JAXPORT INTERIM EXECUTIVE DIRECTOR · JAXPORT is well prepared to meet the challenges of a maritime industry that is changing faster than ever. With our port’s logistics edge and

Table of ContentsOn The CoverAmerica’s Logistics CenterJacksonville, Fla. offers ideal hub for distribution operations ........................................................... 8

ViewA message from JAXPORT’s Interim Executive Director and Board Chairman........................... 2

TidingsJAXPORT sets container record ..................................................................................................................... 4

Local artists exhibit city paintings ................................................................................................................ 6

White, Kazmierski serve as panel chairs ..................................................................................................... 7

Port partners provide life-saving journey ................................................................................................. 7

ShippingJAXPORT facilities move diverse bulk commodities ...........................................................................14

Hanjin terminal to join TraPac at Dames Point ......................................................................................17

Sea Star Line deploys reefer tracking solution ......................................................................................18

Steel activity rebounds at Talleyrand terminal ......................................................................................19

Shipping experts headline JAXPORT conference panels ..................................................................20

Increasing exports possible with help from local resources ............................................................22

Jacksonville—San Juan getting JetBlue service ...................................................................................23

CruisingImprovements enhancing ferry experience ...........................................................................................24

CommunityNortheast Florida leads in logistics learning ..........................................................................................26

Supply chain group networks logistics leaders ....................................................................................27

JAXPORT, partners supporting Second Harvest ...................................................................................28

JAXPORT INTERIM EXECUTIVE DIRECTORChris Kauffmann, (904) 357-3036

JAXPORT MARkETINg AND TRADE DEVElOPMENT

Chief Commercial OfficerRoy Schleicher, (904) 357-3041

Senior Director, Trade Development and Global MarketingRaul Alfonso, (904) 357-3071

Director, Cargo Sales and MarketingAlberto Cabrera, (904) 357-3032

Director, Marketing Support and Foreign Trade Zone (FTZ) Deborah Lofberg, (904) 357-3072

Director, Marketing DevelopmentRobert Peek, (904) 357-3047

Director, National SalesLisa Wheldon, (904) 357-3059

JAXPORT Overseas RepresentationAsian Consultant (Seoul, Korea)

Chang Kwon “C.K.” Oh, (+82-11) 9050-0021

JAXPORT TERMINAl FACIlITIEsTerminal Director Blount Island, Dames Point and Cruise Operations

Victoria Robas, (904) 357-3301

Terminal Director TalleyrandDoug Menefee, (904) 357-3201

JAXPORT HEADqUARTERs2831 Talleyrand Ave., Jacksonville, FL 32206

Ph: (904) 357-3000 Toll-free: 1-800-874-8050 Fax: (904) 357-3060 Web: jaxport.com Email: [email protected]

JAXPORT PUblICATIONsEditor

Jeff Price, JAXPORT

Graphics EditorMeredith Fordham Hughes, JAXPORT

PhotographyJAXPORT Library, Joey Glass

Aero-Pic Photography

Cover artMeredith Fordham Hughes

Contributing WritersPaul Scott Abbott, Marcia Mattson

Published in association with the Jacksonville Port Authority byClements Publishing Company

PO Box 51000Jacksonville Beach, Fl 32240

(904) 249-1719

Publisher—Mike Clements [email protected] Sales—Jane Bachtell [email protected]

Design—Brian Sieber [email protected]

All reasonable efforts have been made to ensure the accuracy of this publication and no liability can be attached to the Jacksonville Port

Authority or the publisher for any errors, omissions or inaccuracies. All rights reserved.

JAXPORT2011Magazine

2011 MagazineJAXPORT

2 JAXPORT2011Magazine

ViewA message from JAXPORT’s Interim Executive Director and Board Chairman

As the City of Jacksonville has become

renowned for its growing seaport, inter-

national airport and Class I railroads with

intermodal facilities, so too, has the city’s

reputation grown for industrial real estate develop-

ment. Jacksonville’s strategic location, Foreign Trade

Zone #64 and skilled labor force add to the growing

list of advantages offered to shippers looking to

establish distribution and warehousing operations in

the region.

During the past few years, more than two dozen

major retailers and importers have combined to

open nearly 10 million square feet of distribution

center space in Jacksonville, joining hundreds of

companies large and small which have selected

Northeast Florida for their warehouse or DC opera-

tions - some 88 million square feet in all. The Winter

2011 edition of JAXPORT Magazine examines some

of the newest logistics operations and developments

in the area and how they impact the port.

In addition, as the new year begins, the global

economy is improving and the Port is experiencing

growth in volumes of bulk and breakbulk commodi-

ties. We cover these trends and also review how

JAXPORT tenants are innovating with technology to

enhance our port’s competitive advantages.

JAXPORT is well prepared to meet the challenges

of a maritime industry that is changing faster than

ever. With our port’s logistics edge and dynamic

leadership, we will seize the opportunities before us

in 2011 and beyond.

Chris kauffmann, Interim Executive DirectorJacksonville Port Authority

David g. kulik, board ChairmanJacksonville Port Authority

Chris Kauffmann,

Interim Executive Director

David G. Kulik,

Board Chairman

(904) 855.1260 direct www.seastarline.com (877) 755.7447 toll free

2010

targ

et

2008 Levels

2009 Target

Fuel ReductionTarget

%

81012

16 0

14

4

2

6

CarbonFootprint

Index

0.80.850.9

1.0 0.6

0.95

0.7

0.65

0.75

Sea Star Line has a history of innovation and a reputation for forward thinking. The result is an expanded focus on Green Driven Transportation Solutions and an Environmental Management System that is certified to ISO 14001 and Green Office standards. As we

chart a course for the future, we are committed to a set of services that are right for our customers, the communities we serve, and the legacy we leave future generations. Sea Star Line - Your Partner in Time.


TidingsJAXPORT sets container record

The Jacksonville Port Authority has again established a

fiscal year record for containerized cargo movements

while achieving its 10th straight year of revenue growth.

During the 12 months ended Sept. 30, 2010, JAXPORT

facilities moved 826,580 twenty-foot-equivalent container units, up

10 percent from the prior record of 754,352 TEUs in fiscal 2009.

Total tonnage handled at JAXPORT facilities also rose 10

percent, to 8,043,925 tons in fiscal 2010 from 7,281,963 tons

in fiscal 2009.

The number of vessels calling on JAXPORT reached a record

1,947 in fiscal 2010, rising 10 percent from 1,765 the preceding

fiscal year.

During fiscal 2010, JAXPORT handled 518,880 automobile

units, up 24 percent from 419,691 units the prior 12 months,

maintaining Jacksonville’s No. 2 position among U.S. vehicle-

handling ports.

Unaudited financial statements show JAXPORT’s 10th consecu-

tive year of operating revenue growth, with revenues reaching a

record $51.2 million, up 6 percent from $48.4 million achieved

in fiscal 2009.

JAXPORT’s terminals handled more than 826,000 TEUs in FY2010, a new record.

IMESON DISTRIBUTION CENTER, INC.Mike Bresee – General Manager

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TESTIMONIALS

UNIVERSITY OF NORTH FLORIDA

ESSENTIAL EDUCATION IN GLOBAL LOGISTICSThe Center for Logistics & Supply Chain Management Executive Education at the Univeristy of North Florida Division of Continuing Education is dedicated to providing the highest level of quality education for each student by delivering training essential for today’s industry needs.

The Center is a member of the Employ Florida Banner Center for Global Logistics, a consortium of Florida Community Colleges and Universities that have joined together to serve as a resource for logistics and distribution education, training and professional development in the State of Florida.

Five Areas of StudyThe Center for Logistics & Supply Chain Management Executive Education has five areas

of study and is committed to providing the most relevant and cutting-edge logistics and distribution skills to develop and upgrade your skills in this growing field. Our courses include industry-specific certifications, noncredit courses, and on-site customized training developed for logistics and distribution employers.

Choose from five comprehensive programs to advance your career in this growing field:• CertificationinTransportation&LogisticsCohortProgram(CTL)• ProfessionalDesignationinLogisticsandSupplyChainManagement(PLS)• SupplyChainManagement/LogisticsTechnologyCertificationProgram• SupplyChainManagement/LogisticsFinancialManagement

CertificationProgram• FreightAgent/Broker

The Center for Logistics & Supply Chain Management Executive Education program has graduated many of the area’s leaders who recognize the program’s importance for their career.

Customized Learning Solutions for Logistics & Supply Chain Management

Our staff and faculty will work with your company or organization to develop a specialized training program. Courses can be offered at your facility or in one of our professional classrooms. As a member of the Banner Center, the logistics industry and its employees can greatly benefit from our shared resources of curriculum, instructors and technology.

We offer an extensive selection of training and educational programs that are up-to-date, specific to the respective industries, and reviewed by the statewide Advisory Council.

Course topics include:• ThethreeC’s:communications,coachingandcounseling• Professionalsupervisiontraining• Strategicplanning• Successionplanning• Managingconflictinthesupplychain• Supplychainanalysis• Import/exportcertificate

“I wholeheartedly recommend this course. CTL Certification prepares managers for the new era of globalization which has suddenly enveloped us. Most college courses do not include Supply Chain Management in their financial, engineering or MBA curricula. In my view, supply chain strategy will be the distinguishing factor of the successful future manager. I further recommend this CTL course to persons working

in the logistics industry because most logistics managers specialize in only one component of the supply chain, such as transportation or warehousing. The well-rounded, modern manager needs to understand and possess competencies related to the entire supply chain. I thoroughly enjoyed the course with its animated class discussions and steep learning curve.“

—AraunaPalm,CTL—CEVALogistics

“The CTL Transportation and Logistics course at UNF is an outstanding program. The instructors are experienced professionals who bring real-world knowhow to the educational experience. The class is interactive with open student discussion and partici-pation. Students work together in groups on class presentations covering the relevant material. It is an effective teamwork and presentation skills experience,

since students receive feedback from the entire class. The CTL Class at UNF not only serves as a logistics class but also improves business skills as a whole.“

—JayMcCleary,CTL—Manager,WMSWarehouseLogis-tics Applications Landstar Transportation Logistics

“Upon earning my CTL credential, I informed my direct supervisor, and the following day the CEO of our company congratulated me on my accomplishment. The following week a vice president from another department offered his congratulations and asked for further details because he is interested in sending some of his staff through the CTL program. Even though logistics software has been my focus for almost 16 years, I felt my business knowledge was lacking, espe-

cially in the International supply chain arena. The CTL helped me solidify my current understanding and fill in many gaps.“

—SidSutphinCTL,MBA,PMPDirector,ApplicationDevelopment

LandstarSystem,Inc.

Please visit www.ce.unf.edu or call (904) 620-4200 to learn more about the Certification in Transportation and Logistics and customized training solutions


TidingsLocal artists exhibit city paintings

JAXPORT Gallery on the first floor of Jacksonville Port

Authority headquarters hosted the North Florida Land

Trust’s Painting the Region exhibit in November 2010.

“These amazing paintings highlight memorable views of

Jacksonville and are a wonderful representation of the talent and

generosity of Florida’s art community,” said Meredith Fordham

Hughes, JAXPORT’s Manager of Creative Design.

“The 2nd Annual Painting the Region: A Plein Air Paint-Out”

featured the work of more than 40 artists who portrayed natural

and historic areas of downtown Jacksonville, Springfield and

Riverside. The event, presented by the Land Trust and the Cultural

Council of Greater Jacksonville, supported land preservation

efforts.

JAXPORT Gallery features local artists rotating on a bi-monthly

basis and is open during normal headquarters hours. Admission

is free. JAXPORT Gallery showcases local visual arts within Northeast Florida.

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Multiple Facilities: We have eight facilities in Florida, including large warehouses in Jacksonville and Tam-pa. Our total storage capacity is just under 1.5 million square feet.

services: • Dry Storage • Cross Docking • Pick and Pack• Display Assembly • Next Day and Same Day Shipping • Labeling

industries served: Building supplies; lumber; crated steel, aluminum, and pipe; paper; food; clothing; house wares; non hazardous fertilizer and resin; tires; furniture; automotive parts; tile; and many others.

exceptional service: Laney and Duke utilizes cutting edge technology and personal attention to create an exceptional experience for clients.

Port partners provide life-saving journey

Shipping line Spliethoff, a customer of ICS Logistics/Global

Stevedoring, recently had a special opportunity to help a

boy who was in desperate need of care.

Nine-year-old Jelte Stronkhorst, who lives in The Neth-

erlands, suffered bleeding on the brain after he fell from some

playground equipment. Because of his condition, he could not

endure an airplane ride, but he needed to receive life-saving treat-

ment available at a Fort Lauderdale, Fla. neurological center.

Spliethoff came to the rescue, after executives learned of the

boy’s situation. Spliethoff operates Talleyrand’s Transfennica

service, and offered the Stronkhorst family free transport to Jack-

sonville aboard the paper and container ship Timca.

Jelte and the Stronkhorst family arrived at Talleyrand on Sept. 5,

2010, ending a voyage of more than two weeks. He began several

months of treatment at the Fort Lauderdale facility, and his saga

has been followed by Dutch media and documented by a televi-

sion production company.

“We were just very thankful that we were able to accommodate the

needs of this young boy and his family,” said Rick Sharp, Vice President

of the Marine Division of Jacksonville-based ICS Logistics LLC.

White, Kazmierski serve as panel chairs

Chuck White, the Jacksonville Port Author-

ity’s Director of Port Security and Emergency

Preparedness, has been appointed industry

chairman of the Jacksonville Marine Trans-

portation Exchange’s Port Security Committee, succeeding

in that role Victoria Robas, JAXPORT’s Director of Marine

Operations for Blount Island, Dames Point and Cruise

Operations.

Joanne Kazmierski, JAXPORT’s Manager of Community

Outreach and Environmental Advocacy, has assumed a

two-year term as chairman of the Employ Florida Global

Logistics Banner Center Advisory Council. That panel

brings key industry, economic development and workforce

education partners together in advancing logistics career

opportunities.

Tidings

JAXPORT2011Magazine 7

Joanne KazmierskiChuck White

8 JAXPORT2009Magazine8 JAXPORT2009Directory JAXPORT2009Magazine

Ships calling at the Port of San Juan have enjoyed an historically strong trade with Jacksonville, Fla.

America’s Logistics Center


Class I rail lines CSX and Norfolk Southern, along with regional rail line FEC, anchor intermodal connections in the Southeastern U.S.

By Paul Scott Abbott

An ideal central location, a full spectrum of effi-

cient multimodal transportation links and an

ample specialized labor force are among the

reasons logistics leaders are increasingly looking

to Jacksonville as a perfect hub for distribution operations.

With thousands of acres of new warehouse and distri-

bution facilities joining the millions of square feet of such

operations already in place, the Jacksonville area is poised

to significantly enhance its position as a preferred logistics

hub in the U.S. Southeast.

The largest such development on the horizon in Jackson-

ville is AllianceFlorida at Cecil Commerce Center, spanning

4,474 acres on a former U.S. Navy air station site fronting

Interstate 10 west of the downtown area.

Under a 25-year agreement, the city-owned property is

being master developed by Texas-based Hillwood Develop-

ment Co. LLC, one of the nation’s leading global logistics

center developers.

“Jacksonville has a central demographic location within

the Southeast, especially within the heavily populated states

of Florida and Georgia, with the ability to serve the South

Florida and Atlanta markets within a one-day truck drive,”

said Hillwood Vice President Preston Herold.

In addition to its proximity to east-west I-10 and north-

Jacksonville, Fla. offers ideal hub for distribution operations


Continues on next pageContinues on next page

Offering a strategic location, a variety of port facilities, Foreign Trade Zone status, logistics services, and highway and rail connections, Jacksonville, Fla. is the perfect hub for distribution operations.


south highways I-95 and I-75, Jacksonville has a growing seaport,

an international airport, an industrial airport and multiple Class I

railroads with intermodal facilities in Jacksonville, Herold pointed

out.

“It’s really the multimodal nature of Jacksonville,” Herold said.

Moreover, a local work force with substantial logistics expertise,

including former military personnel, means distribution facilities in

the Jacksonville area will be staffed by highly qualified workers.

Jerry Mallot, Executive Director of the Cornerstone Regional

Development Partnership of the Jacksonville Regional Chamber

of Commerce, cited a February 2010 consultant’s report that

projected a pool of more than 10,300 prospective, experienced

applicants for logistics jobs living within a 30-minute commute of

Cecil Commerce Center. The report called the 94-to-1 applicant-

to-hire ratio “an extraordinarily generous margin in any labor

market.”

Mallot noted that about 3,000 people – with an average age

in the early 30s – exit the military each year in the Jacksonville

region, with about 80 percent of them staying in the area.

“We have the kind of workforce that gives us the competitive

advantage for logistics activities,” Mallot said.

Mallot also cited the Jacksonville area’s coordinated multimodal

transportation infrastructure, proximity to a market of 50 million

consumers within a day’s truck drive, and Eastern U.S. location in

relation to global shipping lanes that make it well-positioned for

first-in vessel calls – even more so when Panama Canal expansion

America’s Logistics Center

Continues on page 12

A local work force with substantial logistics expertise means distribution facilities in Northeast Florida will be staffed by highly qualified workers.

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America’s Logistics CenterAmong firms that are

augmenting logistics hub pres-

ence in Northeast Florida is

Jacksonville-based Rayonier Inc.,

a leading international forest

products firm that also is the fifth-

largest private landowner in the

United States.

Terry L. Bunch, Rayoni-

er’s Director of Logistics and

Customer Service, who recently

assumed chairmanship of The

National Industrial Transpor-

tation League, is totally sold on

Jacksonville.

“The Port of Jacksonville is strategically located for Rayoni-

er’s major Southeast U.S. operations,” Bunch said. “It is in

close proximity to our Performance Fibers facilities in Jesup,

Ga., and Fernandina Beach, Fla., and offers state-of-the-art,

efficient operations and infrastructure. The quick turn time for

trucks entering and leaving the port enhances the productivity of

drivers delivering Rayonier products.

“While the port offers access to most of the world’s major

destinations, it is particularly well-positioned for domestic trans-

port alternatives, given the region’s multimodal transportation

system within an eight-hour drive of 45 million people,” Bunch

continued. “The combination of service by two Class I railroads

and three major Interstates with easy access to 60 percent of the

U.S. population is a significant competitive advantage.

“To help leverage JAXPORT’s future growth, Rayonier’s Terra-

pointe real estate subsidiary, in conjunction with the Nassau

County Economic Development Board, recently gained land use

approval from the State of Florida for its 1,800-acre Crawford

Diamond Industrial Park, about 16 miles northwest of the port,”

Bunch added. “This ‘megasite’ property, with two Class 1 rail

lines – CSX and Norfolk Southern – on site, is approved for

up to 5.2 million square feet of industrial land use, which can

include manufacturing, assembly, warehousing and distribu-

tion, and use as an intermodal inland port or logistics center.”

Indicative of the companies that are benefiting from Jackson-

ville’s logistics eminence is Nashville, Tenn.-based Bridgestone

Americas Tire Operations LLC, which in 2008 opened a 1 million-

square-foot distribution facility at Cecil Commerce Center.

is completed in 2014. JAXPORT facilities are expanding accord-

ingly, with a Hanjin Shipping Co. Ltd. container terminal to join the

158-acre TraPac Container Terminal that the Mitsui O.S.K. Lines

Ltd. unit opened in early 2009 at JAXPORT’s Dames Point Marine

Terminal.

“We have the transportation infrastructure, the market character-

istics, the expanded shipping through MOL and soon to be Hanjin,

and the labor that give us the competitive edge in terms of logis-

tics,” Mallot said.

The Port of Jacksonville’s rail and highway connections are among top advantages offered shippers choosing

the burgeoning Northeast Florida cargo gateway.

“Jacksonville’s intermodal capabilities are second to none and offer growth opportunities for manufacturers and distributors seeking to expand their presence in the Southeast and Midwest,” said Lad Daniels, President of the Jacksonville-based First Coast Manufacturers Association.

JAXPORT terminals are serviced by two Class I railroads – CSX and Norfolk Southern – as well as regional railroad Florida East Coast Railway. CSX provides port customers access to its 22,000-mile network encompassing 23 states and Canada, while Norfolk Southern covers 21,000 route miles through 22 states and the District of Columbia. FEC offers multiple daily departures serving Florida locations.

Future developments to further enhance efficient rail links include the plan of Jacksonville-based CSX to invest $40 million in a new intermodal container transfer facility.

More than 100 drayage and interstate trucking firms operate in and around Jacksonville’s port, enjoying swift truck turn times and ready access to such Interstate highways as I-95, I-75 and I-10.

“Competitive rail service and superb highway connections give a major edge to compa-nies that move goods through Jacksonville,” said JAXPORT’s Chief Commercial Officer Roy Schleicher.

Rail, road links add to JAXPORT’s edge

Terry Bunch,Rayonier’s Director of

Logistics and Customer Service

Lad Daniels,President of FCMA


America’s Logistics CenterRobert Gardenhire, Bridge-

stone’s General Manager of

Warehousing, said the facility

is a hub for tire imports from

Latin America and, poten-

tially, Asia, and he said he

is impressed with the busi-

ness-friendly approach of

professionals in Northeast

Florida.

“The people in the region,

whether at the port or in

the Jacksonville business

community, continue to be

user-friendly, and we do

appreciate that,” Gardenhire

said. “They are supportive of

our presence and are good

business partners.”

Bridgestone Americas opened a 1 million-square-foot distribution facility to take advantage of shipping

opportunities in Northeast Florida.

Robert L. Fox Owner

Office: 904.527.3902Fax: 888.780.0967Cell: 904.982.1113 P.O. Box [email protected] Jacksonville, FL 32216

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Shipping


Westway Terminal Co., an original customer of the Jacksonville Port Authority, moves liquid bulks

such as food products and chemicals.


Shipping


From liquid feeds to construction aggregates, bulk cargos

continue to be a mainstay at JAXPORT facilities that

provide efficient movement for this diverse range of

commodities.

For more than four decades, Westway Terminal Co. LLC has

been a backbone of Jacksonville’s bulk cargo trade. The New

Orleans-based firm has nearly 16 million gallons of liquid

storage capacity at JAXPORT’s Talleyrand Marine Terminal, where

Westway’s product-handling capabilities include chemicals and

food-grade products. Its facility includes a liquid feed plant.

“We both store and transload these products and are plan-

ning an expansion,” said Westway Regional Sales Manager Mark

O’Donnell. “We were an original customer and colleague of the

Port of Jacksonville.

“We are a Responsible Care Partner [of the American Chemistry

Council] and strive to continually improve our involvement in the

community we live and work in,” O’Donnell added. “The indus-

tries we serve know our motto, ‘Every Drop Counts.’”

On the solid bulk side, CEMEX USA is completing its second

year of operations on JAXPORT property, augmenting its decades-

long presence at off-port sites. Like longtime port tenant Martin

Marietta Materials Inc., CEMEX is engaged in movement through

JAXPORT’s Dames Point Marine Terminal of construction aggre-

gates used in the building of roads and related applications.

“We picked Jacksonville because of its strategic location, which

is close to a number of our customers,” said George Williamson,

CEMEX USA’s Director of Business Development, who noted that a

conveyor unloading system can move limestone and granite at a

pace of as many as 5,000 tons per hour from vessel to terminal.

CEMEX has a 24-acre tract under 20-year lease from JAXPORT

and has the capacity to move as many as 4.2 million tons of

product per year.

Alberto Cabrera, JAXPORT’s Director of Cargo Sales and

JAXPORT facilities move diverse bulk commodities

Martin Marietta Materials and CEMEX USA store and transport construction aggregates at the southern tip of JAXPORT’s Dames Point Marine Terminal.

Continues on next page


ShippingMarketing, said the port

authority’s commitment to

bulk cargo has never been

stronger.

“We are aggressively

going after Asian container

cargo, but we are still as

focused as ever on handling

bulk cargos,” Cabrera said.

“Not only are we continuing

to serve our existing

customers, but we also

have been getting inquiries

about – and are exploring

options for – handling

such commodities as wood

pellets and woodchips.”

A conveyor unloading system can move limestone and granite at a pace of as many as 5,000 tons per

hour from vessel to terminal.

Photo by Aero-Pic, Inc.

Marine ConstruCtion • DreDging • Heavy Lift

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Shipping


On schedule to open in

2014 – the same year

the expanded Panama

Canal will open – the

newest global container terminal

at the Port of Jacksonville should

further grow the port’s role in serving

Asian trade, as well as commerce

throughout the Western Hemisphere.

Hanjin Shipping Co. Ltd.’s plans

for a 90-acre automated container

terminal at JAXPORT’s Dames Point

Marine Terminal are advancing

following a September agreement

reached between the South Korea-

based ocean carrier company and

the International Longshoremen’s Association.

The $300 million Hanjin facility is being designed to adjoin the

158-acre TraPac Container Terminal that was opened at Dames

Point in January 2009 by the terminal operating unit of Japan-

based Mitsui O.S.K. Lines Ltd.

The new Hanjin terminal, to be operated under a 30-year

lease agreement with JAXPORT, is to deploy high-efficiency tech-

nology similar to that in place at the vanguard Total Terminal

International facility opened by Hanjin in July at Algeciras, Spain,

on the Strait of Gibraltar.

Hanjin officials have said they not only see Jacksonville as a

first port of call for intermodal cargo from all-water Asia service

but also as a hub for serving north-south routes, including those

reaching Caribbean and South American markets.

“With Hanjin joining TraPac at Dames Point, the Port of Jack-

sonville can anticipate achieving a heightened position among

U.S. East Coast container ports,” said JAXPORT’s Chief Commer-

cial Officer Roy Schleicher. “We will truly emerge as a major hub

of global commerce.”

Hanjin terminal to join TraPac at Dames Point

Hanjin Shipping Co. Ltd.’s terminal in Jacksonville will utilize the same high-efficiency technologies found at the company’s terminal in Algeciras, Spain.

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Shipping



A vanguard system for tracking refrigerated cargo

containers is being deployed by Jacksonville-based Sea

Star Line LLC.

Sea Star, which counts Jacksonville-San Juan service

among its routes, unveiled its Guardian Service in August,

providing wireless monitoring capabilities for its entire reefer

container fleet, as well as all terminals and vessels.

“This is truly the first of its kind that is fully operational and

in use,” said Fred Schloth, Sea Star’s Assistant Vice President of

Marketing. “Customers benefit by having peace of mind and by

knowing their valuable and time-sensitive cargo is protected from

origin to destination without any ‘dead spots’ along the supply

chain. The results include improved product integrity, better secu-

rity and reduced claims.”

Sea Star is offering two levels of the service. Standard Guardian,

available at no extra charge to shippers, tracks the performance

of reefer units while on a vessel and at a terminal. Guardian Elite,

which carries an additional cost, adds tracking throughout inland

moves and is being used by shippers of such high-value cargos as

pharmaceuticals and meats.

Each of Sea Star’s reefer containers is equipped with a wireless

asset management device that slips into and is powered by the

container’s generator set, with a battery offering backup power.

The devices – which include radio frequency identification

and global positioning systems – continuously report the status

of temperatures and other conditions, as well as the container’s

precise location, wirelessly transmitting the data to a Web-based

software platform that offers ongoing visibility and control.

The technology also allows commands to be sent to the reefer

unit to change settings and perform other functions without the

need for a worker to visit the unit.

The hardware and software solutions are being provided to Sea

Star by Lakehurst, N.J.-based Mark-It Services.

Sea Star Line deploys reefer tracking solution

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Jacksonville-based Sea Star Line is providing wireless monitoring for its

entire reefer container fleet.

Shipping



At JAXPORT’s Talleyrand Marine

Terminal, movements of steel

and other breakbulk commod-

ities are on the upswing.

“The steel business is rebounding

at Talleyrand,” said Doug Menefee,

Director of JAXPORT’s Talleyrand Marine

Terminal. “Things are coming back in a

nice way.”

While the recent economic downturn

resulted in a global decline in ship-

ments of steel and other goods used

in construction, Jacksonville’s port has

seen a resurgence since summer months

in shipments of such items as wire coils

for stress cables, specialized construc-

tion steel, rebar and angle steel.

Rick Sharp, Vice President of the

Marine Division of Jacksonville-based

ICS Logistics LLC, said that the moves of

steel products between summer and fall

months came as users replenished inven-

tories at a time of lower overseas prices.

Sharp added that forest product

volumes in and out of Talleyrand also

have been increasing, spurred in part by

exports into the Dominican Republic and

other Caribbean destinations.

“We’re cautiously optimistic for 2011,”

Sharp said. “We’ve definitely seen an

improvement.”

Menefee noted that, in addition to the

steel imports plus treated lumber exports

to the Caribbean, other cargos are

showing volume gains through Talleyrand

as well. They include high-end coated

paper imported from Finland and liner-

board exports to Central America.

Steel activity rebounds at Talleyrand terminal

JAXPORT’s Talleyrand Marine Terminal has seen increased breakbulk activity

over the past few months.

Shipping


By Marcia Mattson

JAXPORT’s Logistics and Intermodal Conference in March

2011 will feature more than 20 speakers and panelists with

global and industry perspectives on shipping and related

industries.

Presented in partnership with American Shipper, the confer-

ence is sponsored by CSX; Norfolk Southern; AMPORTS; Holland

& Knight; ICS Logistics; McGuireWoods; Horizon Lines; Jackson-

ville Cornerstone Regional Partnership; Moseley, Prichard, Parrish,

Knight & Jones; Marks Gray; and Alliance Operating Services.

Events include a March 21 cocktail reception, two keynote

speakers and four panel discussions on March 22, and the March

23 Norfolk Southern Golf Tournament.

The conference is structured so that attendees will hear both

keynote addresses as well as four panels.

“The panels will focus on national transportation infrastructure

and innovative ideas to pay for improvements; the future of inter-

modal transportation; best practices in ocean carrier customer

service; and ways that U.S. manufacturing can revive U.S. exports,”

said Robert Peek, JAXPORT’s Director of Marketing Development.

One of the keynote speakers is John Doggett, Senior Lecturer

in the Department of Management at the University of Texas at

Austin McCombs School of Business. Doggett holds an MBA from

Harvard University and law degree from Yale University. His focus

is international entrepreneurship, global competition and sustain-

ability, and Doggett spends part of each summer and winter

teaching entrepreneurship and global competition workshops in

Austria, China, Japan, Korea, Malaysia, Mexico, Singapore and

Thailand.

The second keynote speaker is to be named but will be from a

shipping-related industry, Peek said.

Panelists will include senior executives from Ford Motor Co.;

CSX; Norfolk Southern; Coach, MOL; Bridge Terminal Trans-

port; American Shipping Group; Rockefeller Group; the National

Industrial Transportation League, and more.

To participate in one or more of the events, please register at

www.jaxportconference.com or call JAXPORT at (904) 357-3070.

Conference sponsorships are still available.

Shipping experts headline JAXPORT conference panels

Visit jaxportconference.com to attend the 2011 JAXPORT Logistics

and Intermodal Conference.

Visit nscorp.com or call 757-629-2790 or email [email protected] for more information.

© 2010 Norfolk Southern Corp., Three Commercial Place, Norfolk, Va. 23510 www.nscorp.com

We never forget that there’s more than freight riding on our rails.

Serving America’s ports and the shippers who use them takes more than just rails and the right equipment. It takes an unwavering commitment to knowing our customers and understanding their businesses, to finding new ways to increase efficiencies, and to delivering safe, reliable service. At Norfolk Southern, we handle everything from containers to cars. But it’s how we handle them that makes all the difference.


Shipping

By Marcia Mattson

Increasing U.S. exports

is the key to improving

the nation’s economy,

and companies in Jack-

sonville, Fla. have many

resources to help them

export to markets overseas.

“It is critical to the U.S.

economy to export,” said

Jorge Arce, Director of the

U.S. Commercial Service

– Jacksonville, an arm of

the U.S. Department of

Commerce. “The reason we

have a high unemployment

rate is because we are not

exporting. We have to export

our way out of the recession.”

Companies that export

provide 15 percent higher wages and experience

less turnover, he noted.

For our ports to reach their full potential, U.S.

companies have to sell their products to foreign

markets. The recession is not global, Arce said.

The economies of India, South America and Africa

are growing, and customers are eager for U.S.

products, viewing “made in America” as a sign of

superior quality and features, he added.

“They are looking for the best, and they are

ready to pay for it. We know there is demand for

U.S. products, because we see it,” he said.

Conditions are favorable for exporting. The U.S.

dollar is down, which means foreign buyers can more

easily afford American-made products. Also, a deficit

of containers exists in China while the United States has a surplus

of containers. This condition is driving up the cost of exporting

from China and presents an advantage for U.S. companies.

However, many companies are not taking advantage of oppor-

tunities to export because they don’t know how to get started.

“We don’t think internationally as a country,” Arce

said. “When approached by a foreign buyer, most

American companies ignore it.”

In fact, less than 10 percent of U.S. companies

export.

To help U.S. companies start exporting, the

U.S. Department of Commerce has 165 offices at

embassies and consulates worldwide. These offices

can help with providing information about a foreign

market, arranging distributors and navigating the

local environment.

“We are working to get companies new sales and

customers,” Arce said.

He encourages businesses to visit www.export.gov.

At that website, companies can find financing resources,

working capital, market research, distributor informa-

tion, as well as information about how to get paid and

how to use a freight forwarder.

Other state and federal resources for businesses include

the Florida Export Finance Corp., the American Chambers of

Commerce and the World Trade Center.

Increasing exports possible with help from local resources

Jorge Arce,Director of the U.S.

Commercial Service - Jacksonville

With solid export connections through JAXPORT facilities, as well as help from local resource agencies,

conditions are favorable for export businesses.


Shipping


Jacksonville’s links to

Puerto Rico are getting

even stronger, with JetBlue

Airways introducing the

first daily nonstop flights between

Jacksonville International Airport

and San Juan’s Luis Muñoz Marin

International Airport.

Beginning May 19, JetBlue plans

to offer a daily 10:30 a.m. flight

from Jacksonville to San Juan,

arriving at 1:26 p.m., with a return

flight at 2:10 p.m., getting to Jacksonville at 5:36 p.m.

“Puerto Rico has been the cornerstone of our growth in the

Caribbean,” Dave

Barger, JetBlue’s

President and

Chief Executive

Officer, said in an

Oct. 4 announce-

ment. “Jacksonville

is another natural

addition to our

route network, another demonstration of our commitment to

Puerto Rico.”

The economic ties between the Port of Jacksonville and Puerto

Rico already are second to none, with Jacksonville Port Authority

facilities accounting for about three-quarters of the volume of all

maritime commerce between the U.S. mainland and the island

commonwealth.

“I am extremely pleased that JetBlue will now provide nonstop

service from Jacksonville to San Juan,” said Jacksonville Mayor

John Peyton. “Commerce with San Juan already provides an

economic impact of more than $1 billion annually to Jacksonville.

“Both cities will greatly benefit from the increased tourism and

business travel this improved route will encourage,” Peyton added.

“I look forward to welcoming visitors from our Sister City, who will

now have a greater opportunity to spend time in our community.”

San Juan Mayor Jorge Santini, who in October 2009 signed a

Sister Cities agreement with Jacksonville’s mayor, said, “The inau-

guration of a daily JetBlue flight to Puerto Rico is evidence of the

importance of our mutually beneficial agreement and the spirit of

cooperation that our two cities are so committed to.”

Jacksonville—San Juan getting JetBlue service

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JetBlue’s air passenger service between Jacksonville and San Juan builds upon the historic maritime links

connecting the two Sister Cities.


Cruising

By Marcia Mattson

While the St. Johns River Ferry was out of service

for planned maintenance in December, local

residents still enjoyed a new pavilion at the Fort

George terminal.

A grant-funded project is replacing the gantry cranes that raise

and lower the ferry ramps that vehicles use on both sides of the

river. The cranes have been in operation since ferry service began

in 1949. They are being replaced with new structures and parts

that use new technology and will reduce maintenance and repair

costs.

The ferry itself was drydocked in December for regularly sched-

uled inspection and maintenance. The U.S. Coast Guard requires

that ferries be drydocked for such work twice during every five

year period. Some replacement of the steel hull was expected. The

routine work should reduce maintenance costs and improve the

ferry’s efficiency for its customers, said Nancy Rubin, JAXPORT’s

Director of Communications.

Another project to enhance the experience for ferry users was

the construction of a new pavilion that was dedicated in December.

The pavilion was created with a federal grant to the Friends of the

St. Johns River Ferry, an organization that assists with awareness

and community support.

The semi-enclosed pavilion features picnic tables and views

of the river. It is located at the ferry landing on the Fort George

terminal. The pavilion is expected to serve as a waiting area for

those using the ferry, and as a location for community events.

Val Bostwick, President of the Friends of the St. Johns River Ferry,

said the group is pleased to see the project completed.

“We believe this will be an enhancement to the area and will

make the property more usable for the public, as well as make

the public more aware of the ferry, increasing ridership,” Bostwick

said.

Improvements enhancing ferry experience

While the Jean Ribault was dry docked in December for regularly scheduled maintenance, the ferry terminals’

61-year-old gantry cranes were replaced and upgraded.


Community

By Marcia Mattson

With seven career academies open and

more on the way, Northeast Florida is

leading the nation in creating logistics

and international marketing high school

education.

Career Academies are programs in existing high

schools that offer structured, personalized learning

through career-related classes with a focus on technical

skills for a chosen industry. The transportation-themed

career academies take one of two tracks—international

business and marketing, or logistics and distribution—so

that graduates will enter the workforce with a range of

skills for white- and blue-collar positions.

“JAXPORT is working with the Global Logistics Banner Center

and other educational institutions to create the Northeast Florida

white collar workforce for tomorrow through the career acade-

mies,” said Joanne Kazmierski, JAXPORT’s Manager of Community

Outreach and Environmental Advocacy.

The academies are receiving funding and support from their

communities. For example, the career academy in Columbia

County has received an $800,000 grant, as well as a $6,000

award from Target. In additional, the economic development

corporation for that area is looking for a warehouse for the

program.

The academies are:

• ColumbiaHighSchoolGlobalLogisticsAcademy

• First Coast High School’s International Trade and Logistics

Academy

• RobertE.LeeHighSchool’sInternationalLogisticsandCareer

Academy

• NathanB.ForrestHighSchool’sGlobalLogisticsandSupply

Chain Technology Career Academy

• Academy of International Business and Marketing at Ponte

Vedra High School

• DistrotekatKathleenHighSchool,aPolkCareerAcademy

• DistrotekatWinterHavenHighSchool,aPolkCareerAcademy

Businesses can help support the academies by participating in

advisory boards or providing tours for students, as well as offering

classroom speakers, internship opportunities and funding. To

learn more about the academies and how to help, please visit

www.logisticsbannercenter.com.

Northeast Florida leads in logistics learning

With seven career academy programs, Northeast Florida is leading the nation in logistics-related

high school education.

jaxport062010.indd 1 16-Jun-10 2:39:28 PM


Community

By Marcia Mattson

For those involved in the logistics industry, the Council

of Supply Chain Management Professionals (CSCMP)

provides professional development and networking

opportunities to enhance both companies and careers.

CSCMP is a national and international organization that

provides a global perspective on supply chains. It provides

networking, education and leading-edge research via an online

member directory, an online library, publications and quarterly

updates.

“This is one of the top organizations for logistics and profes-

sional development,” said Joanne Kazmierski, JAXPORT’s Manager

of Community Outreach and Environmental Advocacy. “CSCMP

also provides industry tours of different business partners and funds

scholarships.”

“You will always take away from our events valuable information

while building and maintaining relationships with professionals

in all levels of supply management and related industries,” said

Debbie McDowell, President of the Jacksonville chapter of CSCMP.

The Jacksonville Roundtable, a service to CSCMP members in

Northeast Florida, has several events scheduled for the coming

months that bring pertinent topics and information to members:

• PresentationofthefindingsoftheStateofFloridaInternational

Research Report, Jan. 11, 2011

• “FinancialInvestmentinTransportation”presentation,Feb.8,

2011

• “MilitaryLogistics–RegionalEconomicImpact”presentation,

March 8, 2011

• TourofSecondHarvestNorthFlorida,March29,2011

• “HumanResourceExpertsinLogistics”presentation,April12,

2011

• Carnivalcruiseshiptour,May(detailstobeannounced)

For more information about regional events and member-

ship, please visit www.cscmp.org and select the local chapter, call

904-219-6666 or email [email protected].

Supply chain group networks logistics leaders

Debbie McDowell, President of the Jacksonville chapter of CSCMP.


Community

By Marcia Mattson

Second Harvest Food Bank is working with JAXPORT and

its tenants to increase the amount of food inventories

available to feed hungry families.

Elliot Darkatsh, Director of Food Procurement, Second

Harvest North Florida, met with JAXPORT officials in December

2009 and communicated with port tenants in April 2010 to share

information about the opportunity for Second Harvest to be an

inventory partner in recovering food that might otherwise be slated

for disposal.

Second Harvest serves 18 north Florida counties, distributing

food through more than 500 shelters and other organizations that

then provide the food directly to people in need.

“Within our 18-county area, more than 250,000 people are

living at or below the poverty line, so we have a great task in front

of us,” Darkatsh said.

During 2010, Second Harvest was on target to distribute about

20 million pounds of food – double the amount in the previous

year. While the need has increased due to the economy, the dona-

tions have increased, too. Darkatsh attributes part of that increase

to partners such as JAXPORT tenants who have decided to donate

rather than dispose of viable food inventories that have become

surplus due to misorders or over-runs.

Second Harvest has a 33,000-square-foot warehouse in the

Talleyrand area as well as a fleet of refrigerated trucks, so it can

collect surplus food, saving tenants the cost of waste disposal and

clearing inventory, while providing a tax credit benefit and helping

the community.

To learn more about the food recovery program, Darkatsh

may be reached at (904) 517-5554. For more information about

Second Harvest North Florida, visit www.WeNourishHope.org.

JAXPORT, partners supporting Second Harvest

Suddenly, every Other reefer-MOnitOring SySteM

iS fOr the BirdS.

Welcome to total peace of mind. With the Sea Star Line Guardian Service, you’ll have immediate Web-based access to real-time data on your refrigerated cargo, including GPS location, USDA probe temperatures, reefer running/stopped events and set/supply/return temperatures.

Because the Guardian Service uses wireless rather than satellite technology, you’ll have true 24/7 access to data, with no dead zones due to weather or inland transport. Just as important, any reefer alarms are pushed immediately to operator screens and sent via e-mail and SMS so immediate actions can be taken. Guardian Service is available on every Sea Star Line refrigerated container, marine terminal and vessel. We are the only carrier in the Puerto Rico trade that can offer the Guardian Service. It’s the most effective way to reduce claims, guarantee product quality—and achieve true peace of mind. Contact your Sea Star Line sales representative today!

SERVICE

1-877-SSL-SHIP | seastarline.com

ICS Logistics keeps your cargo moving.With facilities strategically located in the Southeast, a state of the art information systemand a service commitment that you can rely on, we are the strongest link in your supply chain. Give us a call today to learn how wecan keep you as flexible as the marketplace demands.

Tr a n s p o r t a t i o nICS Logistics Transportation

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M a r i n e S e r v i c e sGlobal Stevedoring / Pacorini Global ServicesCoastal Maritime

ICS Logistics

JACKSONVILLE / 904.786.8038 / WWW. ICSLOGIST ICS .COM

Documents

JAXPORT INTERIM EXECUTIVE DIRECTOR · JAXPORT is well prepared to meet the challenges of a maritime industry that is changing faster than ever. With our port’s logistics edge and