January 7, 2009DCIA P2P MEDIA SUMMIT

Robert LevitanCEO, Pando Networks

“If a tree falls in the forest and nobody hears it …”

We are not, as an industry, where we thought we would be.

We are not, as an industry, where we thought we would be.

What can we do about it?

It is not enough to meet and tell each other that our technology is great and it is the future.

We need to expand our discussion group.

P2P technology will not be a stand-alone solution.

We cannot stand alone and get where we want to be.

We need to invite others to engage in the discussion.

Others that can help develop solutions for mass P2P commercial deployment.

We have a successful example of doing this- P4P.

Where we engaged network operators and found common ground and benefit.

In a world of so many possible “complimentors”, how do we chose?

I will suggest a specific category that can change our industry…

I will suggest a specific category that can change our industry…

…and accelerate commercial P2P deployment.

The category is media players.

Companies include Adobe, Microsoft, Apple, DivX, Real Networks

Why would they want to engage with the DCIA?

What benefits can we offer them?

Many are already doing P2P research and some deployments.

• Our companies have expertise from real world with large scale P2P deployments.

• Our companies have expertise from real world with large scale P2P deployments. • Faster path to participation in “the cloud” and how to leverage it.

• Our companies have expertise from real world with large scale P2P deployments. • Faster path to participation in “the cloud” and how to leverage it.• Build more value into their media players.

• Our companies have expertise from real world with large scale P2P deployments. • Faster path to participation in “the cloud” and how to leverage it.• Build more value into their media players.• Help migrate more media online.

• Our companies have expertise from real world with large scale P2P deployments. • Faster path to participation in “the cloud” and how to leverage it.• Build more value into their media players.• Help migrate more media online.• P2P improves the economics of online media.

Let’s not look only to “complimentors”.

How can we build more leverage in discussions with media player companies?

How can we help each other?