JCC Circle Fall 2010

8/8/2019 JCC Circle Fall 2010

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What did 650 people

bring back to their JCCsfrom Atlanta?

Biennial 2010:

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For address correction or Information about JCC Circle contact [email protected] or call (212) 532-4949.

2010 Jewish Community Centers Association of North America. All rights reserved.

520 Eighth Avenue | New York, NY 10018Phone: 212-532-4949 | Fax: 212-481-4174 | e-mail: [email protected] | web: www.jcca.org

JCC Association of North America is the leadership network of, and central agency for, 350 Jewish CommunityCenters, YM-YWHAs and camps in the United States and Canada, that annually serve more than two million users.JCC Association offers a wide range of services and resources to enable its affiliates to provide educational, culturaland recreational programs to enhance the lives of North American Jewry. JCC Association is also a U.S. government-accredited agency for serving the religious and social needs of Jewish military personnel, their families and patients inVA hospitals through the JWB Jewish Chaplains Council.

JCC Association receives support from the JFNA National Federation/Agency Alliance, local federations and JewishCommunity Centers.

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Were You There?

Marvin Gelfand on the JCCs of North America Biennial

This Is Our MomentAllan Finkelstein on the Future

Young Voices, Bold VisionsRabbi Sharon Brous, Airel Beery

Js Stake House

A tasting menu for JCC Association stake holders

Torahs For Our Troops

Our rst Torahs journey to completion

Say Hello to Paula L. Sidman

JCC Associations New Chair Looks Ahead

Voices from Generation Next

Rising stars from JCC boards convene at Biennial 2010

Oh What a Night (Yall)!

Marcus JCC of Atlanta Redenes Hospitality

Six Tips for Successful Fundraising

From master fundraiser, Reynold Levy

Size Matters

Special sessions based on size-of-city energized delegates

The Tools JCCs Need

Bring home the tools from Biennial 2010 to your JCC

AUUMN 2010 5771 u`x www.jcca.org

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BY AN ABU...

Ariel BeeryAriel Beery is the co-ounder and director o the

PresenTense Group, as well as editor and publisher

o PresenTense Magazine, and co-ounder o

the PresenTense Institute or socially-minded

entrepreneurs. Ariel is also a widely-published

columnist in over a dozen papers around the world.

Rabbi Sharon BrousRabbi Sharon Brous was listed among the Forwards

50 most inuential American Jews or three years in a

row, and Newsweek has named her one o the leadingrabbis in the country, and IKAR one o the nations

most vibrant congregations. In 2008, she received the

Jewish Community Foundations Inspired Leadership

Award, and was one o Jewish Women Internationals

10 Jewish Women to Watch in 2009.

Allan FinkelsteinBeore becoming president o JCC Association 15

years ago, Allan held leadership positions at JCCs in

Los Angeles, Columbus, and Bualo. He has taught at

Hebrew Union College in Los Angeles, and at Brandeis

University. He is oten called upon to speak about one

o his passionsnew models o looking at Jewish

communal lie, especially as it applies to collaboration

between institutions.

Reynold LevyPresident o New Yorks Lincoln Center or the

Perorming Arts, Levy served rom 1977-1984 asthe executive director o the 92nd Street Y, and

sta director o the Task Force on the New York City

Fiscal Crisis. In addition to his work in the nonproft

world, Levy worked or AT&T in charge o government

relations, and acted as the president o the AT&T

Foundation.

jcccircle:

Sr. Vice-President, and

Chief Marketing Officer

Robin Ballin

Creative Director

Peter Shevenell

Communications Manager,JCC Circle Editor

Miriam Rinn

Design

Peter Shevenell

Jeremy Kortes

an Hertzberg

Online

Chris Strom

Chair

Paula L. Sidman

Honorary Chairs

Edward H. Kaplan

Ann P. Kaufman

Jerome B. Makowsky

Morton L. Mandel

Lester Pollack

Daniel Rose

Alan P. Solow

Vice-Chairs

Lisa Brill

Marvin Gelfand

Gary Jacobs

Virginia A. Maas

Noreen Gordon Sablotsky

Philip Schatten

Andrew Shaevel

Secretary

David Wax

Assoc. Secretaries

Dana Egert

Linda Russin

President

Allan Finkelstein


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Were youthere?Something special happened in AtlantaIts routine to describe each JCCs of North America Biennial as the best ever,but something special really was happening in Atlanta in May. Perhaps it was asense of relief that we had come through the worst of the recession and therewas a glimmer of light ahead. Maybe it was the renewed sense of purpose therecession ignited, the determination that we shake off complacency and dealseriously and strategically with the long-term future of our agencies.

It surely was a result of the superb effort put forth by our host communitychairs, Lisa Brill and Laura Dinerman, and their volunteers, and all the otherpeople, both lay and professional, who worked for more than a year to planand execute an extraordinary program. All of this resulted in a meeting lledwith intensity and purpose. You could sense it at the plenaries, in the meetingrooms, at Js Stake House, even in the vendors area. The more than 650people at the Biennial seemed focused on the future, on the question,where should the JCC Movement be heading and how could they lead theirJCCs there.

As chair of the 2010 Biennial committee, I was determined that the conventionmeet the real needs of JCC leaders. The committee met monthly for nearly twoyears. Recognizing that this event is the gathering place for JCCs throughoutNorth America, we focused on trying to make the experience very personaland meaningful for all in attendance. The committee believed strongly that allJCCs should be in attendance at the conference, represented by at least theirpresidents, incoming presidents and executives. We worked hard to achievethat goal, including creating a program of outreach from the lay leadership ofJCC Association to the lay leaders of the JCCs. We felt proud at our successfulefforts when we saw the energy at the conference and heard the extremelypositive feedback from virtually all who attended.

Were devoting this issue ofJCC Circle to subjects that we introduced at theBiennial so you can delve a bit more deeply. Most of the presentations havebeen posted to JCC Resources, as well. But reading cant take the place of beingthere. Once you absorb all the information here, I hope youll block out the timenow to come to our next Biennial in New Orleans, May 6-9, 2012. You will notbe disappointed.

Bshalom,

Marvin Gelfand

Chair | Biennial 2010


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Thisis our

moment.

Over the past year, Ive had the opportunity to speak with, and hear rom, somany o yourom Caliornia to Florida, rom Nashville to Milwaukee, andeven with two groups o colleagues in Israel.

There is unanimity that we must, together, identiy the unique place o the JCC inthe rapidly changing Jewish and North American landscape.

What kind of Jewish lives

do people want to lead,and how can we make it possible

for them to do so?

We have to know the answer to that question in order to drive our decisions aboutwhat we do, especially in the arena o strengthening Jewish lives. Lets admit thatin todays world so much o the way that our Jewishcommunity works is a disincentive to engagement.From multiple, high membership ees, to complicatedand unconnected access to Jewish education, to ourineectiveness in helping people along a meaninguljourneylets begin by actually asking people this keyquestionand listening to themand developing bothlocal and continental strategies to create options andpossibilities rather than barriers and blocks.

One o my executive colleagues suggested that wecreate 1000 Jewish conversations. I am inviting eachJCC to participate this all as we ask people across thecontinent to answer that core question:

What kind of Jewish life do you want toleadand how can we make it possible for you

(and your family) to doso?

This is the moment

A recent lively discussion on our execs Listserv about Shabbat opening took thisamiliar topic to a new place that was not about business or about serving ournon-Jewish members. This is the moment for JCCs to help Jews create their ownShabbat.

Synagogue board members and rabbis are rustrated at the declining participation insynagogue lie. This is the moment for JCCs to develop programs addressing issuesof spirituality and to offer new models of Jewish learning.

Young amilies tell us they cannot bear the burden o membership in all thecommunal institutions, but want to introduce their children to Jewish lie. Thisis the moment for JCCs to take the lead in dropping the barriers to Jewishengagement.

American and Israeli Jews are urther apart than ever beore. This is the moment forJCCs to model a new relationship with Israel.

My riends, JCCs can oer creative remedies to the chronic ailments o the Jewishcommunity and, hopeully, bring others along with us in thinking dierently.

Reimagining day camp, Israel connections, total wellness

We are conducting an intensive study o JCC day camps, so that by years end wewill position Jewish day camping on the map as has so successully been doneor resident camping, and be able to describe the unique potential o Jewish daycamping. We will art iculate a JCC Day Camp brand that will become clear and speakpowerully to potential camp amilies and sta and to philanthropists who willunderstand and invest in realizing this potential.

I am pleased to announce that the Harold Grinspoon Foundation will be partneringwith us in the study, and in a new program to signiicantly enhance our day camps,

By Allan Finkelstein, president, JCC Association

The following is an excerpt from Allan Finkelsteins keynote address,A Strategic Vision for JCCs, delivered on Monday, May 3, 2010 at theJCCs of North America Biennial in Atlanta.


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the stars on sta who all o us must nurture throughout their careers, whether theyjoin us at 25, or later in lie.

It is time to take seriously the need to bring down the age o our boards, andconsciously attract younger, entrepreneurial types who think and act very dierently,and who will take us orward in ways that will respond to their generation.

JCCs as caring communities

JCCs and Ys began as settlement houses that helped new immigrants adjust to lie intheir new communities in the US and Canada.

There is a very critical element o our original purposes that we must embrace

and make a part o how people see us today. JCCs should be seen as caringcommunitiesplaces that people can turn to at times o challenge and need. Theleadership o UJA/Federation o New York and the New York JCCs and Ys are amodel rom which we can all learn.

Lets take the last year. As many amilies aced unprecedented inancial challenges,how did they view us? Those who could get up the guts may have come to ask orscholarships or their kidsbut did they consider the very amiliar environmento the JCC as a place to come or caring, comort, and personal attention? Wellbe looking at how to integrate this into the abric o our JCCs as part o our coremission and operating philosophy.

The conversation with so many JCC leaders this past year ocused on thingsthat were gaps in our movements vision o itsel or clariied how JCCs couldposition themselves. The ocus on total wellness and day camping represented myunderstanding o the need to strengthen and carve out clear brands and niches orthese two core businesses. We have heardloud and clearthat we need to alsoarticulate a vision o JCC early childhood excellence that will keep us ahead o theeducational curve and distinguish our already excellent schools. An Ethical Start hasbecome a signature part o so many o our JCC ECE programs.

We will build on that to develop a model that each JCC can adopt, which againleaves little question about JCCs as premier centers or ECE. Our collaborationwith the Sesame Street Workshop, as we develop materials or JCCs to be theexclusive pilots or the new Shalom Sesame series this December, will be a unique

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based on the Grinspoon Institutes demonstrated success with resident camps.

A new Israel/Diaspora reality, based on a global sense o Jewish peoplehood ratherthan nation-building, provides enormous opportunity or JCCs. Our irst step indeveloping a new and dynamic bond with Israel is that, or the irst time, the JCCMaccabi Games/ArtsFest will be hosted in Israel in July 2011.

The response so ar has been exciting. Hundreds o teens and coaches will have aspecial two week experience, including visiting their Partnership 2000 communities.In addition, the number o JCCs now considering a year round young shaliach isgrowing, and we invite you to consider this or your JCC. Stay tuned or much more!

Are you as tired as I am o hearing JCCs are just a gym? This long held assumption

is, o course, inaccurate. Weve worked hard to be competitive in the itness businessand have strengthened aquatics through the new Lenny K Swim Academy. Thecompetitive world in which we live requires that we capitalize on all o our assets andbroaden our thinkingnot only about itness but creating a comprehensive way toengage people mind, body, and soul.

The well known term is total wellness, but or JCCs it has to be more unique andidentiiable. First, lets break down our internal walls, retraining our sta to thinkholistically across traditional departments. Well start with the enormous cohort obaby boomers, and move throughout the JCC, rom ECE through camp.

Leadership: prepare for a new generation

None o this can happen without the inest in both proessional and lay leadership.We will emphasize two speciic initiatives that have arisen out o our strategicconversation:

We will engage in identiying, attracting, and preparing the next generation o JCCexecutives who will replace the signiicant number o current execs who will retirewithin the next 10 years. We are proud that the JCC Movement has the longest and

most successul history o executive development training, yet we are not currentlypositioned to have a large enough pool o well-trained candidates to move into thesekey positions as they become available.

It begins with you at the local level. Each JCC, regardless o the age o its exec, musthave a succession plan in place and, demonstrate a strong commitment to identiy

This is the moment for JCCsto take the lead in dropping

the barriers to Jewish engagement.


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Lets pledge to stop criticizing Federations or what they cant do, and ocus ongenerating the revenue that we need. So much has changed since our last businessmodel study just two years ago. We will again look orward at the mix that makes sense,especially in light o the new question: How is Jewish good or the bottom line? All ous need to be conident about articulating how we meet our mission and how it keepsus strong! Integrating the conversations about business and mission is challenging, butessential.

This is a unique moment in Jewish time. It is our moment to grab and to makehappen. Weve all seen how quickly new movements can emerge in this era o socialnetworking and media. I have been gratiied by your response to our strategicconversation, which must continue. We have many opportunities to consider both the

big picture and very speciic issues that challenge and, at the same time, open doors orus. At the Biennial, we began a page o JCC Talmud based on this conversation. Youcan download the page at conversations.jcca.org. Lets continue to write this new pagetogether. As we do so, we will answer the question at the center o our page, and becertain that our programs respond this core mission.

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step in modeling early childhood practices that deine excellence and set the JCCsapart. Think about our holistic DISCOVER program beginning with our youngestmembers and continuing into our day and resident camping programs.

Consider all Jews as JCC members

Ive believed or years that the community ailiation model, which requires multiplememberships, must be rethought in order to make access easier, especially oryounger amilies. I have urther revised my thinking. I challenge all o us to take thisissue on, and lead the community in convening the conversation. People no longerwant to ailiate and join. They are consumers who want to pick the programs thatmeet their needs at a given moment.

I propose to you that membership as we know it is outmoded. Some JCCs havealready moved in this direction but I want to suggest that we take a serious leap andconsider all Jews members o the JCC. Lets drop the barriers to walking in the door.Lets open the tent, be more welcoming, and drop language like non-member romour vocabulary.

Yes, we have to survive and sell programs and services. Its a dierent way o thinkingand presenting ourselves. Id love to ind pilot communities that will model newapproaches that we can all learn rom including encouraging synagogues to join thiseort. Lets do this beore the consumers speak more loudly with their eet than theyalready have.

Lets eliminate words like turfand competition rom the conversation. So many Jewsarent engaged at all. That is, in large part, our ault or creating barriers that make itmore and more expensive to be engaged as Jews. The community has alluded to thisissue or years, but nothing has changed. Lets lead as JCCs and not wait or someoneelse to make the move or give us permission to do what needs to be done.

Identifying and nurturing talentI spoke earlier about assuring that we have appropriate leadership to take us orward.The issue o talent has to permeate our thinking. Ive watched so many JCCs cutsta, including the stars that I spoke o earlier. Fewer young people see the careerpath that was there or me when I entered the ield. How many o our boards haveconversations about identiying and nurturing talent, valuing our young sta, andinvesting in them and rewarding them in a var iety o waysespecially when salarydollars are so limited. I we expect to have the kind o proessionals that we will needto sustain and lead us, then lets consider the challenge to identiy and nurture talentas a top priority.

FRD: aking Jewish good for the bottom line

I have let money or last. Its been the major ocus o conversation, especiallythrough the economic downturn. I hope that I have convinced you that gettingback to mission is a key path toward increasing our visibility and prominence, and,thereore, to attracting philanthropic support. As we continue to move towards atotal ee-based philosophy, it will o course increase the need or FRD. And lets behonest with ourselves. The dialogue about expecting increasing core support romFederation doesnt make a great deal o sense. As Federations move more and moretoward program-based allocations, the strength o our mission-based programmingand service to the community as caring institutions will become even moreimportant.

Join theconversation.The dialogue continues on Allans blog, 1,000Jewish Conversations.

Watch Allans plenary presentation Download the page of JCC Talmud Share your thoughts on topics like:

Changing the Rules of Engagement in Jewish LifeDropping the Barriers to EntryShowing Teachers That They Are ValuedHow Do We Engage More Jews?Opening the Paths of EngagementAnd more, all at...

1,000 JEWISHC O N V E R S A T I O N Sconversations.jcca.org


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Allan Finkelstein

What are you hearing from young people about whattheyre looking for in terms of engagement?

Allan Finkelstein

If we brought you in as consultants, and said, What kindof Jewish community do you envison? And if you had theopportunity to change the way it works in 5 to 10 years,what would it look like?

Rabbi Sharon BrousThe Jewish community has to be open to new ways to engage theyounger generation, but not lower the barrather we should raisethe bar.

I was part of a discussion group that asked the question: Is thesynagogue dead? We found that people in their thirties weredisinterested in Jewish institutional lifethey felt institutions wereclose-minded, inauthentic, not intellectually stimulating, not spirituallystimulating, disengaged politically.

We live in a world on rewe know whats happening everywhere in theworld. Is the Jewish community responding?

Ive found that the more we challenge people, the more responsive theyare. Its the opposite of what many institutions are doing when theylower the bar.

Whats far more effective with this population is saying The world iswaiting for you. Jewish tradtion demands a lot of you. Now get to work!

Rabbi Sharon BrousWe need to gure out the visionof how Jews can bring about a worldof justice, of healing, of dignity, and of peace.

I see all these tremendously creative, interesting, smart Jews whoare totally disengaged in the work of trying to turn around the tide ofhistory. We know what needs to be donewe just need to get up andstart moving.

Part of that means we can no longer keep ourselves outside the foldof the Jewish community. Many of the people who are going to be thestrongest and most creative actors in moving the Jewish communityand actually moving historywe need to open our doors and gureout ways of bringing these people back into the Jewish community.

Ariel BeeryHow do we let ourselves unlock the social, the intellectual, thespiritual, the nancial capital of our populations? We need to create amarketplaceof ideas, of ventures.

The more I learn about JCCs, the more Im convinced they are aplatform for massive social impact, and a way for our people to realizeour potential.

I believe that were here for a reason. If were not here for a reason, weshouldnt keep being. We need to leave this world a better place thanthe world we came in to.

A lot of us dont even know what a JCC is, and arent members ofsynagoguesbecause our parents didnt bring us there.

You have the opportunity to go out there and to tell them that notonly can you live a meaningful life in this world, but you can connectyour personal narrative with the thousands of years of those whocame before you.

Not only can you impact people locally, but you can launch your ideasfor a social venture, a business, and have the support of our people asyou do so.

My generation dont want to just be lawyers. We dont want to just be

accountants. We want to actually make a difference in this life.

Ariel BeeryI represent the generation that went out en masse to support the

Obama campaign, did Teach For America, City Year, etc. A generationthat has been so alienated by the changes in our world that theyresearching for groups to be a part of.

Facebook is a reection of this generation. Were searching out to beseen, to make a connection, to make a difference.

We grew up in a different era, following the big changes of the 70s...ina very different mindset of what it meant to be Jewish.

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Young voices,big ideas.Young Jewish leaders Rabbi Sharon Brous andAriel Beery are passionate about rethinking whatJudaism means for their generation. They spoke withJCC Association president Allan Finkelstein about therules of engaging with young Jews today.

Dont miss a word!Theres much, much more!Follow the entire conversationonline at:

resources.jcca.org


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Soup du JourLenny Krayzelburg JCC SwimAcademy

The Lenny Krayzelburg JCC Swim Academyoffers learn-to-swim programs for childrenof all ages. Started in 2005 by four-timeOlympic Gold Medalist Lenny Krayzelburg, theacademy teaches children to be water-safe, andtransforms JCC pools into revenue-generators.

Bread n(pareve)ButterPreferred Vendors and CorporateSponsorship

Working on sponsorships for your JCCand need some answers? Discuss localcorporate partnerships, continental corporatepartnerships, how you can bring your localsponsor to the continental level, the PreferredVendor program and much more! Bring yoursponsorship questions to us and create acorporate strategic vision for the future.

Financial Resource DevelopmentConsultation

Learn about the ways in which we can helpyour JCC evaluate your current fundraisingefforts, help you understand what works andwhat doesnt, and what you need to do tosuccessfully advance your fundraising to newlevels.

Heart HealthyOptionsUsing the JCC Brand to Win Friendsand Inuence People.

If they dont know you, they cant love you.The JCC Brand can turn every point of touchwith your community into an opportunityto share your JCCs storyand build strongrelationships.

JCC Reads/Greening, Sustainabilityand Social Responsibility/JCC Grows

Bring greening, sustainability, and social justiceto your JCC through JCC Grows, a programthat helps you develop a social-justice garden.You can encourage the value of tikkun olam inyour JCC and community all year round. JCCscan use JCC Reads, a selection of books andother relevant information, to facilitate bookgroups and discussion groups.

Membership Consultation/FitnessConsultation

Lets talk membership: What does that meanfor your JCC? What are you doing? Whatshould you be doing? What should you not bedoing in membershipfor sales, retention andin this economy?

Total Wellness

The transition from tness to total wellnessinitiative will allow JCCs to distinguishthemselves from all competitors. The modelwill allow even JCCs without tness centers tobecome wellness providers, offering physical,social, intellectual, mental, emotional, medical,rehabilitative, social action, environmental,cultural, nancial, vocational and spiritualcomponents.

Meat & PotatoesJCC Maccabi Experience

JCC Maccabi Games, ArtsFest and Israelprogramswe look forward to yourinvolvement in these extraordinary programsin 2010 and beyond. JCC Maccabi Games andArtsFest go to Israel in 2011nd out how yourJCC can participate.

JCC Camping Services

Meet our new camping consultant and learnabout our Day Camp study with the GrinspoonFoundation.

Wheres the J in Your JCC?

Learn about the current programs of ourMandel Center for Jewish Education, includingTAG, Journeys, Netivim, and the initiative inJCC day camps.

Strategic Planning and Thinking

Do you nd yourself spending too much timein the weeds and not enough time focusingon the big picture at your JCC? Strategicthinking is about leaderships ability to focuson the critical agenda to keep the JCC movingforward. In this session, learn about JCCAssociations strategic thinking program, whichhelps JCCs engage in and continue strategic

thinking for their agency.

JCC Early Childhood Services

The early childhood education departmentprovides continental consultation services, oursignature program, An Ethical Start, and iscollaborating with Sesame Workshop on theirnew series, Shalom Sesame.

MediterraneanSpecialtiesIsrael within the JCC/Israel Ofce and Young ShlichimProgram

Delve into the programs and services offeredby JCC Associations Israel ofce. The newYoung Shlichim program places young Israelistaff in your JCC. JCC Maccabi Games andArtsFest go to Israel in 2011nd out how yourJCC can participate.

House SpecialtiesJWB Chaplains Council /Torahs for Our Troops

For more than 90 years, in wartime andpeacetime, JWB Jewish Chaplains Council, aservice of JCC Association, has been providingfor the needs of Jewish personnel in the U.S.Armed Forces. Learn more about our programs.

Merrin Fellowship

Learn about the Merrin Centers consultativeservices to JCCs/camps for youth andteens and hear about the enhanced MerrinTeen Professional Fellows Program (MerrinFellowship) that begins recruitment for theseventh cohort.

Marketing Consultation

How effective are the marketing efforts of yourJCC? Is it time to try a new approach? Do youhave a marketing plan? To help you rethinkyour JCCs marketing direction, request aconsultation visit from Michael Rowland, JCCAssociations marketing consultant.

Engaging Young Leaders in JCCs

Does your board reect the great potential ofcreative leaders between their mid twentiesand early forties? JCC Association isdeveloping guidelines and a training programto assist JCCs in engaging young leaders.

JCC Excellence:The Benchmarking Project

Discover how benchmarking can help youimprove your bottom line, advance yourJewish impact, and increase the satisfactionand retention of your members and staff.This program provides lay and professionalleadership the objective quantitativeinformation they need to develop apractical approach towards continuous self-improvement.

Governance Review/BoardDevelopment/Board Self-Assessment

How well is governance working at your JCC?Does your JCC board work as a team? Do youknow the benets of board self-assessment?JCC Association can help you with agovernance review, board self-assessment, and

board development.

Professional Development/JCC Executive Search/JCC StaffTraining/Graduate Scholarships

Staff members are your JCCs greatestresource. Whether you are looking for trainingopportunities, executive succession planningand executive search, candidates to ll openpositions, or scholarship opportunities forgraduate education programs, the professionaldevelopment services department has whatyou need.

The Icing on the CakeDiscoverJCC.com

DiscoverJCC.com is the new online continentalpresence for the JCCs of North America. Learnabout this ambitious website designed to drive

people to your JCCs website, and what itsfuture means for your JCC.

Js Stake House presented Biennial delegateswith a menu of JCC Association programs andservices that is available to all JCC stakeholders.

Are you taking advantage of all you can as anafliated JCC? Theres more than you know!

Providing valueto every JCC,every day.

Learn more at www.jcca.org/stakehouse


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Text

ByFani agnus onson

ur First Torah: Completion and Dedication

Arrival of the nearly complete Torah

Hundreds o delegates rose to their eet as one as Lt. Shane Sablotsky, USN,accompanied by an honor guard o Jewish military chaplains and lay religiousleaders representing all branches o the armed orces carried a nearly-inished

Torah, wrapped in a tallit, into the JCCs o North America opening plenarysession. In an emotional appeal, those present were asked to help complete theTorah, the irst being written as part o Torahs for Our Troops, scheduled to bepresented to the United States Military in just a weeks time.

Biennial attendees come through

Four days later, as the Biennial drew to a close, hundreds o proud Biennialdelegates watched as a Torah mantle emblazoned with the JWB Jewish ChaplainsCouncil logo was reverently placed on the newly written Torah, and presentedto Chaplain Brett Oxman, who would be leaving or the Middle East in just twoweeks. Just a ew words remained to be written.

To the Capitol... and the Chiefs of Chaplains

The ollowing Monday, at an august gathering in the United States Capitol inWashington, DC which included (l to r) Brigadier General David Cyr, DeputyChie o Chaplains, U.S. Air Force, Rear Admiral Robert Burt, Chie o Chaplains,U.S. Navy, and Major General Douglas Carver, Chie o Chaplains, U.S. Army,each o whom wrote a letter in the Torah with the assistance osofer(scribe)Zerach Greenield, the inal words completing the Torah were written, and the

Torah, dedicated under a Huppa (wedding canopy) was ormally presented to themilitary, as Rabbi Harold Robinson, director o JWB, Noreen Godon Sablotsky,chair, JCC Association Services to Jewish Military Personnel, representatives o across-section o national Jewish organizations, representatives o JCCs, memberso the military, JCC Association board members, donors and guests looked on.

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Doing their part

Among the audience wereKoby Ables o Tulsa, OKand Daniel Kriegsman oRaleigh, NC, two thirteen-year-olds who had helpedraise money or Torahsor Our Troops as theirmitzvah project or theirbnai mitzvah.

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TORAS FOR OUR TROOPS is a project of JWB JewishChaplains Council, a service of JCC Association. To bringa Torah to your community to help us raise the funds tocomplete it, and others, or to nd out more about the

project, please contact Ziva Davidovich at [email protected] call her at (212) 786-5099.

To donate, visit www.TorahsForOurTroops.org or use theenvelope enclosed with this issue of JCC Circle.

For more information, visit www.jcca.org/jwb.

A milestone reached

JWB Jewish Chaplains Council Director RabbiHarold Robinson led the assembled guests in recitinga shehecheyanuthe Jewish blessing or reaching amilestonewhen the last letter had been inscribedin the new Torah scroll commissioned or U.S. Jewishchaplains. The moving completion and presentationceremony was part o Torahs or Our Troops, a multi-year project through which JCC Association/JWBJewish Chaplains Council is raising unds or specialsmall, lightweight Torahs that chaplains can easilycarry with them into the combat theater and rom shipto ship, as well as provide support or the religious,

spiritual and morale needs o Jewish military personnel.This scroll was the irst to be completed. More than 400individuals rom across the United States contributed tothe completion o this irst Torah.

The signicance of this Torah

JCC Association board member Noreen GordonSablotsky, chair o Services to Jewish MilitaryPersonnel, who presided at the ceremony, said, Itis especially itting that we complete this Torahscroll only one short week beore we celebrate theholiday o Shavuot, which commemorates thegiving o the Torah at Sinai. In thanking all thosewho contributed to the writing o the irst JWBTorah, Gordon-Sablotsky concluded, This project

is being supported by the entire Jewish communityacross the spectrum o Jewish lie in America.The Torah is the most powerul symbol o Jewishlie, and when isolated Jews based ar away havethe chance to see and touch the Torah it makesthem eel more connected to the entire Jewishcommunity, as well as bringing them a bit o thecomort and the amiliarity o home.

What happens next?A second Torah will be completed and presented to theU.S. Military in Norolk, Virginia, in November, aboardthe aircrat carrier U.S.S. George H. W. Bush (CVN-77). Onpermanent loan to the Bush, which supports a carrier battlegroup, the Torah will be able to travel rom ship-to-ship

as needed. Torahs are being underwritten by the Jewishcommunities in San Diego and Memphis, and anotherTorah, which will travel to communities across the countryas it is being written, will be started shortly.

Senator Levin honors Jews in the military

Beore he inscribed a l etter in the Torah, Senator Carl Levin, Chairman o theSenate Armed Services Committee, passionately spoke about the history oAmerican Jews who distinguished themselves in all the wars o the Republicand went on to say and they deend it today by the thousands, alongsidemembers o all aiths, in dangerous places around the world. These sacred scrollshave been the ocus o Jewish aith, law and culture or thousands o years. Yetor our troops it has too oten been absent, its presence limited to a ew largeinstallations. I thank the JWB or this noble undertaking.


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ow were you introduced to volunteer/community work?

My parents have always been my role models and taught me the meaning oftzedakah and tikkun olam from a very early age. They were active volunteersthroughout my childhood and continue to be committed to the principles ofphilanthropy and helping to improve the world. They instilled in me the strongbelief that by doing good, we benefit our community as well as ourselves, andthat each of us truly can make a difference.

What was your rst big project?

My first major project was beginning the JCC pre-school in Weston,Massachusetts in January, 1975. I was looking for a school for my children andcould not find one that met my needs. I contacted the executive director ofthe JCC of Greater Boston, who said, If you want a new school, start one.

So, I gathered a group of parents with young children in the western suburbs,and we were able to establish the school in time to open the following schoolyear. I was the chair when the school opened and continued for several yearsin that capacity. I am proud to say that the school is still thriving. Overall, JCCpreschools are extremely successful.

eet Paula L. Sidman, the new chair of JCC Association.A resident of the Boston metro area, Paula has been anactive community leader for many years, and servedas president of the JCC of Greater Boston. In 2001, shewas awarded the Alexis de Tocqueville Society Award forcommunity service leadership and commitment by thenited Way of assachusetts Bay.

SAY ELLO TO

PAULA L.SIDMA

What was the biggest challenge you faced as a volunteer leader?

I feel very fortunate that as a volunteer leader, I have been allowed theopportunity to contribute to the greater good in various roles. I think the biggestchallenge for me, however, relates to process. Often, individual agendas interferewith decision-making, and the priorities of the institution are not advanced.

Theres been a lot of concern lately about the quality ofgovernance on nonprot boards. What do you think should be doneto improve that quality?

The number one ingredient for improving the quality of governance isstrong leadership both lay and professional and the necessity for open,honest dialogue to take place between the two groups. It is essential to have

transparency at the board level, relating to financial issues in particular.

onprot boards are aging. ow can current board membersencourage the participation of younger people?

First of all, existing leaders have to be willing to change and to welcomeyounger people as key to the organization and its future. Personal outreachto younger people by members of their peer group make the invitation to joinat a leadership level more credible and starting them off with hands-onresponsibility creates ownership on their part as well as a sense of meaningfuland engaged participation.

What do you think is the primary challenge for JCC Associationin the next ve years?

I genuinely believe that JCC Association hasendless opportunities to continue to expandupon its strength and presence. However,

I think that the primary challenges thatface us are creating financial stabilityand securing revenue in difficult times,providing value-added services andresources to the field and to ourlocal JCCs, and in recruiting the nextgeneration of JCC professionals.

Is there anything youre eagerto work on as chair of JCCAssociation?

I plan to devote myself to helping tomeet the challenges Ive mentionedand to create new models of learningand relationships as we go forward.We must keep to our mission,remembering who we are andwhat our goals are, as we

continue to emphasize theunique contributions we caneach make individually andtogether as a movement.


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Voices from GenerationNxtBy Miriam Rinn

Everyone agrees that JCCs need committed and competent volunteer leaders, but not everyoneknows where to fnd or how to train those leaders. For many years, weve been oering aleadership training program or up-and-coming volunteers at the JCCs o North AmericaBiennial.

Alana Muller is one o those volunteers. For me, being involved in JCC leadership is highlysatisying because I know that I am doing something that not only benefts my own amily, butalso has a positive and lasting impact on the Jewish community and the community at large,she says. Representing the JCC o Greater Kansas City, Alana was a participant in the EstherLeah Ritz Next Generation Leadership Program, chaired by Roslyn Haikin o Houston, at the2010 Biennial. Named or a ormer chair o JCC Association, ELR Next Generation providesemerging JCC leaders with an intensive day o specialized training as well as attendance at theBiennial, a place they can meet people with many years o leadership experience.

Like the other participants, Alana wanted to come to interact and learn rom volunteers inother JCC communities. My expectations were ar surpassed, she said. I was enormouslyimpressed at the caliber o the participants and the willingness o each member to shareexperiences, tips and tricks.

Another volunteer, Andrew Pegalis, wanted to learn how other JCCs are handling cer tain issues

that hes dealing with at the Weinstein JCC in Richmond, Virginia. The most valuable aspecto the program was learning rom other uture leaders rom other JCCs. Some not only hadaced similar issues as we did, but had developed or adopted programs to address them, withvarying degrees o success, he said. Andrew was impressed by the level o competence andproessionalism among everyone involved, rom JCC Association sta to local JCC volunteersto presenters and ellow attendees.

The 2010 ELR program started early on Sunday morning with breakast and introductions.

Ater a discussion o the Jewish perspective on leadership with Dr. David Ackerman, directoro our Mandel Center o Jewish Education, the participants spent several hours workingwith a proessional trainer on balancing the dierent demands on nonproft leaders. As

valuable as the seminar was, participants ound the chance to meet and talk with otherslike themselves even more benefcial. As Ron Oppenheimer rom the Houston JCC put it,I generally fnd the substance at programs like this less important than the ability to createpeer-to-peer dialogue and to spark my own internal thought process. The ELR programand the Biennial more broadlywere able to do both. I made contacts that I will keep, Ibroadened my relationships with my own delegation and I came home with a long list othoughts, issues, and ideas to o llow-up on.

For many ELR participants, this was their frst time at a Biennial, and they gained anappreciation o the breadth and depth o the JCC Movement. Michael Burns, treasurero the Margate, New Jersey Milton & Betty Katz JCC, put it this way: I realized that theJCC is really the gateway to Jewish lie. Whether you are religious, not very religious,or not religious at all, the JCC has something to oer. With that said, I came away withthe conviction that it is our responsibility to oer events and services that cater to thecommunity, and that we should not be guided simply by past traditions and dictates.Without that, we will not be able to move orward and maintain a strong uture.

Michael also expressed the rustration that many volunteers eel about the need to juggle somany responsibilities. Sometimes it is hard to juggle work lie, personal lie and volunteerlie, but in the end there is nothing more gratiying and satisying than being a part o this

amazing organization!

The nominations or the ELR Next Generation Leadership program come rom JCCs, andmany o the top lay leaders o JCCs and JCC Association graduated rom the program.Another class will be orming or the next Biennial in New Orleans, training another group

o outstanding volunteers to lead their JCCs.


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TE BIG IGT AD FIALLY ARRIVEDAt 6:00 p.m. on an overcast Sunday in early May, Main Street, the lively centralneighborhood that is the heart of the Marcus Jewish Community Center ofAtlanta, stood uncharacteristically silent. It wasnt for lack of people. Up and downthe wide hallway, throngs of volunteers, dressed in royal blue T-shirts emblazonedwith the words Volunteer/Mensch, stood quietly side by side with JCC staffers,also resplendent in multi-hued staff T-shirts. They were waiting in anticipation ofthe busloads of JCC senior management and lay leaders, delegates of the 2010JCCs of North America Biennial, who would soon pull in from downtown Atlantaand begin what promised to be an exciting evening of barbecue, banter, and bigtime entertainment.

As the host community for the 2010 Biennial, the MJCCA had been preparingand planning for this moment for more than a year. During the last few weeks,the local Biennial committee, co-chaired by Lisa Brill and Laura Dinerman, hadbeen busy putting the nishing touches on Biennial preparations, including theweekends grand event, the Biennial Barbecue Bash. For the rst time in manyyears, the entire Biennial delegation would visit the host citys JCC.

Planning the host event at the MJCCA was a wonderful experience for Lisaand me, said Dinerman. We were intimately involved with the fundraising andthe planning for this facility and take great pride in our physical plant and theprograms that make our JCC so special. We were excited to share our Jewishneighborhood with our friends from JCC Association.

And now the big night had nally arrived. The MJCCA gleamed both inside andout. As usual, the Centers stellar support staff had done their due diligence:oors and metal surfaces had been polished, windows shined, banners unfurled,and grounds manicured. The gymnasium had been transformed from a typicalbasketball court into a ve-star party venue. Giant balloon bouquets in brightcolors sat on black-clad tables and two expansive buffets stood ready toaccommodate the oncoming crowd. The menu, catered by Enoch Goodfriend ofGoodfriends Grill, was traditional Southern farekosher, of coursewith a twist:barbecue riblets, fried chicken, sweet potato fries, and carving stations featuringroast beef.

ABATII, AYOE?Finally, word began to spread: the buses were pulling up. The delegates steppedinto the fountain courtyard where they were greeted by volunteers and staff

proffering the evenings signature cocktail, the Zaban-tini (named for theMJCCAs main campus, Zaban Park)a heady concoction of peach vodka, Sprite,cranberry juice, and lemon. Once inside, the festivities began with carefullyorchestrated campus tours led by lay leaders who were excited to interact withother national JCC lay leaders. Highlights included a walk down Main Street,

Oh, What aNight (Yall)!By Pam ortonarketing & Communications anagerarcus JCC of Atlanta


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ARCS JCC F ATLATA

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Discover a JCC.

The JCC Movement is blessed with wonderful diversity. JCCs come in all shapesand sizes. Some boast huge suburban campuses; others are ensconced in multi-story urban buildings; and a few dont have their own spaces at all. Some JCCs

focus on the arts while others emphasize services to the elderly. There are JCCsthat are essentially preschools, and others that have a strong emphasis ontness. All JCCs aim to serve their communities and welcome people in.

Opposite, top: The Habima Theatre presents Disco Inferno bottom:Delegates explore the JCCs Main Street. This page, clockwise from topleft: Jewish Chicks Rock!; one of the many Marcus volunteers (menschen);(kosher) temptaions took many forms!; delegates enjoying the music; hostcommunity co-chair Laura Dinerman; host community co-chair Lisa Brill .

which featured the works of world-class artist Mordechai Rosenstein;then a look at the Sophie HirshSrochi Jewish Discovery Museum,the Brill Fitness Center, Morris &Rae Frank Theatre, and a specialBragging Rights Room, where campand annual-meeting videos could beviewed. The groups were then takenaround the MJCCA grounds, pausingto visit the newly opened BesserHolocaust Memorial Garden, where

Holocaust survivor and Memorial benefactor Abe Besser was on hand to walk gueststhrough this truly impressive homage.

DISCO IFEROGuests were then treated to a performance by Jerrys Habima Theatre, an actingensemble featuring performers with developmental disabilities. Each year, JerrysHabima Theatre produces a full-length musical to sold-out audiences for a four-day run. By all accounts, this seasons show, Disco Inferno, had been one of HabimaTheatres best. And judging by the laughter, whistles, and applause coming from theMorris & Rae Frank Theatre, the Biennial delegates agreed.

Sandra Gold, past president of New Jerseys Kaplen JCC on the Palisades and JCCAssociation board member, left the performance wiping tears from her eyes. Therewasnt a spectator who was not touched and exhilarated by the joyous performance,Gold said. Mike Hollender, one of our New Leaders Award recipients, asked, Why notat the Kaplen JCC? Inspired understates our mood as the performance ended.

Susie Davidow, who has been program director for the Blonder Family Departmentfor Developmental Disabilities for nine and half years, was thrilled with the response.The overwhelming sense I felt was complete awe and joy, Davidow said. During

both performances, I watched the audience more than the actors. They were amazedand amazingthey got it and reveled in what a JCC could do! As the only JCC in thecountry with this program, it was especially gratifying to have so many JCCs contactme after the event, hoping to recreate Habima Theatre on their own campuses.

JEWIS CICKS ROCKThe near-perfect evening ended with a rock concert featuring an all-girl group,Jewish Chicks Rock, after which the delegates were treated to freshly bakedchocolate chip cookies and a warm send-off from lay leaders, volunteers, and staff.Paul Nozick, who co-chaired the Biennial Bash Committee with his wife, Lisie, andLisa and Martin Fleischman, summed up the evenings festivities best: We were

so excited to be able to helpshowcase our facilities andpeople. We always knew wehad something unique andwonderful, but then to see theexpressions on our visitors facesand to hear the accolades by theother delegates was incredibleZaban Park never looked better,and we were just proud to be apart of it.

Learn more about the Marcus JCC and the entire JCC Movement atDiscoverJCC.com/FindAJCC.


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You werenever more

important toyour JCCsfuture thanyou are

right now.

2726

SI TIPS FOR SUCCESSFULJCC FUNDRAISING FROMREYOLD LEVY

All of us areor should beseekingbenefactors for the worthy causes withwhich we are associated. And of thismuch I am absolutely certain: all of uscan do better. Much, much better.

With these words, Reynold Levy, president of Lincoln Center for thePerforming Arts, challenged Biennial attendees to help bridge the

gap between their JCCs promise and its performance, by multiplyingand improving their fundraising efforts.

A master fundraiser, former executive director of the 92nd Street Y,and the author of Yours for the Asking: An Indispensable Guide toFundraising and Management, Levy addressed Mondays plenarysession, urging attendees never to forget how noble is your cause,and how precious is your calling, and to believe that nancialresources can bridge the distance between what we talk about anddream aboutand what we can make happen.

Gone are the days when Federation or government support could llgaps in JCC budgets, Levy noted. Self-reliance is the twenty rst-

century reality, and the challenge to make JCCs self-reliant lieswith its trustees.

JCCs should not be daunted, according to Levy, by theprospect of increasing fundraising during an uncertain

economic period.

Great fundraisers do not whine about a lousyeconomy, he said. I learned during my years at

the Harvard Business School that grousing andbrooding and moaning and groaning are not

sales strategies.

With your aspirations up, with yourspirits high, with energy soaring,

and with optimism undiminished,volunteers and prospects will nd

it a real struggle to ward offyour enthusiasm and your

cogent appeals.


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The board of directors: engage its members, enlargeits size, and raise expectations for giving and getting.The fundraising equivalent of cultivating your own garden is tending to thegrowth and ourishing of board giving. If trustees are well-selected, deeplyinvolved, and highly motivated, and if you are clear about what is expected ofthem in time and in treasure, then giving generously and getting assiduouslybecomes habit forming. It becomes part of the institutions culture. Look formore from your directors more service, more leadership, more generosity.Few fundraising programs can ourish without a fully committed, engaged,and turned-on board of directors.

Pick up the pace. Multiply the asks.In soliciting donors, speed and agility matter. It is far better to be roughlyright, brief, and early, than perfect, comprehensive, and late. Breakingthrough the clutter of the busy lives of donors, and grabbing their attentionrequires speed as well as merit. The race goes to the swift, not the fastidious.

Fundraising is not a college exam, where answering one out of every threequestions correctly is a failing grade. No, fundraising is more akin to baseball,where one hit out of every three at bats leads to a .333 batting average, andthat kind of a hitting percentage makes you a most valuable player.

Step up to the plate and solicit much more often. To win the contest, you rsthave to be a contestant. Consider this from hockey great, Wayne Gretzky: Ipromise you, he said, you will miss 100 percent of the shots you never take.

Dont just ask often...ask well.The most cited reason why donors dont give is that they arent asked.Or they arent asked by the right peer solicitor, who has already givengenerously to the cause. Or the case for donating is too complex, or notsufciently compelling.

Simply put, the key to successful fundraising can be stated in 25 words:

Arrange for an already committed social or professional peer to accompanyyou in unhesitatingly asking for a specic sum from a well-qualied prospect

who respects the solicitor.And then, wait for an answer.

Dont step into the silence that often follows the request. Always remember,donors give to people they admire, and not just to causes and organizationsthey respect.

Early money is the best kind, and good friends areready to help if they are asked.When raising funds to launch a new initiative, to start a novel program, tobegin a fresh scal year or to initiate a capital campaign, remember EMILY:Early Money Is Like Yeast. EMILY should be the rallying cry to guide yourdevelopment efforts.

No one wants to fund a cause or an institution that appears to be lostor ailing. No one wants to feel alone in responding to an appeal. Yourstrategy should always be to start soon, to pick low-hanging fruit friendsof the organization who can be relied upon to support it and thenenlarge that base going forward. Ask the already committed to help you

with leads, guidance, advice, and solicitations. It is not for nothing that ourAmerican sage, Ben Franklin observed that to give early, is to give twice.

Remember your overall objective should be todiversify funding sources and funding methods.Aim over time to develop a diversied portfolio of supporters: institutional,trustee, individual, and governmental. The best protection againstdownturns in the economy, setbacks in the stock market, or depressedearnings in corporate America is to develop and maintain a judicious mix ofstalwart benefactors within and between key parts of your portfolio.

And just as the sources for support should be many and varied, soshould the methods for raising funds. Ideally, foundation and corporategrantmaking, business sponsorship, direct mail, special events, major gifts,membership programs and bequests will all be coordinated into a coherentstrategy, with each of the component parts supporting one another.

Donors are all around you. Literally.Take a walk. Meet your neighbors. Consult your address books. Rally yourfriends. And remember: whoever has spent time in your state, whoeverwas born and raised in your community, whoever attended school there,whoever vacations there regularly, or looks forward to semi-retirementwhere your agency is located, such men and women are potential donors toyour cause. Find them. Appeal to them. Evoke their fond memories of life inyour neck of the woods. Urge them if they have been successful to invest ina place in which they owe so much.

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1#5

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Dont miss a word!

Watch Reynold Levys entirepresentation to the JCCs ofNorth America Biennial 2010

at JCC Resources!

resources.jcca.org

eres how.Asking for contributionsand givingthemis always challenging, demanding,and stressful. At the Biennial, Reynold Levypresented advice for the here and now,which he abbreviated from Yours for the

Asking to six strong recommendations:


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Smaller JCCs can face challenges just as daunting as large JCCs, with farfewer resources. It is true, though, that JCCs of similar size have to dealwith similar issues.

That was the reasoning behind the size-of-city sessions at Biennial 2010.Mandel Center for Excellence in Leadership and Management Vice-President David Posner explained that although it wasnt a new concept, wehad not done such sessions for many years. When you saw how animatedthe discussions were, you saw the value of discussion between people whoget it, he added.

The leaders of JCCs of similar size met in small groups to talk eitherabout their challenges and resources, or about the new initiatives JCCAssociation President Allan Finkelstein presented for the JCC Movementat an earlier plenary. The rst group discussed where to nd good staffand how to train them; how to inspire good volunteers; how to nd andkeep donors, how to train board members to be fundraisers; how to injectcreativity into programming; and how to make the JCC a community leader.

The other choice allowed a deeper discussion of JCC Associationsinitiatives on day camping, wellness, executive succession, the nextgeneration of leadership, and Israel.

The sharing of ideas, problems and solutions among the participants isan extremely benecial part of the conference, said Marvin Gelfand, chairof the Biennial committee. The Biennial committee expressed the strongfeeling that one of the main roles of JCC Association was to bring JCCstogether and provide opportunities for them to learn from each other.

Each table discussion was facilitated by a JCC executive director, andthere was plenty of time for lay leaders to tell about their JCCs successes.There is no other venue aside from the Biennial that allows them toshare, Posner said. They could really talk. It allowed them an intimacyand comfort zone to discuss all the issues they face as JCC leaders.

The outcomes of the size-of-city sessions were collated and have beenposted on JCC Resources. The event was popular enough that it will be afeature at future Biennials. People were energized by it, and thats good,said Posner.

Little children, little problems, goes the oldsaying, bigger children, bigger problems.

Not so for JCCs.

Thanks to ourJCCs of North AmericaBiennial 2010 Sponsors!

Gold Sponsors:

Coca-Cola and JCCs embodying ourcorporate commitment to Live Positively!

The Redwoods Group Insurance Program for Jewishcommunity organizations provides outstanding coverage bya socially responsible partner, committed to protecting and

improving the communities we serve.

Silver Sponsors:

If you would like to speak to any of these sponsors about apartnership with your JCC, or if you know of a company that wouldbe interested in sponsorship of either the JCCs of North America

Professional Conference 2011 in Orlando, or Biennial 2012 in NewOrleans, please contact:

David [email protected]: (212) 786-5148

Sizematters.


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JCCs of North America

See you in

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Biennial 2010 websitehttp://biennial.jcca.org

Under the Biennial tab on JCC Resources, youll fnd: Session presentations and handouts rom Seminars,

Jewish Learning Sessions,and Hot Topics

Task Force reports

Plenary videos Program inormation (click on Js Stake House) Marketing materials Networking list Banners Photos

All the tools romBiennial 2010are at your fngertips.

http://resources.jcca.org

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http://conversations.jcca.org/

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Follow us on Twittertwitter.com/JCCA4


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JCC Circle Fall 2010