Jeff Goldblatt Portfolio

Jeff Goldblatt

Executive Brand Management

2

Relevant Skills

Account Development Profit & Loss

Management Product Lifecycle

Management Product Positioning Negotiation Financial Plan

Development

Brand Development Competitive & Trend

Analysis Internal & External

Presentations Sales Structure

Development Sales Force Management Team Building Leadership

3

Brand Management LifecycleProcess Steps

Marketing Study/ Vendor Collaboration - Define The "White Space" On The Selling Floor

Develop A Merchandising Vision That Aligns To The Marketing Study Findings

Strategize & Negotiate Fixtures Commitments To The Store Level

Develop A Unit Plan That Fills The Fixtures On An Annual Basis

Develop Wholesale Budget/ P & L That Aligns To The Unit/ Fixture Fill Plan & The

Company/ Brand Plan

Develop & Negotiate A Retailer Financial Plan That Aligns To The Wholesale Plan

Build Strategies That Support & Rationalizes The Financial Plan

Develop A Merchandising & Design Scorecard That Aligns To A Fixture Fill Plan

& Supports The Brand's Merchandising Vision

Execute Sales Strategies By Managing The Sales Team

Develop Plan-O-Grams For Retailer Execution At Store Level

Attend & Lead Style Adoption/ Merchandising Meetings

4

Brand Management LifecycleProcess Steps

Partner With Merchandising, Design, Product Development, Production, Marketing,

Retail Development, Retail Analysis, Finance & Account Services For Achievement

Of Operational Excellence & Working Seamlessly Towards Common Goals

Develop Operational Calendars For Merchandising, Design, Product Development

& Production For Meeting Internal & External Expectations

Develop Financial Tracking Tools & Processes

Weekly Sales & Stock

Weekly Style Performance

Weekly Inventory Complexion & Aging

Weekly Sales By Region, Door

Seasonal Financial Business Plans

Understand Department Market Share By Account & Competitive Brands Market Share

Understand Brand AUR vs. Departmental & Competitive Brands

Understand Consumer Feedback On Our Brand

Develop Aggressive E-Commerce Strategy For Each Account

Review Employee Priorities & Achievement Towards Individual Goals

5

Brand Management Lifecycle

Product Analysis – Blended Brand/Retailer Data Classification Analysis MSRP Analysis Color Analysis Size Analysis Climate Analysis Key Drivers Trend Analysis “White Space” Styling Opportunities

Align Merchandising Vision To Defined Opportunity

Discovery Analysis – Defining Opportunity

6


Product Analysis - Retailer Brand Matrix


7


Product Analysis – Departmental MSRP Matrix


8


Process Steps Fixture Count &Location Placement By Store Grade Fixture Type & Capacity By Presentation Point Hang/Fold Ratio Aesthetics, Props & Environment

42.677

Width

Depth

68 Height22.1%

24077.9%

# of SKU's 38

Hang

Fold

Avg./SKU 8

# of Units 308

36.000

58.000

Square Feet

58.375

Five Foot Hang-Fold

8Units

8Units

8Units

8Units

8Units

8Units

8Units

8Units

8Units

8Units

Five Shelves of 40 Units One Shelf of 40 Units

68 Units Hanging Below

Financial Analysis – Fixture & Sq. Foot Allocation

9


Process Steps Define Store Count & Store Grades (Clusters) Build Unit Plan By Defining Fixture Allotment By Store

Grade/Store Count Define Average MSRP Build Financial Plan With Defined & Achievable Metrics

That Aligns With Unit Plan Sales Market Share Potential Turn Mark Up Gross Markdowns

Build Monthly Percentages By Store/Department History & Promotional Marketing Cadence

Financial Analysis – Unit & Sales Plan Development

10


A B C D ETotal

Existing Retail

45 63 131 163 214 616

68,400 55,440 115,280 114,752 150,656 504,528

49,545 28,035 58,295 62,103 81,534 279,512

49,545 28,035 58,295 62,103 81,534 279,512

49,545 28,035 58,295 62,103 81,534 279,512

49,545 28,035 58,295 62,103 81,534 279,512

35,910 50,274 104,538 108,069 141,882 440,673

64,710 74,718 106,634 110,677 145,306 502,045

81,585 69,552 144,624 140,832 184,896 621,489

105,480 118,440 196,762 146,048 191,744 758,474

554,265 480,564 901,018 868,790 1,140,620 3,945,257

Layette

Infant Girls

no. of stores

Boys 8-20

Total Unit Need per Grade

Toddler Girls

Girls 7-16

Boys 4-7

Infant Boys

Toddler Boys

Girls 4-6X

Total AL

Financial Analysis – Annual Unit Plan By Store Grade

11


December January February March April May June July August September October November Total% to Total

Layette 146,862 16,218 16,218 24,318 900 0 154,062 17,118 900 103,614 16,218 8,100 504,528 12.8%

Infant Girls 77,994 8,486 8,486 16,586 900 0 84,474 9,386 3,980 52,634 8,486 8,100 279,512 7.1%

Toddler Girls 77,994 8,486 8,486 16,586 900 0 84,474 9,386 3,980 52,634 8,486 8,100 279,512 7.1%

Infant Boys 77,994 8,486 8,486 16,586 900 0 84,474 9,386 3,980 52,634 8,486 8,100 279,512 7.1%

Toddler Boys 77,994 8,486 8,486 16,586 900 0 84,474 9,386 3,980 52,634 8,486 8,100 279,512 7.1%

Girls 4-6X 111,136 6,399 6,399 66,343 13,892 1,232 102,512 13,892 1,232 102,512 13,892 1,232 440,673 11.2%

Girls 7-16 126,432 8,311 8,311 72,575 16,344 2,388 114,036 16,344 3,144 108,744 15,048 10,368 502,045 12.7%

Boys 4-7 153,276 11,754 11,214 100,118 3,620 3,080 157,056 22,327 8,134 121,678 21,832 7,400 621,489 15.8%

Boys 8-20 175,176 15,558 12,690 125,826 3,080 3,080 196,686 26,131 8,890 140,636 23,263 27,458 758,474 19.2%

1,024,858 92,184 88,776 455,524 41,436 9,780 1,062,248 133,356 38,220 787,720 124,197 86,958 3,945,257 100.0%

Merchandise Division

Total

Financial Analysis – Annual Unit Plan By Month

12


Aug Sep Oct Nov Dec Jan TOTAL

BOS $5,123.7 $3,981.5 $6,765.6 $5,990.6 $4,216.2 $1,867.5 AVG STOCK $4,724.1

SALES $772.4 $672.7 $598.0 $1,146.2 $1,345.5 $448.5 SALES $4,983.3

MARKDOWNS $853.7 $743.6 $660.9 $1,266.8 $1,487.1 $495.7 MARKDOWNS $5,507.8 110.5%

RECEIPTS $483.9 $4,200.4 $483.9 $638.5 $483.9 $4,200.4 RECEIPTS $10,491.1

EOS $3,981.5 $6,765.6 $5,990.6 $4,216.2 $1,867.5 $5,123.7 TURN 1.05

Markup 71.5%Margin 40.0%

% Sales 15.5% 13.5% 12.0% 23.0% 27.0% 9.0% Q3 $5,168.2 49.3%% Markdowns 15.5% 13.5% 12.0% 23.0% 27.0% 9.0% Q4 $5,322.8 50.7%

% Receipts 4.6% 40.0% 4.6% 6.1% 4.6% 40.0% $10,491.1 100.0%Markdown Rate 110.5% 110.5% 110.5% 110.5% 110.5% 110.5%

Average Door - FALL 2008 (000s)

Financial Analysis – Seasonal Plan

13


# of SKU's Needed by Delivery Month (Set Date = 30 Days Later)


January February March April May June July August September October November December January Total

Girls 7-16 18 0 18 6 0 18 18 0 18 12 0 10 0 118

Girls 4-6X 18 0 8 6 0 18 8 0 18 12 0 0 0 88

Boys 8-20 40 0 29 5 0 24 45 0 0 44 0 10 0 197

Boys 4-7 24 0 29 5 0 24 29 0 0 34 0 10 0 155

Total 100 0 84 22 0 84 100 0 36 102 0 30 0 558

# of SKU's to Develop by Delivery Month (Set Date = 30 Days Later) SKU Inflation Based Upon SKU's Needed---> 20.0%


January February March April May June July August September October November December January Total

Girls 7-16 22 0 22 7 0 22 22 0 22 14 0 12 0 142

Girls 4-6X 22 0 10 7 0 22 10 0 22 14 0 0 0 106

Boys 8-20 48 0 35 6 0 29 54 0 0 53 0 12 0 236

Boys 4-7 29 0 35 6 0 29 35 0 0 41 0 12 0 186

Total 120 0 101 26 0 101 120 0 43 122 0 36 0 670

Line & Scorecard Development – Financial Plan Linkage

14

Brand Management LifecycleProduct Development

15

Brand Management LifecycleAssortment Development

16

Brand Management LifecycleDesign, Merchandising & PD Operational Calendar

# OWNERSHIP EVENT BTS 10 FALL 10 HOLIDAY 10 SPRING 11

1 DESIGN/MERCH SCORECARD/MERCH PLAN (7/13) 10/12 12/15

2 DESIGN/MERCH DESIGN BRAINSTORM/RIGGING 7/29 1/5

3 DESIGN INITIAL CONCEPT APPROVAL 8/7 10/16 1/6

4 MERCH INITIAL CONCEPT REVIEW W/ DESIGN/MERCH/SALES - LINE OUTLINE 8/10 10/19 1/8

5 MERCH COLORS DEFINED 8/10 10/19 1/10

6 DESIGN FINAL SKETCH AND BOARD REVIEW W/ DESIGN/MERCH/SALES 8/17 10/26 1/17

7 DESIGN/PD CONCEPT REVIEW WITH PD BEFORE HANDOFF 8/11 1/18

8 DESIGN FINAL BOARDS/STATS COMPLETE 8/19 10/29 1/20

9 DESIGN INITIAL FABRIC DEVELOPMENT HAND OFF N/A 11/2 1/25

10 DESIGNDEADLINE FOR ARTWORK SUBMIT TO SEE STRIKEOFF/HANDLOOM FOR APPROVAL BEFORE S/SMPLS 1/31

11 DESIGN/MERCH DESIGN HANDOFF COMPLETE w/ soft projections & retails 8/24 (8/31) 11/2 2/5 (2/26)

12 DESIGN PROTO REQUEST TECH PACKS RELEASED 9/3 11/9 2/12 (3/4)

13 FABRIC INITIAL FABRIC CHART COMPLETE 9/4 2/19 (3/12)

14 PD DEVELOPMENT TECH PACKS RELEASED COMPLETE 9/4 (9/11) 11/14 2/19 (3/11)

15 DESIGN DEADLINE TO APPROVE STRIKEOFF/HANDLOOM FOR S/SMPLS 3/5

16 DESIGN ART HANDOFF DEADLINE (for rigging samples; no submits) 9/10 11/21 3/11

17 PD 1ST PROTOS DUE TO NY w/ initial costing 9/21 11/30 (12/11) 3/16 (3/20)

18 DESIGN LATE ADD DEADLINE DATE (samples for market) 9/25 11/9 3/6

17

Brand Management LifecycleDesign, Merchandising & PD Operational Calendar

# OWNERSHIP EVENT BTS 10 FALL 10 HOLIDAY 10 SPRING 11

19 PROTO REVIEW - PROTO FITTING - RECONCILIATION week of 9/28 11/30 3/29 4/5

20 FABRIC SALES SAMPLE YARDAGE/YARN DUE AT FACTORIES 10/2 12/12 4/9

21 PD RELEASE TARGETS 9/25 10/2 12/5 4/12

22 PD PRICES DUE FROM FACTORIES 10/2 10/22 1/5 (1/14- 1/20) 5/3

23 PD SALES SAMPLES DUE IN NY 10/30 11/6 (11/11) 1/16 (1/25-2/5) 5/20

24 LINE REVIEW week of 11/2 11/16 1/26 (week of 2/3) 5/17

25 DESIGN RIG SHOWROOM begins 11/2 11/18 2/5 (2/8) 5/20

26 TESTING safety walk thru - week of 11/2 11/30 2/16 6/1

27 REVISED COSTING REVIEW N/A 12/3 2/10 6/1

28 MARKET WEEK 11/4 12/8 2/24 6/8

29 MERCH FINAL BUY REVIEW 11/6 12/14 3/2 6/15

30 MERCH BUY DUE FROM RETAILER 11/16 12/18 3/6 6/24

31 CUST SERVICE BUY HANDED OFF TO PRODUCTION 11/18 12/22 3/19 6/25

32 PD REVISED UNITS RELEASED week of 12/14 3/2 6/29

33 PD COST NEGOTIATIONS week of 12/14 3/2 6/29

34 PRODUCTION CUT DATE BEGINS 1/17 3/18 5/20 9/15

35 SHIPMENTS X FACTORY 3/17 5/1 7/10 10/30

36 DELIVERY WINDOW-SHIP/CANCEL 4/23-5/3 6/11-6/21 8/16-8/30 12/1-12/11

37 JCP FLOOR SET-IN STORE SET UP 6/5 7/24 9/8 1/15

18


Month: August

TY LY PL % to LY % to PL TY Units AUR TY LY PL % to LY % to PL TY Units

Total Brand $1,073.4 $1,058.5 $1,055.0 1.4% 1.7% 112,314 $9.56 $24,391.8 $24,366.4 $27,192.0 0.1% -10.3% 986,021week ending => 8/29/2009


Total Brand $5,198.9 $5,015.8 $4,999.4 3.7% 4.0% 538,395 $9.66 $24,391.8 $24,366.4 $27,192.0 0.1% -10.3% 986,021


Total Brand $5,198.9 $5,015.8 $4,999.4 3.7% 4.0% 538,395 $9.66 $31,575.4 $29,374.1 $27,676.2 7.5% 14.1% 1,228,515


Total Brand $28,924.4 $30,159.9 $30,341.9 -4.1% -4.7% 2,874,789 $10.06 $29,425.4 $31,037.7 $26,356.8 -5.2% 11.6% 1,021,515

Sales EOM Stk

Sales Avg Stk

Sales EOW Stk

YTD

MTD / EOM

Week 4

STD

Sales Avg Stk

Financial Tracking – Weekly Sales & Stock

19


Style number 363071931-479 Style number 363077242-110

Lot Number 426-5817 Lot Number 426-5821

STD ST % 27.8% STD ST % 23.1%

STD Unit Sls 2,983 STD Unit Sls 1,408

EOH 7,735 EOH 4,682

AUR $16.61 AUR $18.60

rank 1 rank 2

Style number 363073068-3MD Style number 363071937-06E


STD ST % 22.8% STD ST % 22.2%

STD Unit Sls 1,146 STD Unit Sls 194

EOH 3,875 EOH 682

AUR $14.84 AUR $15.43

rank 3 rank 4

Style number 363071928-297 Style number 363075657-0M2


STD ST % 22.0% STD ST % 18.0%

STD Unit Sls 2,419 STD Unit Sls 1,272

EOH 8,585 EOH 5,779

AUR $18.88 AUR $17.84

rank 5 rank 6

Financial Tracking – Style Selling Recap

20

Brand Management LifecycleFinancial Tracking – Inventory Complexion

3/20/2010

Size Division: Pre-Spring% to Total

Spring% to Total

Summer% to Total

BoysBasics

% to Total

Total Full Price Units:

% to Total

Clearance Units:

% to Total

Total Units:

Total Entity 30: 12,917 2.5% 384,353 75.1% 15,643 3.1% 61,191 11.9% 474,104 92.6% 37,963 7.4% 512,067Total Entity 31: 0 0.0% 176,983 64.6% 66,488 24.3% 0 0.0% 243,471 88.9% 30,365 11.1% 273,836Total Entity 32: 22,055 4.8% 267,109 57.8% 9,100 2.0% 119,221 25.8% 417,485 90.4% 44,422 9.6% 461,907

Total 34,972 2.8% 828,445 66.4% 91,231 7.3% 180,412 14.5% 1,135,060 91.0% 112,750 9.0% 1,247,810


Spring% to Total

Summer% to Total

BoysBasics

% to Total


% to Total

Clearance Units:

% to Total

Total Units:

Total Entity 30: 2,212 1.0% 59,612 27.2% 506 0.2% 9,881 4.5% 72,211 33.0% 146,719 67.0% 218,930Total Entity 31: 0 0.0% 48,370 40.0% 2,223 1.8% 0 0.0% 50,593 41.8% 70,445 58.2% 121,038Total Entity 32: 2,740 2.0% 46,492 33.8% 235 0.2% 17,415 12.7% 66,882 48.7% 70,592 51.3% 137,474

Total 4,952 1.0% 154,474 32.4% 2,964 0.6% 27,296 5.7% 189,686 39.7% 287,756 60.3% 477,442


Spring% to Total

Summer% to Total

BoysBasics

% to Total


% to Total

Clearance Units:

% to Total

Total Units:

Total Entity 30: 319 1.8% 12,639 73.2% 475 2.7% 2,221 12.9% 15,654 90.6% 1,623 9.4% 17,277Total Entity 31: 0 0.0% 9,649 75.7% 2,043 16.0% 0 0.0% 11,692 91.7% 1,057 8.3% 12,749Total Entity 32: 579 3.2% 12,317 68.4% 220 1.2% 3,941 21.9% 17,057 94.7% 957 5.3% 18,014

Total 898 1.9% 34,605 72.0% 2,738 5.7% 6,162 12.8% 44,403 92.4% 3,637 7.6% 48,040

Current On-Hand Units By Season

Units Sold By Season (STD)

Units Sold By Week (WTD)

21


Aug Sep Oct Nov Dec Jan Feb Avg Stk TurnAct/Proj $3,856.2 $3,510.7 $3,856.4 $5,253.4 $5,770.0 $3,457.0 $3,298.8 $4,143.2 1.42% to Plan 25.3% 31.2% -4.3% 2.3% -19.9% 2.2% 12.2% 2.0%

Aug Sep Oct Nov Dec Jan Total % LY Fall

Act/Proj $785.0 $775.0 $779.4 $1,190.0 $2,003.0 $365.0 $5,897.4 5.1% 60.9%

% to Plan -21.8% 75.3% -3.9% -7.4% 1.6% -11.6% -0.5%

Aug Sep Oct Nov Dec Jan Total % LY

Act/Proj $1,234.3 $3,328.3 $2,895.1 $2,957.4 $3,362.0 $437.4 $14,214.5 9.0%% to Plan -20.2% -2.7% 8.9% -33.0% 126.7% 185.5% 3.9%

Basics Plan % to Total---> 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% 100.0%

Markdowns Aug Sep Oct Nov Dec Jan Total

Perms $6.1 $1,692.0 $0.0 $0.0 $986.4 $50.0 $2,734.5POS $786.1 $508.6 $716.8 $1,248.0 $2,103.2 $153.3 $5,516.0 82.0%Total $792.2 $2,200.6 $716.8 $1,248.0 $3,089.6 $203.3 $8,250.5

Aug Sep Oct Nov Dec Jan Total % SLSAct/Proj $792.2 $2,201.0 $716.8 $1,248.0 $3,671.0 $225.8 $8,854.8 150.1%

Asct Gross MD Rate 100.9% 284.0% 92.0% 104.9% 183.3% 61.9% 150.1%$4,099.6 $2,319.1 $1,653.2 $3,578.4 $6,040.8 $560.0 $18,251.0

Aug Sep Oct Nov Dec Jan TotalAct/Proj $792.2 $2,201.0 -$845.7 $1,248.0 $3,671.0 -$1,211.7 $5,854.8

Act Net MD Rate 100.9% 284.0% -108.5% 104.9% 183.3% -332.0% 99.3%$4,101.6 $2,319.1 $1,650.2 $3,576.0 $6,038.3 $471.6 $18,156.7

4 5 4 4 5 4Aug Sep Oct Nov Dec Jan

Act/Proj 5.1% 4.4% 5.1% 5.7% 6.9% 2.6%

Gro

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Financial Tracking – Performance & Profit Tracking

22


Total American Living Sales $

$347.3

$427.4

$505.7$527.7

$820.3

$1,439.0

$946.8

$803.9

$583.5

$427.7

$502.6

$1,703.6

$1,682.2

$1,532.8

$1,149.6

$1,297.7

$703.4

$606.7

$574.1

$488.3

$742.6

$853.6

$707.6

$708.3

$563.0$545.6

$717.9

$833.0$903.1

$568.7

$427.9

$525.6

$474.3$472.7

$541.7

$1,208.9$1,211.8

$1,182.8

$574.2

$605.6

$464.0

$572.4

$567.9

$483.0

$1,046.9

$493.3

$568.7

$470.4$490.0

$522.3

$589.9

$661.0

$598.8

$491.4

$455.7

$1,048.9

$630.1

$750.8

$536.1$566.7

$1,567.3$1,570.9

$1,314.2

$1,782.2

$1,484.3

$1,010.4

$1,042.4

$928.0

$1,053.2

$1,227.0

$1,063.3

$1,195.7

$798.2

$1,561.2

$1,352.6

$1,197.3

$423.1

$455.8

$1,001.4

$515.6

$423.7

$593.0

$486.0

$641.2

$583.9

$680.1

$1,215.2

$275.9

$141.3

$387.0

$360.6

$445.9

$413.5

$587.8

$512.0

$529.4

$705.1

$767.2

$558.9

$677.3

$1,504.3

$1,118.1

$624.6

$691.7

$0.0

$200.0

$400.0

$600.0

$800.0

$1,000.0

$1,200.0

$1,400.0

$1,600.0

$1,800.0

$2,000.0

TY Sales

LY Sales

Financial Tracking – Sales Curve

23

Brand Management LifecycleBranded Lifestyle Environments

24

Brand Management LifecycleBranded Lifestyle Environments – Store Execution Guide

25

Brand Management LifecycleBranded Lifestyle Environments – Store Execution Guide

26

Brand Management LifecycleRetail Development – Store Coordinator Program

27

Brand Management LifecycleMarketing – In-Store Collateral & Simplified Signage

28

Brand Management LifecycleMarketing

29

Brand Management LifecycleE-Commerce Marketing

30

Brand Management LifecycleMarketing – National & Direct Mail Ads

31


Consistent Revenue & Profit Growth Operational Excellence Strong Retail Partnerships Retail Metric Growth Marketing Strategies Resulting In Incremental Sales Branded Store Environments Critical Mass Store Presentations Prime Focal Floor Locations All Door Distributions Multi Channel Sales Strategy (Brick & Mortar, E-Commerce) Sales Team Development Departmental Coordination On-Time Delivery

Accomplishments

Documents

Jeff Goldblatt Portfolio