Jenn MasonJenn MasonEditor

Cloth Paper Scissors MagazineCloth Paper Scissors PAGES

Cloth Paper Scissors DVD WorkshopsCollage in Color eMag

A t J li EXPOSED MArt Journaling EXPOSED eMag

Interweave © 2012

Getting a sense of who wants to be involved in mixedGetting a sense of who wants to be involved in mixed-media art

Who is in the audience? Who is in the audience? Manufacturer Designers Store owners Press Other Other

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Cloth Paper Scissors magazine was started byCloth Paper Scissors magazine was started by Patricia Bolton in 2004 and became part of the Interweave family of craft and hobby niche y ypublications in 2007.

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We publish 6 issues a year (as well as on Zinio We publish 6 issues a year (as well as on Zinio, Nxtbook, and now for iPad!)

1-2 special publications per year 1 2 special publications per year 2-4 original eMags (interactive magazine hybrid

available on MAC/PC/iPad)) 6-8 DVD workshops 3 CREATE art retreat events yearly Many eBooks and Freemiums As well as a vibrant and growing online community.

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Besides our online community atBesides our online community at clothpaperscissors.com you can find us:

on Twitter @CPSmagazine on Facebook as ClothPaperScissorsmagon Facebook as ClothPaperScissorsmag and now on our new YouTube Channel

ClothPaperScissorsTV

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Every state in the US Every state in the US Plus 49 other countries (the biggest being Canada,

Australia and the UK)Australia, and the UK)

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Editor Mixed-media ArtistMixed media Artist One of you!

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Simple view: Google trends on Scrapbook and Simple view: Google trends on Scrapbook and Scrapbooking

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Simple view: Google trends on Mixed media and Simple view: Google trends on Mixed media and How to make collage

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(Are your scrapbook customers transitioning?)(Are your scrapbook customers transitioning?)(Are more people converging on mixed-media art?)

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A lingo lessonA lingo lesson It has to have more than

one media used in it Watercolor and paper

are not mixed media Fabric and ribbon are

not mixed mediaP i t i t f Paint, image transfer, fabric, pencil, and paper is mixed mediais mixed media

Nicole Paisley Martensen• May/June 2011 Interweave © 2012

Can be mixed-media art Can be mixed-media art But it isn’t always mixed

media Usually uses fabric,

paper, or both

Elizabeth St. Hilaire Nelson • Nov/Dec 2008 Interweave © 2012

Think of it as 3D collage Think of it as 3D collage Almost ALWAYS mixed

media Could also be

considered sculpture

Assemblage (Lorraine Reynolds • May/June 2011) Interweave © 2012

Many different styles Many different styles Can include journaling,

art experimentation, and p ,sketch/painting

Julie Fei-Fan Balzer • PAGES • 2011

Vivian Bonder • PAGES • 2011 Jacqueline Newbold • PAGES • 2011Interweave © 2012

Artist not crafter Artist not crafter Likes beautiful (subjective) colors, textures, and materials Especially likes items supplies and tools that they canEspecially likes items, supplies, and tools that they can

personalize Would rather learn to easily stencil a piece of paper than

to buy a piece already decorated 50% of them have been making art all their life. 11%

went to art school 24% found mixed-media later in lifewent to art school. 24% found mixed media later in life. 20% started in scrapbooking and stumbled into mixed-

media art. 20% Started in fabric arts. 15% started in more traditional arts.

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Scrapbooking 10 years ago Scrapbooking todayScrapbooking 10 years ago Scrapbooking today

Julie Fei-Fan BalzerInterweave © 2012

Why was scrapbooking so wildly popular? Why was scrapbooking so wildly popular? What does it really mean? Embrace the joy of creativity without justification! Embrace the joy of creativity—without justification!

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Mixed-media artists and the numbers

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72% have a PC and 28% have a MAC 72% have a PC and 28% have a MAC 63% have a smart phone (28% have iPhones) 59% have some kind of tablet (24% have iPads) 94% say that they watch how-to art videos on You-tube at

least occasionally (49% say they could waste a whole day watching videos)day watching videos)

59% have a blog and 17% blog almost daily. 73% are on Facebook 23% Tweet 63% Use Photoshop 46% Use Photoshop Elements 46% Use Photoshop Elements

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Be available, if possible, pdigitally.

Appsbar.com: Make your own free app to alert your fans

Facebook: Have a presence Facebook: Have a presence, connect, and be transparent.

Twitter: Try it out, you might like it . . . you might not.

YouTube: Video is key. How can you add video to your business?

Blog: Be available share your Blog: Be available, share your expertise, and be transparent.

Advertise digitally: Make the most of it with hyperlinks and i t ti f tinteractive features.

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33% Like to take local classes 33% Like to take local classes. 50% like to take local classes from visiting artists. 42% Like to attend a local art retreat 42% Like to attend a local art retreat. 24% like to travel to art retreats BUT 81% would like

to if money were no object.to if money were no object. 37% have taken an online art class, and many of

those have taken multiple art classes.

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50% or more want to learn more about: 50% or more want to learn more about:Collage, Book Making, Art Journaling, Fabric Collage,

Stamp Carving, Fabric Collage, Surface Design, p g, g , g ,Adding Fabric to non-fabric art, Mixed-media Painting, Image transfers, non-traditional mixed-media techniques and recycled/up cycled arttechniques, and recycled/up cycled art

30%-50% want to learn more about:Assemblage, Encaustics, Printmaking, Mixed-media g , , g,

Jewelry, Fabric Dyeing, Screen Printing, Paper making, Clay (all types), Color Theory, Digital Art, StencilsStencils

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Take time to teach.Take time to teach. If you own a store, offer demos

(and classes). If you’re a manufacturer think If you re a manufacturer, think

about online classes or send a representative to teach at an art retreatretreat.

If you’re a designer, submit proposals, create online classes and blog tutorialsclasses, and blog tutorials.

(photos from CREATE)(p )

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They spend the followingThey spend the following times making art:

1-4 hours a month 7%4 10 h th 19%

% of mixed media artists

1-4 hours 4-10 hours a month 19% 11-40 hours a month 40% 41+ hours a month 20%

4-10 hours

11 40 14% of the artists work as

full time artists.

11-40 hours41 + hours

Full time artists

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90% - Collage 67% - Art Journaling 40% - Assemblage 39% - Mixed-media Jewelry 38% - Book Making

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At least 28% of them like to knit, crochet, sew (58%), bead, quilt, draw, paint (72%), cook, bake, and do

dl kneedlework.

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Consider how you can reachConsider how you can reach out to these artists in these areas.

Make products in these areas.Make products in these areas. Sell products in these areas Demonstrate or use products in

these areas in yourthese areas in your classes/articles.

(photos from CREATE)

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On a regular basis, mixed-media artists...

67% Use markers 79% U th

• 60% Use Brayers• 95% Use paper• 81% Use found objects

79% Use other pens 55% Use watercolor paints, pencils,

sticks, crayons, and pastels 74% Use artist journals

• 60% Use products that can be customized

• 76% Use inksj

56% Use hardware• 87% Use acrylic paints • 54% Use metal and wire

81% have a sewing machine and use it. 23% use it only to sew fabric! (That means that 58% use it to sew• 57% Use fibers

• 71% Use paint mediums• 40% Use stencils• 62% Use bone folders

(That means that 58% use it to sew things other than just fabric!)

• 62% Use bone folders• 47% Use awls

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40% Local paper art stores47% A ti St Antique stores

Local paper art stores

47% Antique Stores 57% Hardware stores 58% Flea Markets

Hardware stores

Antique stores

58% Flea Markets 86% Online Sites 71% Local art supply Local art stores

Flea markets

71% Local art supply Store

% % %

Online sites

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0% 50% 100%

15% spend under $20 a month 29% spend between $21 - $40 a month 19% spend between $41 - $60 a month 21% spend between $61 - $80 a month and 16% spend over $80 a month

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What can you do to satisfy theWhat can you do to satisfy the mixed-media artist quest for innovative tools and supplies in these categories.g

Be innovative!

(photos from CHA 2011)

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•Let’s get specific and get our hands dirty•Today you’re going to create a gelatin print, without gelatin!•See the included list of sponsors for ordering, contact, and booth information.

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Bottom line:Bottom line: Look at how your business can make small adjustments to the way you’re working now, to be more tech savvy, add more learning opportunities and to provide the toolsadd more learning opportunities, and to provide the tools to help mixed-media artists and your business grow.

Feel free to contact me at jmason@interweave com with any follow-up Feel free to contact me at jmason@interweave.com with any follow up questions.

We welcome any and all submission ideas. Please send them to submissions@clothpaperscissors comsubmissions@clothpaperscissors.com.

We also welcome any advertisers for print, email, or digital products. Contact Karen Crisp at KCrisp@interweave.com for more information.

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