JEFFERSONRODRIGUEZART DIRECTOR GRAPHIC DESIGNERWEB DESIGNERILLUSTRATOR

EMAIL: jefferson.gwdi@gmail.com

WEBSITE:jeffersonrodriguez.com

DIGITAL

PORTFOLIO

01

Yum Yum Quack!

About Project

Yum Yum Quack are a

series of packaging design

that features ducklings as

magical candy treats for little

monsters. Once eaten, the

monsters get superpowers

and skills for 30 minutes

based on each design.

In 2012, this project won a

Gold Student Addy Award

by the AFF (American

Advertising Federation) in

Nashville.

BRANDING / PACKAGING

The Pink Bikini Burglar

02

About Project

The Pink Bikini Burglar poster

represents a “bizarre” story

when a man broke into a

daycare at night and wore a

bikini until the alarm went off.

The poster depicts the story

with an interesting illustration

style. This was a student

project during my years

at Middle Tennessee State

University.

ILLUSTRATION

Hardware Alphabet

About Project

I created this alphabet using

hand tools for a student

project. The tools are

consistent in scale, and each

letter was photographed

individually.

This alphabet was published

by Collage at MTSU, by

the Honors College annual

magazine publication.

TYPOGRAPHY

03

Illusion: Magic Calendar

04

About Project

Illusion: Magic Calendar is

a packaging project that

promotes a magic shop.

The concept for this project

was to create an unique and

interesting calendar with a

new interesting approach

when reading the dates.

The solution: have the

calendar opening as a

magician’s deck of cards. It

was printed on cardstock, and

held together by a metal pin.

The illustration style for the

back of the cards is enigmatic

and matches the magic

calendar theme.

BRANDING/PACKAGING

Wolfgang Records

About Project

Wolfgang Records was my

senior show featured in an

exhibition at the MTSU Art

Gallery. It follows the idea of

a classical music reformation

that conquered pop music.

The reformation was inspired

by three composers based in

Tennessee.

As part of my thesis, I created

the logo for the identity along

with marketing materials to

promote the record label.

Posters, cds, vinyls, magazine

spreads, and a website were

featured in the exhibition. All

photography was taken and

edited by myself.

BRANDING /PACKAGING

05

Shake It Out

About Project

Shake It Out is a company

based in West Virginia started

by an entrepreneur. I was

reached for my services to

create a logo, branding, and

the packaging.

The company sells a

disposable and recyclable

pouch to mix shakes. The

demographics are fitness

and outdoor enthusiasts. The

branding is clean, modern,

and the green color fits

perfect for the company.

BRANDING / PACKAGING

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Links

www.mixingpouch.com

Modulations

About Project

Modulations was a work

project to feature jazz,

classical, and instrumental

albums. It consisted of a logo,

branding, packaging, and a

website.

The logo is a tribute to an

analog synthesizer. The

branding has a dark interface

with bright colors. The

barcodes to purchase the

albums are inverted in the

catalog and they create a

sound wave.

Catalogs, stickers, pins, and

cd samplers were created for

Record Store Day.

BRANDING / PACKAGING

07

Modulations

About Project

Modulations was a work

project to feature jazz,

classical, and instrumental

albums. It consisted of a logo,

branding, packaging, and a

website.

The logo is a tribute to an

analog synthesizer. The

branding has a dark interface

with bright colors. The

barcodes to purchase the

albums are inverted in the

catalog and they create a

sound wave.

Catalogs, stickers, pins, and

cd samplers were created for

Record Store Day.

BRANDING / PACKAGING

Wedding Invitation

About Project

Wedding, RSVP, and Registry

Card project for an engaged

couple. The bride is from

Ecuador, and the groom is

from Colombia.

The concept for the graphics

was to have the shapes of

their home countries and

feature Tennessee where they

met and fell in love.

The graphics have a

watercolor style, the

headlines are script, and the

rest of the typography is

clean to keep everything in a

nice balanced design.

BRANDING

08

About Project

Classical Composers

illustrations for kids. The

project is intended to help

children recognize famous

composers by their hair style.

The hair styles are placed on

the character that feature

musical notes on their face.

These illustrations have

been used in artwork covers

for classical music releases

available in iTunes, Spotify,

and CDs.

09

Classical ComposersILLUSTRATIONS

STAY CLASSY KIDS!

Digital and Physical Artwork

About Project

As a graphic designer in

the classical music industry,

I have created a variety of

artwork covers available in

iTunes, Spotify, and CDs.

These artworks feature

original, and stock photos

that have been edited

in Photoshop to create

successful album covers.

BRANDING

10

About Project

The PSA focuses on the

negative effects of sleep

deprivation. My approach to

this project was to recreate

the style of early movies

to make it more interesting

and to grab the attention of

the viewers. The length of

the video is 15 second at HD

1080p with a frame rate of 29

frames per second.

11

Sleep Deprivation PSA VideoBRANDING

Video Link (Vimeo)

http://vimeo.com/55361564

About Project

unCLASSIFIED is a classical

record label that releases

digital albums, along with

Spotify and Apple Music

curated playlists.

I had the task to create their

logo, branding, website, and

guidelines for album artwork.

12

unCLASSIFIEDBrandingBRANDING

Links

http://unclassified.com/

spotify:user:unclassifiedofficial

unCLASSIFIEDArtworkCOVERS

About Project

unCLASSIFIED is a classical

record label that releases

digital albums, along with

Spotify and Apple Music

curated playlists.

I had the task to create their

logo, branding, website, and

guidelines for album artwork.

Links

http://unclassified.com/

spotify:user:unclassifiedofficial