January 27-28, 2021| Sponsorship Prospectus

Subsurface is where Data Architects and Data Engineers come together to explore what’s below the surface of the cloud data lake.

Whether you are looking to expand your technical knowledge or hear from your peers about their data lake use cases, there will be plenty of opportunities to learn and engage. Plus you might have a little fun along the way.

The event is totally virtual and open to everyone, everywhere—free of charge.

Event overview

Data EngineersData engineers build the pipelines that transform that data into formats that data analysts and scientists can use. They are software engineers who integrate data from various resources and well as design and build the required infrastructure, including data lakes. They are responsible for writing queries to make sure that data is easily accessible as well as running ETL on big datasets and creating data warehouses that can be used for reporting or analysis.

Data ArchitectsData architects are responsible for designing, creating, deploying and managing an organization's data architecture. For the most part, they are more senior data engineers and are therefore quite technical. However, they are involved in making technology recommendations rather than hands-on work on the data infrastructure. They are typically familiar with the broad data landscape including both data

warehouses and data lakes.

Data Warehouse Administrators/OwnersData warehouse administrators are responsible for the day-to-day activities of running a computer data warehouse. Our primary objective would be to educate them on how to limit their workloads and ETL.

Data Lake OwnersThe data lake owner is the economic buyer in either central IT or a specific business unit. They are responsible for selecting and implementing the right infrastructure and processes to support data analytics. As such, fast time to analytics is one of their top business issues along with maximizing the productivity of their data teams and minimizing the cost of the analytics infrastructure to drive ROI. Titles vary and could include Director/VP/Head of Data Engineering, Data Architecture or Analytics, or perhaps the Chief Data Officer.

Who’s coming?

Who came to Subsurface LIVE Summer 2020?

Attendees by GEO Attendees by Persona

● Adobe● ADP● Alaska Airlines● Alberston’s● Alibaba● Amadeus● Amazon● Apple● Ashley Furniture● AWS● Bank of the West● Bloomberg● Capital One● Charter● Cisco● CitiBank● Comcast● Cox Communications● Costco● Credit Karma

● Credit Suisse● Deloitte● Deutsche Bank● Disney● Ellie May● Expedia● ErnstYoung● Facebook● Ford● Fox● General Motors● Goodyear● HCL● Heineken● Hitachi● Intuit● JPMorgan● Lego● London Metal Exchange● Microsoft

● Mindtree● National Australia Bank● Netflix● Nomura● NTT● Nutanix● PayPal● Pfizer● PWC● Progressive● Prudential● Quoble● Rakuten● Royal Bank of Canada● Robert Half● Royal Carribean● Salesforce● Samsung● Shell● Siemens

● SoftwareAG● Standard Bank● Staples● Starbucks● T-Mobile● Tailored Brands● Telstra● Telefonica● Transamerica● Transunion● Travelers● Turkish Airlines● Uber● Ubisoft● Verizon● Visa● Walmart● Wellsfargo● Woolworths● Yelp

Companies

Summer 2020 stats

Attendee feedback

3.6

3.7

3.8

3.9

4

4.1

4.2

4.3

4.4

4.5

Recommend toa friends

EventExperience

Networking Accessibility Naviagte thePlatform

Sessions Slack Sposors &Expo

In the attendee's words…In the attendee’s words

• The presentation platform! Don’t change it. It was wonderfully east to navigate.

• Technical depth of sessions. The level of depth this year should be a floor imho.

• it was well thought out for a virtual type of conf. one of the better ones I've attended.

•Consistency and quality of presentations and presenters. Solid content!

• The quality of the presenters was excellent!

• I really enjoyed the high quality of the talks. Keep it up!

Favorite moments

• getting in early and catching folks on video and audio, but I liked the sessions I attended. the content was king

• The feeling that you got up close and personal with thought leaders like Wes and Maxime.

• Interaction with solution providers

• I really appreciated the fun polls often out a smile on my face.

Priority in attending

• Continuing education as well as learning about new areas that we have not yet began to work in/on within our business.

• Learn more about solutions relevant to my company's needs.

• Information, information, information ...

• To meet new people with great ideas

• Learn about new technologies and services.

• Collect best practices

Six Available

$7,500

12 Available

$3,500

One Available

$12,500

Sponsorship opportunities

Platinum sponsorship$12,500 // 1 Available

● (1) Platinum virtual exhibit space

● (1) 30-minute live session

● (1) branded attendee giveaway (sponsor produced &

paid)

● Company Collateral Piece in Swag Box

● Digital ad—displayed on signage throughout the virtual

event

● Access to Subsurface Community Slack channel

● Inclusion in Subsurface Sponsor Activation

● (6) Conference announcements (posted by subsurface)

● (6) Attendee polls (posted by subsurface)

● Logo inclusion on pre-conference emails

● Company logo included in general session

● Company logo/link and 150-word profile on

Subsurface Website

● Conference logo inclusion on conference t-shirt

● Opt-in attendee data; name, title, company and email

for those who visit your sponsor booth

● Swag box winner attendee data (opt-in only)

● Session attendee data (opt-in only)

$7,500 // 4 Available

● (1) Gold virtual exhibit space

● (1) 5 minute recorded Lightning Talk (during break)

● (1) branded attendee giveaway for Swag Box

(sponsor produced)

● Company Collateral Piece in Swag Box

● Digital ad—displayed on signage throughout the

virtual event

● Access to Subsurface Community Slack channel

● Inclusion in Subsurface Sponsor Activation

● (4) Conference announcements (posted by

Subsurface)

● Logo inclusion on pre-conference emails

● Company logo included in general session

● Branded signage in prominent locations

● Company logo/link and 100-word profile on

Subsurface Website

● Sponsor logo inclusion on conference t-shirt

● Opt-in attendee data; name, title, company and email

for those who visit your sponsor booth

● Swag box winner attendee data (opt-in only)

● (4) Attendee polls (posted by Subsurface)

Gold sponsorship

Silver sponsorship$3,500 // 6 Available

● (1) Silver virtual kiosk

● Inclusion in Subsurface Sponsor Activation

● Access to Subsurface Community Slack channel

● Logo inclusion on pre-conference emails

● Company logo/link and 50-word profile on

Subsurface Website

● (2) Conference announcements (posted by

Subsurface)

● (1) Printed insert to be included in the Swag Box

● Company logo included in general session

● Sponsor logo inclusion on conference t-shirt

● Opt-in attendee data; name, title, company and email

for those who visit your sponsor booth

● (4) Attendee polls (posted by Subsurface)

Swag box selections

Please contact Mike Mooney for more details: mike.mooney@subsurfaceconf.com

Thank you!