade show

“give-aways”

Page 2 of 4

References/PortfolioAvailable upon request, some examples of design work can be found through my

online portfolio.

Volunteer History Firefighter - Belrose Rural Fire Brigade

October 2002 – February 2014 (in varying roles)

Qualifications:

• Basic Firefighter (2001)

• Advanced Firefighter (2002)

• Village Firefighter (2003)

• Crew Leader (2008)

Responsibilities:

• Personnel Officer

- Maintain crew lists and records

- Organize crew shifts for extended incidents

- Maintain firefighter fatigue managment

- Firefighter point of contact for Executive

- Investigate firefighter mental health

• First Aid Officer

- Checks and maintenance of all first aid equipment

- Point of contact for ordering of new equipment/supplies

- Stocktake of supplies

• Notable out of region campaigns

- 2003, Canberra (3 day deployment)

- 2006, Grampains, Victoria (3 day deployment)

- 2013, Blue Mountains, New South Wales (3 day deployment)

Communications (member) - Warringah Communications Unit

January 2008 - February 2014

Responsibilities:

• Radio operator

• Logistics

Firefighter - Blenheim Volunteer Fire Brigade

April 2014 - Present

Qualifications:

• Recruit firefighter (April 2014)

• Qualified firefighter (October 2018)

Responsibilities:

• Public Relations Officer

- Ensure brigade maintains positive community response

- Conduct recruitment campaign

- Maintain social media channel (www.facebook.com/blenheimvolunteerfirebrigade)

- Produce press releases and photos for local press/community communications

- Contribute to community/public events (Open days, Community visits)

- Conduct Firewise courses at local schools.

Social Mediawww.facebook.com | twitter.com

instagram.com | LinkedIn.com

Through the technological segway from print,

to multimedia and social media, it has been

an interesting road to convince “old school

operators” and those who doubted the power,

voice and reach of social media, to convert their

time and energy in to the medium. My most

recent breakthrough as been Blenheim Volunteer

Fire Brigade, where social media is considered

shakey ground if not handled correctly.

I have created applicable social media branding

that is versatile and can be used cross platform

in to associated social media accounts., as well

as print media. I am well versed in Facebook,

Twitter, Instagram and LinkedIn. I have the

skill and knowledge to create written, graphic

and video content within the parametres of

corportate guidelines and media releases for the

pages I represent.

Some pages that I administrate, create content,

answer enquiries and perform conflict resolution

for are:

• https://www.facebook.com/

blenheimvolunteerfirebrigade

• https://www.facebook.com/

nswrfswarringahcomms

• https://www.facebook.com/

KuRingGaiBushFireBrigade

• https://www.facebook.com/

micenetmagazines

• https://www.facebook.com/

getupandgomagazine

*Combined “like” audience of 10,864. (as at

November 2016)

Page 3 of 4

Design Industry Achievements 2004 Sydney Institute Medal - the highest award a student can receive from Sydney Institute,

awarded to the highest achiever of the Sydney Institute of TAFE.

2004 Ultimo Award - awarded to the highest achiever of TAFE Ultimo.

June 2004 The Annual CREO Award - awarded to the Student of the Year from the Graphics

Arts Centre.

June 2004 Printing Industries’ Association of Australia Medal - awarded to students who have

most successfully completed courses in Binding and Finishing, Prepress, Print Machining and

Screen Printing.

June 2004 Bob Anderson-Macarthur Press Memorial Prize - for outstanding merit.

June 2004 The Graphic Arts Services Association of NSW Award - for outstanding performance.

June 2004 The Printer Magazines Group Award - for outstanding achievement across the whole

of Graphic Arts.

April 2004 Lithographic Institute of Australia Graduate of the Year

2003 First Place - World Skills Australia Regional Competition for Printing and Graphic Arts.

2002 Fourth Place - World Skills Australia National Finals for Printing and Graphic Arts.

2001 First Place - World Skills Australia Regional Competition for Printing and Graphic Arts.

Fire Service Competition Achievements 2002 Marion Shield (NSWRFS) - Warringah/Pittwater district Field Day First Aid event (single

event)

2003 New South Wales Fire Brigades (NSWFR) National Firefighters Championship (NSWRFS)

- Coffs Harbour (team events)

2003 Firefighter of the Year (NSWRFS) - Belrose Brigade

2015 Regional Combat Challenge - Westport

2016 National Combat Challenge - Wellington

2017 Regional Combat Challenge - Alexandra - 1st place tandem female

2017 National Combat Challenge - Wellington - 3rd place tandem female

2017 Provincial Combat Challenge - Renwick - 1st place female (Top of the South Toughest

Female Firefighter)

Project: More Than A Handfulwww.morethanahandful.com.au

More Than A Handful is a plus-sized lingerie

store, located in Sydney city and Concord. I

have been dealing with this company since 2007,

where I was presented with a logo to refine (not

recreate) and no marketing plan. Now, they have

their own website for online sales, facebook

page, email distribution lists, and targeted

newspaper and online advertising scheduling.

Marketing responsibilities

• Preview incoming product and current sales

trends to structure marketing campaigns.

• Design concepts for print in various media

(magazine, newspaper).

• Organize photoshoots to coincide with

approved concepts.

• Perform photo retouching/colour

correction, then design advertising artwork.

• Set up social media accounts, new website

with shopping cart facility.

• Approve advertorial and editorial as per

Director’s digression.

Project: Skin Perfection NZwww.skinperfectionnz.com

Local beauty salon owner/operator who needed

a corporate make over and clear direction

for marketing solutions. We started with a

new “face” (yes, every pun intended) for Skin

Perfection NZ. We devised a new logo, new

colour palette and created a website with

responsive online booking system and facebook

page for specials and announcements.

Marketing responsibilities

• Design and implement new creative

• Map out marketing plan and structure for

social media in timetable format

• Teach client how to self-manage website

and facebook

Page 4 of 4