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Jeffrey MacFarlaneSponsorship Proposal
2014-2015 Class 40 Campaign
Join together with Jeff’s Class 40 campaign
culminating with the 2014-2015
Global Ocean Race, a true feat exemplifying
human endurance, adventure, and courage.
Jeffrey MacFarlane, former world number 1 ranked Class Mini sailor, is ready to battle the world’s toughest oceans.
The Atlantic Cup | The Newport Bermuda Race | Global Ocean Racewww.JeffreyMacFarlane.com
Table of Contents
Sponsorship Delivers 4
What the Sponsors Say 5
Jeffrey MacFarlane 6
Impressive Results 7
Class40 8
2014-2015 Events 9
The Atlantic Cup 10-11
Newport Bermuda Race 12
Global Ocean Race 13-15
Branding Examples 16
Contact Information 17
Sponsorship DeliversBrand Visibility – Jeff’s participation in premier international sailing events will guarantee extensive media coverageand high public interest. Your company will gain unique exposure in the form of a travelling billboard, reaching millionsof people worldwide.
Corporate Entertainment – Class40s are equipped with wide, spacious decks for comfort but reach high speeds for athrill. A day aboard is the ideal platform for entertaining 6 to 8 clients or company VIPs and will leave a lastingimpression.
Employee Inspiration – With its unique focus on self-reliance, determination, and resilience, shorthanded sailing is anatural fit for employee motivational programs and initiatives.
Corporate Team Building – Jeff is available for motivational seminars or as a keynote speaker at corporate functions.Employees are also invited to join in for informal training sessions on board.
What the Sponsors Say
Sailing is now the fastest growing area of international sports sponsorship and our experience with Alex (Thomson) confirms
that it is a highly successful marketing investment. Dr. Bruno Salzer CEO, Hugo Boss AG
The commitment to winning, matches our own drive to deliver upon customer expectations and market share. Sailing demands true teamwork and focus – key elements to winning in business.
Margaret Rice-Jones, Corporate V. P., Motorola Inc.
Our sponsorship of Brad Van Liew and Tommy Hilfiger Freedom America has proven to be an extremely successful program. Our
partnership yielded tremendous results and exceeded our expectations in everyway.
Tommy Hilfiger, Tommy Hilfiger
Jeffrey MacFarlane
Jeff is the newest and most successful American addition to the world’s shorthanded ocean racing circuit.
Jeff has been sailing competitively and winning regattas since childhood.
After sailing professionally on fully crewed yachts for over a decade, Jeff turned to shorthanded sailing and the Mini circuit in Europe. In his first year of Mini sailing, Jeff earned the world number one ranking.
Impressive Results2013LE GRAND HUIT 1ST PLACETHE VINEYARD RACE 1ST PLACEGRAN PREMIO D’ITALIA 2ND PLACEARCIPELAGO 6.50 1ST PLACESOLO ROMA SOLO RACE 1ST PLACE
2012 MINI BARCELONA 2ND PLACETRANSAT QUEBEC ST-MALO – VINTAGE 2ND PLACE
2011 THE GREENPORT OCEAN RACE 1ST PLACE THE VINEYARD RACE 2ND PLACE IDA LEWIS DISTANCE RACE 1ST PLACE J-120 NORTH AMERICANS 1ST PLACE NEW ENGLAND SOLO TWIN CHAMPIONSHIPS 2ND PLACE SOUTH BEACH RACE 1ST PLACE MARBLEHEAD TO HALIFAX RACE 1ST PLACE
www.JeffreyMacFarlane.comThe Atlantic Cup | The Newport Bermuda Race | Global Ocean Race
Designed by Rogers Martin and built byAl Fresco Composites, Icarus was thefirst Class40 to be designed and built inthe US.
Length Overall 40’/12.19m Beam 14.75’/4.5mDraft 9.84’/3mDisplacement 10255#/4650kg
2014-2015 Events May 10, 2014 – May 25, 2014Charleston, SC | New York, NY | Newport, RIDouble Handed Offshore and Crewed Inshore Racing 920 Miles
June 20 – June 28, 2014Newport, RI |Hamilton, Bermuda Double Handed Offshore Racing635 Miles
September 2014-May 2015Southampton | Cape Town| Auckland | Punta del Este | Charleston | PortsmouthSingle Handed Offshore Racing 30,000 Miles
The Atlantic CupAMERICA’S SAILING RACE
Charleston to New York City | New York City to Newport | Newport Inshore Series
The Atlantic Cup is an intense double handed race held off the east coast of the United States combining offshore and inshore sailing. It is a
unique race, offering sponsors and fans the
opportunity to see and become apart of high
performance professional racing up close in US cities
together with the chance for full access to boats and
skippers at multiple points over the three week race.
Media Impact 2013
28,174,285 impressions from print, radio, online, and social media
26,609,662 cumulative readership
90,799 page views to www.AtlanticCup.org during May
56,450 radio listeners during interviews with teams throughout the race
21,561 total views in 90 countries to race videos on the Official Atlantic Cup
YouTube Channel
13,579 engaged Facebook users on the Atlantic Cup’s page
4,566 total newsletter recipients
1,120 attendees across 8 events in 3cities
31 different media outlets generated 95articles
Charleston to New York City | New York City to Newport | Newport Inshore Series
Event Village in Each City•Free and open to the public•Sponsors can capture data, offer demos, & sell merchandise• VIP Bar Area•Live Race Commentary•Meet the skippers, tour the boats, & watch sailing
VIP Pro-Am in NYC•A global platform to share and co-create innovative water solutions •Sponsors and guests enjoy an intimate cocktail party on docks after racing
School Outreach in Each City•Local students visit to learn about the race and its environmental connection, meet the skippers, & tour the boats.
Water Week 2014 in NYC (waterweeknyc.com)•Sponsors and invited guests race on board boats alongside skippers•50 high-profile meetings and events•Living on the Edge 2.0 confirmed speakers:
Chip Giller Founder, Girst.org Wendy Schmidt The Schmidt Family Foundation & 11th Hour Racing Richard Jenkins Co-Founder & CEO, SaildroneRyan Williams Director of Sustainability, Method David Rockerfeller, Jr. Founder, Sailors for the Sea
TV Series •The Atlantic Cup will produce a 4-6 episode documentary/reality series on the race that will air on a major US sports network in June 2014
Event Highlights
635 mile race
Started in 1906, the biannual race is historic and prestigious
Over 160 boats competing in 6 divisions
The race is covered in every major sailing magazine and website
Race headquarters at New located at York Yacht Club and Royal Bermuda Yacht Club
Newport Bermuda Race
June 15-18 Corporate EntertainingJune 18 Pre-Race PartyJune 20 StartJune 23 Expected FinishJune 23-28 Corporate EntertainingJune 28 Prize Giving
The Global Ocean Race offers 9 months of international brand marketing, global media exposure across 5 continents, corporate hospitality, B2B, B2C, and B2G
opportunities with excellent ROI.
It provides corporations the opportunity to highlight the values of teamwork, adventure, courage, challenge, success against the odds, entrepreneurial spirit,
comradeship, global outlook, achievement, respect for elements.
Provisional Schedule
Leg 1 September 2014
UK – South Africa 7,000 miles
Leg 2 November 2014
S. Africa - Australasia 6,700 miles
Leg 3 January 2015
Australasia – S. America 6,200 miles
Leg 4 March 2015
South America – USA 6,100 miles
Leg 5 May 2015
USA – UK 4,200 miles
5 Oceans | 5 Continents | 6 Cities | 30,000 Miles
• Yachts in high visibility marina locations in world class cities
• Extensive and imaginative port, hospitality, and race area branding
• Local, regional, national, and international multi-media coverage
• Pro-Am yacht racing in port with sponsors joining the race crews
• Hospitality and experiential opportunities
• Strong branding at prize giving and GOR re-starts
• Tailored ‘meet the skippers & teams’ engagements
• Sponsor/client sailing opportunities
• Brand promotions, product sampling, consumer engagement options
• Race festival, with music, promotional events, & Leg Prize Giving
• Local Race Ambassador promotions
• Daily Skipper interviews and media opportunities
Southampton | Cape Town | Auckland | Punta del Este | Charlestown | Portsmouth
THE STOPOVERS
Class40 Branding Opportunities • A Class40 is a blank canvas and the perfect communication platform.
• Throughout the campaign, the boat will be displayed in various mediaformats including television, radio, print, and on the internet.
• Between races, the boat will be moored in New York City or highlytrafficked coastal areas for high targeted audiences to take notice of andvisit up close.
