JArmstrong_Portfolio_Overview2

detailsa creative ideas person used to developing concepts from initial brief through to final implementation. With experience of working to tight deadlines, delivering high quality art direction and creative solutions. Turning my passion for design into commercial success for my clients

for nearly two decades, I have been creating innovative work for clients large and small. With the ability to work with many different media on many types of projects, including art direction, strategy, identity, advertising, moving image, retail and environmental design

this breadth of experience means that I can orchestrate complex campaigns for global brands but also cherish smaller projects and collaborate closely with the client to come up with a solution that we can all be happy about

with the ability to push the boundaries and the experience to deliver solutions that suits my client’s; which is why so many of them keep coming back project after project

webhttps://vimeo.com/user27453851

workart directiondesignstrategy brandingenviromental

jonathan armstrong

jonathan armstrong art direction & designa global integrated through the line campaign aimed at the fitness consumer. With multi channel touch points across the entire consumer journey, including ATL, online activation, video and retail

advertisinghttps://vimeo.com/93463963

brandspeedo

projectget speedo fit

jonathan armstrong advertisingpress and outdoor media

art direction & designintergrated global campaign

brandspeedo


jonathan armstrong approachthe most important aspect of the photography approach is that the moments are real. They are not an interpretation of what fitness swimmers go through, they’re what they really go through. This is why Speedo as a brand is able to say they stand shoulder-to-shoulder with fitness swimmers


brandspeedo


jonathan armstrong

G E T S P E E D O F I T YO U H AV E T H E W I L L . W E H AV E T H E WAY

Instore

Ecommerce and email

PR

Digital

Social Media

Print Advertising

P R I N T A D V E R T I S I N G

• Advertising assets will be provided for you to activate the campaign above-the-line • These will be visually consistent with all other assets through the 360° activation• Hero images will show fitness swimmers in-the-moment

We want swim fitness swimmers to ‘swim smarter’ to get more out of theirtime in the water through:

• Swimming with a better technique through viewing the technique improvement videos

• Wearing body stability swimwear to help achieve a better technique

• Correct use of training aids to support their routine - supported by the online training aids videos

• Using the SpeedoFit app to track their progress, and set themselves challenges

• Focus on making 1 single change to their technique per week

L E T ’S S W I M S M A R T E R


brandspeedo


strategy‘big idea’, seasonal objective to help fitness swimmers to achieve more in the pool, to improve their technique, and swim smarter, by encouraging them to focus on ‘making one small change’

jonathan armstrong onlinedigital strategy to engage consumers on social media by encouraging them to share their fitness goals and new year resolutions. “What’s your fitness goal in 2014?” Digital asset toolkit includes video and imagery focusing on technique, supported by the Get Speedo Fit Apphttp://www.speedo.co.uk


brandspeedo



brandspeedo


retailjonathan armstrong

‘look great. love swimming’

art direction‘look great. love swimming’, a campaign aimed at the health and wellbeing consumer. With multi channel touch points across the entire consumer journey, including ATL, online activation, video and retail

brandspeedo

projectspeedo sculpture

marketing supportjonathan armstrong

art directionintergrated global brand campaign

strategy‘I feel’- a stategy to encourage women toshare the feelings they get from wearingour products and the difference it makesin their lives. By using PR tools and social media, to make the consumers, Speedo Sculpture brand advocates

brandspeedo


jonathan armstrong

photograpphyart directionintergrated global brand campaign

brandspeedo


jonathan armstrong

retailart directionintergrated global brand campaign

brandspeedo


jonathan armstrong

assetson & off line

art directionintergrated global brand campaign

brandspeedo


jonathan armstrong

art directionidentity, branding and photographic commission to art direct a photo shoot of 12 Speedos sponsored athletes at the 2013 Fina World Championships, Barcelona, Spain.

marketing supporthttps://vimeo.com/93392353

projectfastskin

brandspeedo

jonathan armstrong

art directionidentity, branding and marketing collateral

marketing supportprojectfastskin

brandspeedo

jonathan armstrong


marketing supportprojectfastskin

brandspeedo

jonathan armstrong


projectfastskin

identityhttps://vimeo.com/93463967

brandspeedo

jonathan armstrong


onlineprojectfastskin

brandspeedo

jonathan armstrong

design identity, branding and marketing collateral

packagingprojectfastskin

brandspeedo

jonathan armstrong

art directionintergrated global ‘Summer’ campaign for Speedo with the aim of encouraging the Speedo customers to share their ‘Summer Feelings’. Using PR tools and social media to enable the consumer to share thier summer stories, pictures, places to visit and share their travel tips.

brandspeedo

projectget the summer feeling

marketing supportjonathan armstrong

art direction & designintergrated global ‘Summer’ campaign

photographybrandspeedo


jonathan armstrong

onlineart direction & designintergrated global ‘Summer’ campaign

brandspeedo


jonathan armstrong

retailart direction & designintergrated global ‘Summer’ campaign

brandspeedo


jonathan armstrong

S1/14 WATERSHORTS

CAPTURED MOMENTSThe split second in time that captures that ‘Summer Feeling’ when you first hit the sea.The ‘Polaroid’ approach embraces the spirit of summerand enables individual markets to customise the campaign for their own consumer profiles. This flexible approach works whether it be a male watershorts story, junior, play & fun or a combination of all.

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S1/14 WATERSHORTS

ASSETSRETAIL TOOL KIT – INSTORE COMS

S1-14_PLAy&FUN_95x100MM_WObbLER (ARTWORK SUPPLIED)

art direction & designintergrated global brand campaign by world renowned painter Robert Mcginnes who created 4 paintings that personified the character of the ellesse brand, ‘living the ellesse life is living the Dolca Vita’

brandellesse

project‘Sport Della Vita’

advertising http://vimeo.com/93238762

jonathan armstrong

art direction & designregional product campaign supporting ellesse’s global retail markets, Italy, Spain, France, South Korea, South America and South Africa.

brandellesse

project‘Sport Della Vita’

moving image http://vimeo.com/93233034

jonathan armstrong

art direction & designintergrated global campaign, Circolo ellesse, is the exclusive sports club for the confident and sporting elite. This is how you live the Italian dream in all its glory, this is the Dolce Vita - “the sweet life” and you’re invited to celebrate.

brandellesse

projectcircolo ellesse

advertisinghttp://vimeo.com/93250640

jonathan armstrong


brandellesse


assetsdigital look book

jonathan armstrong

marketing supportart direction & designintergrated global campaign

brandellesse


jonathan armstrong

retailart directionintegrated global campaign

brandellesse


jonathan armstrong

art direction, design & project managmentexhibition and party working in collaboration with external events management team for a global media event held in Rome.

brandellesse

project50th Anniversary

exhibition & partyjonathan armstrong

art direction, design & project managmentexhibition and party

brandellesse



art direction, design & project managmentexhibition and party

brandellesse



jonathan armstrong art directionidentity and intergrated brand campaign that communicate and illustrate the Q feet footwear range to the active female consumer, positioning ellesse as the leading global lifestyle brand with Italian style and attitude. Campaign for the Asian market launched in South Korea

brandellesse

projectstopout

identitybranding and technologies

jonathan armstrong art directionidentity and intergrated brand campaign photographer: Ralf Hoffman

brandellesse

projectstopout

advertising

jonathan armstrong art directionidentity and intergrated brand campaign

brandellesse

projectstopout

retailtool kit

jonathan armstrong art directionidentity and intergrated brand campaign

brandellesse

projectstopout

retailroll out

identityguidelines, tone of voice & positioning

art direction & designrebranding and positioning for a start up business, ButterflyTwists, a brand of foldable footwear and accessories for girls on-the-go. Project included brand guidelines, tone of voice, packaging, retail presence and advertising.

brandbutterfly twists

projectrebranding

jonathan armstrong

positioningpackaging and POS

art direction & designrebranding and positioning


projectrebranding

jonathan armstrong

advertisingart direction & designrebranding and positioning


projectrebranding

jonathan armstrong

art direction & designSeries of fashion press adverts for the 24 teeth stealth footwear campaign.

lacoste project24 teeth

advertisingjonathan armstrong

art direction & designadvertising campaign, paying homage to the aesthetic that thrives on mockery and critical contemp by the kitsch art style of artist Vladimir Tretchikof

brandred or dead

projectrunning round my head


art direction & designbrandred or dead

projectrunning round my head


art directionfootwear campaign designed to compliment the Ted Bakers seasonal global positioning creative; working across all touch points on the consumer journey from digital to retail, ATL to BTL

brandted baker

projecttake the

take the scenic routeretailtool kit

jonathan armstrong

art directionfootwear campaign

brandted baker

projecttake the

take the scenic routemarketing supportjonathan armstrong

art direction & designintergrated brand campaign to coinside with the 40th anniversary of a brand,born from the French student riots of 1968

brandkickers

projectthe feelgood revolution

identityjonathan armstrong

art directionintergrated brand campaign

brandkickers



Jonathan Armstrong art direction

intergrated brand campaign

brand

kickers

project

the feelgood revolution

retails collateralart directionintergrated brand campaign

brandkickers


retails collateralexhibition stand and give away

jonathan armstrong

art directionintergrated brand campaign


retails collateralretails collateralbrandkickers

jonathan armstrong

art direction

intergrated brand campaign

brand

kickers

project

the feelgood revolution

retails collateralart directionintergrated brand campaign

brandkickers


retails collateralexhibition stand and give away

jonathan armstrong

art direction & designRoos 79, a heritage inspired footwear collection.

brandkangaroos

project79 reissues collection

collateralidentity & press book

jonathan armstrong

art direction30th Anniversary campaign and identity for Roos 79, a heritage inspired footwear collection

brandkangaroos

project79 reissues collection


designcreative for the café at Topshops flagship store in Londons, Oxford Circus

projecttopcafé

layoutbrandtopshop

jonathan armstrong

Thank you

Documents

JArmstrong_Portfolio_Overview2