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Jason Cruz 2016 Resume

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Page 1: Jason Cruz 2016 Resume

Jason Cruz2923 Yearling St. Lakewood, CA 90712

562-480-7736 [email protected] www.jason-cruz.com

EXPERIENCE2012/Present- Freelance Illustrator and Graphic Artist

Apr. 2010/Feb. 2012- Designer/Illustrator for mens and boys tees, Quiksilver, Huntington Beach, CA.

Sep. 2012/Mar. 2013- Designer/Illustrator for mens and boys tees, Hanes Brand, Culver City, CA.• Conception and design of tee shirt graphics for Hanes private label.• Participated in seasonal trend analysis on fashion and Action Sports Industry.• Created cads and tech packs for all product categories including men’s, women’s, Juniors and Boy’s.

Mar. 2008/Mar. 2009 - Lead Artist, West Coast Choppers, Long Beach, CA.• Responsible for all artwork and illustrations.• All apparel designs and tech packs.• Created products for in-store tests at Walmart, Sam’s Club and Target stores.• Approval of trims, fabric, color and strike-o samples.• Worked directly with Jesse James on all projects.

Jan. 2006/Nov. 2006 – Project Designer, Hot Wheels Lifestyle, Mattel, El Segundo, CA.• Responsible for all global Hot Wheels brand licensing artwork approvals. • Conception and design of annual style guide assets.• Creation of artwork in relation to top 80 brand licensees including Felt Bicycles, Hallmark, Jem Sportswear, Bc Ethic Clothing, Dynocraft Bicycles, Bell Helmets, and ACI Footwear.• Created products for in-store tests for Walmart, Target, and Sears.• Responsible for up to date trend analysis on fashion and Action Sports Industry.• Participant in global corporate meetings concerning all brand licensees.• Participated in weekly team critiques on product development and guide direction.• Worked closely with Hot Wheels toy group, marketing, and packaging dept. to create a cohesive brand strategy.

Nov. 2002/Oct. 2004 - Art Director, Sanuk Sandals, Irvine, CA.• Responsible for all advertising, illustrations, product development, packaging, catalog design and layout, point of purchase items, trade show booth design, and assisting the Marketing Director.• Redesigned the corporate branding and marketing programs which lead to a boost in sales for 2003.• Developed a P.O.P. program ahead of schedule and under budget for 2004 season.• Reported directly to company C.E.O. through meetings and presentations.

• Past and Present Clients Include: Harley-Davidson, Mattel, Loser Machine, Dark Seas Division, Hawk Apparel, Bravado, Fuct, West Coast Choppers, Mystery Skateboards, Planet Earth, Jada Toys, Born Free Show, Fu-Manchu, Red Fang, Wrench Magazine, Street Chopper Magazine, Dice Magazine,

• Creation and developement of illustrated tee graphics. • Team was responsible for over eighty graphics a season, plus SMU designs.• Lead Illustrator for the apparel design team. • Attended weekly progress and inspiration meetings with team.

Page 2: Jason Cruz 2016 Resume

Jason Cruz2923 Yearling St. Lakewood, CA 90712

562-480-7736 [email protected] www.jason-cruz.com

EDUCATION1998/2001- Academy of Art College, San Francisco, CAComputer Arts Major(Recruited by Arnette Sunglasses prior to graduating)

1997/98- The Art Institute of Chicago, Chicago, ILFine Arts Major

COMPUTER SKILLSExpert in Adobe Creative Suites, Intermediate at Powerpoint, Excel, Word, Familiar with PLM

TRADITIONAL SKILLS

PUBLISHED WORKArtist Features:

Surf Graphics, Published by Korero Books, 2012Kustom Graphics 2, Published by Korero Books, 2011Traditional Rod and Kulture Magazine, Summer 2010Ignite Magazine (Japan), May 2010, Car Kulture Deluxe, August 2011

Wrench Magazine, Centerfold artist Cruisin’ Magazine Japan, June 2014

SHOWINGS

1/2012 Psycledelic Tendencies, Victory Electric Tattoo, Studio City, CA

6/2014 Born Free Motorcycle Show, Irvine Lake, CA5/2014 Cut’s Like A Knife Motorcycle Art Show, Costa Mesa, CA12/2013 David Mann Chopperfest, Ventura, CA9/2013 Oil and Water Art Show, San Diego, CA

9/2011 Long Beach Motorama Group Show, Long Beach, CA9/2008 Dice Magazine Art Show, Gasoline Gallery, El Segundo, CA

06/2015 Born Free Motorcycle Show, Irvine Lake, CA12/2015 Chopperfest Motorcycle Show, Ventura, CA05/2016 Your Favorite Tee Shirt Show, Newport Beach, CA