January 3-4th 2007 University of Plymouth

Academic Disseminationwith a focus on HELP CETL Award Holders

Mark Stone, HELP CETL Director Higher Education Learning Partnerships Centre for Excellence in Teaching & Learningm2stone@plymouth.ac.uk

Build on the bid

• Aims• Objectives• Audience• Partners• Methods• Potential partners and outputs in the plan

• 20 ways of disseminating....

Press release

• Good to get a clear succinct story straight at the beginning

• A serious way to start• Builds support and a constituency• Get training and advice

Managers

• Get their support• Don’t keep them in the dark• Brief them periodically - you set the agenda

and tone e.g. don’t wait to be asked• Use their ideas, experience and leverage• Let your success be their success as well -

‘my staff are doing great work...’

A full CV

• All projects and all outputs• Organisational and role context• Interests and skills

• The full story of what has been done - speedy, accurate and comprehensive

• Helps get the next one

• Interest and confidence

Biography

• An up to date snap shot inc photo• Significant milestones• What now• What next

• Publicity, participation and outcomes• E.g. college, UPC, university, FDF, HEA…

CoPs & Networks

• Publicise interests activity and outputs as peers

• Should be one of the first ports of call for research and writing partners

• Finding contacts and connections for you• Also a source of advice and guidance

Website

• Your own and or others• Speed of response helps• Launch, contacts and basics• News and updating• Monitoring and reporting• Benefit and value • Continuity, archive and exit strategy

Presentations

• Core subject target audience +• Peers• Colleagues• Students• New audiences• Related or tangential connections• Process and experience

Articles

• Institution journal• Trade magazine• Sector or specialist periodical

• Publicity, participation and outcomes• E.g. college, UPC, university, FDF, HEA…

Reports

• Fulfil your obligations• Let funders and supporters be proud of you• When drafting, use it to collect material

developed for other purposes e.g. launch PR• Have a core report that has everything in it

that can then be mined for a range of outputs• Make it your core dissemination tool not just

an end point• Get an ISDN no

Guide

• Short• Key artefact• In introduction / jumping off point• Clarity and purpose• Professionalism

Poster

• Clarify key message• Cover part of your work• Connect your own and others work• Great way into conferences and events• Visual• Different type of reader and viewing situation• Can be digital

Conference paper

• Style and formats vary massively inc keynotes, strands and colloquiums

• Institutional, regional, national and international

• Many require few words but most include questions and or panels

• Practice and confidence - ask and offer

Journal paper

• Structure and formatting• Length and focus [rigor and lead time]• Quality - process inc peer review - expect

revisions and rejections• Read journals• Build on conferences• Joint publications

Book chapter

• Structure• Context • Manageable• Discipline • Editor• Contacts and experience

Repositories

• Supported dissemination now and ongoing• Outputs• Meta data• Point to resources• Benefits of participation and association

Meetings

• Set agenda items• Submit papers• Ask for timed business • Speak in support of your ideas and lead the

debate

Workshops

• Hands on and participative• Replication or repetition• Developmental for self and audience• Something to take away• Action focused

Briefing / discussion paper

• Short summary of findings plus questions and recommendations

• Institutional learning• Organisational questions• What now what next• Moving beyond academic peer and

colleagues• Implications and follow up actions

Research Rpt / Digest

• Ensure your work is listed and acknowledged in your institution - there is value for individual and institution

• Generates interest and other potential dissemination or research opportunities

Expertise list

• Ensure your knowledge and experience is known about by the wider institution

• Need material to hand and ability to respond rapidly

• Confidence and practice to speak on issues or represent the institution of field - get training

• Generates interest and other potential dissemination or research opportunities

• There is value for individual and institution

Key lessons

• Dissemination is part of research and scholarly activity - not a possible additional activity

• Start writing with the bidding process• Promote it all• Promote yourself• Be ready• Reuse, repurpose and recycle